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The BI Survey 19The voice of the BI and analytics communityThis document is a specially producedsummary of the headline results forMicroStrategy

The BI Survey 19 MicroStrategy Highlights DashboardKPI results4top-rankings22andleadingpositionsin 3 differentpeer groups.UsersRecommendationAd hoc query97%94%of surveyed users rateMicroStrategy’sfunctionality for thesupport of ad hoc queriesas excellent, good orsatisfactory . *of surveyed userswould recommend*MicroStrategy.* Based on the aggregate of“Definitely“, “Probably“ or “Maybe“.* Compared to 92% for the averageBI tool.RequirementsNumber of users66%45%of the employees ina company useMicroStrategy*of surveyed users choseMicroStrategy because ofits good coverage of BIspecific requirements.*of surveyed users choseMicroStrategy because ofability to support largenumbers of users.** Compared to 562 for the averageBI tool.* Compared to 36% for the averageBI tool.* Compared to 36% for the averageBI tool.1663MicroStrategy inBISURVEY18THEOn average2

The BI Survey 19 MicroStrategy HighlightsPeer GroupLarge globalenterprise BI platformsPeer GroupLarge international BIvendors1.1.Top-ranked inTop-ranked inLocation intelligenceVisual analysisSelf-serviceLeader inLocation intelligenceLeader inBusiness benefitsMobile BIQuery performancePerformance satisfactionLeader in.Business benefitsSales rviceSelf-serviceBusiness valuePeer GroupMobile BIConsidered for purchaseSales experienceMicroStrategy platformconvinces with its broad andscalable functionality in The BISurvey 19. Once again this year,feedback on MicroStrategy’shigh average user numbersand data volumes underlinesthe platform’s ability to servecomplex scenarios and highlightsone of its major strengths:scalability.Customers use its featuresfor dashboards, enterprisereporting, ad hoc query andanalysis. The vendor ranks asa leader for functionality, aqualitative rating of the productnewly introduced to The BISurvey this year. Users alsoappreciate MicroStrategy’sinnovative features. The platformis frequently used to implementtrending usage scenarios suchas mobile BI, visual analysis andlocation intelligence.Location intelligenceVisual analysisDistribution of reportsCustomer experienceSummaryFunctionalityMobile BIInnovationDashboardsDistribution of reportsFunctionality 2019 BARC - Business Application Research CenterMicroStrategy in3

The BI Survey 19 MicroStrategy top nin43categoriescategories111categoriescategoryPeer GroupLarge global enterprise BI platformsPeer GroupEmbedded analytics-focused products7categoriesPeer GroupLarge international BI isualanalysisPeer GroupLarge global enterprise BI platformsPeer GroupLarge international BI vendorsPeer GroupLarge global enterprise BI platformsPeer GroupLarge global enterprise BI platforms 2019 BARC - Business Application Research CenterMicroStrategy in4

“Très bon produit, répond à l‘ensemble de nosbesoins. Depuis 2009 l‘éditeur a fait évoluer sonUm resenderrumipsamalis ulloremoffre à traversdifférentesreleases majeures,oluptatesuntadeosdentquaelesquelles ont été implémentées sans aucunperumproblèmeshiciis dolore,au velitsein maximilde notreinteSI.„„CIO/HeadIT, retail/wholesale/trade, 100-2,500Role, industry,XYZofemployeesemployees„„Powerful and comprehensive in onetool, ever improving with each release.““Person responsible/Project manager for BIfrom IT department, manufacturing, 2,500employeesGlobalement l‘outil répond parfaitement à l‘ensemble de nos usescases. Les innovations de l’éditeur durant ces dernières années nousouvrent de nouvelles perspectives et nous permettent d‘adresser despopulations d‘utilisateurs avec lesquelles nous n‘avions pas l‘occasionde travailler. La qualité du service commerciale et de l‘avant ventenous permettent de travailler efficacement avec l‘éditeur depuis denombreuses années.Head of BI & Analytics Competence Center, banking and finance, 2,500employeesCustomer Quotes“„„MicroStrategy is not difficult to learn or to navigate, iteasily integrates with other data sources. It enablesend-users to quickly create self-service reports. It makescreating dashboards for quick data anlaysis that aids inbusiness decisions. SQL knowledge is not required forfront end-users to create reports.Person responsible/Project manager for BI from IT department,healthcare, 100-2,500 employeesAn excellent full-stack BI platform that is rapidly developing.Solid security model, platform administration, excellentconnectivity to different data sources/products, and ability touse MSTR cubes and projects as data sources for other toolswith great API connectivity combines the best of ‚traditional‘ BIand data discovery with more modern analytics use cases andcapabilities.Head of BI & Analytics Competence Center, retail/wholesale/trade, 2,500 employees“““

