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Hofstra UniversityVisual Identity Usage Guide1Hofstra University VISUAL IDENTITY USAGE GUIDE
2IntroductionContentsThe following guidelines have been developed to builda strong visual identity for Hofstra University in all interUniversity and external communications. By adhering tothese guidelines, we will create and support a consistent,familiar, and sophisticated image, inspiring pride in ourstudents, prospective students, alumni, faculty, staff, andthe general public.2Introduction & Contents34TypographyColor567891011Primary MarkSecondary Mark Horizontal PlacementSecondary Mark Word MarksSecondary Mark Isolated ShieldDepartmental Application Shield LockupsDepartmental Application Word MarksImproper Identity Usage1213141516171819Collateral Business CardCollateral Letterhead & EnvelopeCollateral Promotional BrochureOutdoor BannerSignageWebsite UsageAdvertising UsageUsage of the Hofstra Crest202122232425Printing Guide Two ColorPrinting Guide One ColorPrinting Guide Black & WhitePrinting Guide Two Color, Dark BGPrinting Guide One Color, Dark BGPrinting Guide Black BackgroundHofstra University VISUAL IDENTITY USAGE GUIDE
TypographyPrimaryAvenir // tuvwxyz1234567890!@# % &*() {}:”?Avenir // stuvwxyz1234567890!@# % &*() {}:”?Avenir // uvwxyz1234567890!@# % &*() {}:”?SecondaryMinerva Modern // Bold wxyz1234567890!@# % &*() {}:”?Tertiary (for graphic defghijklmnopqrstuvwxyz1234567890!@# % &*() {}:”?3Hofstra University VISUAL IDENTITY USAGE GUIDE
ColorPlease use the conversion chart at the left when producingpieces for print, screen, and web. Do not attempt to matchthese swatches — always refer to the Pantone MatchingSystem for accurate results.4Hofstra University VISUAL IDENTITY USAGE GUIDE
Primary MarkThe Hofstra University primary mark is comprised of boththe shield mark and the Hofstra logotype. Its proportionconveys the strength of the Hofstra name, and should beused whenever possible.minimum clear space.55”5The primary mark lockupshould never be madesmaller than .55” tall.Hofstra University VISUAL IDENTITY USAGE GUIDE
Secondary Mark Horizontal PlacementThe horizontal secondary mark is comprised of both theshield mark and the Hofstra logotype as well, but shouldbe used in smaller spaces than the vertically stacked version.The school’s entire name is given equal weight, andthe left justification makes this version easier to manipulatewithin page layouts.minimum clear space.25”The secondary mark lockup shouldnever be made smaller than .25” tall.6Hofstra University VISUAL IDENTITY USAGE GUIDE
Secondary Mark Word MarksThe Hofstra University word marks may be used whenthe inclusion of the shield mark doesn’t fit the tone of thepiece being made. The understated elegance of the typeon its own gives it great versatility.minimum clear spaceDepending upon their orientation, each of the threewordmarks has a different minimum size:minimum clear space1.25”.75”minimum clear space7.5”Hofstra University VISUAL IDENTITY USAGE GUIDE
Secondary Mark Isolated Shieldminimum clear spaceThe Hofstra University shield may be used on its own,especially for promotional materials such as wearables.A Hofstra Word Mark (previous page) must also bevisible (not in a position that would make for a variant ofthe official logos) and the minimum amount of clearspace must be given (1/2 the width of the mark on allsides).25”8The shield logo shouldnever be made smaller than.25” tall.Hofstra University VISUAL IDENTITY USAGE GUIDE
Departmental Application Shield LockupsEach of the schools, departments, and programs affiliatedwith Hofstra may use the primary and secondarymarks of their choosing. The naming is created withMinerva Modern SC Bold, and remains centered under a.75 pt. rule. The department or school name should neverbe wider than the rule or the University’s name.Hofstra College ofLiberal Arts and SciencesHofstra College of Liberal Arts and Sciences9Because of the small type size of the secondary information,no departmental logo should be made smallerthan 2.8” wide. Or, the secondary type should never besmaller than 7 points.Hofstra University VISUAL IDENTITY USAGE GUIDE
