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Conference Lead SponsorReading theTea LeavesHow BusinessLeadershipWill GuideEmerging Markets2016 Asian Conference 1
WELCOMEOn behalf of the MBA CSEA Board of Directors, it is mypleasure to welcome you to Singapore, and to the thirdannual MBA CSEA Asian Conference! Last year’s growthin conference attendance confirmed the increasing interestof our members and partners in Asia and in this event. Weare delighted to have even more interest this year!The conference committee, under the dedicatedleadership of Peter Giulioni (Nanyang TechnologicalUniversity Business School) and Katy Montgomery (Johns Hopkins Carey BusinessSchool), has worked very hard to assemble a highly informative and engaging event.This is the only formal conference in Asia focused on bringing MBA and Masters inBusiness employers and career services professionals together to discuss trendsand best practices relevant to MBA / Masters employment. Therefore, I am confidentyou will find this conference to be extremely valuable. We believe the conferenceprogramming makes MBA CSEA events an important part of the attendees’professional development; we hope this is the case for you in 2016!Sincere thanks to Katy and Peter for their time, commitment, and leadership indeveloping this year’s conference, and to the dedicated conference committee fortheir ideas and hard work.Enjoy the conference!Damian ZikakisPresident, MBA CSEAMBA CSEA Mission & VisionMISSION: Founded in 1994, the MBA Career Services & Employer Alliance is the premierprovider of education, information and expertise for the support and developmentof individuals in the MBA career management and employment professions.VISION: Our vision is to be the foremost resource and expert in global MBA careerservices and global MBA employment.2 MBA Career Services & Employer Alliance
LETTER FROM THEEXECUTIVE DIRECTORWelcome to the third annual MBA CSEA Asian Conference.We’re delighted that you have decided to join us inSingapore for this unique opportunity to network withcolleagues and learn about job market trends in the APACRegion and beyond.MBA CSEA is all about great ideas and great people. As apart of the MBA CSEA community, our members value therelationships they develop just as much as the tools theygain. Our Asian Conference is a great opportunity to develop these relationships andgain the tools that lead to success for your organization.Some of the great people that make up the MBA CSEA community are ourhard-working, dedicated volunteers who planned this event under the leadershipof Peter Giulioni and Katy Montgomery. I would like to join the Board of Directors inexpressing my sincere appreciation for the time and energy each of our conferencecommittee members put into this event. As you enjoy the speakers and networkingthroughout the week, be sure to approach our committee members and thank themfor all of their hard work.Sincerely,Megan HendricksExecutive Director, MBA CSEA2016 Asian Conference 3
WELCOME FROM THE CO-CHAIRSDear School, Employer, and Vendor Partners,It is our great pleasure to welcome you to the 3rd annualMBA CSEA Asian Conference, March 15 – 17, 2016in Singapore. With a storied history of hosting annualconferences in the U.S. and Europe, the MBA CSEA iscommitted to this annual Asia conference for graduateglobal business career representatives and employers thatrecruit business graduate students with a focus on theAsian marketplace.This two-day conference offers robust panel discussionsand presentations, as well as unmatched knowledgesharing and networking opportunities. Conferenceattendees will be exposed to global business leaders,industry experts, thought leaders, and numerous otherprofessionals working to keep up with the talent demandsas Asia continues to grow and prosper.Planning a conference among multiple time zones doesn’t just happen. Thisconference would have been impossible without the dedicated work of ourconference planning committee and MBA CSEA professional staff. There