Chapter 10: Monitoring And Evaluation (M&E)

Transcription

guid eChapter 10:Monitoring andEvaluation (M&E)A

Front cover photo: Susan Thubi, a Clinical Officer at the Nazareth Holy FamilyClinic in Limuru, Kenya, checks the records of a patient who has come to thecenter for treatment. David Snyder for CRS. 2011 Catholic Relief Services – United States Conference of Catholic Bishops228 West Lexington StreetBaltimore, MD 21201 – USApqsdrequests@crs.orgDownload this and other CRS publications at www.crsprogramquality.org.

TABLE OF CONTENTSM&E Process Map. 2Purpose of This Guide. 3What Function Does M&E Serve?. 5Summary of This Guide. 7Key Principles of the M&E Function. 8M&E Business Process 10.1 - Developing an M&E Framework. 9Step 10.1.1 – Develop a Results Framework.10Step 10.1.2 – Create a Logical Planning Framework.13Step 10.1.3 – Write the M&E Narrative.16M&E Business Process 10.2 - Establishing the M&E System. 18Step 10.2.1 – Develop an M&E Operating Manual.19Step 10.2.2 – Set Up the Community M&E System.23Step 10.2.3 – Pre-Test Forms, Train Staff,and Communicate the M&E System.24M&E Business Process 10.3 - Implementing the M&E System. 27Step 10.3.1 – Organize Data Management in the Project M&E System.28Step 10.3.2 – Manage Evaluations.31Step 10.3.3 – Use M&E Information for Learning and Decision Making.34Compliance Checklist for M&E. 37Glossary. 39References. 43Appendix A: Example Results Framework.45Appendix B: Master Translator.46Appendix C: Cheat Sheet for Working with Logical Planning Frameworks.47Appendix D: Example Logical Planning Framework.50Appendix E: Example Data Flow Map.52Appendix F: Example Instruction Sheet.53Appendix G: Example Communication and Reporting Map.54Appendix H: Sample Prompt Questions for Learning to Action Discussions.55Appendix I: Data Management.56Appendix J: Communicating and Reporting on an Evaluation.58i

AcronymsiiCRSCatholic Relief ServicesHRHuman ResourcesICTInformation and Communication TechnologyIRIntermediate ResultsLADsLearning to Action DiscussionsM&EMonitoring and EvaluationSOStrategic ObjectiveSPSSStatistical Package for the Social SciencesVSATVery Small Aperture Terminal (a form of satellite communication)

Chapter 10:Monitoring andEvaluationCarl D. Walsh for CRSFarmers from the Democratic Republicof the Congo village of Ngumbatransport heaps of cassava leaveson their bicycles to market.1

Monitoring and EvaluationProcess Map2Developing anM&E FrameworkEstablishing theM&E SystemImplementingthe M&E SystemProcess 10.1Process 10.2Process 10.3Do you have objectives thatwill drive your Monitoring andEvaluation processes?see page 9Do you have a plan forturning the indicators into theinformation forms?see page 18Do you have a plan to carryout the M & E system youhave designed?see page 27

P u rpose of T h i s G u i deThe purpose of Chapter 10 is to enable you to understand some of theessential activities in designing and implementing a monitoring andevaluation (M&E) system. Depending on the scale of a project, M&E can bean involved process for which you may need support. This chapter presentsa guide to understanding key M&E concepts and activities; the chapter is notintended to be a how-to manual.Good M&E starts during project design. At this stage, you define theproject’s purpose and develop a strategy to address identified opportunitiesand challenges. The processes for developing a set of objectivesare conducted in a way that supports the design, establishment, andimplementation of a high-quality M&E system for the project. Table 10.1summarizes the steps of project design.Table 10.1 Key Elements of Project Design That Underpin High-Quality Project M & EKey ProjectDesign ElementsDescriptionDeveloping aproject ideas (orconcept) noteA brief, structured description of a set of preliminary ideas and an outlineof a proposed project. This is written before you commit to detailed projectdesign and proposal development.Planning theproject designA calendar detailing all activities in project design, such as stakeholderanalysis, assessments, etc. For each activity, assign responsible personand determine budget.Completing astakeholderanalysisA process that enables you to identify important stakeholders andto decide how best to involve them at different stages of designing,establishing, and implementing the project M&E system.UndertakingnecessaryassessmentsAssessments gather information for project design decisions. This willhelp you to understand a situation in terms of geographic, political, social,economic, and cultural concerns.Analyzing andsetting projectobjectivesIdentification of the range of possible objectives for the project you aredesigning. Objectives should be analyzed by asking, “Why have youselected these project objectives?”Reviewing differentproject strategiesThere are likely many possible strategies for accomplishing your objectives.In agriculture, for example, there are many approaches to inprovingproductivity. It is at this point in the process that you will decide whichspecific approaches will be used in this particular project.3

