WIXLIB

Cyberbullying – What it is and how to stop it! Pretend they are other people online totrick others Spread lies and rumors about victims Trick people into revealing personalinformation Send or forward mean text messages Post pictures of victims without theirconsentSome people don’t think it’s a big deal, don’tconsider the consequences, are encouragedby friends or think they won’t get caught.Contrary to what cyberbullies may believe,cyberbullying is a big deal and can cause avariety of reactions in people such as revengeseeking, anger or depression.if you are being cyberbullied you can: Block communication with the cyberbully Delete messages without reading them Talking to a friend about the bullying Report the problem to your chain ofcommandDo the following to prevent others from cyberbullying: Refuse to pass along cyberbullyingmessages Tell friends to stop cyberbullying Block communication with cyberbullies Report cyberbullying to yourchain of commandIf you wouldn’t say it in person,don’t say it online. Delete cyberbullying. Don’t write it. Don’t forward it.Common Social Media PlatformsFacebookPromotes social interactionamong users through posts,commentaries, links, photosand videos.TwitterA platform that began as amicroblog has evolved into asocial messaging, event coordinating, news reporting andmarketing utility.MeerkatA live streaming app that linkswith a Twitter account, lettinga person on one side of thephone stream a live video feedof whatever they’re lookingat — or a video selfie. BecauseTwitter credentials are usedto sign into the app, all thecommentary moves throughthe social network.PeriscopeEnables user to “go live” viaa mobile device anytime andanywhere. The app enablesyou to become your own “onthe go” broadcasting station,streaming video and audioto any viewers who join yourbroadcast. Once a broadcastis over, others can watch areplay, and even providefeedback, within Periscope forup to 24 hours. App owned byTwitter.Yik YakA location-based anonymoussocial network - users cancomment and vote on otherusers’ posts, but only withintheir community. You can“peek” on the activities ofother communities, but youcan’t interact with them.AIR FORCE ACADEMY SOCIAL MEDIA GUIDEWhisperApp lets you upload youranonymous confessions inmeme-like block letters overstock photography.SnapchatA photo and video messagingapp that allows users to sendphotos and videos – calledsnaps – to friends. Those videos and photos will disappearafter 10 seconds of viewing.InstagramA mobile app that enables itsusers to take photos and videos and share them on a variety of social media platforms.Key features are the filtersavailable to enhance photosand videos prior to sharing.6PlatformsBeing a victim of cyberbullying can be a commonand painful experience. Airmen and cadets whocyberbully can be held in violation of the UCMJ.You are also held to Air Force standards of conduct, which require you to respect others and dowhat is right even when no one is looking. Peoplewho cyberbully might:

16No classified informationDon’t post classified, sensitive or For Official Use Onlyinformation (For example, troopmovement, force size, weaponsdetails, etc.). If in doubt, talk toyour supervisor, AMT or AOC.2Stay in your laneDiscussing issues that arerelated to your life as a cadet oryour career field in the Air Force isacceptable and encouraged, but youshouldn’t discuss areas of expertisewhere you have no first-hand knowledgeor experience.3Obey applicable lawsYou must keep federal law,Department of Defense directives andinstructions, Air Force instructions, CadetSight Picture and the Uniform Codeof Military Justice in mind when usingsocial media in official and unofficialcapacities. As an Airman, you are on duty24 hours a day, 365 days a year.Tips14Differentiate between opinion andofficial informationYes, tell them what you think justmake sure you state that it’s your opinion and not that of the organization’s.5Use your best judgmentWhat you write may have seriousconsequences. Once you postsomething on social media, you can’t“get it back.” Even deleting the postdoesn’t mean it’s truly gone. Ultimately,you bear sole responsibility for what youpost.Replace error with factWhen you see misrepresentationsmade about the Air Force Academy insocial media, you may certainly identifyand correct the error. Always do so withrespect and with the facts. When youspeak to someone who has anadversarial position, make sure whatyou say is factual and respectful. Don’targue, just correct the record.67usefulsocialmediatips7Be aware of the image you presentAny time you engage in social media,you’re representing the Air Force. Don’tdo anything that discredits you or ourservice.8Be cautious with information sharingMaintain privacy settings on yoursocial media accounts, change yourpasswords regularly and don’t give outpersonally identifiable information. Becautious about the personal details youshare on the Internet.9Avoid the offensiveDon’t post any defamatory,libelous, vulgar, obscene, abusive,profane, threatening, racially orethnically hateful or otherwiseoffensive or illegal information ormaterial.10Don’t violate privacyDon’t post any information that wouldinfringe upon the proprietary, privacy orpersonal rights of others.1112Don’t violate copyrightDon’t post any information or othermaterial protected by copyright withoutthe permission of the copyright owner.AIR FORCE ACADEMY SOCIAL MEDIA GUIDE

