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2021STRATEGICPLAN
The UCLA Herb AlpertSchool of MusicMusictranscends time,cultures andgenerations andcan shape ouraesthetic andcultural being.Rigorous and improvisational, we encourageand embrace the exploration of music in all itscontemporary and historical diversity.
INDEXContentsIndexGreetingsShared VisionMission, Vision & ValuesStrategic Planning ProcessSWOT ls & StrategiesReimagine CurriculaRenew Our Promise as theNation’s #1 Public UniversityEmbrace Los Angeles &the Spirit of InnovationRaise Brand Identity & ProfileEnhance Resources020304050607111315161718192022
The UCLA Herb AlpertSchool of Music
WELCOMEEileen L. StrempelInaugural Dean, The UCLA Herb Alpert School of MusicGreetings,As Inaugural Dean of The UCLA Herb Alpert School of Music, it is my pleasure toshare our strategic plan that will guide our school’s evolution and growth in theyears ahead. Clearly, this is a uniquely challenging time for music and for highereducation. An unforeseen convergence of events has called upon us to considerways in which our work as musicians, scholars and educators may guide ourstudents toward a more just and sustainable future as we navigate this period ofaccelerated transformation.This blueprint of our shared future is the culmination of months of thoughtfulwork by our dedicated strategic planning teams who closely examinedour curricula, student support infrastructure, instructional facilities andour commitment to equity, diversity and inclusion, among other importantconsiderations. In developing this important analysis, we have identifiedopportunities for rapid innovation that provide hope, fostering a brighter futurewhere music re-claims its integral and essential place.Together, we will build from this current moment and emerge as innovators inour approaches towards the creation of music and scholarship. We will continueto foster and nurture voices that showcase the diversity of Los Angeles, withintentionality around our anti-racism efforts. We seek to embody and build uponthe platonic ideals central to our institution’s founding, as we inexorably and noblyseek to intertwine excellence, access and student success.I eagerly anticipate the School of Music’s next phase of growth and lookforward to working with our faculty, students and staff to build upon our strongfoundation. May we continue collectively forward in the spirit of collaboration aswe create beautiful music and celebrate the strength of our musical community.With Appreciation and Gratitude,Eileen L. StrempelInaugural Dean
The UCLA Herb AlpertSchool of MusicOURSHAREDFOUNDINGVISION“This is the University of California the University of this state. It must beadapted to this people to their peculiargeographic position, to the requirementsof the new society and their undevelopedresources. It is not the foundation ofan ecclesiastical body nor of privateindividuals. It is ‘of the people and forthe people’ – not in any low or unworthysense, but in the highest and noblestrelations to their intellectual and moralwell-being. It opens the door ofsuperior education to all.”University of California PresidentDaniel Coit GilmanInaugural Address, November 1872Recording Studio, Evelyn & M
SHARED VISIONMo Ostin Music Center
MISSION, VISION & VALUESMISSIONEsteeming all musical traditions as vitalcultural expressions of our evolving globalsociety, The UCLA Herb Alpert School ofMusic cultivates models for musical studiesthat integrate exemplary scholarship andpractices, and engage through music withdiverse communities on campus, throughoutLos Angeles, and beyond.VISIONWe envision a school of music thatwelcomes students from all backgrounds,provides individual mentorship, ensures theirwell-being, and prepares them to flourish inan evolving musical landscape.
MISSION, VISION & VALUESSCHOOL OFMUSIC VALUESVOICEThrough our voices we expressour thoughts, passions, andstories in the most immediateway. Voice has come to representthat expressive capacity moregenerally; we voice ourselvesthrough musical performance,composition, scholarship,and teaching, and strive inour teaching to cultivate theindividual voice of each student.COUNTERPOINTIndividual voices have thegreatest impact when theyengage others in dialogue,discussion, and debate—in aword, counterpoint—wherebythey establish the basis formusical and intellectualcommunities capable ofactivating the generative powerof diversity.RESONANCEResonance provides the spacefor harmony and rhythm tomagnify the impact of theindividual. Resonance startswith people listening to eachother as the first step towardcommunity, which enables themto engage the world beyondmore powerfully.VIRTUOSITYBy cultivating voice,counterpoint, and resonance,we allow virtuosity—in its dualsense of virtue and skill—toflourish, with each performer,composer, scholar, and educatorstriving for the highest level ofethical excellence, responsiblestewardship, and commitment.
