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RonipamThe Food Companywww.ronipam.com
Promoting Innovation & Trade in HorticultureKIGALI, Rwanda 25TH– 27TH November 2015 pitchValue Addition – Best PracticesPresented by: Rodney J.N. Miselo
IntroductionRonipam is a private company limited by shares, incorporated on7th March 2012. Founded by Rodney Miselo and Priscilla Mtopa,located in Lusaka, Zambia.The innovation is aimed at addressing the wastage of fruits andvegetables by processing them into valued added products, workingwith smallholder farmers to improve rural income.
Brands & Products
Valueaddition‘adding’ to raw ingredients and processing them in away that increases economic return.Reinvention of product for economic gain.
Changing trends inagribusinessSubsistence agricultureAgribusinessCommodity driven marketProduct driven marketHomogeneous group of cropsdiversificationCrop
Food conceptsOlden day conceptsSource of energy and nutrients, Focus was on balanceddiet.Modern day conceptsProvide heath benefits Weight control No chemicaladditives Fresh Long shelf life Safe food Require minimal preparation Ready-to-eat form Transfats Food allergensEat to livelooking and well-beingEat for good
Why value added products?Commodity vs. ProductCommodities are Identical from farm to farmValue-added productsare Subject to pricefluctuationsUniqueProduction - orientedConsumer -orientedLess price sensitive
In general, food processing is applied for one or more of thefollowing reasons: preservation, extending the harvest in a safeand stable form; safety; quality; availability; convenience;innovation; healthCleaning and wellness; and No physical transformationof commodityPackagingStoragePaddy to RiceSecondaryProcessingWheat to FlourOilseed to OilPulses to DalPhysical transformationbut product is not readyto eatDal to BesanCooking RiceTertiaryProcessingBakingRTE FoodsPicklesKetchupsRTE Products, convenient.
LargestmanufacturingsectorOff seasonFoodavailabilityEnhancedMarketabilityForward andBackwardlinkagesIncreased shelflife and storagequalityFood althcompoundsAddedfunctionality
Industry Growth Drivers DemandIncreased spendingon healthy foodsIncreasingurbanizationLifestyle andAspirationsIncreased family andworking womenFood ProcessingDemand DriversChanging demographicsRise in disposableincomeDemand for functionalfoodsOrganized retail andprivate label penetration
Huge wastage across the supply chain leads to lower levelof processing and hence low value addition Field Losses(Pest, Diseases, Rodents.Etc.)Pre-Processing(e.g. inefficient harvesting, drying,milling)Transport(e.g. Spillage, Leakage)Developing Countries –Relatively high losses inthe initial parts of thevalue chain.Storage(e.g. Technical deficiencies)ConsumerProducerProcessing & Packaging(e.g. Excessive peeling, washing)Marketing(e.g. Spoilage, rotting in stores)Wastage by Consumers(e.g. Overeating, food wastage)FieldFormDeveloped Countries –High losses at a laterstage in the food chain
OpportunitiesHigh domestic demand and supportive policy significant opportunities across the foodprocessing value chain.Farm inputsFinancial ortServices/InfrastructureFood Parks/MarketKeyOpportunitiesIntegratedcold chainBackward tics(Food)MarketIntelligenceFood SafetyManagement SystemsTrainingFacilitiesB2B SalesRetailServicesQualityControlLabsJoint roductDesignDistributionMarketing
RecommendationProcess-able varietyof cropsSupport BackwardIntegrationSkilled humanresourceA Dynamic FoodProcessInfrastructurestrengtheningMarket Access tofarmersTechnologyUp gradation
Concluding remarks Adding value is the process of changing or transforming aproduct from its original state to a more valuable state thatis preferred in the market place. Greater opportunities for adding value to raw commoditiesbecause of increased consumer demands . Producers involved with adding value can fetch a larger shareof the food dollar.
Concluding remarks Adding value to farm products becomes vital for rural growth byenhancing farm income and providing employment in processingbusinesses It is not enough merely to increase and conserve the supply ofraw food. Growing population and rapid urbanization are expected tocontinue.
Thank YouAny Questions?Rodney Miselo ( 260) 973 402 602 www.ronipam.comrodney@ronipam.com
Changing trends in agribusiness Commodity driven market . B2B Sales Quality Control Labs Joint Research Facilities Customized Farm Equipment Training Facilities Distributi on Marketing. Recommendation Process-able variety . 2/1/2016 12:31:54 PM .