Don’t misuse trademarksDon’t use any words, logos or othermarks that would infringe upon thetrademark, service mark, certificationmark or other intellectual property rightsof the owners of such markswithout owner permission. The official Academy seal, emblemand coat of arms can be downloaded atusafa.af.mil. The Academy is in the process of developing a new branding imagewith usage gudelines. All documents,websites and social media sites will beupdated once finalized.14No endorsementsDon’t use the Air Force Academy nameto endorse or promote products, politicalpositions or religious ideologies.15No impersonationsDon’t manipulate identifiers in yourpost in an attempt to disguise, impersonate or otherwise misrepresent youridentity or affiliation with any otherperson or entity.16Don’t promote yourself for personal orfinancial gainDon’t use your Air Force Academy affiliation, official title or position to promote,endorse or benefit yourself or anyprofit-making group or agency. Fordetails, refer to the Code of FederalRegulations, Title 5, Volume 3, sec.2635.702, Use of Public Office forPrivate Gain, in the Joint EthicsRegulation or Air Force Instruction 35101, Public Affairs Responsibilities andManagement.17Follow Air Force EO policiesThe Air Force policy requires equalopportunity and treatment for everyoneirrespective of their race, color, religion,national origin, sex, or age. This policyapplies to official and personal socialmedia posts. Acceptable example: “I wishthe government would make stricter immigration laws” Unacceptable: “The U.S.needs to kick all Mexicans out, they arelike roaches.”What’sgeotagging?Geotagging adds geographicalidentification data to photos,videos, websites and textmessages through locationbased applications. Thistechnology helps people findimages and information basedon a location from a mobiledevice or desktop computer.Tips13How shouldAirmen usegeotagging?Airmen should be cautiouswhen enabling the geotaggingfeature on mobile, locationbased apps because theycould potentially createpersonal and operationalsecurity risks. Disablegeotagging at sensitive ordeployed locations.AIR FORCE ACADEMY SOCIAL MEDIA GUIDE8

How can Airmen andCadets tell theirstories ?Airmen already use social media to tell theirfriends and families about their Air ForceAcademy experiences, but what are the bestways for sharing text, photos and video onYouTube, Instagram, Facebook and Twitter?Read the fictional scenarios below to seehow Airmen can leverage these socialnetworking sites to tell the Air Force story.SCENARIOMaj. Josh Henderson, air officercommanding, and Tech Sgt. Shaun Lyle,academy military trainer, are proud oftheir service and the Academy mission.They use social media to tell others abouttheir Air Force job and experiences. Seehow Henderson and Lyle use YouTube,Instagram, Facebook and Twitter to tellthe Air Force story.1. Uses interesting video thathighlights mission.2. Uploads a three-minute video,which is the ideal length.Examples3. Video includes good description,title, tags and keywords.4. Video resolution is 720p or 1080p.1. Uses action shot.2. Includes relevant and descriptivephoto through search engines.3. Photo has caption identifying AirForce people and resources.4. Photos don’t violate regulations orcompromise OPSEC.9AIR FORCE ACADEMY SOCIAL MEDIA GUIDE

