Internet Of Things (IoT) InSports - Deloitte PDF Free Download

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Internet of Things (IoT)in SportsBringing IoT to Sports Analytics, Player Safety, and FanEngagement

EXECUTIVE SUMMARYAn increasingly digital world is forcing the sports industry to adapt, and IoT can bridge the gap between the physical worldand the digital spaceCurrent LimitationsToday’s IoT PresenceIoT plays a role in sports today through playerCurrently, many sports organizations implementdevelopment, player safety, and fanIoT in a disconnected and segregated fashion.engagement. Coaches, players, and fans areRather than looking at it as IoT, organizationsable to shape game strategy, analyze potentialoften view these technologies independently andinjuries, and customize experience by analyzingfail to identify the benefits of combining thesedata collected via multiple devices.components.THE INTERNET OF THINGS (IOT).Potential Opportunitiesis changing the way in whichteams operate, athletes train,and fans engageSuccessful IoT ImplementationIoT brings endless opportunities for sportsIn order to capitalize on all of the benefits, sportsorganizations to increase their efficiency andorganizations should consider these guidingofferings, and create a personalized, one-of-a-principles in order to maximize the power andkind setting for fans.benefits of IoT: harnessing the power of data,thinking in an agile manner, and looking at the4 Copyright 2018 Deloitte Development LLC. All rights reserved.entire fan experience from end-to-end.

TODAY’S IOT PRESENCEMany organizations are utilizing IoT to improve their operations, better serve their players, and enhance the fan experiencePlayerDevelopmentPlayer SafetyFanEngagementCombining advancedanalytics with sensors andgame video, coaches caneasily process vast amounts ofdata to obtain metrics onplayer efficiency, playerperformance, and opponentweaknesses to betterdevelop in-game strategy.IoT is shaping the way thatsports physicians, physicaltherapists, and team doctorsare reducing injuries andhelping players heal faster.Embedded devices such assmart insoles and built-inchips give teams anabundance of data that helpskeep players healthy and fit.The stadium of the future ishere, allowing fans to engagewith their favorite teamsand athletes like neverbefore. Many organizationsare investing billions of dollarson new stadiums—the gameitself is only a small part ofthemain attraction.6 Copyright 2018 Deloitte Development LLC. All rights reserved.

TODAY’S IOT PRESENCEIoT is revolutionizing the way coaches facilitate training, manage players, and address key situations in each gameHow it worksWhat it isCombining multiple data sources with advanced analyticsallows coaches to easily process vast amounts of data andact in real-time1Partnered with SAP to develop SAP MatchInsights in order to help managers in trainingand preparing for matchesUnderstand effort exertedby players and maximizeefficiencyPlayerGPSPlayerSensorsO B J E C T I VES O L U T I ONProcessed millions of data points to performanalytics on, and established specific metricsfor each match.2 Utilized video match data andsensors worn by players, among other sourcesEstablish necessaryrecovery times followingmatches and injuriesAnalyticsSolutionsIMPACTIdentify patterns inperformanceIncreased visibility into each player’sperformance metrics and generated insights onindividual ability to make informed decisionsabout specific players’ training and team in-gamestrategy; In addition, the team discovereddetailed information about opposing teamtactics, such as penalty kick strategy2Predict and preventpotential injuriesMatchVideo7 Copyright 2018 Deloitte Development LLC. All rights reserved.Aid in the selection ofplayers to draft or trade12Deloitte - Deloitte’s sports industry starting lineup 2016Gartner - How to Approach Professional Sports Organizations at an Early Stage of Digital Adoption in the Industry

TODAY’S IOT PRESENCEIoT is shaping the way sports physicians, physical therapists, and doctors reduce injuries and help players heal fasterHow it worksWhat it isEmbedded sensors offer real-time tracking that provides aholistic view of the athlete, allowing organizations to makethe best decision for their longevity and health1O B J E C T I VEPartnered with Catapult to generate data-driveninsights, specifically focusing on real-timeperformance tracking and injury preventionGain insight into when to rest a player, cutpractice, and address muscle imbalancesS O L U T I ONCatapult Sports embedded sensors in the lining ofcompression shorts worn during practices. Thesensors included GPS, accelerometer (starts andstops), gyroscope (bends and twists), magnometer(direction), and microprocessor (transmit data)technologiesTrack historical data starting from the beginning of aplayer’s career (as tracking becomes more prevalent)IMPACTDevelop pre-set parameters to determine“danger zones” stemming from player input anddata from wearables8 Copyright 2018 Deloitte Development LLC. All rights reserved.Helped inform real-time decisions during the GoldenState Warriors’ championship season by using datato detect diminished load capacity, thus drivingdecisions on when to rest players.1 Maximized playerperformance by preventing injuries ahead of time1CBS Sports - Warriors wearable weapon? Devices to monitor players while on the court