Departmental Application Word MarksEach of the schools, departments, and programs affiliatedwith Hofstra may use the primary and secondarymarks of their choosing. The naming is created withMinerva Modern SC Bold, and remains centered under a.75 pt. rule. The department or school name should neverbe wider than the rule or the University’s name.Hofstra College ofLiberal Arts and SciencesHofstra College of Liberal Arts and Sciences10Because of the small type size of the secondary information,no departmental logo (without shield) should bemade smaller than 2.45” wide. Or, the secondary typeshould never be smaller than 7 points.Hofstra University VISUAL IDENTITY USAGE GUIDE
Improper Identity UsageDo not enclose the markin any shape.Do not adjust the mark’sproportions.11Do not distort or rotate the markin any way.Do not use colors other than thosespecified in this guide.Do not place the mark on visuallycomplex backgrounds.Do not place the mark onbackgrounds of similar value.Hofstra University VISUAL IDENTITY USAGE GUIDE
Collateral Business CardSusan PoserPresident144 Hofstra UniversityHempstead, NY 11549-10202”Hofstra business cards are printed with Hofstra Blueand Hofstra Gold. Their clean, legible typography andsimple justification makes them suitable for all schoolsand departments and showcases the new shield mark bygiving it some breathing room.Tel: 516-463-6800 Fax: ��Susan PoserPresident144 Hofstra UniversityHempstead, NY 11549-10209 pt. Avenir Book7 pt. Avenir BookTel: 516-463-6800 Fax: fstra University VISUAL IDENTITY USAGE GUIDE
Collateral Letterhead & EnvelopeLetterhead uses the Hofstra University primary mark,centered with a .75 pt. rule below it that extends to themargins. Specific address information is run in one ortwo lines at the bottom of the page, set in 10 pt. AvenirBook. The envelope uses the horizontal secondary mark,and the return address information is printed in 10 pt.Avenir Book on the back flap.The body copy for all correspondence should be set inTimes New Roman, 11 pt. (black) and the margins shouldbe set to .75” on all sides. Correspondence should neverbe double spaced.13Hofstra University VISUAL IDENTITY USAGE GUIDE
Collateral Promotional BrochureDepartment is set in Avenir Light. Titles should be set in AvenirHeavy. Text may be set in Avenir Light. The use of .75 pt. rulesthroughout will aid in space allocation and structure, especiallywhen using the center-justified primary mark.14Hofstra University VISUAL IDENTITY USAGE GUIDE
Outdoor Banner20.8”The outdoor banners simply and elegantly introduceHofstra’s students, neighbors, and the general public toits new identity. The Hofstra Gold section on the bottomof the banner is slightly larger for optical balance, andallows the primary mark to speak for itself.7”50”34”9”28.5”15Hofstra University VISUAL IDENTITY USAGE GUIDE
Signage16Hofstra University VISUAL IDENTITY USAGE GUIDE
Website Usage17Hofstra University VISUAL IDENTITY USAGE GUIDE
Advertising UsageAd MeantToBe Nwsdy2014CollPrepTalk.indd 1188/18/14 3:48 PMAd MeantToBe FallGuideExpo2014.indd 17/23/14 1:51 PMHofstra University VISUAL IDENTITY USAGE GUIDE
Usage of the Hofstra CrestThe Hofstra University crest will remain unchanged andwill be used to authenticate the highest official Universitydocuments, such as diplomas and awards.The crest may be used with discretion on any formaldocuments, but should not be seen often by those whomight be unfamiliar with the school.The crest indicates official sanction, while the othermarks represent the University’s image and visual identity.19Hofstra University VISUAL IDENTITY USAGE GUIDE
Printing Guide Two Color20Hofstra University VISUAL IDENTITY USAGE GUIDE
Printing Guide One Color21Hofstra University VISUAL IDENTITY USAGE GUIDE
Printing Guide Black & White22Hofstra University VISUAL IDENTITY USAGE GUIDE
Printing Guide Two Color, Dark Background23Hofstra University VISUAL IDENTITY USAGE GUIDE
Printing Guide One Color, Dark Background24Hofstra University VISUAL IDENTITY USAGE GUIDE
Printing Guide Black Background25Hofstra University VISUAL IDENTITY USAGE GUIDE
Hofstra College of Liberal Arts and Sciences Hofstra College of Liberal Arts and Sciences Each of the schools, departments, and programs affiliated with Hofstra may use the primary and secondary marks of their choosing. The naming is created with Minerva Modern SC Bold, and remains centered under a.75 pt. rule. The department or school name .
