Transcription
Hospital Radiology Management Overview2018
About MedQuest Comprehensive radiology management services that increase revenue, optimizeoperations and enhance quality, safety and the patient experience Two decades of experience in freestanding and hospital imagingOutpatient Centers 75 freestanding outpatientimaging centers Hospital-owned andindependent facilitiesHospital RadiologyDepartmentsMobile Imaging Full management of7 acute care hospitalradiology departments Fleet of 15 mobileMRI units Both HOPD and IDTFdesignationsOne of thecountry’s leadingradiology management companies 8 mobile mammographyand 4 mobile ultrasoundunits2
MedQuest History and BackgroundMedQuestformedMedQuestoperated 100 imagingcenters in 13 statesMedQuest purchasedby Novant HealthMedQuestresponsible for allNovant imaging centers3
Scope of Management Operations712810265Acute rtmentsCentersAnnualProceduresAnnualManaged NetRevenue4
Settings and ServicesSettingsServicesAcute care hospitalsManagement of hospital radiology departmentsFreestanding HOPDsManagement of hospital outpatient imaging centersIDTFsManagement of hospital-owned and independent IDTFsPhysician officesTurnkey development and management of diagnostic imagingoperations for physician practicesASCsOperational and support responsibility, including billing, coding andcollections, financial and accounting support and ITBilling/back officeBilling, coding and collections responsibility for IDTFs, HOPD imagingcenters, ASCs and third-party radiology groupsMobileManagement, staffing and deployment of mobile MRI, PET/CT,ultrasound and mammography assetsOther services Operational management of a freestanding, hospital-owned cancer center Marketing and process improvement consulting for hospital-owned sleep lab and occupational health Full-service concierge scheduling service for large hospital-owned medical group5
MedQuest LocationsKEYOwnedManaged6
Hospital Radiology EnvironmentRadiology is the most profitable outpatient service line inmost hospitals, but this profitability is under everincreasing pressure. Reimbursement pressures Price sensitivity of consumers Bundled pricing Authorization hurdles Rising labor costs Low-cost competitors“Imaging is one of the healthindustry’s most lucrative assets.However, with increasing competitionand economic downturn, it can littleafford deficiencies in patient access.Extended hold times, schedulingproblems, abandoned calls, and lostor missing orders can all contribute toa decline in business and efficiency.”— The Advisory Board7
Radiology Management ServicesData-Driven Salesand MarketingOperationalEnhancements Professionalstaffing andoversight Optimizedscheduling,workflow andproductivity Physicianbased selling CRM system Order-to-scanconversion TransformationconsultingRevenue Cycleand DenialManagementQuality, Safetyand PatientExperience Denialmanagement Leading-edgemetrics anddashboard Time of servicecollections Improved pricetransparencyand patientcommunications High-qualitypatientexperience Peer reviewStrategicDevelopment andNetworkManagement Turnkeyplanning andimplementation Consulting NetworkoptimizationServices can be delivered individually or as a comprehensive solution.MedQuest’s comprehensive radiology management services increase profitability,optimize operations and enhance quality, safety and the patient experience.MedQuest’s proprietary support systems integrate with existing hospital systems.8
Data-Driven Sales and MarketingDedicated marketing staff actively works with referral sources to increase volume,improve satisfaction levels and grow your top line Comprehensive sales and marketing planOnsite, dedicated marketing staff for clinical sellingStructured, thorough oversight from professional marketing leadersCollateral developmentProprietary CRM system to supply critical referral data and trackingForecasting and measurement9
Transforming the Order FunnelRobust tracking &management of orders,schedule, cancellations and venueAppointments% Converted?In most radiologydepartments, there issignificant leakageat each stage of theAppointments100% Convertedorder/appointment/visitprocessVisits% Converted?Visits100% Converted% Scans Completed,% ReimbursementsReceived?Reimbursed for100% of OrdersMedQuest’sbest practicesand processestransformthe funnel into apipeline with thegoal of converting100% of ordersto revenue10
Operational Enhancements Day-to-day management of hospital radiology departments and freestanding imagingservices (HOPD and IDTF) Proven processes that leverage staffing and optimize scheduling Balance of scheduled OP visits and acute care IP volume (in radiology departments) Improved workflow, productivity and patient throughput Best practices for staffing and expense management Enhanced order-to-scan retention/capture Dashboards to track metrics in real time Supports high-quality patient experience11
Powerful Supporting Systems Integrated end-to-endsystems enhance revenueretention, optimize workflowefficiency and improvereferring physician satisfaction Modular structure allowsselective implementation thatcomplements existing systems Proprietary software atforefront of industry foreffectiveness and ease of use12
