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Using EMSI forEconomicDevelopmentJennifer Zeller, Director of ResearchGEORGIA POWERCOMMUNITY & ECONOMIC DEVELOPMENT
Who are we?Tools We UseUsing EMSI in our process for siteselection Community Development Economic Development
What We Do More Than 85 Years of Generating Growth
EMSI (Economic Modeling) On The Map (labor & commute sheds) Economic Impact Models (Implan) Harvard Cluster Mapping Project Career Builder Business Wise, Hoovers, Reference USA DnB Directory of Corporate Affiliations CoStar Real Estate data GPC Economic Development Industry Database ESRI Data/Mapping Census/ACS/FactFinder/Trade Data Immigration/in-migration (IRS, Moody’s) Moody’s Data Buffet Woods & Poole Economics Moody’s Economy.com Tax Foundation Occupational Costs (BLS/GDOL/EMSI) RS Means Square Foot Costs CCH Incentives Calculator ACCRA COLI
What We DoWhy Talent is ImportantHistory of Top Location Decision Factors Survey, Corporate Decision MakersHighway Accessibility21121121Availability of Advanced ICT ServicesOccupancy/Construction CostsEnergy Availability & CostsCorporate Tax RateAvailable BuildingsTax ExemptionsLow Union 010Tl793l6ll7106l8l* Not in top ten factors for year shownSource: Area Development Magazine, Corporate Surveys, 2005 to 2012
What We Do Site Selection: Process of EliminationTalent Availability or CostProcess of elimination (Barriers to success)RegulatoryEnvironmental (air, water, permitting)FinancialNatural disaster threatsBusiness environmentTaxesPermittingCost of living/cost of doing businessWorkforce availabilityAccessibility (air, highway, rail, port)Real Estate OptionsSites/buildingsInfrastructureSource: CBRE, Jonathan Sangster
What We Do NITY & ECONOMIC DEVELOPMENT
What We Do Community Development
Commute toBrookhavenDailyLeaveBrookhavenDaily for WorkLive & Work inBrookhaven
Community Development Cherokee County Example
Community Development Cherokee County Example
Northwest Region A View of the Regional Economy
Northwest Region 4 Counties – Where Workers Live (Labor Shed)EconomicInterdependenceAmong Counties57.1% Workers Live inRegionSource: Bureau of the Census, On the Map 2010
A Regional Voice Offers Attractive ConcentrationRegional Population Base (2012):356,746Source: ESRI, 2013Regional Pipeline of Talent (Universities, Technical Schools)RegionalEmployment:141,000Source: Bureau of Labor Statistics; Economic Modeling 2013Source: National Center for Educational Statistics, 2011Graduate data of universities and technical colleges.
Total Value of Exports Traded Among Counties - 815 M
Net Migration Among NW Counties - Gordon
Net Migration Among NW Counties - CobbSee the difference froma county not solocalized!
Pipeline of Talent2,9002,8002,7002,6002,500Computer and Information Sciences, General (11.0101)625Computer Systems Networking and Telecommunications (11.0901)624Computer Science (11.0701)221Computer and Information Systems Security/Information Assurance (11.1003)213Information Science/Studies (11.0401)Information Technology (11.0103)183181Network and System Administration/Administrator (11.1001)125Web Page, Digital/Multimedia and Information Resources Design 0112012DeVry University: 140 completions in 2012Gwinnett Tech: 131 completions in 2012Georgia Tech: 102 completions in 2012
American Community Survey Data
What We Do Economic Development
What We Do Economic Development
What We Do Economic Development
New YorkLos Angeles218,561 19.45145,968 18.36DallasChicago134,659123,261 17.01 18.4686,53079,39177,500 14.48 16.32 16.4675,714 18.2174,061 urce: Economic Modeling, 3rd Q 2013; Georgia Power, Note: the following positions were evaluated: customer support specialists,reservation and transportation clerks, bill and account collectors, customer service reps, and telemarketers
Atlanta Journal-Constitution1,490Moxie Interactive Inc.260BBDO Atlanta248JWT246Network Communications Inc.225NewPoint Media Group LLC20022squared inc120Bennett Kuhn Varner Inc.120Gwinnett Daily Post120Engauge110Marietta Daily Journal100AHC Media LLCSource: BusinessWise, July 201391
Abundant TalentRelated Talent Base by Occupation, Atlanta MSASales Managers10,264 54.09Production, Planning, andExpediting Clerks5,605 19.15Advertising Sales Agents4,127 22.07Graphic Designers3,681 23.97Editors986 22.18Technical Writers912 33.84Advertising/PromotionsManagers744 53.40Multimedia Artists/Animators712 26.98Writers and Authors537 24.73Art Directors534 35.38Artists and Related Workers312 42.31Desktop Publishers310 19.82Proofreaders /Copy Markers149 15.15
Abundant TalentPipeline of Talent –Tech, Colleges & UniversitiesSpeech Communication/Rhetoric351 Kennesaw, GSU, Clayton State UJournalism223 GSU, Univ. of West GAWeb Page, Digital/Multimediaand Information ResourcesDesignThe Art Institute, Gwinnett Tech, DeVry U,162 Chattahoochee Tech, ITT Technical, SouthernCrescentDrawing156 GSUProfessional, Technical, Business,and Scientific WritingGwinnett Tech, Chattahoochee Tech, Georgia121 Piedmont Tech, West GA Tech, SouthernCrescent, Atlanta TechGraphic Design109The Art Institute, Creative Circus, Bauder,Westwood, ReinhardtDesign and VisualCommunications, General83The Creative Circus, American InterContinental,ITT Tech, Westwood CollegeCreative Writing70Kennesaw, Emory, Agnes Scott, GSUIndustrial and Product Design60Georgia TechCommercial and Advertising Art38Chattahoochee Tech, Atlanta TechGame and Interactive MediaDesign38The Art Institute, American InterContinental Univ.Rhetoric and Composition37Oglethorpe Univ., Clark Atlanta
Abundant TalentCreative Occupations
Abundant TalentIT Concentration by Place of WorkIT ProfessionalsComputer & Math Concentration by Place of Residence
Abundant Talent IT Degrees Conferred (70 shown)Source: IPEDS; U.S. Department of Education,2011 Graduates
(Job Postings)(Active Profiles)Source: CareerBuilderSupply/Demand Portal
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ITT Tech, Westwood College Creative Writing 70 Kennesaw, Emory, Agnes Scott, GSU Industrial and Product Design 60 Georgia Tech Commercial and Advertising Art 38 Chattahoochee Tech, Atlanta Tech Game and Interactive Media Design 38 The Art Institute, American InterContinental Univ.
