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January 28, 2017MARKETING & COMMUNICATIONSRECAP REPORT
THANK YOUSPONSORSPUBLIC WORKSSTANDARDPARKING
541TOTAL MENTIONS26,208,436TOTAL REACH237,884 TOTAL PUBLICITY VALUE6,500EVENT ATTENDANCE
EXECUTIVE SUMMARYConnect2STEM 2017 is the University of Arizona’s best communityevent yet. For two years in a row, this event boasts as the largestSTEM outreach event in the city of Phoenix with more than 6,500attendees, 200 volunteers and 100 exhibitor activities.Connect2STEM is also a stand-out event across the country andreceived recognition by the Association for American MedicalColleges (AAMC) as one of the most innovative communityinitiatives hosted by a medical school in 2016 alongside HarvardMedical School and Yale School of Medicine.The energy and success surrounding this event is a testament tothe commitment of the UA College of Medicine — Phoenix and itsnumerous collaborative partnerships across the state and nation.“ Enriching events like these can have a tremendousimpact in shaping a young person’s path, andinspiring the next generation of college students.”EILEEN KLEINPresident of the Arizona Board of Regents“ Connect2STEM was a great opportunity for youngpeople and families to have fun learning aboutthe ways science and technology advances theworld around us.”PHOENIX MAYOR GREG STANTONAttended Connect2STEM with his son, Trevor in 2015 & 2016.
TOP MEDIA STORIESArizona Republic and AZCentral.com5,000,000 views 43,000 AVE Looking to spark your kid’s creativity, get them a good job and have fun?Check out free Phoenix STEM eventABC 15546,659 Reached 5,056.60 AVE Arizona Parenting Magazine shares fun weekend events for the familyLa Voz10,104 Reached 93.46 AVE ¿Dónde llevar a los niños para que aprendan y se diviertan?Ahwatukee Foothills News17,000 reached 159.36 AVE Ahwatukee youths of color discover opportunities in science, technology6 CONNECT2STEM
23,677,197TOTAL MEDIA IMPRESSIONSINCLUDES 15 PRINT & ONLINE STORIES FROM MAJOR NEWS SOURCESDATA PROVIDED BY MELTWATERRECAP REPORT 7
TELEVISION HITSConnect2STEM secured phenomenal television coverage in the weekspreceding as well as the day of the event. This coverage generated lastminute registrations and ultimately bolstered attendance and communityimpact of Connect2STEM.28TOTAL HITSFOX10 NEWS 3TV AZ FAMILY KPHO 5SOCIAL MEDIAEarned Social Media promoted Connect2STEMbefore, during and after the event.TOTAL IMPRESSIONS154,7588 CONNECT2STEM92,73636,59029325,139
GRASSROOTS MARKETINGGrassroots Marketing is the cumulative impressions generated for Connect2STEMfrom homepage views, registration page views, email marketing, eventposters and local calendar listings. Our partnership with Arizona Sci-Techallowed for direct communication and distribution with hundreds of Arizonaschools. Thank you AZ Sci-Tech Festival, for your support and makingConnect2STEM the official signature kick-off event!TOTAL IMPRESSIONS1,194,095EVENT PROGRAMS & POSTERS866,770Delivered to 780 local K-12 schoolsE-MARKETING41,276LOCAL CALENDAR LISTINGS31WEBPAGE VISITS6,047RECAP REPORT 9
ADVERTISINGThe advertising plan, executed in collaboration with COX Communications,focused on increasing awareness and attendance for Connect2STEM.Advertising elements include local television commercials, print adsin Arizona Republic, social media boosts, e-marketing, digital ads withlocal publications and radio spots.COX COMMERCIAL FLIGHT330 SPOTS 47,070 VALUE195,109 IMPRESSIONS10 CONNECT2STEM
1,442,614IMPRESSIONSTOTAL PAID ADVERTISINGRECAP REPORT 11
