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5 Must-Haves to Look for inSalon and Spa Management Software
01You have a vision02What do you need?03No. 1: Customer marketing and acquisition04No. 2: Point-of-sale and retail services05No. 3: Boosting revenue and minimizing churn06No. 4: Ease of use07No. 5: Features to expand your business08MINDBODY: Salon and spa software that meets your every need
You have a visionWhat is it? To create an environment that helps your clients lookand feel good a place where people can not only relax and feelbeautiful but a space where they can be pampered and emergefeeling like a brand-new person. This is what you were born to do.Even though the passion is there, starting a business isn’t easy. Youmay have run into a few difficulties along the way, such as:\\Effectively marketing your salon or spa to attract newcustomers.\\Sustaining operations in an area with lots of competition.\\Encouraging previous clients to return for repeat services.\\\\Staying organized and calm in an entrepreneurial role thattruly is 24/7/365.Managing your staff, schedule and inventory.The strength of your salon and spa management softwareaffects each of these issues, helping or hindering your businessdepending on its qualities. This guide will tell you what features tolook for in order to thrive.au.mindbodyonline.com
What do you need?Whether your business focuses on massage, nails, hair, facials,waxing or any combination, you need to understand the customerlife cycle in order to best market to them.\\\\\\\\\\Potential customers decide they want some sort of beautyor wellness service: a new haircut, manicure, a day at thespa or any service offered at your business.If they don’t have a dedicated place (or their first choiceis unavailable), they browse online or ask friends forrecommendations of the best local salons and spas.They schedule an appointment, arrive and receive afantastic service.They then make a recurring appointment and are upsoldon retail items.They fall in love with your business and sing praises totheir friends and family, helping you grow your business.Salons and spas need a business management software thataddresses customers at every step of the lifecycle.au.mindbodyonline.com
No. 1Customer marketing and acquisitionSalon and spa management software that doesn’t include marketing is only doing half its job.Finding new customers is essential to your success, and in today’s market, every tool you useshould support this goal. Great salon and spa management software should include:\\Online booking for customers. Eight in 10\\Multichannel booking capabilities.Australians make purchases online. The ability toPeople come to your business throughshop online increases customer expectations, andvarious online channels. It’s great to havethey may be disappointed if they find they can’ta wide presence on the internet, but it’sbook your services over the internet or from theireven better to allow customers to makesmartphone. You need software that integratesappointments directly through thesescheduling and payment processing in order toservices.appease customers and fill your open spots.\\Connection to a network of active customers.\\Integration with automated marketingGreat business management software puts you insoftware. MINDBODY syncs yourtouch with thousands of potential new customersbusiness’s contacts, calendar, andjust ready and waiting for your services.customer history to help you predict slowdays and fill last-minute appointmentgaps.au.mindbodyonline.com
No. 2Point-of-sale and retail servicesFrictionless payments keep customers engaged during the most critical time: the payment process. Any error at thisstage – whether a customer is paying for an appointment or purchasing from your store – can sour the experience andcause clients to rethink returning to your business. You need software that makes all transactions as simple as possible by:\\\\Utilizing integrated payments and data storage.\\Providing a business app and mobileThis way, new customers can make purchases asswiper functionality. An app that letssoon as they discover your business and returningyou and your staff accept multiple formscustomers don’t have to fish out their credit cardsof payment from anywhere in your salonin order to complete a sale. Their data is securelyor spa. You’re free to step away from thestored and tied to their individual account.front desk without missing a sale.Sell online. Earn more and broaden your client\\Complying with Level 1 PCI standards.base by selling gift cards and vouchers easilyThese are the highest security standardsthrough your website.for the payment industry. A compliantsoftware provider can help protect youagainst a data breach.au.mindbodyonline.com
No. 3Boosting revenue and minimizing churnThe easier it is for customers to interact with your business, the better you can establish and maintainrevenue. You want your software to work with you here, not against you. Once you’ve got consistent revenuecoming in, you can broaden your services, upgrade your salon or spa and even expand into new locations.What you need is comprehensive business management software with the following attributes:\\Membership features. Perfect for customers who\\Comprehensive reports. These givebook regular appointments, memberships establishyou the necessary insight on customerrecurring revenue and help you retain customers.behaviour, revenue trends, financialThey also allow you to better track and forecastperformance and seasonal changes,your financials.helping you better adjust your offers tomaximize sales.\\Customizable business app. Stay on top of yoursalon or spa’s performance even when you’re away.\\Branded mobile app. Provide a cross-With a business app, you can quickly check dailychannel experience by adding your logoappointments, staff calendars, daily sales and more.to your customer’s mobile home screen.A custom app lets your customers quickly\\Retention marketing tools. Send automatedappointment reminders, anniversary and birthdaymessages, or referral program information withemail or two-way SMS.au.mindbodyonline.comaccess the service menu at your salon orspa and book appointments.
No. 4Ease of useGreat business management software is easy for both you and yourcustomers to use, minimizing friction and reducing churn. To thrivein your market, you need software that provides:\\\\\\au.mindbodyonline.comSimple point-of-sale transactions, whichimproves service and makes customers morelikely to return.Easy payment processing features that allow staffto focus on customers’ other needs.Membership options that encourage customersto return to your business again and again.
No. 5Features to expandyour businessIf you want your business to grow, you need software that is able toscale with you. Avoid the hassle of switching payment processors eachtime you open a second location. Instead, prepare yourself with anapplication that’s ready and waiting for your salon or spa to succeed.\\\\Advanced marketing features help you attract awide number of customers, attaining the revenueand client base necessary for another location.An open and easily integrated API makes scalingsoftware across multiple locations a cinch.au.mindbodyonline.com
MINDBODY:Salon and spa software thatmeets your every needWhile hard work and a clear vision are both important for successin the salon and spa industry, so is business management softwarethat meets your every need. You want something that handlesmore than payments; your application needs to meet new andexisting customers wherever they are.MINDBODY software goes beyond the typical business managementprocesses. It adds marketing, acquisition, payments and educationaltools and connects salon and spa owners with a network of millionsof clients around the world. Our ongoing trainings help you improveyour business and expand into new locations.\\au.mindbodyonline.comTo learn more about how MINDBODY can help youachieve your business goals, visit our website atau.mindbodyonline.com or call today at 1800 082 989.
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Salon and spa management software that doesn't include marketing is only doing half its job. Finding new customers is essential to your success, and in today's market, every tool you use should support this goal. Great salon and spa management software should include: \ Online booking for customers. Eight in 10 Australians make purchases .