Josh HendersonPretty awesome experience today! The 4th degrees are greeting perfectlyin week 1 of the fall semester. Check out the Air Force Academy’s page tolearn more about how we train cadets.Daily life at the Academygo.usa.govviolations).2.Tags the Academy to link readers to the base’s official Facebook page.more guidance on releasable photos).4. Keeps post brief and concise for mobile and tablet users.5. Uses enthusiastic and positive messages to describe his job and experience.Examples1 dayShaun Lyle @shaunlyleusafLooks like an awesome day to mentor cadets. It’s really great to helpthem see the role enlisted play in the AF. @AF Academy #AirForce1 dayShaun LyleRT @AF Academy working as a team! Shout out to the AMTs and AOCswho teach cadets to be humble, approachable and credible. #USAFA1. Keeps tweet under 125 characters to allow followers to retweet his post(140 characters is the maximum allowed on Twitter posts including hyperlinks).2. Mentions “AF Academy” using @ symbol to link readers to Academy’s3. Uses shortened URL (e.g., http://go.usa.gov) to save characters.Shorten URLs at websites such as bitly.com or tinyURL.com.4. Links tweet to Air Force Academy’s official hashtag by using # symbol(hashtags help group tweets by keywords and topics).5. Retweets a tweet from the Academy to give followers more information aboutthe mission.AIR FORCE ACADEMY SOCIAL MEDIA GUIDE10

FrequentlyAskedQuestionsQ: Who do I contact if I want to set up a USAFA organization Facebook, Twitter or Instagrampage/group?A: The official base Facebook page should be limited to wing-level or higher. This allowsthe official page to display all relevant base information on one cohesive space, rather thanhave the information spread out among several pages. Closed Facebook groups are permitted for smaller, more specific organizations such as cadet clubs, faculty departments, sportsteams etc. All USAFA organization/department social media pages, to include Instagram andTwitter must be approved by USAFA Public Affairs.Q: How do I get my information out to my base or official Air Force social media platforms?A: Public affairs offices love to hear from their Airmen and families about potentialstories or military-related events. They can assist you with coverage and share your storieswhen appropriate. However, public affairs offices are not allowed to advertise or appear tomake official endorsements, so there are limitations to their support. For sharing materialwith the official Air Force Facebook, Twitter, Blog or other platforms, contact your Academypublic affairs office.FAQsQ: What regulations apply to an Airman using social media platforms?A: All regulations that normally apply—you are always an Airman. You represent theAir Force in all of your words and actions. Simply put, as a member of the military, you areheld to a higher standard than your peers. This applies to photos involving alcohol or riskybehaviors, sharing questionable or inappropriate material, fraternization/unprofessionalrelationships, and speaking disrespectful words in violation of the UCMJ. Always considerthe consequences before you send your post into cyberspace. You are ultimately responsible for what you post. You are entitled to your opinions, but be clear in your statements thatyou are expressing your own opinions and not those of the Air Force.Q: Am I allowed to develop a mobile application?A: Any Airman who develops an app for official purposes must consult with his or her supervisor and the Academy Public Affairs Office, who will consult with Air Force Social MediaDivision for guidance.Q: Can I post photos or videos of myself in uniform on social media?A: Airmen can post photos or videos of themselves on their personal social media pagesas long as they do not imply endorsement of commercial or non-profit11AIR FORCE ACADEMY SOCIAL MEDIA GUIDE