The project M&E system is founded on the project design work. The remainderof this chapter will guide you through the following three business processes1required for high quality M&E:1. Developing the M&E framework during project planning for inclusionin the project proposal submitted to donors. This design workprovides a strong foundation for establishing a project M&E systemonce an award has been made.2. Establishing the M&E system based on commitments made in theproposal regarding objectives and indicators.3. Implementing the M&E system so that project staff can manage theproject as well as document and learn from the results.High-quality projects depend on careful monitoring of activities and outcomesin order to track progress toward a positive impact on the lives of the poor andmarginalized. Data collected during project implementation support projectmanagers who make sometimes difficult operational and strategic decisions.Quality M&E is also essential to capture lessons learned in order to manage,apply, and share knowledge within your organization.1 T he processes described in the M&E chapter have drawn heavily from Catholic Relief Services materials. Inparticular, the following documents have been used: Hagens et al. (2009), Hahn and Sharrock (2010), andStetson et al. (2004 and 2007).4

Joe Weber/CRSWhat Function Does M&E Serve?Monitoring: High-quality monitoring of information encourages timelydecision-making, ensures project accountability, and provides a robustfoundation for evaluation and learning. It is through the continuousmonitoring of project performance that you have an opportunity to learnabout what is working well and what challenges are arising. Job descriptionsof staff involved in managing and implementing projects should includeassigned M&E responsibilities.Evaluation: Depending on its specific purpose, a high-quality evaluationprovides information that enables you to improve an ongoing project, judge theoverall merits of a project, or generate knowledge about what works and whatdoesn’t to influence an organization’s strategy and policy.Most evaluations will consider one or more of the following criteria:21. Relevance – Did the project address the needs of community members?2. Efficiency – Did the project do so in a manner that was as low-cost aspossible?3. Effectiveness – Did the project change existing practices in aMembers of the St.Patrick’s All-Starsmarching band in OldHarbour Bay, Jamaica,after Hurricane Dean inSeptember, 2007.beneficial manner?4. Impact – What was the effect of those changes?5. Sustainability – Are the changes sustainable?While monitoring naturally includes elements of evaluation, there are cleardifferences between the two processes. Table 10.2 outlines those differences.2 For further information on these five evaluation criteria, see OECD/DAC (1991).5

Table 10.2 Differences Between Monitoring and EvaluationMonitoringMid-Term or Final EvaluationProvides information enablingmanagement staff to assessimplementation progress and maketimely decisions.Relies on more detailed data (e.g.,from surveys or studies) in addition tothat collected through the monitoringsystem to understand the project ingreater depth.Is concerned with verifying that projectactivities are being undertaken,services are being delivered, andthe project is leading to the desiredbehavior changes described in theproject proposal.Assesses higher level outcomesand impact and may verify some ofthe findings from the monitoring.Evaluations should explore bothanticipated and unanticipated results.Is an internal project activity.Can be externally led (particularly endof-project evaluations), though theyshould involve the active participationof project staff.Is an essential part of good day-to-daymanagement practice.Is an essential activity in a longer-termdynamic learning process.Is an essential part of day-to-daymanagement and must be integratedwithin the project managementstructure.Is important for making decisions onoverall project direction.Takes place during the implementationphase.Occurs at pre-determined pointsduring implementation. Other smallerevaluations may be undertaken tomeet specific information needsthroughout the process.Generally focuses on the question “Arewe doing things right?”Generally focuses on the question “Arewe doing the right thing?”M&E is a support activity intended to enhance the work of those involvedin project management and implementation. M&E must never become soburdensome that it slows down implementation. If this is the case, revisit theM&E system set up during detailed implementation planning, and always askif too much information is being collected or if enough time, staff, and financialresources have been allocated to collect the important data.6