CREATIVE“Embrace Your Inner Nerd” was the theme for the 2017Connect2Stem 2017 fair. Creative prints including collateral,videos, “nerd” glasses and signage that all supported thethematic presentation.DRAW YOUR FAVORITE ACTIVITY FROM THE CONNECT2STEM EVENTLed by UA Nursing and Medical StudentsEVENT SIGNAGE@uamedphx #Connect2STEMEVENT ACTIVITY12 CONNECT2STEMSOCIAL MEDIA POST
BECOME A DOCTOR AT THE BIOSCIENCE ZONEWITH UA MED STUDENTS AND BANNER — HEALTH Davinci Robot from the James Bond Movie! Cow heart, eye ball dissections, CPR tips, simulation mannequins, ultrasound,operating room with Trauma Man from UA Simulation Center Get the NAU Nursing, PT, and OT Experience at BIOSCIENCE ZONE 2Led by UA Nursing and Medical StudentsBE A TV REPORTER AT THE COX GIG ZONE!BIOSCIENCEZONE 2BECOME A UA NURSE OR DOCTOR OFNURSING AT THE WILDCAT PLAY HOSPITAL!CONNECT2CAREERS FOR MIDDLEAND HIGH SCHOOL STUDENTS:NTECHNOLOGYZONEPBC GARAGE 10:30am: Linda Nelson, MD – OBGYN 11:00am: Lauren Hartman, Research Associate from TGenNATUREZONE 11:30am: UA Nursing 12:00pm: Tyrone Benson, Senior Engineer from IntelInfo/Registration 1:00pm: Police Officers from UAPDBathroomsOUTERSPACEZONEFood 2:00pm: John McCulloch, Reactor Engineer from APSEntrancesEXPLORE OUTERSPACE AND BEYOND!CRAVEParking OSIRIS-Rex and UA Lunar & Planetary Lab, Challenger Space Center Solar System UA Cooperative Extension, 4-H Program, UA College of Architecture,Planning & Landscape Design, UA Master Gardner, UA MaricopaAgricultural Center, Jobs for AZ GraduatesWILDCATZONEWILDCATZONEOUTERSPACEZONE UA Center for Applied NanoBioscience and Medicine, APS, Intel, ASU Neuroscience,Mesa Community College, Mountain Ridge HS, Halle Heart Children’s Museum,Play-Well TEKnologies, GraphLock Inc., Primavera Online Arizona Athletics football toss, ticket giveaways and team posters!NATUREZONEBIOSCIENCEZONE Photo Booth with Territorial Cup, Wilbur, Wilma and the Cheer Team UA Admissions Info, UA Bookstore, UA Project WET, UA College ofMedicine — Phoenix, UA Eller, UAPD, UA Pharmacy Children’s Museum of Phoenix, City of Phoenix Public Works, HonorHealth,Hope Animal Therapy, Be the Match, Physics Factory Bus, S.Y.STEM Coalition,Phoenix Police ExplorersCITY OFPHXPUBLICWORKSCOX GIG ZONEUA PHARMACYBECOME A WILDCAT FOR LIFE AT THE WILDCAT ZONE!UAPDS BUSPHYSICBE AN ENGINEER, RESEARCHER ORSCIENTIST AT THE TECHNOLOGY ZONE!UA BOOKSTORE5TH ST.GET DOWN & DIRTY AT THE NATURE ZONE!7TH ST. 1:30pm: Sarah Morrison, PhD from UA Lunar & Planetary LabCHILDREN’SMUSEUM OFPHOENIXVAN BUREN ST.EVENT MAPLOCAL TV COMMERCIALEMAIL BLASTTECH.ZONEANDWILDCATPLAYHOSPITALEVENT SIGNAGERECAP REPORT 13
Connect2CAREERS is created specifically for high-school studentsto meet with and learn from experts in the STEM industry.“I participate in events like Connect2CAREERSand Connect2STEM so that students and parentsknow of all the incredible opportunities thereare in STEM.”Tyrone Benson, PhDSenior Reliability Research andDevelopment Engineer at Intel.2017 LINE-UPLINDA NELSON, MDObstetrician-Gynecologist,UA College of Medicine — PhoenixOBGYN and ReproductiveEndocrinologist at St. Joseph’sHospital and Medical CenterLAUREN HARTMANResearch Associate III, TranslationalGenomics Research Institute (TGen)DEBORAH A.GOROMBEI, RNUA Nursing MEPN ProgramMARTHA GULATI, MDDivision Chief of Cardiology, UACollege of Medicine — Phoenix, andPhysician Executive Director,Banner — University MedicineCardiovascular InstitutePOLICE OFFICERUA Police Department14 CONNECT2STEMSARAH MORRISONPhD Candidate,UA Lunar and Planetary LabJOHN MCCULLOCHReactor Engineer, APSTYRONE BENSON, PHDSenior Reliability Research andDevelopment Engineer, Intel