are nowords that can appropriately thank this group of amazing volunteers and staff whocontributed countless hours and ideas to make this conference a success. We alsoextend a thank you to Damian Zikakis and the rest of the MBA CSEA Board for theirsupport. A special thanks to our conference sponsors and exhibitors: 5StepCareers,ABB, Citi, Firsthand, GradLeaders, L.E.K. Consulting, Liberty Mutual Insurance,MBA-Exchange.com, VMock, and Wiley. Also, thanks to our Singapore-based hostschools SMU, NUS and NBS.Thank you for joining us this year in Singapore!Your 2016 Asian Conference Co-Chairs,Peter GiulioniNanyang Business SchoolKaty MontgomeryJohns Hopkins Carey Business School4 MBA Career Services & Employer Alliance
TABLE OFCONTENTSWelcome2Mission & Vision2Letter From the Executive Director3Welcome From the Co-Chairs4Board of Directors6Conference Committee7Conference Program9 – 12Speakers13 – 15Employment Data Reporting StandardsSponsors1516 – 17Conference Exhibitors18Pages for Notes19 – 21Membership in MBA CSEABack CoverConnect with MBA SEALinkedin Group: MBA Career Services & Employer AllianceFacebook: MBA Career Services & Employer Alliance2016 Asian Conference 5
MBA CSEA BOARD OF DIRECTORS2015 – 2016Blair BeavisJohnson & JohnsonEuropean Conference CommitteeJamie BelinneUniversity of HoustonBauer College of BusinessVice President / Global Conference LiaisonJohn BertrandUniversity of Southern CaliforniaMarshall School of BusinessChair, Awards CommitteeShannon CaldwellUniversity of GeorgiaTerry College of BusinessCo-Chair, Standards CommitteeSue CollardDellCo-Chair, Professional DevelopmentCommitteeRebecca CookIndiana University, Kelley School of BusinessSecretary / Asian Conference LiaisonKaren FoxVanguardMembership CommitteeJohn HelmersUniversity of Colorado BoulderLeeds School of BusinessCo-Chair, Professional DevelopmentCommitteeMegan HendricksMBA CSEA, Executive DirectorHelga KirchnerESADE Business SchoolEuropean Conference Liaison /Standards Committee6 MBA Career Services & Employer AllianceSusan LemkeBabson CollegeF. W. Olin Graduate School of BusinessTreasurer / Membership CommitteeJeff McNishUniversity of North CarolinaKenan-Flagler Business SchoolStandards CommitteeIsabella PinucciSDA Bocconni School of BusinessProfessional DevelopmentCommittee / European ConferenceCommitteePaul PoissantPenn State UniversitySmeal College of BusinessCo-Chair, Membership CommitteeSteve RakasCarnegie Mellon, Tepper School of BusinessCo-Chair, Research & Trends CommitteeWendy TsungEmory University, Goizueta Business SchoolResearch & Trends Committee / StandardsCommitteeDamian ZikakisUniversity of MichiganRoss School of BusinessPresident
2016 ASIAN CONFERENCECOMMITTEECONFERENCE CO-CHAIRSPeter GiulioniNanyang Business SchoolNanyang Technological UniversityKaty MontgomeryJohns Hopkins Carey Business SchoolLOCAL ARRANGEMENTSCOMMITTEELarry Medina, Co-ChairSingapore Management UniversityCarmen Wee, Co-ChairNational University of SingaporeNUS Business SchoolChai Chew SooSingapore Management UniversityMARKETING COMMITTEEMarie Bergeron, Co-ChairRice UniversityJesse H. Jones Graduate School of BusinessYvonne Li, Co-ChairCEIBS (China Europe InternationalBusiness School)Anita ArbogastMIT Sloan School of ManagementHeather KrumpakGradLeadersEdsel MartinezAsian Institute of ManagementKathleen ZhangCEIBS (China Europe InternationalBusiness School)PROGRAMS COMMITTEEAaron Mitchell, Co-ChairCitibankFelinda Romano, Co-ChairLiberty Mutual InsuranceKim AustinTexas A&M Mays Business SchoolJanis Moore CampbellTemple UniversityFox School of Business and ManagementPatty KwokUniversity of San FranciscoSchool of ManagementOnma LwinUniversity of Southern CaliforniaMarshall School of BusinessColette VogelThe University of WashingtonMichael G. Foster School of BusinessSPONSORS & EXHIBITORSCOMMITTEERobyn Gleeson, Co-ChairAustralian Graduate School of ManagementTerra Saltzman-Baker, Co-ChairUniversity of California San DiegoRady School of ManagementDenise KaraoliUniversity of VirginiaDarden School of BusinessLibby MarshallUniversity of Queensland Business SchoolElizabeth MoonUniversity of California DavisGraduate School of ManagementOTHERRebecca Cook (Board Liaison)Kelley School of BusinessIndiana UniversityMegan Hendricks (Executive Director)MBA CSEA2016 Asian Conference 7