Summary of This GuideBusiness Process 10.1 explains in three steps how to develop the ResultsFramework, Logical Planning Framework, and an M&E narrative.This sectionassumes that the initial project design work has already been completed.The steps outlined in Business Process 10.1 will enable you to establish acomprehensive M&E system.Step 10.1.1 breaks down the development of an M&E system into easilyunderstood parts for development of an M&E Operating Manual. Step 10.1.2describes a process to ensure the active participation of community membersin designing an M&E system and Step 10.1.3 outlines a process to make thesystem operational, including the field-testing of the system. Maintaining atransparent and participatory process helps to make certain that each staffmember has a clear understanding of the project and his or her role in theproject’s monitoring, evaluation, and learning activities.Business Process 10.2 describes the business process to establish an M&Esystem once an award has been made. It builds on Step 10.1 and ensuresthat a project’s objectives and their indicators are linked to a coherent systemto collect, analyze, and report on data.Business Process 10.3 discusses import steps in the implementation of anM&E system. Step 10.3.1 shows how to manage quantitative and qualitativedata. Step 10.3.2 provides advice on planning, managing, and communicatingevaluations that offer significant learning opportunities for project staff.Finally, Step 10.3.3 emphasizes that, because of the time and money involved,M&E should be driven by a consideration of how the collected information willbe used.7

Key Principles of the M&EFunctionAs agents of development you stand in service to the poor and marginalized.Your responsibility is to engage and empower communities in programs thatimprove and enrich their lives. You are entrusted with significant resourcesto support humanitarian and development efforts for which you are heldaccountable. Undertaking good quality M&E will promote better learning andUndertaking goodquality M&E willpromote better learningand strengthenaccountability tostakeholders.strengthen accountability to stakeholders.M&E is guided by the following key principles:31. Systematic Inquiry – Staff conduct site-based inquiries that gather bothquantitative and qualitative data in a systematic and high-quality manner.2. Honesty/Integrity – Staff display honesty and integrity in their ownbehavior and contribute to the honesty and integrity of the entire M&Ebusiness process.3. Respect for People – Staff respect the security, dignity, and self-worth ofrespondents, program participants, clients, and other M&E stakeholders.4. Responsibilities to Stakeholders – Staff members articulate and takeinto account the diversity of different stakeholders’ interests and valuesthat are relevant to project M&E activities.Some important ethical dimensions of M&E activity are discussed briefly inHagens (2008).3 Adapted from American Evaluation Association (2004).8

M&E Business Process 10.1 Developing an M&E FrameworkP rocess D escr i pt i o nYou have learned that the project’s M&E system is built on the work undertakenduring project design. It is now time to develop the M&E framework. A keyfeature of this work is the identification of a set of objectives, structured ina manner that provides a firm foundation for the design, establishment, andoperation of the M&E system. A number of M&E tools can be used to developthe M&E framework; this section describes two of the most well known M&Eplanning tools and provides guidance on how to develop a narrative describingthe M&E system for inclusion in the project proposal.P rocess F lowProcess 10.1Developing an M&E FrameworkM&E TeamStart ProcessDevelop a ResultsFramework10.1.1Create a LogicalPlanningFramework10.1.2Write the M&ENarrative10.1.3End Process9

S tep 1 0 . 1 . 1 – D evelop a R es u lts F rameworkStep NameDevelop a Results FrameworkStep Number10.1.1InputsCompletion of the project design elementsAppendix A: Example Results FrameworkAppendix B: Master TranslatorOutputsResults frameworkRolesProject design team – configuration of technical andmanagement staff and other stakeholders who cancontribute to the design of the project and may beinvolved in project implementation. An M&E specialistcan facilitate this step.Integration PointsN/ASummaryA results framework provides a graphicalrepresentation of your project. It summarizes the keyelements of your project by linking different levels ofobjectives showing a cause and effect relationship.A results framework (see Appendix A: Example Results Framework) is anexcellent planning tool because it encourages clear, strategic thinking inthe project design phase. It provides you with a one-page overview of theheart of the project. It is often used by those not directly involved in aproject to get an accurate overview of the project’s primary purpose andkey interventions.A results framework provides a snapshot of the different levels of the projectobjectives. It shows a vertical arrangement of levels of objective statements—known as an “objectives hierarchy”—and allows the reader to see how successat one level can lead toward success at the next. The results frameworkreflects the project’s strategy, also known as “theory of change,” whichdescribes show the project design team thinks the project is going to work.The hierarchy reflects the following levels of objectives: Goal – This is the long-term development objective to which this projectcontributes. Strategic Objective(s) – This is arguably the most important level ofobjective because it states the purpose of the project. The strategicobjectives outline the benefits to be enjoyed by the target group(s) uponsuccessful implementation of the project.10