Revenue Cycle and Denial Management Hospitals capture more revenue faster and ensure full compensationfor services provided Comprehensive solutions that complement existing hospital initiatives Pre-appointment and time-of-service payment initiatives Denial tracking to reduce nonpayment rates Cost transparency that improves the patient experience Billing audits or assessments to identify opportunities for additional reenuesMedQuest hashelped clients reducedenial rates from 47% to 0.5% throughproven processes13
Quality and Safety Leading-edge metrics Tracking and management of radiology-specific quality and safety measures Customized safety metrics Physician peer review program Processes that improve the patient experience Unique service line scorecard Credentialing and enrollment to protect and increase revenue and OCFOur managers are evaluatedand compensated based on: Quality and safety Customer satisfaction Financial vitality
Patient ExperienceCreating a positive patient experience is the foundation of MedQuest’smanagement and operating approach Streamlined operations Ease of scheduling Single call Shorter wait times Financial peace of mind Price transparency Pre-visit notification of financial obligation Patient comfort Highly trained technologists Special attention to patient concerns Industry-leading safety program* Based on YTD 2014 survey dataMedQuest isconsistently ratedhighly by patients98.5%of MedQuestpatientssaid they would belikely to recommendMedQuest to others*
Strategic DevelopmentStrategic network planningMarket and financial analysis/due diligenceLegal and regulatory support, including CONComprehensiveProject Planningand ImplementationMedQuest leverages deepproject management expertiseand relationships across multipledisciplines to deliver high-ROIprojects on time and on budgetFacility design and constructionEquipment purchasing and serviceACR accreditation and payer credentialingPayer contractingIT systems implementation and interface development16
Network ManagementMaximizing the benefits of multi-site imaging networks Optimal mix of HOPDs and IDTFs Best fit for each relevant market nicheo Price-sensitive, value-based marketo Price inelastic patient and physician customers Business planning based on commercial plan designs Experience with marketing both center types in thesame market with different branding IDTF to HOPD and HOPD to IDTF conversions Ideal distribution of assets Geographic coverage Distribution of high-end and market-standard equipment Affiliated physician and other network needs (i.e., freestanding ED, urgent care, etc.) Mobile deployment Fractional capacity Testing and expansion into new markets17
Imaging Transformation ResultsMedQuest’s transformation support identifies specific areas of opportunity across yournetwork and implements solutions to capitalize on them. Illustrative results include:IncreasedDoubledMRI volumein 2 yearsmammographyvolume by40% in12 monthsSaved 500KReducedradiologydepartmentstaffing costby 400Kon MRIpurchase andinstallation18
CASE STUDY:Brunswick Medical CenterHighlights: Helped improvequality and thebottom line High qualitycustomer experience Revenues upsignificantly Manage all radiology services Designed, trained and implemented radiology-specificmarketing Developed physician-specific marketing plans and budgets Created new collateral materials and redevelopedreferral pads Streamlined scheduling process Led hiring process for new hospital radiology manager Developed a weekly operational and financial flash report19
WHY MEDQUEST?Ask Shelbourne StevensPresident, Brunswick Medical Center“Most hospitals only haveone radiology leader, andit’s all on their shoulders.Having access to a widerange of experiencethrough MedQuest isvery beneficial.”“MedQuest has been ahuge asset for us. It’s oneof the best decisions I’vemade in a long time.”
CASE STUDY:Prince William Medical CenterHighlights: Revenue growthof 20% New service andtechnology Stronger referralrelationships Manage all radiology services Implemented new policy on ‘no order’ for screeningmammograms Facilitated preauthorization program Streamlined and optimized the scheduling process Created a new patient itinerary Developed a turn-around time (TAT) report Enhanced marketing functions and expanded to otherancillary service lines Implemented a comprehensive women’s imaging strategy Developed a weekly operational and financial flash report21
WHY MEDQUEST?Ask Melissa Robson RN, BSN, MHAPresident, Prince William Medical Center“MedQuest helps us look atmetrics related to qualityand success, and identifyopportunities.”“The MedQuest team hasbeen so receptive andopen to new ideas. Theyhave never said no; theyjump in with both feet.”22
Why MedQuest?Comprehensive services, proven resultsData-Driven Sales and MarketingOperational EnhancementsRevenue Cycle and Denial ManagementQuality, Safety and Patient ExperienceStrategic Development and Network ManagementWe deliver Increased revenue and profitability Streamlined operations with improved productivity Enhanced quality, safety and patient experience23
Contact Us for More InformationMichael VillaChief Sales and Marketing Officer678-992-7231
Radiology Management Services . Services can be delivered individually or as a comprehensive solution. MedQuest's comprehensive radiology management services increase profitability, optimize operations and enhance quality, safety and the patient experience. MedQuest's proprietary support systems integrate with existing hospital systems. 8
