Where The World’s Market Intelligence Leaders Meet

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“A good opportunity to meet with otherlike-mindedprofessionals.Agreatoutside ofopportunity to stretchyour "box" and look at things a little.differently ” — Competitive , HYPERTHERM, INC. “The SCIP Conference is the who's who eventfocused on competitiveWhere the World’s MarketIntelligence Leaders Meetstrategy.”— Senior Director, Market Intelligence,ADP “A must attend for not onlypractitioners of CI and strategy but thosein leadership positions to betterunderstandcriticaldecisionmakingprocesses for business success.” — Manager,Completive Analysis, DELOITTE “Greatconference, great people, lots of learning.”— Director, SAGENT PHARMACEUTICALS “A one-stop shop for CI, MI, SI. Greatlearning momentsboth bypresenters and peers.” — Manager, Market& Competitive Intelligence, EXCELLUSBLUE CROSS BLUE SHIELD “This wasmy first SCIP Conference experience.Simplyoutstanding! Great mix oftools, insights, and perspectives.”—Director Research, UNITED HEALTHGROUP “Merge with industry rock starsand go home suitably humbled andmotivated to achievethings.”great new— Marketing Director,PROGRESS SOFTWARE “Very insightful,lots of ideas29th AnnualStrategic and CompetitiveIntelligence ProfessionalsInternational Conference & ExhibitionMay 5 - 8, 2014Caribe RoyaleOrlando, Floridafor any knowledgelevel of CI.” — Manager – CompetitiveIntelligence, VERIZON WIRELESS “Very informative and gave me energy togo back and start to transformtheCI function to align with organizationalgoals and provide real value.” — MarketIntelligence Analyst, ENDRESS & HAUSER “If you want to learn from the key opinionnetwork with front-line entry-levelleaders, develop or polish your skill sets, orpractitioners and major thought leaderswww.scip.orgalike, this is where to do it!”#SCIP—Manager, Scientific Intelligence, LiteratureResources, GILEAD SCIENCES INC.“This conference wasKNOWLEDGE PARTNERfantastic!Itwas well-organized and provided a goodmix of introductory materials and materialsfor seasonedprofessionals. ” —Manager Market Planning, DAIMLER TRUCKS

TOP TEN REASONS YOU SHOULD ATTENDPAST PARTICIPANT PROFILE1. Build Your Contacts: The 29th Annual Strategic and Competitive IntelligenceProfessionals International Conference & Exhibition is the largest and most diverseassembly of global business leaders driving competitive and market intelligence intheir organization.2. Take Home a Portfolio of Decision Support Tools: Your role is to supportdecision-making and competitive strategy, and you will leave this conference with thetools you need to get it done.3. Network: The 29th Annual Strategic and Competitive Intelligence ProfessionalsInternational Conference & Exhibition brings together senior executives andmanagers specializing in competitive and market intelligence; strategic planning;marketing; and business development, among other business disciplines. Plus, ourglobal and cross industry representation guarantees you access to thoughtleaders you won’t find at any other event.4. Get Savvy: Our agenda is comprehensive and packed with great executiveinsight presentations and interactive sessions spanning nine critical tracks.5. Gain Amazing Insight: Our stellar speaker roster represents some of the best andbrightest stars of strategic, competitive and market intelligence and strategy.6. Collaborate and Learn: More than 20 interactive sessions buzz with energy asparticipants engage in candid discussions about what they are doing, what’sworking, what’s not, and the lessons they have learned.7. Access: Two dozen presentations by powerhouse speakers ensure you remainon the cutting edge of the latest best practices.8. Get Introduced to New Solutions: Our exhibit hall and solutions wheel willexpose you to a broad range of solution providers, providing you insight on howthey can assist in overcoming your challenges.9. Relax and Have Some Fun: Keep your networking engine at high rev andjoin us for competitive team exercises along