Connect2Mentors is a multi-dimensional experience designedto inspire youth of color to engage in STEM careers. Thanks toour generous sponsor Arizona Community Foundation, localstudents participate in this day free of charge.“Connect2Mentors allowed students to get thebest experience possible from quality programsthat include a variety of activities.”Lanette Campbell,Advisor at Maricopa CountyNAACP Youth and College division.75Youth Attended10Med Student Mentors19Professional MentorsThank You Partners & SponsorsRECAP REPORT 15
Led by UA Nursing and Medical StudentsThe first-ever hospital for children comes to life with ourhands-on activities that impart life-lessons about health and wellnessfor our youngest STEM nerds. Led by our College of Nursing students,youth and parents engage in imaginative play and intergenerationallearning. All stations provided in English and Spanish.123SCRUB TATIONTOYCHECK-UP7PHOTOBOOTH
SURVEY FEEDBACK93%of attendees rated Connect2STEMas Extremely Good and Very GoodI really appreciate how it“It is a fun and exciting wayto introduce various aspectsexposed my son to so manyof science to kids of all ages.”— Gordondifferent areas of STEM.Thank you, great event.— Amy“My daughter attended with her Girl Scouts Troop. It wasvery hands-on, organized and perfect for all ages.Her favorites were the sustainability and bioscience tables andthe surgery section, as well as the helium bubble machineand virtual reality booth. This is truly a must-see event.Thank you Cox Communications, UA, NAU and all other sponsors.— Christine18 CONNECT2STEM
THANK YOU EXHIBITORSAND VOLUNTEERS200 VolunteersDIRTTPhysics Bus from Physics Factory4H Youth DevelopmentEar CandyPlay-Well TEKnologiesAgave SurgicalEmpowerment SystemsPrimavera Online High SchoolAllergy Asthma ClinicForensic Anthropologist Laura FulgiS.Y.STEM CoalitionGateway Community CollegeSouth Mountain CommunityCollegeAPSGlendale Community CollegeSparklettsArizona Alliance forCommunity Health CentersGoodwillTeam ParadiseGoogleTGENAmerican Academyof PediatricsArizona AutismGraphLock Inc.UA Alumni AssociationArizona DiamondbacksHalle Heart Children’s MuseumUA AthleticsAsian Corporate &Entrepreneur LeadersHernandez Wellness ClinicUA BookstoreASU College of Nursing& Health InnovationHonorHealthHOPE Animal’sUA Center for AppliedNanoBioscience & MedicineASU NursingHOSAASU Science is FunIntelAtosIntuitive SurgicalAudubon ArizonaJob for AZ GraduatesAZ Science CenterJunior AchievementAZ ScitechLatina STEM ConferenceAZDHSLinda Nelson - OBGYNBanner University MedicalCenter Heart InstituteLunar Planetary Lab/OSIRISBayless Healthcare GroupMaster GardnerBe the MatchMayo ClinicBioscience High SchoolMedtronicCAPLAMesa Community CollegeChallenger Space CenterMobile Health Unit Dr. RosalesChandanShamala LibraryChief Science OfficersChildren’s Museum of PhoenixMaricopa Community CollegesMountain Ridge PLTWBiomedical Sciences/HOSACHIP ProgramsNAU – Physician Assistant &Physical Therapy ProgramsCity of GlendaleOttawa UniversityCity of PhoenixPathways ProgramCOMP Library/UAHS LibraryPeddler’s SonCox CommunicationsPhoenix Astronomical SocietyCravePhoenix Police ExplorersDesert Botanical GardenPhoenix SymphonyUA College of Medicine – PhxUA College of NursingUA College of PharmacyUA Eller College of ManagementUA Mel and Enid ZuckermanCollege of Public HealthUA Police DepartmentUA Project WETUA & ASU NeuroscienceUA Cooperative ExtensionUA Maricopa County CooperativeWildcat Water Mobile LabUA Office of AdmissionsUATUA Maricopa AgriculturalCenter - EntomologyUA Roosevelt Early ChildhoodFamily Resource CenterWaste ManagementWater ArtWesley Community& Health CenterWilbur & Wilma the WildcatsYMCARECAP REPORT 19
Mesa Community College, Mountain Ridge HS, Halle Heart Children’s Museum, Play-Well TEKnologies, GraphLock Inc., Primavera Online BECOME A WILDCAT FOR LIFE AT THE WILDCAT ZONE! Arizona Athletics football toss, ticket giveaways and team posters! Photo Boo
