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Contact your Freedonia Client Services at 1.440.684.9600 or info@freedoniagroup.com.HOME ORGANIZATION PRODUCTSIndustry Study #4142 June 2021This Freedonia industry study analyzes the 12.2 billion US home organization productindustry. It presents historical demand data andforecasts by material, product (bins, baskets, andtotes; shelving; modular units; hanging storage;and accessories and hardware), room (closets,garages, family rooms, kitchens and pantries,bedrooms, utility rooms and basements, outdoorareas, bathrooms), and market.Learn More About This ReportReport Link: https://hubs.la/H0QfqB80
Table of Contents1. Executive Summary152. COVID-19 PandemicOverviewImpact on the EconomyImpact on the Construction IndustryImpact on the Home Organization IndustryHow We Use Our HomesSales of Home Organization Products171718212323243. OverviewStudy ScopeHistorical TrendsProduct TypesInstallation Trends (DIY vs. Professional Installation)DIY (Do-It-Yourself) TrendsProfessional Installation TrendsGrowth OpportunitiesHousing Stock & Number of RoomsPricing TrendsForeign Trade & the Importance of Imports28282931343639424546484. Consumer TrendsMedia Influence on Home OrganizationOrganization AttitudesDesign & Style TrendsUrban Living & DownsizingBaby Boomers & Empty NestersDemographics of Recent Home Organization Product BuyersReason for Buying Home Organization ProductsConsumer Insights on Garage Spaces at HomeHomeownership TrendsHome Improvement TrendsPeople Are Spending More Time on Home Improvement ProjectsIncome Is a Factor Determining Participation in Home Improvement ActivitiesWork-From-Home TrendsFixed Self-Storage Market494951535557586061626464656768Home Organization Products 2021 The Freedonia Group. All rights reserved.1
Table of Contents(continued)5. Bins, Baskets, & TotesScope & Product DescriptionSales TrendsMaterialsRoomsKey Suppliers6969707274766. ShelvingScope & Product DescriptionSales TrendsMaterialsRoomsInstallation TrendsKey Suppliers787879818385867. Modular UnitsScope & Product DescriptionSales TrendsMaterialsRoomsInstallation TrendsCustomization OpportunitiesMarket Share & Key Suppliers87878890929495968. Hanging StorageScope & Product DescriptionSales TrendsMaterialsRoomsInstallation TrendsKey Suppliers9898991011031051069. Accessories & HardwareScope & Product DescriptionSales TrendsMaterialsRoomsInstallation TrendsKey Suppliers107107108109110111112Home Organization Products 2021 The Freedonia Group. All rights reserved.2
Table of Contents(continued)10. MaterialsSales by MaterialMetal & WireScope & Product DescriptionSales TrendsProductsRoomsKey SuppliersPlasticScope & Product DescriptionSales TrendsProductsRoomsKey SuppliersWood & LaminateScope & Product DescriptionSales TrendsProductsRoomsKey SuppliersWicker & RattanScope & Product DescriptionSales TrendsProductsRoomsKey SuppliersTextile & Other MaterialsScope & Product DescriptionSales TrendsProductsRoomsKey 4214311. Room TrendsSales by RoomClosetsScopeSales TrendsProductsMaterialsInstallation Trends144144146146146147149149Home Organization Products 2021 The Freedonia Group. All rights reserved.3
Table of ContentsSuppliersGaragesScopeSales TrendsProductsMaterialsInstallation TrendsSuppliersFamily RoomsScopeSales TrendsProductsMaterialsInstallation TrendsSuppliersKitchens & PantriesScopeSales TrendsProductsMaterialsInstallation TrendsSuppliersBedroomsScopeSales TrendsProductsMaterialsInstallation TrendsSuppliersUtility Rooms, Basements, & AtticsScopeSales TrendsProductsMaterialsInstallation TrendsSuppliersOutdoor ApplicationsScopeSales TrendsProductsMaterialsHome Organization Products 2021 The Freedonia Group. All rights 11721731741741741751771771781801801801821834