8 MBA Career Services & Employer Alliance
CONFERENCE PROGRAMAll sessions will take place in Ballroom II and III, Level 3, unless otherwise noted.TUESDAY 15 MARCHWEDNESDAY 16 MARCH16:00 – 17:00Conference Registration09:15 – 09:45Welcome (back) to Singapore17:00 – 18:00Pre-Conference Career ServicesMasterclassLocation: Ballroom IIThis highly interactive session of facilitatedexchanges is designed to identify thechallenges facing MBA/Masters Career Servicesprofessionals in preparing themselves and theirmultiple stakeholders to thrive in a VUCA world.Issues to be explored include: What are the implications and big issuesof a VUCA (Volatile, Uncertain, Complexand Ambiguous) World and how to prepareourselves to thrive therein? How do we leverage strengths and plug thegaps in our own development? How do we more effectively balance theparadoxes of conflicting philosophies?Presenter: Eliza Quek, Director,Terrific Mentors International18:00 – 19:30Welcome and Networking ReceptionLocation: Gallery, Level 2Sponsored by GradLeadersWEDNESDAY 16 MARCH08:00 – 09:00Conference Registration09:00 – 09:15Conference Opening Welcomeand Remarks2016 MBA CSEA Asian Conference Co-Chairs:Peter Giulioni, Assistant Dean, CareerDevelopment, Nanyang Technological University,Nanyang Business SchoolKaty Montgomery, Associate Dean for StudentDevelopment, Johns Hopkins CareyBusiness SchoolThomas McNutt, Head of Government andPublic Affairs, American Chamber of Commercein Singapore09:45 – 10:45Keynote Speaker: The Bank, the Belt,and the RoadSponsored by MBA-ExchangeChina’s “One Belt, One Road” (OBOR) Initiativewas launched in 2013 to connect major Eurasianeconomies through infrastructure, trade andinvestment. Learn more about the launch of theAsian Infrastructure Investment Bank and howit impacts MBA career opportunities. Careerservices professionals hear about how theycan better take advantage of these rapidlyemerging developments.Andy Mok, Managing Director,Red Pagoda Resources10:45 – 11:15Networking BreakLocation: Pre-function area outsideof Ballroom11:15 – 12:15Panel Discussion: Future ofCandidate SourcingAsk any business about its top challenges, andrecruiting and retaining talent will make the list.What are recruiters doing to attract talent in thedigital age, how are they using data analytics toassess recruiting trends, and how are they usingtechnology to make the application process fastand easy for desirable candidates?Desmond Neo, HR Representative, YahooLeesa Rawlings, APAC Staffing Leader, GoogleChris Reed, CEO, Black MarketingAnnie Yap, Group MD, AYP GroupModerator: Felinda Romano,Liberty Mutual Insurance2016 Asian Conference 9
CONFERENCE PROGRAMAll sessions will take place in Ballroom II and III, Level 3, unless otherwise noted.WEDNESDAY 16 MARCH12:15 – 13:30Networking LunchLocation: Gallery, Level 2Sponsored by ABB13:30 – 14:30Panel Discussion: Building aMission-Driven Culture to AttractTop Millennial TalentMillennials are beginning to outnumber theirolder colleagues in the workplace, and, as ahandful of studies have shown, this generationcares a lot about finding meaning in theworkplace. How are companies in Asia answeringthis call?Markus Dolder, Head of HRMarketing, Red CrossRichard Paine, Managing Director, LendleaseRuby Shang, Former Clinton FoundationAsia DirectorModerator: Janis Moore Campbell,Temple University, Fox School of Businessand Management14:30 – 15:45Panel Discussion: Asia’s Silicon Valley:The Future of Start-Ups & VentureCapital in AsiaYou may be familiar with multinationalorganizations and even have a sense of stateowned enterprises, but can you speak to yourstudents about the flourishing start-up industryin Asia? Join this discussion to learn more aboutthe future of start-ups and venture