MicroStrategy overviewMicroStrategy, founded in 1989, is one of the bestknown vendors in the business intelligence market worldwide. In 2003, it became the first vendorto release a fully integrated product providingformatted reports, dashboards and interactivedata discovery in a single solution using the sameinfrastructure. With its library of statistical andadvanced analytics functions, the vendor offerscomprehensive analytic capabilities for a widevariety of use cases.MicroStrategy has one of the best integrated architectures on the market, built from the groundup without acquisitions. The vendor focuses onproviding solutions a customer needs to become an “Intelligent Enterprise”. The analytics andmobility suite offers web, desktop and nativemobile apps for front-end clients, which connectto a variety of data sources via a proprietaryenterprise semantic graph to deliver a commonand governed business logic layer. The vendorhas invested much over the years in supporting200 native connectors to data sources, as wellas offering native support for Hadoop systems.Besides direct connectivity to source systems,MicroStrategy offers a native in-memory enginewith parallel processing and partitioning capabilities to drive faster performance on big data.In 2019, the vendor started to allow access to itsgoverned datasets from third-party tools.In general, MicroStrategy has always taken markettrends seriously. The vendor provides a no-codedevelopment framework to build native mobileapps for iOS and Android devices. Offline capabilities and write-back data entry for transactionsand operational use cases are available as built-incapabilities. To fulfil requirements in the area ofself-service BI, data discovery and data preparation, two integrated clients are available (Windowsand web). In 2019, MicroStrategy introducedHyperIntelligence, a new category of analytics thatprovides contextual information directly in webapplications and portals from enterprise systemswith zero clicks. It is available via a Chrome extension and as a native mobile app called HyperIntelligence for Mobile, and injects real-time, contextual insights and recommendations directly intousers’ browser-based or mobile workflows.Versions usedn 100MicroStrategy customer responsesV9V11This year we had 100 responses from MicroStrategy users. At the time of the survey, 63 percentof them were using version 10, 34 percent version11 and 3 percent were still running version 9.334%63%IntroductionThe BI Survey 19 is based on findingsfrom the world‘s largest and mostcomprehensive survey of businessintelligence end users, conducted fromMarch to June 2019. In total, 3,021 peopleresponded to the survey with 2,477answering a series of detailed questionsabout their use of a named product.Altogether, 36 products (or groups ofproducts) are analyzed in detail.The BI Survey 19 examines user feedbackon BI product selection and usage across34 criteria (KPIs) including businessbenefits, project success, business value,recommendation, customer satisfaction,customer experience, innovation andcompetitiveness.This document contains just a selection ofthe headline findings for MicroStrategy.It does not show all the KPI results andfocuses mainly on the positive findings.For more information on the survey, visitThe BI Survey website.V10 2019 BARC - Business Application Research CenterMicroStrategy in6

User and Use CaseDemographicsCommentCurrent vs. planned useNumber of users using MicroStrategyn 100n sAd hoc queryAnalysisFinancialconsolidationMicroStrategy was designed to serve a broadnumber of usage scenarios. Over 90 percentof customers use the product for standard/enterprise reporting, dashboards/scorecards andad hoc query. Although these use cases mightsound traditional, the vendor has inventednew formats for information consumptionsuch as Dossiers (interactive book-orientedformat) and HyperCards (task-oriented operational information views). 71 percent of customers take advantage of the solution’s analysis capabilities and a further 21 percent plan todo so. For a suite vendor, it is impressive thatso many business users (40 percent) performmodel/enrich tasks. This is much higher thanThe BI Survey average of 31 percent – an additional indicator of the software’s widespreaduse in analytical scenarios. In our sample, 58percent of the companies that have boughtMicroStrategy are large enterprises with morethan 2500 employees. This is reflected in thenumbers of users reported: Both the meanof 1,663 and median of 550 users are a longway clear of the overall BI Survey average.MicroStrategy is also the number one vendorin terms of the data volumes it processes witha median of 2,523 GB. These figures confirmunequivocally that the platform is capable ofserving very large usage scenarios. 2019 BARC - Business Application Research CenterAdvanced an550Mean166321%21% 23%20%Average of allproductsMicroStrategy56257%19% 26%In useTasks carried out with MicroStrategy bybusiness usersPlannedn 1005 products most often evaluated incompetition with MicroStrategyViewn 90Explore/AnalyzeMicrosoft Power BI47%TableauNavigate38%QlikViewCreate reports36%IBM Cognos /BI26%Qlik Sense40%31%Model/EnrichMicroStrategyAverage of all products16%Percentage of employees usingMicroStrategyCompany size (employees)n 99n 99MicroStrategy20%Average of allproducts18%Less than 100100 - 2500More than 2500MicroStrategy in93%92%88%77%86%82%83%65%4%38%58%7