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CERTIFIEDTMFRANCHISE EXECUTIVE2020 PROGRAMENROLL NOW AT WWW.FRANCHISE.ORG/CFE

TOP5REASONSICFE MISSIONThe mission of the Institute of Certified FranchiseExecutives (ICFE) is to certify and educateindividuals & organizations to the highest standards.We will:To Become a CertifiedFranchise ExecutiveTM (CFE)1 Be a leading resource to accelerate individual &organizational growth. Provide applicable, forward-thinking education andlearning opportunities that only we can provide. Facilitate a lifelong, continuous improvementnetwork of trusted colleagues.23CFE PLEDGE“I pledge that I will with this accreditation and tothe best of my ability, act with the highest level ofprofessionalism and integrity. I will be a championof the values of the ICFE and be a torch bearerfor the good things for which the Foundationstands. I will practice continuous improvementpersonally and through my company. I will endeavorto mentor others, embrace diversity and grow theCFE community, especially through our youth, ourveterans and my peers.”Questions about the CFE program?Contact Casey Mensinger at onal Development:Educational opportunities help yougain in-depth insights into everyaspect of franchising. In today’seconomy, professional developmentand expanding your knowledge baseis more important than ever.Industry Recognition:A symbol of leadership andaccomplishment, the CFEdesignation is highly regarded by thefranchising community.Peer Networking: The CFEProgram, along with other IFAevents, creates an energizedenvironment for networking withindustry professionals, sharingideas and best practices – everyonebenefits.Professional Standing:The CFE designation bringsa highly professional level tocommunications and contacts.The certification shows years ofexperience and a commitmentto continuing education to meettoday’s challenges.Commitment to Franchising: TheCFE designation exemplifies acommitment and passion towardfranchising and the franchisingcommunity. The CFE programprovides needed information,direction, and guidance for thenewest entrants into franchisingor even those with decades ofexperience. You are never tooyoung, too old, or too experiencedto not benefit from being a CFE.

THE PATH TO BECOMING A CFESubmit an application.Applications may be completed online at www.franchise.org/cfe; applicants may alsomail their application to the Institute of Certified Franchise Executives (ICFE), 1900K Street, NW, Suite 700, Washington, DC 20006, email cfe@franchise.org.Receive notification of your acceptance.Applications will normally be acknowledged within three business days. Someapplications may require additional information and candidates will be contacted.Upon confirmation, candidates will receive information which will enable them toaccess their CFE record online.Begin acquiring credits.You will choose among the many credit opportunities to satisfy the programrequirements. You will gain credits by participating in approved courses and attendingother learning events.Program completion.You must be a candidate in good standing to complete the CFE program andgraduate. You must complete all requirements within three years of the date youenroll; otherwise you will be required to submit a re-enrollment application andfee in order to continue and have credits apply.Beginning with the Class of 2019, all candidates who complete their credits,and whose status is confirmed by the Certification Program Director, may beginusing the CFE designation immediately. Graduation and formal recognition willtake place annually at the IFA Annual Convention.Congratulations, you are a CFE!A minimum of 3,500 credits is required to qualify for the Certified FranchiseExecutiveTM (CFE) designation. Granting of the CFE designation to qualifiedcandidates is determined by the ICFE Board of Governors.www.franchise.org/cfe3

APPLYING FOR CFE CREDITParticipation CreditCandidates should list those eventsapproved for Participation creditswhich they have attended withinone year of date of enrollment.Experience CreditExperience credits are granted atthe time of application and may beupdated as the candidate continuesin the program.Please note: All CFE candidatesmust complete the online ICFEFinal Exam and the IFA FRANGUARD program as part of therequired 2500 education credits. Amaximum of 1500 education creditsfrom online courses and webinars ispermitted. Candidates must earn theremaining required education creditsby attending onsite programs.4www.franchise.org/cfeCFE credits will be granted to a CFE candidate for ICFE approved courses orseminars up to one year prior to the time that the CFE candidate enrolled in theCFE program.CFE applicants who request CFE credits for courses or seminars that were takenprior to the time the course was approved by the ICFE Board will not be approved.CFE credits will only be granted for courses or seminars taken if they were approvedat the time the individual took the course or seminar.A CFE candidate may request CFE credit for courses or seminars by ICFEapproved Course Providers that are offered as part of a company training programby the Course Provider. In such cases, if the request is approved, the CFE candidatemust pay an additional 200 fee for each course that is approved for CFE credits.Candidates should check their credits online regularly atwww.franchise.org/cfe. Any discrepancies, additions or deletions should be reportedto the ICFE office. Please watch the CFE Enews posted on the website forinformation updates.Final approval and granting of the CFE designation is made by the Institute’s Boardfollowing a review of each candidate’s application and course work. Candidatesmust complete all requirements by November 20 of the year preceding the year inwhich they expect to receive their CFE designation. Once a candidate completesall requirements he/she will be notified that they may commence using the CFEdesignation and will be included as a graduate of the following year’s convention,e.g. complete credits in 2020 – will be part of class of 2021. Official CFE pins andcertificates are presented at the IFA Annual Convention.