capital in Asia.Rosaline Koo, Founder and CEO, CXAAndy Mok, Managing Director, Red PagodaResources / Beijing Tech HiveChin Yin Ong, Head of People, GrabAnnette Thia, Head of Recruitment, LazadaModerator: Jason Jones, Managing Director,Operating Partners10 MBA Career Services & Employer Alliance15:45 – 16:15Networking BreakLocation: Pre-function area outsideof Ballroom16:15 – 17:00MBA Hiring Trends across APACRepresentatives from the Graduate ManagementAdmission Council (GMAC) will presentinformation from current research on the globalrecruiting outlook, with focused comments onemployment trends and qualities sought in newMBA and specialized business degree hires inAsia-Pacific.Jason Lawrence, Market Development,North Asia, GMAC17:00 – 18:30Employer RoundtableLocation: Ballroom IA session exclusively for employers to discusstheir successes, challenges and ideas.Facilitator: Felinda Romano,Liberty Mutual InsuranceCareer Services ProfessionalDevelopment – Gallup StrengthsFinder**Pre-work required.Learn how your dominant talents help you excel,and begin your path to better performance andhigher engagement. Strengths are the uniquecombination of talents, knowledge, and skills thatevery person possesses. People use these innatetraits and abilities in their daily lives to completetheir work, to relate with others, and to achievetheir goals.Saurav Atri, Strengths Evangelist & Director ofSourcing, Gallup18:30 – 19:00Announcements and Pre-Travel Break
WEDNESDAY 16 MARCHTHURSDAY 17 MARCH19:00 – 19:30Travel to Gala Reception10:00 – 10:30Networking BreakLocation: Pre-function area outsideof BallroomMeet in hotel lobby to travel by bus to therestaurant. Attendees will be on their own forreturn transportation, and can take advantage ofa brisk walk or a short taxi ride.19:30 – 21:00Gala ReceptionLocation: Me@OUE50 Collyer Quay, OUE BayfrontSponsored by Liberty Mutual InsuranceEnjoy stunning views of the city and uniqueculinary fare at this rooftop restaurant featuring afusion of Japanese, French and Chinese cuisine.THURSDAY 17 MARCH08:30 – 09:00Opening and Reflections onYesterday’s LearningConference Co-Chairs09:00 – 10:00Morning Keynote: Consumer Trendsin AsiaSponsored by WileyWhat are the emerging Asian consumer trends?This session will review what is hot and notamong Asian consumers in one of the largestconsumer growth markets today. The purchasingpower of Asian consumers is increasingdramatically, and consumer trends will givean insight into what areas are booming interms of current and future hiring needs in theAPAC region.Lewis Lim, PhD, Associate Professor ofMarketing Practice and Deputy Director,Institute on Asian Consumer Insight,Nanyang Technological University10:30 – 12:00Rethinking the “User” ExperienceAs career services professionals, we are oftenobsessed with employment statistics. After all,our rankings are heavily impacted by how manystudents are placed within a short period of time.Employers have a similar obsession, focusingclosely on filling targets and executing a certainnumber of events and interviews as a proxy forsuccess. What about the candidates? In thissession, So-Young Kang, founder of AwakenGroup, a Transformational Design consultancy,will guide career services professionals andemployers through activities and case studiesthat will encourage a different approach toworthwhile, albeit imperfect, activities that bothsides will be excited to perform more effectively.So-Young Kang, CEO, The Awaken Group12:00 – 13:30Networking Lunch and Updatesfrom MBA CSEALocation: Gallery, Level 2Learn about the programs and initiatives MBACSEA has been working on and how to takeadvantage of your membership benefits.We’ll also announce the location for our2017 Asian Conference!Damian Zikakis, University of Michigan,Ross School of Business,2016 MBA CSEA President2016 Asian Conference 11