organizations and comply with Air Force Instruction 36-2903, Dress and PersonalAppearance of Air Force Personnel. Airmen and cadets must not portray the military/USAFA ina negative or disgraceful manner.Q: Am I allowed to access social media sites while I am at work?A: Yes, social media sites can be accessed for official purposes. In general, Air Forcemembers are not prohibited from accessing personal social media accounts at work. However, the following must be remembered:- Personal accounts are not covered by the terms of service agreementsestablished with the Department of Defense. The DoD is not responsible forindividual obligations or agreements established during personal use.- Do not use official contact information to establish personal accounts. Personal accounts should be established using personal telephone numbers and/or emailaddresses.- Personal accounts should not be used to conduct official DoD communication, exceptwhen official communication channels are not available. Personal accounts may be used toparticipate in professional networking, development and collaboration related to, but notdirectly associated with, official mission.Q: What should I do if I am contacted by media members through my private social mediaaccount(s)?A: Airmen should refer the media to the Academy public affairs office, and spouses mayalso contact the Academy public affairs office for assistance. It is not appropriate for mediamembers to solicit opinions or official quotes through social media without first workingthrough public affairs. You are not obligated to answer their questions; however, if you areinterested in completing an interview, your public affairs office will be able to assist youwith preparing and setting up a formal interview.Q: What should I do as a family member if I see sensitive information posted on social networking sites?A: If you find that someone has posted sensitive information on a social media platform,politely ask the individual to remove/edit his or her post. If unsuccessful, you can contactyour local public affairs office or use your family member’s chain of command for assistance.Have more questions? Contact the Academypublic affairs office at (719) 333-7731 oremail Usafa.pataskers@usafa.eduAIR FORCE ACADEMY SOCIAL MEDIA GUIDE12FAQsQ: What do I do if someone creates a fake social media presence?A: If there is a fake account, you may report it to the social media platform’s help section,and contact Academy Public Affairs for help at usafa.pataskers@usafa.edu.

ReferencesThe following DoD and Air Force publications contain information toconsider when using social media. DOD Web policies are viewable athttp://www.defense.gov/webmasters, and Air Force instructions are accessible at http://www.e-publishing.af.mil.DODI 8550.01, DoD Internet Services and Internet-Based Capabilities: Covers applicability, definitions, policy, responsibilities and releasability regarding Internet-basedcapabilities.AFI 35-101, Public Affairs Mission: Covers the overall public affairs mission and how tocorrectly implement it.AFI 35-107, Public Web Communications: Addresses the Public Web and Social Mediaprograms.AFI 35-113, Internal Information: Section 15 covers social media.AFMAN 33-152, Communications and InformationUSAF Academy Instruction 33-115 Communications and InformationAFCWM 36-3501, The Cadet Sight PictureNew social media termsHere are a few new terms used on socialmedia platforms like Facebook, Twitter,and Pinterest.Meme - An idea or concept that isshared between people online.Filters - Instagram and Snapchat offermany filters, which are used to changethe effect, color or exposure of a photobefore posting it.ReferencesSnapchat story- A stringof Snapchats that lastsfor 24 hours. Userscan create storiesto be shared withall Snapchatters orjust a customizedgroup of recepients.13Hearts -A feature of the Periscope appthat measure popularity and act as virtual thumbs up and appreciation of thebroadcaster.Reach - A data metric that determinesthe potential size of audience any givenmessage could reach. It does not meanthat that entire audience will see yoursocial media post, but rather tells youthe maximum amount of peopleyour post could potentiallyreach.Scope– A livebroadcast sessioncreated throughperiscope.Scoper– A nicknamefor a periscope user.AIR FORCE ACADEMY SOCIAL MEDIA GUIDE

Check out whatthe Academy isdoing on socialmedia!The Academy social media program includes keysocial networking websites where the Academyengages with Airmen, families and the generalpublic. Here are a few links to official Academysocial media alSOCIAL MEDIA GUIDE2016Twitterhttp://twitter.com/AF Instagramhttp://instagram.com/af academyAir Force Social Media s.aspx

U.S. Air Force Academy Public AffairsAir Force Academy Public Affairs2304 Cadet Drive, Suite 3100U.S. Air Force Academy, CO 80840(719) 333-7731usafa.pataskers@usafa.edu

AIR FORCE ACADEMY SOCIAL MEDIA GUIDE 4 Airmen In general, the Air Force views social media sites positively and respects your rights as Americans to use them to express yourself. However, by the nature of your profession, you are always on the record and must represent our core values. Air Force Instruction 1-1, Air Force Standards, outlines