Table of ContentsInstallation TrendsSuppliersBathroomsScopeSales TrendsProductsMaterialsInstallation 19012. Retail Home Organization Sales TrendsRetail Sales vs. Manufacturers’ SalesRetail Sales by ProductRetail Sales by RoomRetail Sales by ChannelConsumer Insights by Retail ChannelMass Merchant & Discount StoresHome Centers & Hardware StoresSpecialty ChannelOther OutletsLeading RetailersWalmartAmazonThe Home DepotIKEATargetLowe’sThe Container StoreBed Bath & 020020120220320420520620820921013. Suppliers & Market ShareIndustry CompositionMarket SharePrivate LabelDistributionMarketingMergers & AcquisitionsList of Industry Participants212212214221222224226227Home Organization Products 2021 The Freedonia Group. All rights reserved.5
Table of Contents14. AppendixScopeDefinitionsAbbreviationsFreedonia MethodologyStudy Specific MethodologySourcesAssociations & AgenciesRelated Studies & ReportsMacroeconomic AssumptionsEconomic EnvironmentDemographicsConsumer SpendingResidential Building ConstructionHome Organization Products 2021 The Freedonia Group. All rights 2572582592596
List of Tables2. COVID-19 PandemicTable 2-1 Macroeconomic Indicators, 2019 – 2022 (billion 2012 dollars)Table 2-2 Construction Expenditures, 2019 – 2022 (billion 2012 dollars &billion dollars)Table 2-3 Annual Home Organization Product Sales by Type, 2019 – 2021(million dollars)Table 2-4 Annual Home Organization Product Sales by Room, 2019 – 2021(million dollars)3. OverviewTable 3-1 Home Organization Product Sales, 2010 – 2020 (million dollars)Table 3-2 Home Organization Product Sales by Type, 2010 – 2030 (million dollars)Table 3-3 Home Organization Product Sales by Installation Type, 2010 – 2030(million dollars)Table 3-4 DIY Installation Sales of Home Organization Products by Room, 2010 – 2030(million dollars)Table 3-5 Professional Installation Sales of Home Organization Products by Room,2010 – 2030 (million dollars)Table 3-6 Growth Opportunities in Home Organization ProductsTable 3-7 Characteristics of US Housing Stock, 2010 – 2030 (millions)Table 3-8 Home Organization Product Pricing, 2010 – 2030 (dollars per unit)4. Consumer TrendsTable 4-1 Share of Population Who Considers Themselves Efficient & Organized, 2016– 2020Table 4-2 Organization Attitudes by Age Bracket, 2020 (% respondents)Table 4-3 Organization Attitudes by Work-From-Home Status, 2020 (% of respondents)Table 4-4 Key Home Organization Product Design & Style TrendsTable 4-5 Number of Adults per Household, 2010 – 2020 (% of households)Table 4-6 “Did You Buy Any Home Organization Products in the Past 12 Months?” byGender, Age Group, Work-From-Home Status, & Presence of Children inHousehold, 2020 (% of respondents)Table 4-7 Consumer Insights on Garage Spaces at Home by Gender, 2020(% of respondents)Table 4-8 Consumer Insights on Garage Spaces at Home by Age Group, 2020(% of respondents)Table 4-9 Homeownership & Rental of Residences in the US, 2010 – 2020(% of respondents)Home Organization Products 2021 The Freedonia Group. All rights 37
List of Tables(continued)Table 4-10 Coronavirus Changes in Home Improvement Projects by Income Bracket,2020 (percent of consumers)Table 4-11 Work-From-Home Trends, 2015 – 2020 (% of respondents)66675. Bins, Baskets, & TotesTable 5-1 Bin, Basket, & Tote Sales by Product, 2010 – 2030 (million dollars &million units)Table 5-2 Bin, Basket, & Tote Sales by Material, 2010 – 2030 (million dollars)Table 5-3 Bin, Basket, & Tote Sales by Room, 2010 – 2030 (million dollars)Table 5-4 Bins, Baskets, & Totes: Products & Preferred Characteristics by AreaTable 5-5 Selected Suppliers of Bins, Baskets, & Totes71737475776. ShelvingTable 6-1 Shelving Sales, 2010 – 2030 (million dollars & million units)Table 6-2 Shelving Sales by Material, 2010 – 2030 (million dollars)Table 6-3 Selected Shelving Materials by Popular Décor StylesTable 6-4 Shelving Sales by Room, 2010 – 2030 (million dollars)Table 6-5 Primary Function of Shelving by RoomTable 6-6 Shelving Sales: DIY vs. Professional Installation (million dollars)Table 6-7 Selected Suppliers of Shelving798282838485867. Modular UnitsTable 7-1 Modular Unit Sales by Product, 2010 – 2030 (million dollars &thousand units)Table 7-2 Modular Organization Unit Sales by Material, 2010 – 2030 (million dollars)Table 7-3 Modular Home Organization Unit Materials Cost & Key FeaturesTable 7-4 Modular Unit Sales by Room, 2010 – 2030 (million dollars)Table 7-5 Modular Systems: Typical Items Organized & Key Features by AreaTable 7-6 Modular Unit Sales: DIY vs. Professional Installation (million dollars)Table 7-7 Selected Suppliers of Modular Units899191939394978. Hanging StorageTable 8-1 Hanging Storage Sales, 2010 – 2030 (million dollars & million units)Table 8-2 Hanging Storage Sales by Material, 2010 – 2030 (million dollars)Table 8-3 Hanging Storage: Key Characteristics & Common Products by MaterialTable 8-4 Hanging Storage Sales by Room, 2010 – 2030 (million dollars)Table 8-5 Hanging Storage by Area, Primary Purpose, & Typical Items OrganizedTable 8-6 Hanging Storage Sales: DIY vs. Professional Installation (million dollars)Table 8-7 Selected Suppliers of Hanging StorageHome Organization Products 2021 The Freedonia Group. All rights reserved.991011021031041051068
List of Tables(continued)9. Accessories & HardwareTable 9-1 Home Organization Accessories & Hardware Sales by Material, 2010 – 2030(million dollars)Table 9-2 Home Organization Accessories & Hardware Sales by Room, 2010 – 2030(million dollars)Table 9-3 Home Organization Accessories & Hardware Sales: DIY vs. ProfessionalInstallation (million dollars)Table 9-4 Selected Suppliers of Home Organization Accessories & Hardware10. MaterialsTable 10-1 Home Organization Product Sales by Material, 2010 – 2030 (million dollars)Table 10-2 Metal & Wire Home Organization Product Sales by Type, 2010 – 2030(million dollars)Table 10-3 Metal & Wire Home Organization Product Sales by Room, 2010 – 2030(million dollars)Table 10-4 Selected Suppliers of Metal & Wire Home Organization ProductsTable 10-5 Plastic Home Organization Product Sales by Type, 2010 – 2030(million dollars)Table 10-6 Plastic Home Organization Product Sales by Room, 2010 – 2030(million dollars)Table 10-7 Selected Suppliers of Plastic Home Organization ProductsTable 10-8 Wood & Laminate Home Organization Product Sales by Type, 2010 – 2030(million dollars)Table 10-9 Advantages & Disadvantages of Wood & Laminate Home OrganizationProductsTable 10-10 Wood & Laminate Home Organization Product Sales by Room, 2010 –2030 (million dollars)Table 10-11 Selected Suppliers of Wood & Laminate Home Organization ProductsTable 10-12 Wicker & Rattan Home Organization Product Sales by Type, 2010 – 2030(million dollars)Table 10-13 Wicker & Rattan Home Organization Product Sales by Room, 2010 – 2030(million dollars)Table 10-14 Textile & Other Home Organization Product Material Sales by Type, 2010– 2030 (million dollars)Table 10-15 Textile & Other Home Organization Product Material Sales by Room, 2010– 2030 (million dollars)Table 10-16 Selected Suppliers of Textile & Other Home Organization Products11. Room TrendsTable 11-1 Home Organization Product Sales by Room, 2010 – 2030 (million dollars)Table 11-2 Closets Organization Product Sales by Type, 2010 – 2030 (million dollars)Home Organization Products 2021 The Freedonia Group. All rights 21341371381411421431451489
List of Tables(continued)Table 11-3 Key Closet Organization Products by Closet Type & Typical Items OrganizedTable 11-4 Closets Organization Product Sales by Material, 2010 – 2030(million dollars)Table 11-5 Selected Suppliers of Closet Organization ProductsTable 11-6 Garage Organization Product Sales by Type, 2010 – 2030 (million dollars)Table 11-7 Garage Organization Product Sales by Material, 2010 – 2030(million dollars)Table 11-8 Selected Suppliers of Garage Organization ProductsTable 11-9 Family Room Organization Product Sales by Type, 2010 – 2030(million dollars)Table 11-10 Family Room Organization Product Sales by Material, 2010 – 2030(million dollars)Table 11-11 Selected Suppliers of Family Room Organization ProductsTable 11-12 Kitchen & Pantry Organization Product Sales by Type, 2010 – 2030(million dollars)Table 11-13 Kitchen & Pantry Organization Product Sales by Material, 2010 – 2030(million dollars)Table 11-14 Selected Suppliers of Kitchen & Pantry Organization