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eBook101 SocialMedia PostsIdeas to help your nonprofitcreate better content forFacebook, Twitter, Google ,Instagram, and LinkedInWWW.NETWORKFORGOOD.COM/NPO
101 Social Media PostsIdeas to help you create better content for Facebook, Twitter,Google , Instagram, and LinkedInSocial media is here to stay.As of September 2013, 73% of online adults use social networking sites. If yournonprofit isn’t active on at least one social network, now is the time to get moving!Nonprofits can harness the power of social to tell their story and garner support fromdonors and new friends. But how do you keep up with it all while creating valuablecontent? It can be done and this guide can help!Content for your social media channels is sitting right in front of you. Really! Yourwebsite, donor appeals, and newsletters are all just waiting to be translated into aFacebook post, tweet, or YouTube video.And remember, when creating content for any social network: Use compelling visualsKeep it short and keep it simpleABT - always be taggingListen to your networksUse an editorial calendarIn this guide, you’ll find: 21 Facebook ideas 20 Instagram ideas 20 Twitter ideas 10 YouTube ideas 10 Google ideas 10 Pinterest ideas 10 LinkedIn ideasWWW.NET WORKFORGOOD.ORG /NPO2
Facebook Ask your community to share why they care about your issue Invite your supporters to vote in a poll Ask for feedback about an upcoming decision you need to make Share a photo of your volunteers in action Post a photo for a caption contest Share milestones from your annual report Post a news story about your cause and asksupporters for their reactions Ask your supporters to post a review ofyour organization Pose a trivia question about your issue area Share a “vintage” screenshot of yourwebsite from the Wayback Machine forThrowback Thursday Post a graphic or photo in honor of aholiday, anniversary or awareness day Post relevant policy issues and asksupporters to share with their networkInfant Crisis Services created a Facebook postfeaturing a note they received along with a donation Share news from related organizations Share photos from your fans and volunteers Create a “Fan of the Week” spotlightThe YWCA of OKC shared aviral video that echoed their missionWWW.NET WORKFORGOOD.COM/NPO3
Facebook Post a photo of your latest poster or flier for fans to shareInvite fans to join your email listAsk your fans to suggest names for your office’s brand new printer/computerShare a success story from one of your clientsAsk fans to do an artistic interpretation of your logo, upload them to aphoto album, and encourage fans to “like” their favoritesCreate an ecard to celebrate something special (or normal, HappyWednesday!) using someecards and share it on your Facebook pageMartha’s Table shareda picture of volunteersand thanked them fortheir serviceRELATED RESOURCESHow Sanctuary One Inspires andConnects with SupportersHow to Use Memes to Spread YourNonprofit’s MessageWWW.NET WORKFORGOOD.COM/NPO4
Twitter Share a link to new research aboutyour issueRetweet a thought leader in your spacePost a photo of your fundraising teamLive tweet an event, such as a conference, rally, or volunteer trainingHost a Twitter chatShare stats about your work orissue areaPost photos of donated goodsShare opinion pieces from your staff orexperts from your issue areaShare fundraising pages created bysupportersThe Playtime Project retweeted aphoto of a volunteer in actionClearly outline what a certain donation amount can accomplish.Post a teaser from your latest newsletterShare a quote from a beneficiary of your workStart a conversation with a local celebrity (They might retweet you!)Ask staff members who work directly with your beneficiaries to guest tweetAsk followers to sum up your organization in 7 words or less (and then retweet)Highlight other fans and advocates in your issue area by posting a Follow Fridayevery week using the hashtag #FFTweet a photo of a past event with the hashtag #tbt for Throwback ThursdayKeep followers updated on campaign goals and successesTweet dictionary definitions of words that align with your organization’sculture, values, and missionTweet your tag line in a different language every day for one weekRELATED RESOURCES10 Twitter Tips for NonprofitsSocial Media Housekeeping TipsWWW.NET WORKFORGOOD.COM/NPO5
Google Create an event post for your next open houseHost a Google Hangout with your volunteers to educate them on a projectIllustrate how a monthly gift has helped your programsStart a discussion to solicit ideas for recruiting more donorsShare an inspiring video related to your causeAsk your supporters to self-sort into circlesPost a modified blog post or newsletter article (Google allows long posts—some sources report up to 100K characters!)Share a curated list of resources for your community or issue areaPost a series of photos to create an animated Auto Awesome imageHost a Q&A session with your supportersWorld Vision created apost highlighting theirnew NASCAR racing teamCamp Fire posted anarticle related to oneof its programsRELATED RESOURCES7 Google Pro Tips for NonprofitsHow to Make the Case forSocial MediaWWW.NET WORKFORGOOD.COM/NPO6