TODAY’S IOT PRESENCEIoT is being used in smart stadiums, improving digital engagement and ultimately the in-arenaexperienceHow it worksWhat it isOrganizations are placing stadiums at the center ofthe fan experience in order to get fans off the couchand into the venueO B J E C T I VEDeveloped a stadium designed to engage fans fromall corners of the venueS M A R T S TA D I U M SIn-Seat abilityS O L U T I ONIncorporated 90,000 square feet of LED videodisplays, 360-degree HD video halo board, 2,000 TVscreens, 1,800 wireless access points, 4,000 milesof fiber, and a mobile app with live coverage, stats,and concession/merchandise purchasing capabilitiesIMPACTReplaysSeat UpgradesOptimized stadium operations (e.g., trafficmanagement), increased physical securitycapabilities, and reduced expenses with increasedefficienciesStadium Directions9 Copyright 2018 Deloitte Development LLC. All rights reserved.The Guardian - Stadiums of the future: a revolution for the fan experience in sportCurbed - Introducing the stadium of the future, where technology is kingMercedes-Benz Stadium

CURRENT LIMITATIONSAlthough many organizations are investing in technology, they need to adapt their way of thinking quickly in order to avoidkey challenges and the risk of getting left behind in the futureDisconnected StadiumsEvolving FansStand Alone DataOlder stadiums are starting to show theirAs the prices of tickets rise and the at-homeTeams are gathering data on theirage and fall behind in terms ofexperience improves, many teams are seeingplayers and fans from multiple sources,infrastructure and technology. Stadiumstheir game attendance steadily decline.but these data sources are often notmust be viewed as a platform thatbeing integrated and managed in thefunctions together in terms of a team’sOrganizations must recognize that fans areevolving and engaging with teams in new ways,operations, players, and fans.both from within the stadium and from theinsightful analysis on businessoutside.decisions.most effective ways to provideTeams must recognize that the game is changing and they need to answer the challenges thatit is bringing. Fully leveraging IoT would greatly help respond to these challenges.11 Copyright 2018 Deloitte Development LLC. All rights reserved.

CURRENT LIMITATIONSCurrently, many teams are implementing IoT capabilities into their stadiums and organizations, but the solutions are oftenindependent and do not work together, preventing organizations from realizing the full potential ofIoTUnused Current AssetsSiloed Fan ExperiencesAlthough stadium assets have the option for built-inFor many, the fan experience is still needlessly manualconnectivity, a lack of infrastructure leaves theseand impersonal – spread out across multiple platformsfunctions dormant. Organizations lose the potential forthat don’t talk to each other. Rather than adding value,predictive maintenance, and run the risk of costlymobile devices often serve to distract and detract fromequipment failure or unneeded maintenance.1,3the communal experience of fandom.2Limited Wearable ApplicationSelf-Contained OT and IT SystemsAlthough wearable gadgets are becoming moreDespite operational technology (OT) becomingprevalent in sports, the use of these wearables isincreasingly connected, these systems are often self-currently limited. League regulations, comfort,contained. The gap between IT and OT systems leavesvisibility, and low quality data hinder their potential.4significant opportunities for efficiencies on the table.1Teams and organizations need to recognize the prevalence and real power that IoT can havewhen it is integrated and considered on a comprehensive, holistic level.Deloitte – Predictive Maintenance and the Smart FactoryDeloitte – The Stadium as a platform3Intel GE – Digital Industrial Transformation4SI - Sports tech in 2017: What's next after wrist-worn wearables and fitness trackers?112 Copyright 2018 Deloitte Development LLC. All rights reserved.2

