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Soccer AM 2020/21Sponsorship Opportunity
owThe OpportunitySky Media are proud to present an exclusive opportunity to sponsorSoccer AM in 2020/21, the Saturday morning staple that kicks off SkySports’ acclaimed weekend football coverage. Returning for its 26 thseason, and presented once more by Fenners and fan favourite JimmyBullard, Sky viewers can look forward to the team’s unique take on theworld of football every weekend throughout the season. With highreach and frequency amongst young men, this is a great opportunityfor a brand to align with an iconic football property across Sky Sports’acclaimed broadcast, digital and social platforms.The ContentHaving been a mainstay in the football calendar since the showsinception in 1995, Soccer AM, with its unique mix of live studio action,content features and footballing action, is the go to destination forfootball fans to kick start the weekend!Broadcasting live from the fully interactive Soccer AM studio eachSaturday morning, viewers can expect to see some stellar names fromthe world of sports, music and entertainment on the famous Soccer AMsofa. In addition to top class guests such as Noel Gallagher, AnthonyJoshua and Thierry Henry, viewers can catch their favourite featuresevery week. You Know The Drill sees Jimmy Bullard put through hispaces at football clubs across the UK and Europe, with Jimmy’scharismatic personality making trips to FC Barcelona, Aston Villa andSalford City must watch pieces of content.Other popular features include Tube Meets and Teammates 2.0, whereplayers such as Raheem Sterling and Dele Alli are asked the questionsthat every football fan wants to hear; from changing room joker toworst dressed player. Finally, the cauldron that is the John Arne Riisestadium will play host to some of the best (and worst!) volley attemptsfrom fans up and down the country, as they battle it out to be crownedSoccer AM Volley champions.For all of this and much more, Soccer AM is the place to be for footballfans next season!The PlatformsTVDIG
Soccer AM 2020/21Multi-platform partnership opportunityBroadcast Sponsorship of Soccer AM Sponsorship includes all live Soccer AMand Soccer AM Best Bits highlightsshows broadcast across the Skynetwork. During each live show, your brand willalso sponsor the Volley Challengestaged in the infamous John Arne Riisestadium.High Impact Display & Video Inventoryacross Sky Sports Digital & VOD Sponsorship includes a 100% SOVroadblock of the Soccer AM section,display inventory across the SkySports Football section on desktopand app, and sponsorship of SoccerAM PC VOD content.All Soccer AM content available todownload via Sky GO and TV VOD willalso carries sponsorship accreditation.Sponsorship of linear show contentposted on Soccer AM Social Sponsorship includes a co-brandedSoccer AM watermark on social clipstaken from the show (posted onFacebook,. Twitter and Instagram). Your brand will also sponsor Fridayshow preview Instagram stories, aswell as integration into a bespokestrand of social branded content.
BroadcastAlign with the nations most loved football show94.8Men 16-34 equivalent ratings5.5m 905kIndividual reachMen 16-34 reach40Live shows250Soccer AM BestBit shows simulcast across10:30 – 12:00Saturday mornings(August ‘20 – May ‘21)2,642Total idents2x15” & 8x5”Idents per live show* Sky One is HFSS Restricted
Broadcast IntegrationWith premium in-show brand exposureAlign your brand with the most popular segment of Soccer AM through sponsorshipof the Soccer AM Volley Challenge.Taking place in the infamous John Arne Riise stadium, each week a different set offootball fans test themselves against a resident Soccer AM goalkeeper to see howmany volleys they can score in 60s, for their chance to win a cash prize and the highlycoveted Soccer AM Volley Trophy.Brand Integration Sponsor branded perimeter boarding lining the playing area.Sponsor branded leader board graphic that charts best performing fans overthe course of the season.Sponsor branded trophy to be awarded at the end of the season to thewinning set of fans.The in-show sponsored segment is estimated to deliver 1,162 brand exposures.The Benefits The Volley Challenge is an area of optimum exposure on the show. AlongsideYKTD with Jimmy Bullard, the Volley Challenge has proven to be the mostpopular segment and often provides the ‘best bit’ moments each week.It’s one of the longest segments with c. 5 minutes allocated to the runningorder each week, helping to further maximise exposure.Additional exposure is added across the Soccer AM YouTube channel, witheach Volley Challenge segment posted.It’s the segment that Soccer AM social audiences are most engaged with. Thebest and worst volley moments are clipped up and shared on Soccer AM socialas the show happens, and also throughout the following week as we buildtowards the next show. Over the course of the season, this additionalexposure on social is estimated to deliver 4m views.
