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NETHERBLU!GESTALT CROSSOVER!NETHERBLU pursues an encompassingconception of design: with our corecompentence in interior architecture andindustrial design, we understanddesigning interdisciplinarily. Space andobjects are incorporated in theirsurroundings, that man senses as anintegral whole. They invariably requirecommunication and intiate behaviour.NETHERBLUGESTALT CROSSOVERSteffenstr. 3640545 DüsseldorfGermany 49 211 9304932info@netherblu.dewww.netherblu.deFor each new work we frame acorresponding strategy and form teams ofexperts of different disciplines, whichintegrate space and objects as an evident,functional, communicative, artistical, andtechniqually high class unity in alternationof experimental and structural approach.

NETHERBLUProfileIn 1992 Jeanette Faust and Ulrich Netherfounded Netherblu gestalt crossover inDüsseldorf. The office frames in twocomplemental focuses exeedingly, highquality rooms on the one hand andfurniture and products concerning spatialdesigning for series production on theother.Jeanette Faust studied social pedagogy andinterior architecture. Since her diploma in1990, she is freelance interior architect andproprietor of Netherblu. Her artistic andexperimental working practice invariablycreates new ways of spatial and furnituredesigning. She is an expert on materialsand innovative atmospheric concepts.Ulrich Nether worked for three years forKarsten Krebs in Hannover after diploma.There he was in charge of the constructionof the pavilion of the European Communityat Expo'92 in Sevilla and concurrently forthe design of a light switch programme.The strain between the 50 m higharchitectural construction and the decisionsin the decimillimeter reach, likewise thecomparability of the strategies affected hisposition towards design and now areintegral parts of Netherblu.Ulrich Nether worked with Hadi Teheraniand Hans-Ullrich Bitsch in industrial designfor serveral years. The conceptions wereawarded with national and internationalprizes, among these the DeutscherDesignpreis 2004. Ulrich Nether isprofessor for industrial design andergonomics at the Detmolder Schule fürArchitektur und Innenarchitektur of theUniversity of Applied SciencesOstwestfalen-Lippe; he gives lectures allover the word. As speaker of the researchlocation PerceptionLab he analyses theperception and effects of space, objects andmedial surroundings.Netherblu works task-dependent withpartners or external, longstandinglyassociated experts on archtitecture, interiorarchitecture, design, media, art, technique,medicine, science and humane discipline.Likewise task-dependent we select theconception tools, from the hand drawing tothe animated CAD-film, from paper modelto prototyping.

NETHERBLU!InspirationsSpace Atmospheres Tensions Expecting Light Orders Slightliness Nature Culture SensesComplexity Singularity Elegance Finding Cosmos Chaos Music Breathing FormMovements Searching Materiality Smells Volume Implicitness Water Dreams LearningEssence Nets Fortunes Beauty Touch Infinity Structures Fire Behaviour PerformanceSeeing Distance Improvisation Brightness Darkness Secrets Shape Fields Day NightAcquiring Framing Literature Apprehending Visions Doing Traditions Symbols FragmentsObservation Imperfection Action Limits Air Grotesque Change Ways Places ForceInforming Colours Mirroring Reflexion Earth Sounds Dynamics Feeling Body PotentialsArt Being Occasions Moods Transformations Sensations Explosions Scanning CloudsMicro Macro Closeness Distance Relations Sense Nonsense Perception Speed ExploringDefects Comportment Colours Composing Green Understanding Simplicity Ground

Interior ArchitectureFor each project Netherblu elaborates astrategy, from which the space burgeonsfrom concept to the very detail of therealisation. All strategies found on fivedemands for the design of space:1. Integrated spacesSpace is invariably integrated in itssurroundings, which man experiencesunitarily.We design space as a integrated whole,interconnect interior architecture andindustrial design – as our core competences– with architecture, urban space, grafics,art and communication.2. Possibility spacesEach space evokes sensitivities andbehaviour.We design rooms, in which men can findand burgeon themselves. The roomsinnervate communication and interaction.3. Experience spacesThe room is and affects sustainably, when itcan be experienced.We create spaces, which deliberatly aredesigned experienceable and remain acertain atmosphere. They demand forsensation.4. Cultural spacesSpace is an expression of a time specificcultural understanding.We emphazise advanced architectualdesigning, which is so relevant that itinspires and stimulates the user; equallywe accentuate the fundamental implicitnessof the integration of culure and nature.5. Conception spacesA room lives and affects characteristically, ifit has a content-related basis.We base our spatial design on a specificconceptuation, which offers acomprehensible structure from the integralwhole to the very detail. It has the reach togive the room a unique occurance.