PotentialOpportunities

POTENTIAL OPPORTUNITIESIoT has transformed industries as it enables breakthrough results by bridging the physical and digital world in innovative ways,and drives value by integrating data sources and connecting with fans through many technologiesIOT IS TRANSFORMING INDUSTRIES AND IT COULD TRANSFORM SPORTSAIRLINE INDUSTRY1Airlines are using IoT to transform the curb-togate-to-destination experience for travelers. IoTallows for personalized airport navigation,tailored offers and notifications, increasedDATAasset utilization, and customized in-flight experiences.RETAIL INDUSTRY2CONNECTIVITYRetailers are using IoT to close the digital dividebetween consumer expectations and retailer abilityto deliver. IoT allows for improved in-storeexperience through unique customization basedon data gathered on their shopping patterns.14 Copyright 2018 Deloitte Development LLC. All rights reserved.12Deloitte – Traveling at the speed of knowledge: Exploring operation and profit benefits of deploying the Internet of ThingsDeloitte – Closing the digital divide: IoT in retail’s transformative potential

POTENTIAL OPPORTUNITIESIntegrating the data gathered by different IoT sources and improving the connectivity of systems can increase venueefficiency, enhance fan experience, create additional revenue streams, and provide real-time personalizationINTEGRATE DATAIoT can provide teams with immense amountsof raw data about their fans, players, andstadium. When these data sources are integratedand used together, teams can make effectiveinsight-driven decisions.CONNECT WITH FANSIoT can give teams the ability to connect withfans through many mediums, including rewardprograms, digital and mobile technology,identification and interaction technology, andmore. Teams can leverage these, as well asconnected visual/display hardware, venue-wideERPs, and point-of-sale (POS) systems to create aholistic IoT strategy.15 Copyright 2018 Deloitte Development LLC. All rights reserved.DATA CONNECTIVITY

POTENTIAL OPPORTUNITIESOrganizations can leverage IoT to drive venue efficiency through a number of initiatives such as traffic management,building performance, and stadium security in order to improve the game-day GYUSAGEMonitor all building systems froma centralized area to track metricssuch as energy costs and optimizebuilding performanceOptimize energy usage andmodify lighting conditions basedon time of day and occupancylevelsS TA D I U MSECURITYT E M P E R AT U R EMANAGEMENTRESTROOMMAINTENANCEObserve crowd behaviors andrestrict access to certain areasusing surveillance cameras andfacial recognition1Adjust building temperature based onset requirements, including trafficcount, machine usage (e.g. kitchens),and outside temperature1Trigger maintenance notificationat peak times and when visitcounts exceed a given thresholdHelp fans enter and exit the venue,find parking, and navigate to variousparts of the stadium by using mobileapps, cameras, and sensors16 Copyright 2018 Deloitte Development LLC. All rights reserved.1Intel - Smart Stadiums Take the Lead in Profitability, Fan Experience and Security

POTENTIAL OPPORTUNITIESWhile the field of play may still be the main focus for majority of fans, several enhancements such as real-time statistics,social media integration, and mobile apps are changing the way fans enjoy the sportENABLING TECHNOLOGIES AND THEIR MANY USESSocial media integration for quick postings1Thousands of Wi-Fi access points to keep fans connectedSmartphonesSensorsSelfies captured through connected cameras for simplified sharing2Smart eyewear that displays real-time statistics2RelatedTechnologyFingerprint, smartphone, or retina access for seamless entry1Faster store check-out with beacons that sense items customer carries out217 Copyright 2018 Deloitte Development LLC. All rights reserved.12Wired - The Highest-Tech stadium in sports is pretty much a giant TeslaDeloitte - Sports Tech Innovation in the Start-up Nation

POTENTIAL OPPORTUNITIESIoT allows organizations to capitalize on the smart technologies and drive revenue in new and innovative waysNew RevenueDecreased ExpensesIncreased Revenue Stadiums are being transformed into As part of the green initiative, stadiums Smart stadiums can make the purchaseentertainment and dining attractions thatare beginning to install high-tech solarof tickets, food, and merchandiseare used year-roundpanels, wind turbines, plumbing systems,easier, faster, and more personalizedand recycling programs to save on waterthrough mobile apps Increased digital signage and video screensoffers more assets for potential ad sales andsponsorship rights Organizations can package and sell datagathered through sensors and beacons topartners for analysis18 Copyright 2018 Deloitte Development LLC. All rights reserved.and energy expenses Building management systems monitor Stadiums are offering customizedgames packages with different ticketthe health of all machines in a stadium,and amenity options, such as pre-gameoptimizing usage and minimizing excessfield access, stadium tours, and othercostsunique pre- and post-game experiences