OVERVIEWSTRATEGIC PLANNING PROCESSSTRATEGICPLANNINGPROCESS
TIMELINEOVERVIEWSTRATEGIC PLANNING PROCESS
STRENGTHSSWOT ANALYSISSWOT ANALYSISSTRENGTHS, WEAKNESSES,OPPORTUNITIES & THREATS01STRENGTHS02FACULTYEXCELLENCEAs the only school of music in the UC system, our faculty areaccessible and willing to share their time and expertise,especially around new approaches to study, research,performing and teaching music from around the globe, and witha unique and exciting synergy between praxis and performancewithin the context of a world-class research institution.UCLA BRAND &INSTITUTIONALCONTEXTOur intimate learning environment facilitates a tailored,exemplary (and comparatively inexpensive) student experiencewithin the broad context of our nation’s premier public researchinstitution.0
STRENGTHS03SWOT ANALYSISLOCATIONUCLA’s Herb Alpert School of Music is inone of the most ethnically diverse art andcultural capitals of the world—Los Angeles.The city provides endless opportunities forcommunity engagement, entrepreneurship,employment and real-world experience ofperforming arts from cultures around theglobe. This is reflected in the School‘s worldmusic ensembles, Ethnomusicology Archiveand music industry programs.Arturo O’FarrillTHE HUB OF THE GLOBAL MUSICINDUSTRYLos Angeles is synonymous withthe film and recording industry. Thecity boasts 366 recording studios,the Grammy Museum and theCapitol Records Tower, an iconic LAbuilding resembling a stack of recordalbums.Capitol RecordsHOME TO A SUBSTANTIALCREATIVE ECONOMYCOMPRISING ARTISTS ANDMUSICIANSMulti-GRAMMY awardwinning pianist and composerArturo O’Farrill serves asthe new Associate Dean forEquity, Diversity & Inclusion,Director for the UCLA AfroLatin Jazz Orchestra andprofessor of Global JazzStudies. He is joined byeminent educators such asTerrence Blanchard, a sixtime GRAMMY-winning jazztrumpeter, composer andmusic educator, who servesas the first Kenny Burrell Chairin Jazz Studies.
STRENGTHSSWOT ANALYSIS04UCLA Ethnomusicology Archive ReopeningUCLA Music of Thailand EnsembleJazzFestBREADTHETHNOMUSICOLOGYUCLA is home to the nation's premier and onlyfreestanding Department of Ethnomusicology.Robust departmental course offerings in the studyof world music and its cultures are enhanced bythe department’s 17 world music ensembles.The department also features a world-famousEthnomusicology Archive that is the largest universityheld ethnographic audiovisual archive in the U.S.,holding over 150,000 recordings and a World MusicalInstrument Collection that is the largest universityheld world musical instrument collection in the U.S.with over 1,000 instruments. More students havegraduated with a Ph.D. in Ethnomusicology from ourprogram than any other in the world.