ProductsTable 11-15 Bedrooms Organization Product Sales by Type, 2010 – 2030(million dollars)Table 11-16 Form vs. Function in Home Organization Products for BedroomsTable 11-17 Bedroom Organization Product Sales by Material, 2010 – 2030(million dollars)Table 11-18 Selected Suppliers of Bedroom Organization ProductsTable 11-19 Utility Room, Basement, & Attic Organization Product Sales by Type, 2010– 2030 (million dollars)Table 11-20 Utility Room, Basement, & Attic Organization Needs, Products, & Materialby Type of RoomTable 11-21 Utility Room, Basement, & Attic Organization Product Sales by Material,2010 – 2030 (million dollars)Table 11-22 Selected Suppliers of Home Organization Products Used in Utility Rooms,Basements & AtticsTable 11-23 Outdoor Area Organization Product Sales by Type, 2010 – 2030(million dollars)Table 11-24 Outdoor Area Organization Product Sales by Material, 2010 – 2030(million dollars)Table 11-25 Selected Suppliers of Home Organization Products Used in Outdoor AreasTable 11-26 Bathroom Organization Product Sales by Type, 2010 – 2030(million dollars)Table 11-27 Bathroom Organization Product Sales by Materials, 2010 – 2030(million dollars)Home Organization Products 2021 The Freedonia Group. All rights 117117317617617717918218318518818810
List of Tables(continued)Table 11-28 Selected Suppliers of Bathroom Organization Products12. Retail Home Organization Sales TrendsTable 12-1 Retail Sales of Home Organization Products, 2010 – 2030 (million dollars)Table 12-2 Retail Sales of Home Organization Products by Room, 2010 – 2030(million dollars)Table 12-3 “Where Did You Purchase The Home Organization Products Bought in theLast 12 Months?” 2020 (% of respondents)13. Suppliers & Market ShareTable 13-1 US Home Organization Product Sales by Company, 2020 (million dollars)Table 13-2 Selected Private Label & Exclusive Home Organization BrandsTable 13-3 Selected Mergers & AcquisitionsTable 13-4 List of Industry Participants14. AppendixTable 14-1 Relevant Industry CodesTable 14-2 Relevant HS CodesTable 14-3 Abbreviations & Acronyms Used in StudyTable 14-4 Macroeconomic Indicators, 2010 – 2030 (billion 2012 dollars)Table 14-5 Population & Households, 2010 – 2030 (million persons)Table 14-6 Personal Consumption Expenditures, 2010 – 2030 (billion dollars)Table 14-7 Residential Building Construction Expenditures, 2010 – 2030 (billion dollars& billion 2012 dollars)Table 14-8 New Housing Indicators, 2010 – 2030Home Organization Products 2021 The Freedonia Group. All rights 925926011
List of Figures1. Executive SummaryFigure 1-1 US Home Organization Products Market162. COVID-19 PandemicFigure 2-1 Annual Home Organization Product Sales, 2018 – 2023 (% annual change)273. OverviewFigure 3-1 Home Organization Product Sales, 2000 – 2020 (billion dollars)Figure 3-2 Home Organization Product Sales by Type, 2010 – 2030 (billion dollars)Figure 3-3 Home Organization Product Sales by Installation Type, 2010 – 2030(million dollars)Figure 3-4 Overall vs. DIY Installation Sales of Home Organization Products by Room,2020 (billion dollars)Figure 3-5 Overall vs. Professional Installation Sales of Home Organization Products byRoom, 2020 (billion dollars)4. Consumer TrendsFigure 4-1 Baby Boomer Age Range Over Time, 2010 – 2030Figure 4-2 “What Was the Reason for Your Recent Purchase of Home OrganizationProducts?” 2020 (% of respondents who bought home organizationproducts in the past 12 months)Figure 4-3 Consumer Agreement on Changing Home Improvement Projects Due to theCoronavirus, 2021 (percent of consumers)Figure 4-4 Fixed Self-Storage Establishments in the US, 2010 – 2025 (thousands)3033353841576065685. Bins, Baskets, & TotesFigure 5-1 Bins, Baskets, & Totes: Product ExamplesFigure 5-2 Bins, Baskets, & Totes Market Position69716. ShelvingFigure 6-1 Shelving Product ExamplesFigure 6-2 Shelving Market Position78807. Modular UnitsFigure 7-1 Modular Units: Product ExamplesFigure 7-2 Modular Unit Market Position8789Home Organization Products 2021 The Freedonia Group. All rights reserved.12