Sparkasse BremenFlagship StoreCommunication and orientation in space asa strategy:The head office of the savings bank, their"flagship-store", was to have a variety ofrooms joined together within the old andnew substance. The interior form of thebanking hall, which stems from three eras,was thus developed as an autonomousarea, as a "light-room". Variable light, fromfunctional lighting to the media projections,served primarily to develop the statedrequirements throughout the bank. Theessential "material that defines the interiordesign as space, which manages to shapemoving and peaceful areas, atmospheresand colours.As a medium of communication, it allowsorientation and spontaneously changeablemessages, and it conveys the company sidentitiy: the light, transparent "virtually"conveys openness and a view to the future.A cumstomer centre was to promote thecommunication from person to person.There, where meetings occur, the light and"earthly" quality of the space is tangible,and brought across by the materials whichhave been used: wood, leather, wool, warmcolours. As the functions become less publicand more initimate, the tangibility of thespatial qualites increases. The interiordesign of the savings bank in Bremen is theresult of function, and movement in space,a kind of self-declaring spatial pathfinder.

KitonShopdesignKönigsallee DüsseldorfHandle disadvantages as a strategyKiton depicts itself and occurs as one of theworldwide most high class brands, inparticular for menswear; from Neapel itcultivates the perfected craftsmanship oftailoring. The shops are situated in superblocations of selected metropolises. Theyattend upper class customers, which oftenpatronize and appreciate the value of thequality and the service. Therefore theattitude and application options are notimplemented in a formal designingprinciple, but the location requires anindividually framed design content.The L-shaped floor plan inspired theconception in Düsseldorf: The curved linesmay demonstrate the passing promenadorthat the store is more spacious as it seemsto be. Kiton's identity not only founds onthe elegant outline, but materials andmanufacturing serve the requirements:naturals stone, orange leather, stainlesssteel textures with precious details.

Villa GrunewaldRepresentation FloorBerlinThe planning process as a strategyIn the Beletage of a classical villa was to becreated a highly representative surroundingarea for a private bank. To reinterpret andmodernize the favoured classical high-classatmosphere, an experimental way ofdesigning was selected: in cooperation withthe artist Regine Schumann spacial artarised, irrespecitve of any functions.Accordingly these were integrated into thespatial art installations. Therefore therooms remained artificial, broadminded andfreely, especially in the context of the givenarchitecture and the obligations towardsthe client. Detailed instrallations of objects,light, material, colour and surfacealternating between art and use provide anextraordinary atmosphere.

KWR 23Private SpaDüsseldorfMaterial impression as a strategyThe spa lies in the basement of a townhouse. It incorporates a sauna and a steambath, as well as water basin, shower,relaxation room, fitness studio andrestroom in a floor space of 50 sqm. Togive the room a spacial sphere, despite ofall fixtures and functionally divided areas, aorthogonal structure of transparent,specular and reflecting elements frames thedistincitve zones: the dividing elements andthe wall panels consist of glass of differentqualities.This designing statement indicated to selectintensive materials with a physicalpresence; you may almost smell and tastethem. Shatterproof glass, which imbed realvine leafs, portrays the atmosphere. Thedialogue of nature and culture, materialand function, enables a transformation ofthemselves. Decently and indiscernibly thespa integrates techniqual comfort: a perfectsound system, controlled programming ofthe room temperature, sauna, steam bathand lightning from all over the house or viamobile phone, as well as the lightatmosphere, colours and video projectionson the glass panels

Interboden Les HallesInterboden Le FlairServicepoint InformationcenterDüsseldorfAtmospheres as a strategyIn a central development area of Düsseldorfa project developer breaks new ground:Conversing the area of the freight terminal,life in urban environment is innovativelydefined as and by a lebensraum fordifferent age groups and their individualclaims. The Servicepoint is part of thehousing project; it provides postal andlaundry service, offers rooms for eventsand has bookable rooms for guests.Beneath the quality of the services, theintermediation of competency,trustworthiness and identity of time andspace are of utmost importance.The rooms picture this in an urban andmodern appearing form language, materialand location referring artefacts; adestinctive materiality differing from roomto room creates an extraordinaryatmosphere.The demand for atmosphere was crucial forthe conception of the centre of informationand marketing: A loft like hall contains ashow room, which offers an idea of living inthe residential buildings, which are indevelopment. Apertured isles zonedistinctive spacial uses. Colours, materialsand lightning evoke a certain spacialsentiment, which mediates betweenhabitation and salesroom.

DesignDesign indicates conception, development,planning, (de-)picting. To design means tochange the world as well as parts of theworld deliberately; positively illuminated, itdenotes to enhance and enrich it to createnew objects and rooms for man, or to addnew aspects and qualities to items. Designcreates culture, likewise it means toprovide services in responsibility of theprogress of society and environment. Aproduct refers to a creation. ArchitectualDesign in general occupies with conceptionsof place bound spaces and space bodies;reproduction is rather the exeptional case.Contrariwise Industrial Design framesproducts precisely not for location andindividual, but for the market and targetgroups. Interior Architecture, Architectureand Industrial Design found on equaldemands and rules of designing.According to the underlying strategies ofapproach and process of development ofspatial design Industrial Design shouldfollow five claims:1. Integrated Design2. Possibility Design3. Experience Design4. Cultural Design: Sustainable Design5. Conceptional DesignDesigns: Tec Wave for Carpet Concept,Silver for Interstuhl, Stand-by Office forKönig und Neurath, Balance for Spectral,Transparency for Armstrong DLW, Flow forKeramag.

SilverOffice ChairsInterstuhl

HeliodiscTask- Area- LightingZumtobel