Digital & VODAmplification across Sky Sports DigitalSky Sports Media is the No. 1 commercial digital sports network inthe UK. Offering sports fans and advertisers a multi media and fullyinteractive experience showcasing the latest breaking news, videos,features, games, polls and chat, delivering 10.m multi-platform usersper month across Desktop, Tablet and Mobile.The sponsor of Soccer AM will receive the following inventory overthe course of the sponsorship period:Skysports.com 5 million mixed format ad impressions (Leaderboard, MPU) Roadblock of the Soccer AM Section (SponsorLeaderboard, MPU) – 100% SOV 5” PC VOD pre-roll for each piece of Soccer AM content availableto view via Desktop, Tablet and Mobile – 100% SOVlogo,Sky Sports Mobile 5 million Sky Sports Mobile App impressions (Mobile Banner)Sky Go & TV VOD 15” VOD pre-roll for each Soccer AM programme pushed to SkyGo & TV On Demand, estimated to deliver 15,000 impressions10.1mMulti-platformImpressions
SocialPlace your brand at the heart of the football conversationGenerating in excess of 461m video views in the last 12 months, SoccerAM’s social platforms reach a highly engaged male skewing 16-34audience. Over the course of the season, the sponsor will receive: A co-branded Soccer AM watermark integrated onto all clips posted onTwitter, Facebook and Instagram that include content derived from theshow (100% exposure). Sponsored Instagram posts used to promote the show, sign postingSky Sports social audiences to help drive awareness of scheduling andcontent. Branded content strand, created in collaboration with the Soccer AM,to help deliver against key Partner KPI’s.Sponsored Instagram Posts1mfollowers1.3mfollowersCo-branded Watermark1mfollowers
SocialBespoke content curated in collaboration with your brandWith a footprint and reach that continues to growseason on season, Soccer AM’s social platformsallows our Partners to engage with a football mad,young male skewing audience at scale.Utilising Sky Sports’ production capabilities, wewould like to work collaboratively with the Soccer AMPartner to create a new branded content strandthat helps to deliver against key Partner KPI’s andobjectives.The content created will be hosted on the Soccer AMYouTube channel, with further promotion across theSky Sports social and digital network. Dependant onthe brief, the branded content strand could focuskey pillars such as football challenges, fashion, music,culture and lifestyle.FASHIONMUSICCULTURELIFESTYLE
Soccer AM 2020/21Media deliveryDeal Term: 1st August 2020 – 31st May 2021PlatformContentSponsorship of Soccer AM live shows and Soccer AM Best Bit highlight showsBroadcastIn- show sponsored segment – Soccer AM Volley Challenge (ProductPlacement)Soccer AM live audience ticketsEstimated Delivery*94.8 Men 16-34 30" equivs40 x sponsored segments –1,162 estimated brand exposures4 x audience tickets per month –40 in totalRun of Sky Sports (Leaderboard, MPU and Mobile Banner)10m impressionsSoccer AM Section Roadblock (Logo, Leaderboard and MPU)100k impressionsSoccer AM PC VOD (5" Sponsorship Bumper)25k impressionsSoccer AM Sky Go & TV VOD (15” Sponsorship Bumper)15k impressionsDigitalSocialCo-branded Soccer AM watermark on clips derived from the show800 clipsBrand sponsored Soccer AM Instagram posts used to promote the show40 postsCreation and promotion of Soccer AM branded content strand***Delivery is estimated and not guaranteed.6-10 pieces of branded content
Soccer AM 2020/21Media deliveryAudienceIndividualsAdultsMenMen 16-34Men 35-54Men 25-44Average TVR - Sky Sports First Runs0.070.080.120.110.170.13Average TVR - Sky 10.140.150.220.210.330.26Average TVR - Sky 1 10.010.010.010.010.010.01Average TVR - Soccer AM Best 27230" Equivs55.060.192.394.8124.8115.2Coverage (000s)5,5324,9463,1259051,2811,153Coverage (%)91013131614OTS141517181919
Soccer AM live audience tickets 4 x audience tickets per month - 40 in total Digital Run of Sky Sports (Leaderboard, MPU and Mobile Banner) 10m impressions Soccer AM Section Roadblock (Logo, Leaderboard and MPU) 100k impressions Soccer AM PC VOD (5" Sponsorship Bumper) 25k impressions Soccer AM Sky Go & TV VOD (15" Sponsorship Bumper) 15k .