with a casual Wine and Dine andother activities designed to make our conference a great experience every stepalong the way.10. Don’t Miss Out: This is simply the most valuable competitive intelligence eventyou will attend! We have a strong and growing association membership to prove it!WHO WILL PARTICIPATEn Vice Presidents, Directors & Managers of: Competitive Intelligence Marketing Intelligence Technical Intelligence Business Intelligencen Business Development ExecutivesnnnnnnStrategy and Corporate DevelopmentStrategic, Business and Market AnalysisStrategic Marketing ExecutivesMarketing Research ExecutivesBusiness Research ManagersInformation ProfessionalsTHE 29TH ANNUAL STRATEGIC AND COMPETITIVEINTELLIGENCE PROFESSIONALS INTERNATIONALCONFERENCE & EXHIBITION COMMITTEECynthia Cheng CorreaManaging DirectorKnowledge InForm/Simmons CollegeBob FrancManager, CompetitiveIntelligenceHumanaFred RigsbyManager, Market Intelligence& ResearchAmeriHealth CaritasFamily of CompaniesNisha Sewdass, Ph.D.Associate ProfessorUniversity ofSouth AfricaJerry D. St.Clair, Ph.D.Principal InvestigatorDuPont Chemicals andFluoroproductsINTERNATIONAL igeriaPhilippinesSaudi ArabiaSingaporeSouth AfricaSpainSwedenSwitzerlandTunisiaUnited KingdomUSA22%Executive Management(C-Level, President,VP)Senior Management(Director and Sr. Manager)32%22%ManagementAnalyst4%20%OtherSNAPSHOT OF PAST PARTICIPANTS3M CompanyAAA Auto Club SouthAARPABB AutomationAbbott LaboratoriesADPAeroVironmentAetna Inc.AFLACAgilent TechnologiesAir CanadaAir Products & Chemicals, Inc.AIRBUS SASAkzoNobel ChemicalsAlcatel-LucentAlcoaAlcon/NovartisAllstate Insurance CompanyAmerican ExpressAmerican GreetingsAmgen, Inc.AmwayAppleAshland Inc.AstraZeneca PharmaceuticalsAT&TATK Space SystemsAvayaAvnetBAE SystemsBank of AmericaBank of New York MellonBarclays CapitalBASFBattelle Memorial InstituteBaxter HealthcareBayer Animal Health GmbHBecton Dickinson BiosciencesBell CanadaBell HelicopterBenjamin Moore & Co.Best Buy Co.Black & Veatch CorporationBoehringer IngelheimBoeingBombardier AerospaceBose CorporationBoston Scientific CorporationCACI-Federal, Inc.Capital OneCaremark CVSCarestream HealthCars.comCelanese GmbHCIGNACingular WirelessCiscoCitigroupClorox CompanyCoca-ColaColgate-PalmoliveCorning IncorporatedCovanceCovidienCox CommunicationsCummins Inc.CVS CaremarkDaimler Trucks North AmericaDeeley Harley DavidsonDeere & CompanyDeutsche BankDieboldDiscover Financial ServicesDow Chemical CompanyDuke PowerDunkin' Brands Inc.DuPontEastman Kodak CompanyEdwards LifesciencesEli Lilly and CompanyEmersonEndo PharmaceuticalsEnergizer, Inc.EquifaxEriccsonErnst & YoungEthicon Endo SurgeryExpress ScriptsFairchild SemiconductorFiservFlorida BlueFord Motor CompanyGE EnergyGenentech, IncGeneral DynamicsGeneral MotorsGeorgia PacificGillette CompanyGlaxoSmithKlineGuardian Life InsuranceH&R BlockHartford Financial GroupHenkelHessHewlett-PackardHitachi EuropeHoneywellHughes Space &CommunicationsIBMIllumina, Inc.Intel Corp. / Innomation LLCIntuit, Inc.ITT Mission SystemsJohnson & JohnsonJohnson ControlsJP Morgan Chase & Co.Kaiser PermanenteKennametalKimberly-Clark CorporationKorea TelecomL-3 CommunicationsLexmarkLockheed MartinLonza, IncLubrizolMantech InternationalMary Kay Inc.MasterCard InternationalMcAfee Inc.McNeil Consumer & SpecialtyPharmaceuticalsMedradMedtronic, Inc.MerckMetLifeMicrosoftMonsantoMonster WorldwideMoogMylan Laboratories, Inc.National InstrumentsNavigate InternationalNestle Purina PetcareNewegg Inc.Newell RubbermaidNokiaNorthrop GrummanNovartisO Boticário Franshising SAOffice DepotOmnicell OOracleOrtho-Clinical DiagnosticsOwen-IllinoisParker Hannifin CorporationPepco Energy ServicesPepsicoPfizerPharmacia CorporationPhilips Healthcare, Royal DutchPioneer Hi-BredPizza HutPolycomPolyOnePratt & WhitneyPrincipal Financial GroupProcter & GamblePrudential RetirementRaytheonReliaMax Holding CompanyRent-A-CenterResearch In MotionRockefeller FoundationRockwell CollinsRolls-RoyceSABICSAICSt. Jude MedicalSamsungSandia National LaboratoriesSAPSara