PROGRAM FEESApplication FeeIFA Member: 475Non-member: 875This fee covers the administrative cost ofenrolling you as a candidate in the CFEprogram for a three-year period from the dateof application.Course Fees (Vary)WHAT DO THESE GREATIFA MEMBERS HAVEIN COMMON?They all have Certified Franchise ExecutivesTM (CFEs) working forthem to make their businesses even better.Partial Listing of IFA Members With CFEAmerican Poolplayers AssociationAnnex Brands, Inc.BNI InternationalBrightStar Franchising, LLCCitrin CoopermanDirect EnergyDLA Piper LLP (US)Dunkin’ Brands, Inc.Express Employment ProfessionalsExpress Services, Inc.I9 SportsiFranchise GroupInternational Franchise AssociationInXpressFASTSIGNS InternationalFirehouse SubsFirstLight Home CareFloor Coverings InternationalFranConnectFRANdataFranNetGoddard SystemsGray Plant MootyGreat Clips, Inc.Harris Research, Inc.Home Helpers Home CareKumon North America, Inc.Massage Envy Franchising LLCNeighborlyPainting with a Twist, LLCPhilly Pretzel FactoryPita Pit USA Inc.Planet FitnessPoolwerxPrimrose School Franchising CompanyRent-A-Center Franchising International Inc.Right At Home, Inc.Safeguard Franchise Sales, Inc.ScorpionThe UPS StoreTutor Doctor Systems, Inc.U.S. LawnsWild Birds Unlimited, Inc.Wings Etc., Inc.Wireless ZoneICFE approved courses are offered at variousprices established by course providers basedon course length, content, materials, etc.Registration fees are paid directly to courseproviders.Meetings & SeminarsFor a list of course offerings visit the IFAwebsite at www.franchise.org/cfe.Recertification RequirementsTo maintain their CFE, individuals mustaccumulate a total of 1,200 CFE creditsevery three years following the year in whichthey are first certified. CFE credits may beaccumulated as follows: Participation: 500 CFE credits(maximum) Experience: 300 CFE credits(100 credits per year to maximumof 300 CFE credits) Education: 400 CFE credits earned byparticipating in ICFE special sessionsat the IFA Annual Convention, IFAseminars, online courses, and/or otherICFE-approved programs.CFEs must keep a record of credits earnedtoward recertification which will they need tosubmit at the time their recertification is due,along with the Recertification Applicationand fee. In accordance with ICFE policy anyCFE who does not recertify by the requireddeadline will lose their CFE designation andmust start over again from the beginning.Zaxby’s Franchising LLCwww.franchise.org/cfe5

INSTITUTE OF CERTIFIED FRANCHISE EXECUTIVESICFE ENROLLMENT APPLICATIONMail to: Institute of Certified Franchise Executives:1900 K Street, NW, Suite 700, Washington, D.C. 20006 Telephone: 202/774-2067Please make your check payable to Institute of Certified Franchise Executives (ICFE).Application Fee:o IFA Member 475 o Non Member 875Application and Personal Data Statement, please print or type all information.Full Name TitleCompany AddressCity State ZipTelephone EmailIFA Member: oFranchisoroSupplieroFranchiseeoSociety of Franchising MemberoNon-MemberEDUCATION: List educational institutions attended beyond high school.Institution Degree DatesInstitution Degree DatesHow did you hear about the CFE program? oEmailoFranchising WorldoIFA WebsiteIf you were referred by a specific individual, please give us their name, company, email so we can thank them.FOUNDATION/INTERNATIONAL FRANCHISE ASSOCIATION ACTIVITY: List your involvement with the IFA or the IFA Foundation:Position/Activity CommitteeDates: From To Total YearsPosition/Activity CommitteeDates: From To Total YearsFRANCHISING EXPERIENCE: (500 credits maximum; 100 credits per year for work experience in franchising field.)(Attach additional page if necessary.)Company PositionDates: Total YearsCompany PositionDates: Total YearsPARTICIPATION: (500 credits maximum; candidates must attend at least one IFA approved event each year.) (Attach additional page if necessary.)ICFE Credited Programs Attended (2,500 credits). List ICFE approved courses in these areas: Diversity, Economics, Accounting or Financing,Franchisee Recruitment and Training; Franchisor/Franchisee Relations; Franchise Law Regulations; Human Resource Management; Management &Operations; Marketing; Dual Concepts in Franchising; Franchise Conventions; Franchising Trends; Insurance; International Franchising; Public Relations/Communications; Real Estate & Site Selection; Resource Management; Technology; other interest areas. Courses must have been taken within one year ofapplication for enrolment to be considered. (Attach additional page if necessary.)Course/DateI certify that the information contained in this Application & Personal Data Statement for the Institute of Certified Franchise Executives (ICFE) is trueand correct in all material respects. I understand that the purpose of this document is to enroll me in the Institute of Certified Franchise Executives andprovide relevant information for evaluation to determine credits toward certification to which my educational and franchising experience and achievementsmay entitle me. I understand that fi ling this document does not entitle me to the CFE designation and that I must complete the prescribed curriculum ofthe ICFE educational program, including any prescribed and/or written examinations, in order to become eligible for certification. Thereby further certifythat I adhere to the Code of Ethics of the International Franchise Association.Signature DatePAYMENT: Credit Card: oVISAoMasterCardoAmerican ExpressNameCard Number Exp. Date CSC SignatureCard Billing AddressFor information on the CFE scholarship program, please mail or email to: INSTITUTE OF CERTIFIED FRANCHISE EXECUTIVESTM1900 K Street, NW, Suite 700 Washington, D.C. 20006, Telephone: 202-774-2067 cfe@franchise.org www.franchise.org/cfeEffective Jan. 1, 2020