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Course Outline1IntroductionCourse IntroductionTrial by Fire, powerpoint on Ops Strat2Product DevDreamcast/SegaChap 8 in Clkspd on 3-DCE, ABC's of CPM3OperationsBurger King4StrategyInventory Mgmt567ProcessTechnologyTypes of Processes, EOQ, NewsvendorInven probs, Relevant costs, Whirlwind/Web,Dell/Conqueror, Laptop KingLevitt89Alaska AirlinesWebvanThey've got mail.CiscoMRP note, ERP Technology NoteProcessProcess Flow ModelsQueueing Note & Inventory BuildupAnalysisNational Cranberry10Univ Health Service11 ProcessQuality MgmtDeming, Juran, Crosby; 6sig, Berwick, Memory Jogger12 Quality13ToyotaLean Production, KarmarkarThe Goal14Bank of AmericaHammer & Cole Articles15 SupplyHewlett-PackardSMR paper16 ChainBarilla SPA17Sport Obermeyer18 Wrap-UpWrap-up
15.760: Sega Dreamcast/CPM1. What are the key elements of the value chainfor the home video game business?2. What are the possible failure modes for Segaand its Dreamcast product?3. What capabilities does Sega require to succeed?4. What’s the critical path for the CPM exercise?5. Launch as scheduled or postpone?6. What happened. Why?7. Lessons learned.
15.760: CPM tion (weeksPrecedenceMarket Study14External Developer Focus Group10Feature Selection4 A,BHardware Engineering25 COperating System Devlpt.16 D,BAdvertising Campaign20 D,M,NSupplier Selection & Negotiation20 DComponent Inventory Buildup45 GAssembly Facility Setup18 DFinished Good Inventory Buildup7 I,HLibrary & Programmer Toolkit Devlpt.12 EExternal Development Support Setup5 KInternal Game Devlpt.30 KExternal Game Devlpt.32 L,OPlatform Promotion6 KPublisher Selection & Negotiation5 MWebsite Setup20 MRelease Promotion Material Design3 D,M,NDistribution Channels Devlpt. & Negotiation9 RCarrier Selection & Negotiation4 SLaunch Event Organization & PR5 RHardware & Software Shipment1 J,T,P,NLaunch!0 V,U,Q,F
15.760: CPM exercise1. What is the critical path and total duration for thisproject?2. Suppose that a marketing study finds that the AdvertisingCampaign can be shortened to 15 weeks withoutsignificant impact reduction. What is the new CP andtotal project duration?3. Suppose we would like to reduce the time until launch to28 months, what would you recommend?4. Bonus: Suppose that the duration of the developmenttasks E, M and N are now random variables followingexponential distributions with means 16, 30 and 32respectively.What is the probability that the total project durationwill be more than 135 weeks?
Setup FactoryIFG Inv Build18G14FeaturesC4B10Ext DevFocus GrpV7145D2520Plan LaunchEventHW EngE16O/S DevGO!SetupComps WebsiteH InvQ20A0Ship HW& SWJSupp Sel & NegMkt StudyWUInt DevSW Dev Kit MK530PublisherSel & Neg12Dev SuppO6PlatformMktgDistr NegRL55P3N32Ext DevS9T4Release Carrier NegPromoF20Advert Plan
129, 129W43, 61I18103,121JGA140,1414, 18C40, 1014,18B104,1418, 432056,762518, 431128, 129H101, 1214576, 12120Q109,129111, 11643, 591643, 5971, 10159, 71MK301259, 7179, 109LLS, LF71, 77O671, 77572, 77U101, 1065124,129P5123,12871, 76ES, EF129, 129V63, 108DE124, 1257121,12843, 630, 140108, 11577, 109N3277, 109111, 120108, 111S120, 124RT9115,124 43112,115124,128109, 129F20109, 129
129, 129W43, 61I18103,121JGA140,1414, 18C40, 1014,18B104,1418, 432056,762518, 431128, 129H101, 1214576, 12120Q109,129111, 11643, 591643, 5971, 10159, 71MK301259, 7179, 109LLS, LF71, 77O671, 77572, 77U101, 1065124,129P5123,12871, 76ES, EF129, 129V63, 108DE124, 1257121,12843, 630, 140108, 11577, 109N3277, 109111, 120108, 111S120, 124RT9115,124 43112,115124,128109, 129F20109, 129
CorporateDecisionSupplierMarketPerformance DynamicslauExhancpr usthod iveuc l yt io s en ekfix aNECNEdyela chde unlarCvDemanrsevecoeryDemandLnd HDemaClateNECNErrsevecond HameDlatedLnd HDemaDemandLEffects onRelationshipsRetailers increase dedicated spaceSoftware development accelerateWin-Win-Win !!!Product is a dudReinvigorate or Exit.Sales puts on the best face possiblePressure/help NECRetailers unhappy with empty shelvesDisgruntled CustomersSoftware developers anxiousNeed to stimulate demand & NECProduct may be a dudSoftware developers may quitProduction ramp-up crucialMust maintain good communicationsSlow start is overcome: win-win-winRecrimination modeWas product a dud or was lateness tomarket the killer?Deep troubleTry to mend relationships and make new planor just exit.
INDUSTRY CLOCKSPEED IS A COMPOSITE:OF PRODUCT, PROCESS, AND ORGANIZATIONALCLOCKSPEEDSMobile Phone INDUSTRY CLOCKSPEEDTHEMobile Phoneproduct technologyTHEMobile PhonePRODUCTIONPROCESSprocess technologyTHEMobile PhoneMANUFACTURINGCOMPANYorganization
Mobile Phone System CLOCKSPEED is a mix ofTransmission Standards, Software and HandsetsMobile Phone SystemTRANSMISSIONSTANDARDslow clockspeedSOFTWAREAPPLICATIONSHAND SETmedium clockspeedOPERATINGSYSTEMslow clockspeedSERVICESfast clockspeedfast clockspeedISSUE: THE FIRMS THAT ARE FORCEDTO RUN AT THE FASTEST CLOCKSPEEDARE THE MOST LIKELY TO STAY AHEADOF THE GAME.
ProductDesignArchitect.Detailed ModularPerform.vs.SpecsIntegral& Funct.- Focus- Architecture- TechnologyProcessUnitProcessesTech.& Equip.Mfg.SystFunctnlCellular.Supply ChainS.C.Architect.Orgs Set& Alloc.of TasksLogistics& CoordSystemAuton vs.IntegratedA 3-D CE decision modelillustrating the imperativeof concurrency
total project duration? 3. Suppose we would like to reduce the time until launch to 28 months, what would you recommend? 4. Bonus: Suppose that the duration of the development tasks E, M and N are now random variables following exponential distributions with means 16, 30 and 32 respectively. What is the probability that the total project duration