Lee Food & BeverageSears, Roebuck and Co.ShellSiemensSikorsky AircraftSmith & NephewSodexoSun MicrosystemsSuncor Energy IncSwissportT.D. Williamson Inc.Textron, Inc.Thales CommunicationsTime Warner CableT-Mobile USAToyota Motor Sales USA Inc.Toys "R" UsTraneTV GuideTyco Flow ControlUnileverUnited Parcel ServiceUnitedHealth GroupUSAAVentana Medical Systems, Inc.VerizonVolvo Cars North AmericaVonageW.W. GraingerWalgreensWashington MutualWelch Allyn, Inc.Wells Fargo & CompanyWhirlpool CorporationWm. Wrigley Jr. CompanyWyeth PharmaceuticalsXeroxBusinessYokogawa Electric CorporationZurich North AmericaSCIP 2014 www.scip.org

LETTER FROM THE SCIP EXECUTIVE DIRECTORJoin the Conversation #SCIPDear SCIP 2014 Attendees,We are incredibly pleased to have you as a part of our Strategic and Competitive IntelligenceProfessionals International Annual Conference & Exhibition, or SCIP 2014 as I like to call it!This year marks our 29th annual event and it remains the largest gathering of strategic and competitiveintelligence professionals in the world. I am excited about this event in particular, as we have addedseveral new features and initiatives to the SCIP program.These new features include, but are not limited to:n The Veterans Council and a host of veteran level workshops and sessions, bringing seasonedpractitioners from around the world together in one place.n A think tank focused on career mentoring, including a panel showcasing “career travelogues”through CI and commencing our new SCIP mentoring program.n Two NEW industry tracks in Healthcare & Life Sciences and Business to Government, allowing SCIPmembers interested in and/or practicing in these areas to come together to learn and share thelatest industry trends, challenges and solutions.Additionally, based on your feedback, we have carefully selected executive level keynote speakers froma variety of industries, perspectives and regions. They will focus specifically on both competitiveintelligence application and implementation, so no matter the stage of your program development oryour regional location, you will benefit from the insight our keynotes and speakers will provide!The SCIP 2014 program provides an opportunity for you to learn, share and network with hundreds ofyour peers and colleagues across a range of disciplines in an educational and interactive environment.Please make sure you take advantage of that AND that you get involved in the various committees andadvisories including the Vendor Advisory, Global Chapters, and SCIP for a Better World, to name a few.(Make sure you check www.scip.org for more info on these programs)To create an outstanding event – encompassing over 60 educational sessions, an exhibit hall filled withthe world’s leading solution providers, multiple networking opportunities and nightly social events –takes the collaboration and effort of many individuals, volunteers and supporters, and we thank them all.Similar to last year, I will be sharing the SCIP strategy going forward with you and looking for your input,so please make sure to provide us with your ideas and feedback we want to hear from you! This isYOUR association and it needs to be driven by YOUR needs. I am committed to ensure we drive theSCIP strategy in the right direction as we continue our journey together.The membership is the heart and soul of SCIP and I look forward to continued growth among this veryspecial global community of creators.I look forward to seeing you in Orlando!Warmest regards,Nan BulgerExecutive DirectorStrategic and Competitive Intelligence ProfessionalsP.S. To ensure that you have the full SCIP 2014 experience; maximize your networking and foster lastingrelationships with other event participants and solution providers, please make sure you take part in allaspects of the event!SCIP 2014 www.scip.org3