STRENGTHSSWOT ANALYSISUCLA Global Jazz Ensemble in front of the Evelyn & Mo Ostin Music CenterGLOBAL JAZZ STUDIESAs one of the nation’s only Global Jazz Studiesprograms, the Global Jazz Studies interdepartmentalprogram at UCLA is taught by world-renownedfaculty, including groundbreaking GRAMMY Awardwinning artists, and reflects a unique commitment bythe university to redefine this art form by recognizingits global roots and trajectory.THE HERBIE HANCOCK INSTITUTEOF JAZZ PERFORMANCE AT UCLAA tuition-free two-year master'sprogram that accepts one ensembleof musicians each biennium.Students study with legendaryartists including Herbie Hancock,Wayne Shorter and others, whilealso conducting outreach andmasterclasses in Los Angeles andaround the world.Herbie Hancock and Studentsfrom the Herbie HancockInstitute of Jazz Performanceat UCLA
STRENGTHSSWOT ANALYSISMUSIC DEPARTMENTMusic has been an important area of studyat UCLA since the university’s founding.The Music Department brings togetherdistinguished faculty and accomplishedstudents, both majors and non-majors,to participate in the study, composition,performance and teaching of Western artmusic through individual instruction, classesand seminars, chamber music and largeensembles.Violin Professor Movses PogossianUCLA BRUIN MARCHING BANDThe 250-member UCLA Bruin MarchingBand, known as "The Solid Gold Sound,"has recently been featured on the BTSsingle “ON,” the Super Deluxe version ofthe Muse song “Pressure,“ performing“Satisfaction” to open the Rolling Stones“50 & Counting” tour, on “The EllenDeGeneres Show,” in the movie 500 Daysof Summer, in the soundtrack for SilverLinings Playbook and the MTV VMA RedCarpet Pre-Show.UCLA Bruin Marching BandVOICE & OPERAOne of the nation’s top Voice andOpera programs allows studentsto train with eminent faculty in aninclusive and nurturing setting togain the skills required to succeedas a professional singer.Voice Alumna Angel BlueMUSIC EDUCATIONUCLA is home to the only undergraduatemusic education program in the UCsystem. Boasting a nearly 100% studentplacement rate, the program continues toproduce music education leaders.
STRENGTHSSWOT ANALYSISMUSICOLOGY DEPARTMENTThe Department of Musicologyis internationally renowned forengaging in research on diverseareas of scholarship, includingAmerican music, social movementsand the intersections of music, race,politics, climate change and more.A PATHWAY TO THE MUSIC INDUSTRYOur popular and burgeoning Music Industryprograms connect students with internationalmusic industry experts and influencers in theglobal music-business hub of Los Angeles.The new Bachelor of Arts in Music History andIndustry creates a pathway to study music whilealso gaining the practical skills required to meetthe challenges of today’s evolving music industry.Building upon the Herb Alpert School of Music’sexisting Bachelor of Arts in Musicology and itspopular minor in Music Industry, this new programcombines practical hands-on training with thestudy of music within the context of differentsocieties, cultures and theories.
STRENGTHSSWOT ANALYSIS05NIMBLE &RESPONSIVEAs the UC system’s newest professional school,The UCLA Herb Alpert School of Music was createdwith a focus on innovation and efficiency. A spiritof faculty collaboration and a small, dedicatedadministrative staff allow the school to respondquickly to changing needs.
STRENGTHSSWOT ANALYSIS
WEAKNESSESSWOT ANALYSISWEAKNESSES0102COLLABORATIONACROSS THESCHOOLWe need to draw further upon the unique components of allour departments and programs in order to provide inclusiveexposure to diverse styles, music world genres and disciplinaryand interdisciplinary approaches to music scholarship andmusic-making, both within the school and across the universityas a whole.STUDENTRECRUITMENTWe should strive to enhance our scholarship packages whilecontinuing to foster a progressive admission process thatfacilitates the successful recruitment of diverse, accomplishedstudents that choose us—and our research-institutionalcontext—over our competitors.0
WEAKNESSESSWOT ANALYSIS03PHYSICALPLANTWe must continue to renovate and enhance ourclassrooms, performance and practice spaces andthe facilities dedicated to our instrument collections,which are insufficient to teach our core curriculumand do not provide necessary room for innovationand broader outreach into the university as a whole.We also need to focus on creating common areasthat facilitate community building among faculty,staff and students.
WEAKNESSESSWOT ANALYSIS04STAFFING05SCHOOLCULTUREOur streamlined staff size along with recent turnovercreates challenges in managing workflows.As a new school, we have yet to create anintentional culture that embraces our existingdiversity and provides a framework for buildingequity, new traditions and collaboration.0
WEAKNESSESSWOT ANALYSIS06DIVERSITYCHALLENGESIN OURCURRICULUMOur curriculum must be a synergistic nationalleader that represents all voices in a mannerthat both acknowledges the conservatorymodel’s rootedness in a white, male-dominatedEuropean culture and draws upon the wealth ofdiverse world music traditions to forge a boldfuture that encourages and facilitates inclusive,interdisciplinary study in each department andacross the school.