List of Figures(continued)8. Hanging StorageFigure 8-1 Hanging Storage: Product ExamplesFigure 8-2 Hanging Storage Market Position981009. Accessories & HardwareFigure 9-1 Home Organization Product Accessories & Hardware: Product ExamplesFigure 9-2 Home Organization Accessories & Hardware Market Position10710810. MaterialsFigure 10-1 Home Organization Product Sales by Material, 2010 – 2030 (billion dollars)Figure 10-2 Metal & Wire Home Organization Product ExamplesFigure 10-3 Metal & Wire Home Organization Product Market PositionFigure 10-4 Plastic Home Organization Product ExamplesFigure 10-5 Plastic Home Organization Product Market PositionFigure 10-6 Wood & Laminate Home Organization Product ExamplesFigure 10-7 Wood & Laminate Home Organization Product Market PositionFigure 10-8 Wicker & Rattan Home Organization Product ExamplesFigure 10-9 Wicker & Rattan Home Organization Product Market PositionFigure 10-10 Textile & Other Materials: Home Organization Product ExamplesFigure 10-11 Textile & Other Home Organization Product Materials Market Position11511611712212312813013513613914011. Room TrendsFigure 11-1 Home Organization Product Sales by Room, 2010 – 2030 (million dollars)Figure 11-2 Closet Organization Product Sales Gains, 2020 – 2025 (million dollars)Figure 11-3 Closets Organization Product Sales, DIY vs. Professional Installation, 2010 –2030 (million dollars)Figure 11-4 Garage Organization Product Sales Gains, 2020 – 2025 (million dollars)Figure 11-5 Garage Organization Product Sales, DIY vs. Professional Installation, 2010 –2030 (million dollars)Figure 11-6 Family Room Organization Product Sales Gains, 2020 – 2025(million dollars)Figure 11-7 Family Room Organization Product Sales, DIY vs. Professional Installation,2010 – 2030 (million dollars)Figure 11-8 Kitchen & Pantry Organization Product Sales Gains, 2020 – 2025(million dollars)Figure 11-9 Kitchen & Pantry Organization Product Sales, DIY vs. ProfessionalInstallation, 2010 – 2030 (million dollars)Figure 11-10 Bedroom Organization Product Sales Growth, 2020 – 2025(million dollars)Figure 11-11 Bedroom Organization Product Sales, DIY vs. Professional Installation,2010 – 2030 (million dollars)Home Organization Products 2021 The Freedonia Group. All rights reserved.14514715015315615916116416617017213
List of Figures(continued)Figure 11-12 Utility Room, Basement, & Attic Organization Product Sales Gains, 2020 –2025 (million dollars)Figure 11-13 Utility Room, Basement, & Attic Organization Product Sales, DIY vs.Professional Installation, 2010 – 2030 (million dollars)Figure 11-14 Outdoor Area Organization Product Sales Gains, 2020 – 2025(million dollars)Figure 11-15 Outdoor Area Organization Product Sales, DIY vs. ProfessionalInstallation, 2010 – 2030 (million dollars)Figure 11-16 Bathroom Organization Product Sales Growth, 2020 – 2025(million dollars)Figure 11-17 Bathroom Organization Product Sales, DIY vs. Professional Installation,2010 – 2030 (million dollars)17517818118418718912. Retail Home Organization Sales TrendsFigure 12-1 Retail & Manufacturers’ Level Sales of Home Organization Products, 2020(million dollars)19213. Suppliers & Market ShareFigure 13-1 US Home Organization Product Market Share by Company, 2020(billion dollars)Figure 13-2 US Home Organization Product Market, 2020: Leading SupplierFigure 13-3 US Home Organization Product Market, 2020: Second Leading SupplierFigure 13-4 US Home Organization Product Market, 2020: Third Leading SupplierFigure 13-5 US Home Organization Product Market, 2020: Fourth Leading SupplierFigure 13-6 US Home Organization Product Market, 2020: Fifth Leading Supplier21421521621721821914. AppendixFigure 14-1 New Housing Square Footage by Housing Type, 2005 – 2020260Home Organization Products 2021 The Freedonia Group. All rights reserved.14
Contact your Freedonia Client Services at 1.440.684.9600 or info@freedoniagroup.com. . Design & Style Trends 53 Urban Living & Downsizing 55 . Key Home Organization Product Design & Style Trends 54 Table 4-5 Number of A