SCHEDULE-AT-A-GLANCEMonday/TuesdayJoin the Conversation #SCIPINSPIREINTELLIGENCE THAT SOLVES, PREDICTS, INNOVATES, REINVENTS, ENABLESCONFERENCE TRACKSDedicated to your chief challenges, opportunities and concerns. Design a program structureto meet your needs. Choose any session within each time frame.LEARNING LEVELS AND SESSION FORMATSEach session has a designated learning level. Werecommend you give special consideration to thelearning levels when selecting the sessions you planto attend, to ensure you receive maximum value:Track 1Competitive Strategy – Linking Intelligence to Global Decision MakingTrack 2Enhancing Internal Stakeholder PartnershipsTrack 3Intelligence Collection Evolution and Know How –Evolving From Traditional Tried And True To The Latest TechniquesTrack 4CI Analysis and ApplicationTrack 5Team Building, Executive Decision Maker & Intelligence Team EnhancementTrack 6Healthcare & Life Sciences ForumTrack 7Business –To – Government (B2G) Forum: Strategies for Selling into Government, State & LocalTrack 8Veteran Council ForumInteractive - Power Point Free Zones engagingattendees in interactive discussions and/or exercises.Track 9Think Tanks and Mentoring SessionsExecutive Insight Presentation - Case history/bestpractices presentations delivered by competitiveintelligence and competitive strategy executives withinan organization.KEY:u Early Exposure: Relatively new to CI, or new tothis aspect of CI. And/or familiar with fundamentaltechniques of CI and experienced in working withother business disciplines in the organization.J Veteran Exposure: Tenured, with extensiveexperience in developing and implementingcorporate strategy.Please see pages 9 and 10 for information on details of each track, including descriptions and key insights.SESSION FORMATSEach session, when applicable, has been designated aformat for your consideration when selecting sessions.Be sure to select your session choices early to ensure your seat is reserved.We cap/limit attendance in some of the sessions to encourage maximum participant interaction.MONDAY, MAY 5, 2014REGISTRATION, WORKSHOPS AND NETWORKING NIGHT8:00am - 5:00pm Workshop and Conference Registration OpenPre-Conference Workshops – Full and Half DayRegistration for a pre-event workshop incurs an additional fee. See registration page for details.Register for one of the following full or half day workshops:9:00am - 5:00pm W1 - CI 101 (Full Day) u9:00am - 5:00pm W2 - Framework Fight Club (Full Day) J9:00am - 5:00pm W3 - Scenario Planning Tools and Techniques (Full Day) J2:00pm - 5:00pm W4 - Customer Experience, Insights and CompetitiveIntelligence Integration (Half Day) u3:30pm - 5:15pm Sponsor & Exhibitor Workshop5:15pm - 6:00pm Sponsor & Exhibitor Registration & Orientation Reception6:15pm - 7:00pm Speaker & Thought Leader OrientationAn essential meeting for speakers, facilitators and confirmedthought leaders to preview the event, highlight your rolesand network with fellow peers.7:15pm2nd Annual SCIP Scavenger HuntKick off the networking with the ultimate team buildingexperience sure to challenge your competitive instincts.TUESDAY, MAY 6, 2014REGISTRATION, WORKSHOPS, GENERAL SESSION AND EXHIBITION7:45am - 5:30pm Workshop and Conference Registration OpenPre-Conference Workshops - Half DayRegistration for a pre-event workshop incurs an additional fee. See registration page for details.Register for one of the following half day workshops:8:30am - 11:30am W5 - Win/Loss J8:30am - 11:30am W6 - CI Maturity Model and CI Competency Models J8:30am - 11:30am W7 - Financial Forensics u8:30am - 11:30am W8 - Developing Your CI Function's Strategic Plan J8:30am - 11:30am W9 - Fundamental Skills for MI and BI uGENERAL SESSION OPENS1:00pm - 1:10pm Welcome, Ice Breaker and Logistics1:10pm - 1:25pm OPENING REMARKS - Evolving Intelligence1:25pm - 1:55pm KEYNOTE - The Tipping Point of CI41:55pm - 2:00pm2:00pm - 2:30pmSCIP PRESENTS - 2014 Meritorious AwardKEYNOTE - So,You Really Want to BE the Difference:Influence TDA (Thinking, Decisions, Action) to DriveBusiness Results2:30pm - 3:00pm VISIONARY INSIGHT - The Practice and the Profession:Leveraging the Best of Intelligence to Accelerate Social Progress3:00pm - 3:45pm INTERACTIVE - SCIP Mindshare - Visionary Think Tank3:45pmExhibition Hall Opens – Booth Crawl Begins!3:45pm - 4:30pm Networking, Refreshment and Exhibition Break4:30pm - 6:00pm Concurrent TracksChoose one of the following interactive sessions or forums during this time frame:Track 1- ANew Product Introduction, China's Innovators and The Great Wallof Patents JTrack 1- B Competitive Strategy for Expanding into Emerging Marketswith New Competitors J - SOLD OUT!!Track 2- A Competitive Intelligence for Product Realization: Collaborating withR&D to Get More From Product Teardowns JTrack 2- B Moving from Insight to Action: Leveraging CI for Growth u - SOLD OUT!!Track 3 - A Tactical CI - Quick Wins with the Sales Team that Move the Needle uTrack 3 - B Going Beyond Google: Gathering Competitive Intelligence u - SOLD OUT!!Track 4 - A Capitalizing on the Power of Big Data, the New Oil that WillDetermine Our Currency uTrack 4 - B Profiling New and Emerging Competitor Sets throughIndicators Analysis J - SOLD OUT!!Track 5CI Ethics - Real Cases and Guidance for Proper Behavior uTrack 6Regulatory Intelligence and the Affordable Care Act: Perspectivesfrom Different Health SectorsTrack 7Identifying the Competitor's Technical Approach to Support Developingthe Price-to-WinTrack 8CI 2.0: Why and How We Need To Reboot Competitive Intelligence6:00pm - 7:00pm Networking Reception7:15pmMeet in the Lobby for Departure:Wine & Dine@Bongos Cuban CaféThe networking never ends! Join your colleagues in thisdutch treat gathering to kick back, relax, and enjoy Latinrhythms and authentic Cuban cuisine at this recreation of a1950s Havana nightclub. It’s another great opportunity tomake new friends and further business relationships.SCIP 2014 www.scip.org

SCHEDULE-AT-A-GLANCEWednesday/ThursdayJoin the Conversation #SCIPWEDNESDAY, MAY 7, 2014GENERAL SESSION AND EXHIBITION6:15am - 7:00am7:45am - 5:15pm7:45am - 8:30am8:30am - 8:35am8:35am - 8:45am8:45am - 9:00am9:00am - 9:30amEarly Morning Risers Run/WalkConference Registration OpenContinental Breakfast & ExhibitionWelcome and LogisticsOpening RemarksSCIP PRESENTS - 2014 Catalyst AwardsKEYNOTE - Competitive Intelligence and Its Vital Role inSupporting Global Innovation Strategies9:30am - 9:45am I AM SCIP Video Vignette9:45am - 10:30am Networking, Refreshment and Exhibition Break10:30am - 11:30am Concurrent TracksChoose one of the following executive insight presentations or forums during this time frame:Track 1- A Indications & Warnings – Macro/Micro EnvironmentalDynamics & Early Warning J - SOLD OUT!!Track 1- B How Knowledge Organizations Can Win in the Market by Co-CreatingValue with Customers uTrack 2- A How to Tell Senior Management Their Assumptions areWrong.and Survive! u - SOLD OUT!!Track 2- B Rolling with the Rockefellers - How Knowledge Management at theRockefeller Foundation Drives C-Suite Decision Making JTrack 3CICC: What CI can learn from BI Competence Centers(BICCs) uTrack 4 - A Market Size and Forecasting Estimation for the Novice u - SOLD OUT!!Track 4 - B InnovationWar Games – Coopetition for Powerful Insights J - SOLD OUT!!How to Recruit,Train and Retain Intelligence Professionals JIntegrated Market Intelligence – Innovative Practices fromthe Health Industry - SOLD OUT!!Track 7Infocentricity - Market Profiles to Support a CompetitiveBidding Environment11:30am - 11:35am Session to Session Travel Time11:35am - 12:45pm Solutions Wheel and Concurrent Town HallsChoose one of the sessions during this time frame:Solutions WheelPlay the “wheel” and join a series of rapid-fire, one-on-onemeetings with leading solution providers.orTown Hall #1 - Mentoring Hall featuring Career Traveloguesthrough CIorTown Hall #2 - Ask the Experts! Panel Discussion: How IQuantified the Use of CI in Solving Real World Business

ADP AeroVironment Aetna Inc. AFLAC Agilent Technologies Air Canada Air Products & Chemicals, Inc. . Georgia Pacific Gillette Company GlaxoSmithKline Guardian Life Insurance H&R Block Hartford Financial Group Henkel . Time Warner Cable T-Mobile USA Toyota Motor Sa