OPPORTUNITIESSWOT MUNITYENGAGEMENTRestore a required upper-division school-wide course and offermore programming in which faculty and students interact andlearn from each other in ways that leverage our school's distinctmultidisciplinary focus.Continue to build deep, mutually beneficial relationships withpeople and institutions throughout Los Angeles to better serveand engage the various communities of our diverse city andstate, honoring and participating actively in our shared musicaland cultural history, present and future.0
OPPORTUNITIESSWOT ANALYSIS03ALUMNI/AERELATIONSHIPSConnect our students and alumni/ae for mentoring,support and job opportunities.The Inaugural Alumni Board is a passionate group ofSchool of Music graduates representing a variety ofmusical disciplines and professions. Through engagingevents, programming and special initiatives, the boardconnects our alumni/ae community to each other andcreates opportunities for current students to networkwith and learn from established alumni/ae working inthe music industry, as performers and in academia.
OPPORTUNITIESSWOT ANALYSIS04INNOVATEST21 -CENTURYMUSICPLATFORMSPrepare our students to be 21st-century musicianswho embrace every facet of the new digitallandscape of music, performance and research.We must be a leader in developing a contemporarymusical toolset and implement the coursework andopportunities our students require to adapt to thechanging future of music making.0
OPPORTUNITIESSWOT ANALYSIS05MUSICINDUSTRYPATHWAYSCelebrate the benefactors that make the schoolpossible by deepening curricular offeringsconnected to the Los Angeles music industry forboth majors and non-majors.Comprising a diverse array of music industryleaders and experts, the School of Music’s InauguralBoard of Advisors has been formed to partner withInaugural Dean Eileen Strempel to bring forth a21st-century music industry program and embraceUCLA’s unique proximity to the global musicindustry.
THREATSSWOT ANALYSISTHREATS010203COMPETITIVELANDSCAPE FORSTUDENTRECRUITMENTMany competitors have better scholarship/fellowshipopportunities, and with our high-cost location, we don’t alwayssecure our top-choice recruits.PERCEPTIONOF UCLAThere is a perception of UCLA as an elitist institution withinsufficient diversity and a perception of the UC system ashostile to black, indigenous, and people of color (BIPOC) andother underrepresented and marginalized communities.COVID-19The coronavirus presents dramatic and existentialchallenges to our traditional pedagogical approaches,performance opportunities and budget at a time whenthe need for music and human understanding to heal ourworld becomes more essential than ever.0
THREATSSWOT ANALYSIS04STUDENTAFFORDABILITYThe increased cost of a college education createsbarriers for the recruitment and graduationof low-income, first generation, traditionallyunderrepresented and transfer students.
OVERVIEWGOALS & STRATEGIESGOALS &STRATEGIES00000
OVERVIEWGOALS & STRATEGIES0102030405REIMAGINECURRICULARENEW OUR PROMISEAS THE NATION’S #1PUBLIC UNIVERSITYEMBRACELOS ANGELES& THE SPIRIT OFINNOVATIONRAISE BRANDIDENTITY &PROFILEENHANCERESOURCES
REIMAGINE CURRICULAGOALS & STRATEGIES01REIMAGINECURRICULAREIMAGINE THE MUSICAL CANONS AND OURCURRICULA TO HONOR THEIR RICH HISTORICALPASTS WHILE EMBRACING AN INCLUSIVE,CONTEMPORARY MINDSET.RENEW OUR COMMITMENT TO SCHOLARLYRESEARCH, INSTRUCTION, AND PERFORMANCEOF TRADITIONAL AND CONTEMPORARY WORLDMUSIC AND THE CULTURES THEY REPRESENT.Explore the full potential of our contemporarymusic course offerings and experiences in orderto elevate underrepresented voices, enrich ourstudents’ development as artists and scholarsand allow us to serve as a national model inaffecting curricular and societal change.HIGHLIGHT JAZZ AS A GLOBAL PHENOMENONTHAT REACHES BEYOND NORTH AMERICAHighlight our growing focus on the origins,transmission, feedback and reinterpretation of jazzas a global phenomenon that reaches beyond NorthAmerica.BUILD MUSIC INDUSTRY CURRICULUM FOR A 21STCENTURY JOB MARKETBuild an accessible curriculum in Music Industrythat equips our students to flexibly and effectivelynavigate the 21st -century job market.RESTORE INTERDISCIPLINARY COURSEREQUIREMENTRestore a redesigned upper-division undergraduatecourse that brings together students and facultyfrom different programs to sustain theinterdisciplinary momentum established in firstyear musicianship.
