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Smoothie BarBUSINESSPLANAn introduction for anyone looking to add asmoothie bar as a profit center or operate asa stand-alone location
EXECUTIVE SUMMARYInstalled as a supplemental profit center, the smoothie bar is poised tosupplement the bottom line by providing our customers with an attractive,health-focused, food offering that is in-line with their current lifestyle.Compared to current smoothie offerings in the market, our smoothie barexceeds customer expectations through a wide offering of smoothies madewith quality ingredients at a competitive price with great margins.Our competitive edge begins with our ability to use one supplier/vendorfor our entire smoothie bar who also manufactures their coreproducts.
MISSION STATEMENT“Helping You Go Further.”We are dedicated to helping all individuals achieve more, live more, enjoy more and gofurther than they would if they approached their every-day without one of our delicioussmoothies.Goals & Purpose For Going Into BusinessIncrease dollars earned per walk-in by an additional .75Increase our annual income by 30,000 Define our position within our immediate market as a quality driven,health-focused resource
SMOOTHIE BAR DESCRIPTIONThe smoothie bar boasts high quality, real fruit, protein smoothies made fresh at anaffordable price with the option to customize any smoothie to any customer’s health andnutrition needs.The Product:Real Fruit SmoothiesProtein SmoothiesSkinny SmoothiesPopular Health and Fitness Supplements
CURRENT MARKET ANALYSISOver 7 Million people purchase a smoothie each dayDiverse Age Range: 18-24, 40-50, 55 Similar to the mid-priced health club marketIndividuals focused on weight lossIndividuals focused on building muscle massIndividuals that seek out healthy alternativesHave an average Income of 25,000 - 75,000A 2 BILLION MARKET
COMPETITIVE ADVANTAGEExist in a unique high-traffic locationDiversified menu that emphasizes high margin itemsSuperior product quality with a similar price point compared to the competitionNot considered a ‘chain’ like our major competitorsUtilize a portion controlled and process driven ‘no-waste’ systemSmall footprint
CONSUMER TRENDSIncrease in demand for functional beverages (meal replacement, diet aids)Increase in demand for the ‘Build-Your-Own’ concept & order customizationIncrease in perceived need for proteinIncreased demand for quality over quantityIncrease demand for beverages with a twistIncreased popularity for drinks as snacks
OPERATIONSFeatures a small working footprintOne vendor/supplier for entire smoothie barAble to maintain same hours as housing facility hoursProprietary ‘No-Waste’ system
LABORmake page 3?Operated with minimal labor (1 Employee)Ideally, operated with an existing employee (Usually the front desk employee)
MARKETING PLANSPlace 5% of annual revenue towards marketingConsistent samplingMonthly smoothie specialsSeasonal offeringsCoupons, loyalty cards, print & digital materialsAccess to SmoothieCompany.com’s graphic designer & marketing teamPricing Strategy:Competitive premium pricing relevant to surrounding marketGrowth Strategy:Increase sales by integrating promotions into other facility areas
POSITIONINGHealth FocusedExpensiveInexpensiveNon- Health Focused
EXTERNAL & INTERNAL ANALYSISStrengthsExcellent product offeringFocus on qualityGreat perceived valueProcess driven operationsQuick serviceWeaknessesPerceived weakness could bethat the product offerings arenot as trendy as thecompetition or as eco-friendlyOpportunitiesAble to branch off of thesmoothie bar and offeradditional pre-packagedfood items or beveragesThreatsIncrease in variety of othermeal replacement options& other good-for-youbeverage options
REVENUE PROJECTIONThe average number of smoothies sold per day is 40 which is around 14,400smoothies sold per year.In terms of dollars, that’s an average of: 57,456 - 71,856 in yearly sales depending on the size of the smoothie.(For this example, the low end is for 16 oz. smoothies and the high end is for 24 oz.)With an average of 65% margin, the smoothie bar will profit anywhere from 37,346.40 - 46,706.40.*These calculations are based on using an existing employee to run the smoothie bar so that noadditional labor costs come into play.
CASH FLOWAverage Cost Per Drink Breakdown
BREAK EVEN ANALYSIS 8,000 6,000PROFIT41 Days : 4,171 4,000 2,00010 Days20 Days30 Days40 DaysTIMEBased on selling 40 (16 oz.) smoothiesa day at 3.99 and 65% GPAverage investment is 6,495 and includesenough product to generate 2,324 in sales.
Learn More About Our Smoothie Bar Programs At:www.SmoothieCompany.com
Goals & Purpose For Going Into Business We are dedicated to helping all individuals achieve more, live more, enjoy more and go further than they would if they approached their every-day without one of our delicious smoothies. Increase dollars earned per walk-in by an additional .75 Increase our annual income by 30,000
