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SEO Best Practices forUser Generated ContentTerra Ickes,Director of Sales Solutions & Enablement
The Impact of ReviewsWhen the number of reviews increases from 0 to 0 reviewsAverageTraffic Lift:Impressions onproduct pages108%Top 10%239%
Agenda1Search Engines: Crawling, Indexing, Serving Results2How does User Generated Content (UGC) impact SEO?3Website Architecture & Search Engines4Leading Edge Research: Best Practices to Display UGC
Search Engines: Crawling, Indexing, Serving ResultsReviews
Search Engines Care about UGCReviews
UGC Adds SEO Value to Your Product Pages4 stars 46 reviewsAggregate Rating DataReviewsReview Content
Aggregate Rating Data Increases Clicks
Reviews Drive Your Pages Higher in Search Results
UGC & Search BenefitsSeller RatingsProduct Listing AdsOrganic Search Results
Seller RatingsSellerRatings11
Product Listing AdsProductListing Ads12
Let’s Recap: UGC & SEO ValueReviews
An Evolution of Site ArchitectureA Not So Detailed Timeline1995Pre-2008Post 20082011Present DayReviews
Why Does this Matter to You?ReviewsReviews
Google Recognizes Javascript Review ContentGoogle crawls/indexesJavaScript rendered structureddata on PowerReviewscustomer sites: Review contentSchema.org
Javascript erredFormatDataSynchronization
Structured Data for the Win!
JSON-LD with Schema.org markupNO MARKUP ExamplesKenmore Microwave:Kenmore White 17" Microwave img src "kenmore-microwave-17in.jpg" alt 'Kenmore17" Microwave' / Rated 3.5/5 based on 11 customer reviews 55.00The Catcher in the Rye - Book img src "catcher-in-the-rye-book-cover.jpg"alt "cover art: red horse, city in background"/ The Catcher in the Rye - Mass Market Paperbackby a href "/author/jd salinger.html" J.D. Salinger /a 4 stars - 3077 reviewsSCHEMA.ORG MARKUP(JSON-LD format) script type "application/ld json" {"@context": "http://schema.org","@type": "Product","aggregateRating": {"@type": "AggregateRating","ratingValue": "3.5","reviewCount": "11"},"name": "Kenmore White 17\" Microwave","image": "kenmore-microwave-17in.jpg"}
PowerReviews Best Practice ImplementationImplement JavaScript for SEO Value / Add JavaScriptcode to yoursite SEO value is built into ourupdated review display(CD4)
Adding reviews to a product lifts traffic, sales, conversionWhen the number of reviews increases from 0 to 0 reviewsTraffic:Impressions onproduct pagesAverageTop 10%108%239%Traffic LiftTraffic Lift92%196%Sales LiftSales LiftConversion Rate:65%126%Percentage of traffic makinga purchaseConversionRate LiftConversionRate LiftSales:Revenue fromordersBased on a representative sample of 14,000 products across 100 retailers in the PowerReviews Network that went from 0 reviews (for a minimum of 30 days) to 0 reviews (for aminimum of 30 days) over a 6-month period. Traffic (impressions), sales (dollar value of orders) and conversion were measured and averaged daily for each product,then averaged by merchant and across the network.
Questions?Terra Ickesterra.ickes@powerreviews.com
Adding reviews to a product lifts traffic, sales, conversion When the number of reviews increases from 0 to 0 reviews Based on a representative sample of 14,000 products across 100 retailers in
