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Costa CoffeeLast Updated Tuesday, 14 September 2021 22:12Costa CoffeeParent CompanyCoca Cola CompanyCategoryCoffee jointsSectorFood ProductsTagline/ SloganWe make it betterUSP1/5
Costa CoffeeLast Updated Tuesday, 14 September 2021 22:12Popular British coffee brand now going global with innovative productsSTPSegmentPeople looking to go to have a coffee and snacks at a hangout placeTarget GroupYouth in the middle and higher income groupsPositioningThe best coffee maker in the businessSWOT AnalysisStrengths2/5
Costa CoffeeLast Updated Tuesday, 14 September 2021 22:121. Costa Coffee is one of the leading coffee chain brands based out of UK2. Costa coffee is present at more than 3000 locations worldwide3. The company has a strong legacy since it was started in the year 19714. In 2019, the Coca Cola company had acquired the Costa Coffee company for 5 billion5. The coffee chain offers a wide variety of products including coffee, milk shakes, cakes, sandwiches et6. As a part of its product extension, Costa coffee started offering canned coffee which is available at se7. The annual revenue of the brand is more than 1 billionWeaknesses1. Costa Coffee is present in a limited number of countries as compared to some of its global competitor2. Limited marker share growth owing to many substitutes available from competitors to local players atOpportunities3/5
Costa CoffeeLast Updated Tuesday, 14 September 2021 22:121. Acquisitions or forming strategic alliances with other coffee companies can help boost the business fo2. Expanding in various consumer markets with a higher youth population who has a high purchasing po3. Continuously expanding its menu and offer snacks & beverages based on local interests can attract aThreats1. The company has a threat from existing coffee chains and fast food outlets2. Intense price competition means lesser margins and higher operating costs for Costa Coffee3. Economic recessions or a pandemic can hurt the business as people reduce their expenditureCompetitionCompetitors1. Starbucks2. McDonald's4/5
Costa CoffeeLast Updated Tuesday, 14 September 2021 22:123. Dunkin Donuts4. Cafe Coffee Day5. Barista Lavazza6. Mochas5/5
SWOT Analysis Strengths 2 / 5. Costa Coffee . The company has a strong legacy since it was started in the year 1971 4. In 2019, the Coca Cola company had acquired the Costa Coffee company for 5 billion 5. The coffee chain offers a wide variety of products including coffee, milk shakes, cakes, sandwiches etc. .