POTENTIAL OPPORTUNITIESIoT key enablers such as Wi-Fi, networked hardware/beacons, connected visual/display hardware, and venue-wide ERPs can lead todetailed data analysis, allowing teams to tailor their offering to each fan’s specific needs inreal-timeIOT TECHNOLOGY IS THE VEHICLE TO MAKE THIS FRAMEWORK A REALITYStadium and team mobile appfeatures include real-time traffic andparking information, step-by-stepdirections to various stadiumlocations, concession and restroomwait times, real-time game stats andvideos, in-seat purchases, and moreLoyalty programs can reward fans forattending games and making instadium purchases. Buying behaviorcan be tracked to provide fans withcoupons and discounts on their mostfrequent purchases, and seat upgradesand other rewards can be given out tothe most loyal fans19 Copyright 2018 Deloitte Development LLC. All rights reserved.SOCIAL MEDIADIGITALSTADIUMSSTADIUM APPSFAN LOYALTYPROGRAMSSocial media platforms capture fanreactions to game events, provide livein-game video, and allow teams tointeract with fans at home. Socialmedia also plays a big role in fantasysports, giving users the ability toaccess real-time statisticsDigital signage can be used toproject relevant social media posts,inform fans of stadium happenings,and request feedback on amenitiesand experience. Stadiums can alsointegrate virtual and augmentedexperiences into their digital signage

SUCCESSFUL IOT IMPLEMENTATIONA successful and effective IoT-driven sports organization relies on several key principles that must be considered in orderto maximize the power and benefits ofIoTTHINK BIG, START SMALL, SCALE FASTIn order to implement an effective IoT strategy within anorganization, teams should focus on laying the foundationfrom a technology, organizational structure, culture,and business process perspective on a holistic scale.Then expand by starting small and scaling fast.HARNESS THE POWER OF DATAIoT produces mass amounts of data that organizationsand teams can leverage to make better operationaldecisions, customize the experience for fans,construct state-of-the-art stadiums, and developplayers. The data gathered from IoT sources can be agame changer for teams when used properly.21 Copyright 2018 Deloitte Development LLC. All rights reserved.IMPROVE THE ENTIRE FAN EXPERIENCEIoT allows teams to customize the experience for each fanfrom the moment they consider purchasing ticketsthrough to the final whistle, and beyond. With ticket pricesrises and sales declining, teams should use IoT to createa unique and unforgettable experience for fans, bothinside the stadium and at home.

SUCCESSFUL IOT IMPLEMENTATIONProcessCreate a data management strategy to make more effective and insight-driven decisions and transform the experiencefor fans and playersTechCREATEExamples SensorsNetworkAthletesConnectivityTextile & Equipment-IntegratedWearablesField-basedFans COMMUNICA TE AGGREGA TEIntegrationProcessing elementsConnectivity elementsNetworking protocolsCommunications security IoT middlewareData management Mobile DevicesData ingestionData storageData abstraction Processing engines/frameworksData messagingAnalysis Existing DataOT SensorsFlow/TrafficMaintenanceEmployeesAugmented BehaviorProcessingAccumulation ACTAugmented IntelligenceManagementStadium ANALYZEStream analytics (Data inmotion)Batch analytics, Machinelearning (Data at rest)ApplicationsUser applicationsReportingIntegration & APIsBusiness Process Mgmt. Edge ComputingIntelligent gatewaysFog computing platforms Unstructured dataStructured dataStandards, Security & Services IAM/ Risk assessmentEndpoint threat protectionDevice safety Network securityPrivacy and data protection incommunication22 Copyright 2018 Deloitte Development LLC. All rights reserved. Cloud app and storage securityOperations securityResilience and secure recovery Security information and eventmanagement for analytics andreportingIntrusion prevention anddetection Risk identification andmanagementIncident response andcontainment

SUCCESSFUL IOT IMPLEMENTATIONStart with a comprehensive strategy and choose technologies for fast wins, with little to no disruption to the organizationThink BigDevelop a comprehensive IoT strategythat focuses on data collection,organizational efficiency, fan experience,and team performance on a macro level23 Copyright 2018 Deloitte Development LLC. All rights reserved.Start SmallChoose technologies that integrate withexisting technologies and can easilyscale and aggregate stadium data in orderto be prepared for future larger dataoutputsScale FastIntegrate the technology, people, andprocess aspects of an organization togrow the IoT ecosystem quickly andeffectively with little to no disruption

SUCCESSFUL IOT IMPLEMENTATIONFocus on enhanc

displays, 360-degree HD video halo board, 2,000 TV screens, 1,800 wireless access points, 4,000 miles of fiber, and a mobile app with live coverage, stats, and concession/merchandise purchasing capabilities I M PA C T . ERPs, and point-of-sale (