REIMAGINE CURRICULAGOALS & STRATEGIESENHANCE MENTORING FOR FACULTYProvide more robust and consistent mentoring forpre-tenure faculty and foster a stronger sense ofcollegiality among our faculty as a whole.REFASHION DISTINCTIVE CURRICULA WITH STRONGINTERDEPARTMENTAL COLLABORATIONRefashion distinctive curricula, with stronginterdepartmental collaboration that intentionallyharnesses the strength of our unique geographiclocation and our institutional pillars of excellence.Consider more flexible training requirements(ensembles, music theory) that encourage anenhanced, multi-musical perspective.Hancock Institute students at UCLA explore the Thai Musical InstrumentCollection
RENEW OUR PROMISE02GOALS & STRATEGIESRENEW OURPROMISEAS THE NATION’S #1 PUBLIC UNIVERSITYFIGHT AGAINST A SYSTEMIC LEGACY OF INEQUALITYBY ENGAGING OUR FACULTY, STAFF AND STUDENTSAND LEVERAGING OUR INFLUENCE AS A LEADINGMUSIC SCHOOL WITHIN THE NATION’S #1 PUBLICUNIVERSITY.INVEST IN FINANCIAL SUPPORT FORSTUDENTSInvest in scholarships and financial support toassure broad access to a musical education to all,especially for our historically underrepresentedstudents.Musicology students take a group photo before presenting their Capstone projects
RENEW OUR PROMISEGOALS & STRATEGIESESTABLISH EVENTS SERIES THAT CELEBRATE ANDFEATURE HISTORICALLY EXCLUDED MUSICIANS,SCHOLARS AND ARTS LEADERSEstablish masterclasses and lecture series thatcelebrate an enhanced multi-musical perspectiveand feature black, indigenous, and people of color(BIPOC) and historically excluded musicians,scholars and arts leaders.Fourth-year student Moses Aubrey, who transferred to UCLAfrom Los Angeles City College, performs at the articulationagreement signing ceremonyINVEST IN EXPANDING THE QUALITY ANDDIVERSITY OF OUR STUDENT APPLICANT POOLSInvest in expanding the quality and diversity of ourstudent applicant pools by deepening our growingnetwork of transfer and articulation agreements withlocal community colleges and supporting our transferstudents with resources and networks that will furthertheir success at UCLA.A new agreement between The UCLA Herb AlpertSchool of Music and Los Angeles City Collegestreamlines the transfer pathway for music studentsinterested in pursuing their bachelor’s degree at UCLA.LACC TRANSFERSCHOLARMOSES AUBREY
RENEW OUR PROMISEGOALS & STRATEGIES2020/21 Undergraduate Student Advisory BoardOPTIMIZE OUTREACH TO ATTRACT MOREDIVERSE STUDENTSOptimize outreach programming thatconnects with high schools and communitiesin order to attract a more diverse studentbody.EMPOWER STUDENT ADVISORY BOARDS &ENGAGE STUDENT COMMITTEESEmpower our newly establishedundergraduate and graduate StudentAdvisory Boards to work with our AntiRacism Action Committee, offer eventsthat engage specific student communitiesand plan concerts and programs featuringblack, indigenous, and people of color andhistorically underrepresented composersacross the gender spectrum.ADVOCATE FOR HIRING OF HISTORICALLYEXCLUDED FACULTY AND STAFFContinually advocate for the recruitment andhiring of more black, indigenous, and peopleof color and historically excluded faculty andstaff as a reflection of our articulated schoolvalues.0
