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YvesSaintLaurentBrandAnalysisMoriahLutz- ‐TveiteFASH503September19,2011
Lutz- 11p.12p.11p.12p.12p.12p.12p.13p.14
Lutz- 61year- andwomen’sready- ‐to- ornearly 270millionofPPR’s ratedstoresaroundtheglobeaswellasonane- reavailableforhigh- eawomen’sready- ‐to- ‐wearlinein1966followedbyamen’sready- ‐to- thereignsofhisready- ‐to- andwithotherhigh- tionallegacy
Lutz- y.YSLcurrentlyoffersbothwomen’sandmen’sready- ‐to- esGirard- ‐Perregaux,ahigh- aleadingapparele- ready- ‐to- ‐wear,men’sready- ‐to- men’sandwomen’sready- ‐to- hionWeek.YSL’sservicesincludeaninternationale- ivesalesstaffwhosendhand- ‐writtenthank- enueincreasingby7.5%toreach ome,operatingincome,andoperating
Lutz- blefor sfortheyear(PPR,p.11).YSLaccountedfornearly terin2009(PPR,p.12).YSL’sready- ‐to- thatYSLproductsaremanufacturedinFrance.
Lutz- exanderMcQueenSport tfolioYSLBeautyFragrancesWomenCosmeticsRive GaucheAccessoriesHandbagsMenJewelryShoesRive GaucheMenswearBagsAccessoriesShoes
Lutz- IwillbefocusingontheRiveGaucheready- ‐to- aildressesandgowns(Vogue.com/collections).
Lutz- ‐Tveite8ProductDevelopmentTheYSLwomen’sready- ‐to- all/winterready- ‐to- ‐wearcollection,spring/summerready- ‐to- cheline(YSL.com,Women).TheYSLmen’sready- ‐to- eMenswearincludecoats,jackets,shirts,t- lectionofYSLready- ‐to- utyand/orfragranceproductsbutnotthelabel’sready- ‐to- ‐wear,handbags,orshoes:Belk,Bloomingdales,Bon- tionally,YSLproductsareavailableonhigh- ‐endretailwebsitessuchasNet- ‐a- ‐Porter.com
Lutz- eytrulylovethefineraestheticofhigh- rtaroundthe ragedressisaround 1,900andtheiraveragewoman’shighheelaround 1000withflatsatalittleunder stingonly 57(YSL.com,Opium).Whileready- ‐to- roupisattuneto.Ofcourse,thisincludesfull- ‐pageadvertisementsinfashionpublicationssucha
Lutz%Tveite*5* e*for* 4billion*of*PPR’s*revenue*in*2010witha* 18.3%*growthrate*making*it*the*greatest .