CONFERENCE PROGRAMAll sessions will take place in Ballroom II and III, Level 3, unless otherwise noted.THURSDAY 17 MARCH13:30 – 14:30Panel Discussion: What Can “We”Do Differently?How can the relationships between careerservices professionals and employers beimproved to make finding talent connectionsa more efficient process? How can recruitersand HR professionals based in Asia attract talentmore effectively to meet the hiring trends uniqueto the APAC region?Natalie Chan, Associate Director EmployerEngagement, Asia, INSEADSuzie Custerson, Regional Head of TalentAcquisition, ManulifeDion Groenewig, Partner, Mercer TalentChristopher Major, Head of RecruitmentMarketing, PhilipsModerator: Kim Austin, Texas A&M University,Mays Business School14:30 – 15:30Mango Oreos?An issue that many multi-national firms have isthe belief that they can simply drag and dropproducts that have been successful in the Westinto an Asian market and achieve similar results.The reality is that to remain competitive, thesecompanies must take into account local tastes,frames of reference and other factors. Theyalso need to hire and develop talent differently.In this keynote, James Andrade, Mondelĕz’sVice President of Research and Development &Quality for Asia-Pacific, will walk you through hisexciting journey of extending the Oreo brand inthe APAC region.James Andrade, Vice President R&D / Quality,Asia, Mondelĕz12 MBA Career Services & Employer Alliance15:30 – 16:00Networking BreakLocation: Pre-function area outsideof Ballroom16:00 – 16:45MBA CSEA Standards for Reporting MBAEmployment DataMBA CSEA manages the only globally-acceptedset of Standards by which business schoolscollect and analyze MBA employment data. Joinus for an in-depth and interactive discussionabout the Standards, including how they can beused to help your school ensure that your data isconsistent, reliable and comparable.Rebecca Cook, Director – Coaching andDevelopment, Graduate Career Services,University of Indiana, Kelley School of BusinessDamian Zikakis, Director, MBA Career Services,University of Michigan, Ross School of Business16:45 – 17:00Conference Wrap-up and Parting WordsPeter Giulioni and Damian Zikakis
SPEAKERSJames AndradeDr. James Andrade is Vice President, Research & Development forMondelĕz International Asia Pacific covering Australia, China, India,Japan, Korea, New Zealand and Southeast Asia. In addition to R&D, heoversees the Scientific and Regulatory Affairs, Nutrition, Packaging andQuality divisions.During his 30 years in the food industry, James has held a variety ofmanagement positions including R&D, marketing, consumer insights and strategy. In additionto his senior leadership role with Mondelĕz International, Dr. Andrade is the Chairman of theBoard of Governors for the American Chamber of Commerce, Singapore and serves as anadjunct professor with Griffith University, Queensland, Australia. James holds a BA from RogerWilliams University, an MS in Psychopharmacology and a PhD in Neuroscience from HowardUniversity.So-Young Kang,CEO of Gnowbe, Catalyst at Awaken GroupSo-Young Kang, a serial entrepreneur, is the CEO / Founder of Gnowbe,a mobile transformational learning app that builds learning journeysfor professionals and Catalyst / Founder of Awaken Group, a multidisciplinary Transformation Design (TD) firm that integrates strategy,leadership and innovation to design experiences that catalyze change. So-Young has 20 yearsof experience advising and training leaders globally and is a sought-after speaker in the US,Asia, the Middle East and Africa on topics across leadership, innovation and transformation.Ms. Kang and her team work with individuals, teams and organizations to align what’s onthe inside (e.g., core values, underlying motivations) to what’s on the outside (e.g., strategy,user experience, business models, leadership). Simply put, So-Young and her team andcollaborators serve clients holistically.So-Young is committed to serv
Smeal College of Business Co-Chair, Membership Committee Steve Rakas Carnegie Mellon, Tepper School of Business Co-Chair, Research & Trends Committee . Sponsored by MBA-Exchange China’s “One Belt, One Road” (OBOR) Initiative was launched in 2013 to connect m