EMBRACE LOS ANGELES & THE SPIRIT OF INNOVATIONGOALS & STRATEGIES03EMBRACELOS ANGELES &THE SPIRIT OFINNOVATIONCELEBRATE EXCELLENCE IN MUSICAL SCHOLARSHIP,PERFORMANCE AND COMMUNITY ENGAGEMENT THATREFLECTS THE ENERGY OF LOS ANGELES AS ACONTEMPORARY INCUBATOR FOR GLOBAL CULTURE,WHILE EMBRACING THE TECHNOLOGY AND DIGITALPLATFORMS VITAL TO OUR FUTURE.DEVELOP BEST PRACTICES THAT EMPHASIZEINDIVIDUAL EXPRESSION WITHINCONTEMPORARY SOCIETYDevelop best practices in the classroom andstudio that support enhanced student learning in amanner that emphasizes individual expression andexperience in scholarship, performance andeducation in contemporary society.LEVERAGE OUR WORLD MUSIC EXPERTISELeverage our world music expertise, especiallyat the intersections of ethnomusicology, musicindustry, global jazz and our ethnomusicologyarchive.INNOVATE IN CROSS-DISCIPLINARY DIRECTIONSEnhance our established leadership in the researchand study of music, with our distinctive focus oninnovating in cross-disciplinary directions.
EMBRACE LOS ANGELES & THE SPIRIT OF INNOVATIONGOALS & STRATEGIESETHNOMUSICOLOGYUCLA is home to the nation’s premiere Ethnomusicologydepartment and first Ethnomusicology degree program.The School of Music’s ethnomusicology archive is the largestuniversity-held world music instrument collection and itsrobust offerings include 17 world music ensembles.More students have graduated with a PhD in Ethnomusicologyfrom our program than any other in the world.Walt Disney Concert Hall in Downtown Los AngelesCREATE INNOVATIVE VIRTUAL EVENTS ANDPLATFORMS FOR MUSICAL PERFORMANCEExpand from our specialized knowledge to createinnovative virtual concerts, seminars, conferencesand contemporary platforms for musicalperformance.STRENGTHEN CONNECTION WITH THE MUSICINDUSTRY TO BENEFIT ALL OF OUR STUDENTSEngage with music industry partners to establishthe Herb Alpert School of Music as a leader activelymodeling and teaching the digital and technologyskills essential to future success in musicalcareers.0
RAISE BRAND IDENTITY & PROFILE04GOALS & STRATEGIESRAISE BRANDIDENTITY &PROFILEENHANCE THE UCLA HERB ALPERT SCHOOL OFMUSIC’S BRAND INTERNALLY AND EXTERNALLYTO RAISE OUR INTERNATIONAL PROFILE ANDRANKINGS, WHILE SUPPORTING EFFORTS TORECRUIT AN INCLUSIVE STUDENT BODY, ENGAGESTAKEHOLDERS AND HIGHLIGHT FACULTYEXCELLENCE.CREATE SERIES OF EVENTS THAT ENGAGE OURDIVERSE AUDIENCESCreate a comprehensive year-long calendar and seriesof events that engage our diverse audiences whileenhancing the national positioning of the school.SHOWCASE THE CONTRIBUTIONS OF STUDENTS ANDFACULTYUsing a proactive and accessible delivery system andyear-long campaigns, share the unique stories of ourcommunity in ways that showcase the contributions ofstudents and faculty.CELEBRATE FACULTY AND STUDENT WORK ANDSUCCESSESCelebrate faculty and student work and successes inthe areas of research, local service, performance,recruiting pipelines and community engaged teaching.
RAISE BRAND IDENTITY & PROFILEGOALS & STRATEGIESLEVERAGE THE UCLA BRANDLeverage the UCLA brand, its position as ournation’s top public university position and apowerful engine of elite (not elitist) social mobility.Typography and Design Elements Musical ShapeCREATING MUSICAL COMMUNITYThe Herb Alpert School of Music has recentlyadopted new Mission, Vision and Core Valuesstatements. These guiding principles will direct theforward trajectory of all aspects of the School’sprogram development and public presentation.Working in tandem with the established UCLAbrand guidelines, the Herb Alpert School of Music isrefining our brand to communicate these definingtraits.