Instagram Create an image of your mission statementCreate an image of a quote about your organizationShare a photo of your event invitationShare a video of your volunteers in actionPost a Throwback Thursday photo of your foundersShare a video to thank a donorAsk your staff to write notes of appreciation to yoursupporters, snap a pic, then post themPost images of popular landmarks in your communityShare photos of the supplies you use in your workCreate a mosaic of your supporters’ profile picturesShowcase the impact of your workShare a glimpse of your office or deskThe Maryland Zoo in Baltimore postsimages that capture life at the zooRonald McDonald House ofCentral Ohio celebrates theirvolunteers by featuring them ontheir Instagram feedRELATED RESOURCESCompelling Images for Nonprofits5 Tips to Help You Tell Better StoriesWWW.NET WORKFORGOOD.COM/NPO7
YouTube Post a video of your ED or CEO sharingyour founding story Share video clips from your mostrecent fundraising event Create a montage of thank youmessages for your donors Share an interview with someone who’sbeen impacted by your work Create a highlight reel based on yourannual reportThe Regional Food Bank of Oklahomacreated a thank you video for the volunteers andmail carriers who made their food drive a success Film short interviews with your volunteers Take your supporters on a tour of a recent project or your office Create a day in the life video of one of your clients and highlight howdonor’s support impacts their day Surprise donors by hand delivering a thank you coffee or cupcake and filmtheir reactions Create a time lapse video of images taken during an event set up or during a redesignof a spaceRELATED RESOURCES11 Rules for Video Fundraising5 Tips for Getting Started with Nonprofit VideoWWW.NET WORKFORGOOD.COM/NPO8
Pinterest Share an inspirational quote relevant to your workPost a photo of a recently completed project,and link to a story that explains how it wasmade possibleOffer illustrated instructions for donating online toyour organizationShare images of books or magazines related toyour causeShare resources from bloggers and experts whocover your causePost graphs of your cumulative results (People served,animals saved, acres preserved, etc.)Create and share a printable tip sheet on how tohelp those you serveRe-pin content from experts on your causePin a wish list of items supporters can donate toyour organizationTransform your annual report into an infographic withPiktochart and shareThe ONE Campaign uses Pinterest to postgraphics featuring impact statementsto show what differentdonation levels can accomplishRELATED RESOURCESNonprofits on Pinterest: Best PracticesSocial Media Guide for NonprofitsWWW.NET WORKFORGOOD.COM/NPO9
LinkedIn Highlight a great testimonial or review of your organizationPost a request for pro bono professional helpHighlight your board members’ workShare volunteer opportunitiesShare recent news coverage about your workCreate summaries of your most successful programsPost job openings at your nonprofit and neighboring organizationsProfile new staff or board membersShare staff member’s quotes on why they work for your organizationShare office supply wish lists or other materials your organization uses everydayWorld Vision uses LinkedIn posts to thank corporate sponsorsRELATED RESOURCES10 Tips to Leverage LinkedIn for Good5 Ways to Maximize LinkedInWWW.NET WORKFORGOOD.COM/NPO10
About Network for GoodNetwork for Good powers more digital giving than any other platform. Since 2001, we’veprocessed over 1 billion for more than 100,000 nonprofits. We are Level 1 Audited PCICompliant and our Donor Advised Fund is accredited by the Better Business Bureau WiseGiving Alliance, meeting all 20 of its standards for charity accountability. Plus, we’reregistered in every state for online fundraising.We’re a Certified B Corporation. This means we’re a dedicated mission-minded organization,just like you, so we understand the challenges you face. We’re here to help.Our suite of affordable fundraising solutions helps nonprofits raise money and engagesupporters online—plus we provide the training that will make you a fundraising superstar.1.Online fundraising software: Get an easy-to-use, branded, and secure onlinedonation page with DonateNow. With built-in best practices, social sharing, andmobile-friendly giving options, you’ll raise more than ever before.2.Professional email marketing: Use the power of Constant Contact’s email campaignand newsletter system to send and track emails and learn which messages work bestwith your donors.3.Fundraising Fundamentals premium training: Exclusive access to Network forGood’s expert advice with personalized reviews, step-by-step tutorials, fundraisingtemplates, and more.4.Online event management: Plan more successful fundraising events with our eventsmanagement tool. EventsNow powered by givezooks! gives nonprofits an easyway to accept donations, registrations, and ticket purchases online.Free Fundraising TipsCreate the UltimateDonation PageLet Us HelpGet the latest fundraisingadvice delivered right toyour inbox with our weeklynewsletter.Our free course shows youhow to raise more moneywith your donation page.Find out how you canattract more donors andraise more money online.WWW.NET WORKFORGOOD.COM/NPO11
Post graphs of your cumulative results (People served, animals saved, acres preserved, etc.) Create and share a printable tip sheet on how to help those you serve Re-pin content from experts on your cause Pin a wish list of items supporters can donate to your organization Trans
