WORKBOOK Business Intelligence

Transcription

IM000250086WORKBOOKBusiness IntelligenceOpen Universiteitwww.ou.nl

Open University of the NetherlandsFaculty of Management, Science & TechnologyCourse teamDr. A.D. Counotte-Potman, project leader and authorDr. E. Roubtsova, authorDr. L.W. Rutledge, authorDiscipline directionProf. dr. ir. S.M.M. JoostenProgram directionProf. dr. R. J. KustersExternal referentProf. dr. ir. R. W. Helms, Utrecht University

WORKBOOKBusiness Intelligence

ProductionOpen University of the NetherlandsEditorJohn ArkenboutLay-outMaria Wienbröker-KampermannCoverVisuele communicatie Open UniversiteitPrinting and bindingOCÉ Business Service 2015 Open University of the NetherlandsSave exceptions stated by the law no part ofthis publication may be reproduced in anyform, by print, photoprint, microfilm or othermeans, included a complete or partialtranscription, without the prior writtenpermission of the publisher.First edition: 2015IM0002 50086 09012015ISBN 978 94 91825 79 8 (serie)ISBN 978 94 91825 82 8 (workbook)Course code IM0002

Structure of the course Business 345Business Intelligence and Data WarehousingCorporate Social ResponsibilityAssignment OverviewBusiness Intelligence OverviewData arda 1Sharda 22 Business PerformanceManagement6 Business Performance Management7 Assignment task 1Sharda 34-641131333 Mining891011Sharda 4Sharda 57-94.5623374953554 Big Data and Analytics12 Assignment task 213 Big Data and Analytics10-12124596113-15312656715-181347173Data MiningText and Web MiningAssignment: a closer lookMeeting: face to face tutor session5 Emerging Trends andFuture Impacts14 Emerging Trends and Future Impacts15 Assignment task 36 Final presentation16 Assignment task 4 and 517 Presentation meetingAssignmentbundleSharda 6Sharda 7Introduction1 AssignmentTask 1: Search for an organization suitable for an IA4BI projectTask 2: Present BI: Analysis of existing BI projects and their perspectivesTask 3: Future BI: Analysis of new opportunities to use BI methodsTask 4: ReflectionTask 5: Presentation of the results of the IA4BI project2 TheoryAudit for Business Intelligence3 LetterInformation for organizations willing to act as BI audit organization4 FormsForm 1 (task 1)Form 2 (task 2)Form 3 (task 3)Form 4 (task 4)5 Example caseRadio GoodRadio Good task 1Radio Good task 2Radio Good task 3Radio Good task 5Business Intelligence: A Managerial Perspective on Analytics3rd Edition, by Ramesh Sharda, Dursun Delen and Efraim Turban (Pearson, 2014)Business Intelligence en datawarehousing2nd edition, by Karien Verhagen (Pearson, 2011)WebsiteTextbookIntroduction to the course1 Business IntelligenceOverview andData WarehousingTextbookLearning unithttp://www.studienet.ou.nl5

4 Business Intelligence Overview Sharda 1 2.5 25 5 Data Warehousing Sharda 2 4.5 27 2 Business Performance 6 Business Performance Management Sharda 3 4-6 4 31 Management 7 Assignment task 1 11 33 3 Mining 8 Data Mining Sharda 4 7-9 4.5 37 9 Text and Web Mining Sharda 5 6 49 10 Assignment: a closer look 2 53 11 Meeting: face to face tutor session 3 55 4 Big Data and Analytics