RAISE BRAND IDENTITY & PROFILEGOALS & STRATEGIESLAUNCH BRAND MARKETING CAMPAIGNLaunch a progressive and effective brandedmarketing and communications campaign forThe UCLA Herb Alpert School of Music that includesengaging web content, improves search engineoptimization and expands our social mediapresence.ETHNOMUSICOLOGY
ENHANCE RESOURCES05GOALS & STRATEGIESENHANCERESOURCESENHANCE THE RESOURCE BASE FOR THE HERBALPERT SCHOOL OF MUSIC VIA PHILANTHROPY,INNOVATIVE SUMMER AND ONLINEPROGRAMMING AND NEW CURRICULAROFFERINGS.IMPROVE INTERNAL CULTURE OF PHILANTHROPYFOR HIGHER PARTICIPATION AND COMMUNITYENGAGEMENTFurther develop an internal culture of philanthropywithin the Herb Alpert School of Music amongstudents, faculty and staff that intentionally enhancescollaboration, resource building and engagement.INCREASE DIVERSITY OF SUPPORT BASEIncrease the diversity of the School of Music donorbase through intentional school-driven programmingfocused on musical traditions of historicallyunderrepresented communities.INCREASE GIVING TO SUPPORT RECRUITMENT OFUNDERREPRESENTED STUDENTSIncrease giving for scholarship funds and resourcesthat aid in the recruitment of and support for studentsfrom historically underrepresented communities.INCREASE ENGAGEMENT WITH ALUMNI/AEIncrease two-way engagement with our alumni/ae inorder to create a community of ambassadors who cansupport the school, offer mentorships andinternships and assist the career development of ourstudents and fellow alumni/ae.
ENHANCE RESOURCESGOALS & STRATEGIESETHNOMUSICOLOGYUCLA is home to the nation’s premiere Ethnomusicologydepartment and first Ethnomusicology degree program.The School of Music’s ethnomusicology archive is the largestuniversity-held world music instrument collection and itsrobust offerings include 17 world music ensembles.More students have graduated with a PhD in Ethnomusicologyfrom our program than any other in the world.EXPAND OUR SUMMER INSTITUTES ANDONLINE PROGRAMMING TO GROW NEWREVENUE STREAMS WHILE DEEPENING TALENTPIPELINES INTO OUR COMMUNITIESThe School of Music offers a number of summercourses in music performance, music industry,music history and world music. Courses are opento high school students, as well as musiciansand scholars at any skill level. Students studyalongside scholars, musicians and musicindustry professionals.The School‘s week-long Summer Intensiveprograms provide high school students age14-18 with a unique opportunity to expandtheir knowledge and performance skills whileengaging with expert instructors and UCLAfaculty. Our programs cater to a wide varietyof interests, styles, goals and performanceexperiences.
ENHANCE RESOURCESGOALS & STRATEGIESCREATE MUSIC INDUSTRY PROGRAMS THATPOSITION STUDENTS FOR CAREER SUCCESSCreate a set of Music Industry programs thatbuild upon student interest and our enviablelocation in the world’s music-businesscapital to position School of Music studentsfor career success in a competitive andrapidly changing contemporary musicallandscape.MAINTAIN EFFICIENCIES AND IDENTIFY GLOBALOPPORTUNITIESContinue the responsible stewardship offinancial resources, with an entrepreneurialeye towards maintaining efficienciesand identifying new global and onlineopportunities.COLLABORATE WITH CAMPUS PARTNERS TOREALIZE ARTS GATEWAYPartner with university leadership andother arts units on campus to identify andcultivate support for a planned, publiclyaccessible arts gateway that enhancesstudent learning and further positionsUCLA as a global cultural leader.UCLA Campus & Los Angeles Skyline
Shaping theFuture of MusicMaking.TOGETHER.
Inaugural Dean, The UCLA Herb Alpert School of Music Greetings, As Inaugural Dean of The UCLA Herb Alpert School of Music, it is my pleasure to share our strategic plan that will guide our school’s evolution and growth in the years ahead. Clearly, this is a uniq