Photo courtesy of Marylynn Hewitt Intermediate Results – These reflect the uptake/use of project outputsby participants, usually reflecting a behavior change. Outputs – These are the project’s deliverables such as increasedknowledge and skills of farmers, changed attitudes, or delivery of otherbenefits. Include outputs in the results framework because they representspecific interventions of the project and clarify the proposed strategy. Activities – Although not present in the results framework, these areshown in the logical planning framework (see step 10.1.2.) These are thetasks undertaken, reflected in the project’s annual action plan. Activitiesare never presented in a results framework but are included in the logicalplanning framework, which is presented in the next step.Appendix A: Example Results Frameworkis a modified results framework froma Catholic Relief Services (CRS) project. In this example, we see that theStrategic Objective (SO) states the primary purpose of the project, i.e. that farmfamilies will be enjoying increased agricultural productivity and incomes by theend of the project. Achieving the SO is a feasible ambition given the resourcesavailable and the duration of the project. The Intermediate Results (IRs) reflectVulnerable groups sufferdisproportionatelyfrom upheaval in theMiddle East.the changes necessary to current practices if the SO is to be achieved. In theexample the IRs indicates an expectation that no-till agriculture practices willbe used, that farmers will adopt improved approaches to natural resourcemanagement, and that they will organize themselves to market their produce.The project’s theory of change is that if these three IRs are achieved, thenagricultural productivity and incomes will increase.As you start to develop your understandings of results frameworks, considerthe following: Start early – Draft a results framework early in the project design stage,soon after your assessment and problem analysis. This will allow you toclearly lay out your thinking regarding your theory of change. Include theresults framework in your project ideas note. Allow time – The results framework appears simple but takes time. Yourinitial version will likely be revised during the design process. Suchrevisions reflect the discussions and debates that will occur as theobjectives of the project become more focused. Use it as a snapshot – Use the results framework to bring clarity to yourthinking. Do not over-complicate it – the results framework should be keptas simple as possible. Do not have more than three strategic objectives. Do not be intimidated – The more you use results frameworks the morecomfortable you will be with them.11

Be mindful of the terminology – It is important to note that every donorhas its own terminology for describing the different levels in an objectiveshierarchy (see Appendix B: Master Translator.) Always check for thelatest information in this regard.Use the Example Results Framework and the outputs from the project designeffort to develop a results framework that reflects your proposed projectdesign and strategy.12

S tep 1 0 . 1 . 2 – C reate a L og i cal P la n n i n gF rameworkStep NameCreate a Logical Planning FrameworkStep Number10.1.2InputsResults frameworkAppendix C: Cheat Sheet for Working with LogicalPlanning FrameworksAppendix D: Example Logical Planning FrameworkOutputsLogical planning frameworkRolesProject design team – configuration of technical andmanagement staff and other stakeholders who cancontribute to the design of the project and may beinvolved in project implementation. An M&E specialistcan facilitate this step.Integration PointsN/AStep SummaryThere are many variations of the logical planningmatrix but they usually include the objectives hierarchydescribed in Step 10.1.1, related performanceindicators and associated measurement methods, andcritical assumptions that underpin the logical upwardsprogression of the framework.A logical planning framework is a matrix that allows you to further developthe work you did in Step 10.1.1. While the results framework is a snapshotof a project’s higher-level objectives, the logical planning framework providesinformation about its activities, the performance indicator(s) for eachobjective, a brief description of how data will be measured or collected, andany critical assumptions that underpin the project’s theory of change. Thematrix used in the logical planning framework is shown in Table 10.3.13

Table 10.3 Logical Planning Framework MatrixObjectives Data SourcesCritical AssumptionsGoalStrategic ObjectivesIntermediate ResultsOutputsActivitiesSource: Stetson et al. 2004: 99.Constructing a logical planning framework follows a general pattern, but it isalso an interactive and dynamic process in which you will develop many draftsbefore finalizing one. The essential tasks for completing a logical planningframework are as follows (see also Appendix C: Cheat Sheet for Working withLogical Planning Frameworks):1. Fill in column one. Use your results framework developed in Step10.1.1 to fill in the first column with the goal statement, strategicobjectives, intermediate results, and outputs. In Appendix D: ExampleLogical Planning Framework you see that the objectives in the resultsframework have been copied into column one of the logical planningframework. Add the activities for each of the outputs; do not list detailedactivities but major categories such as “train women farmers onimproved seeds” and “develop manual on promoting girls’ education.”2. Fill in column four. Work upwards to complete column four. Criticalassumptions represent those factors that lie outside the controlof the project yet underpin its ultimate success. For example,the success of a project may be built on the critical assumptionthat a stakeholder will fulfill its commitments; failure to do sowould jeopardize that success. See the Example Logical PlanningFramework. If farmers form associations and are sensitized tothe advantages of no-till agriculture (Activities) and the village14

chiefs approve access to land for demonstration plots (the criticalassumption linking Activities to IR), then the famers will see howno-till agriculture improves productivity compared with traditionalmethods. Critical assumptions are most important at the lower levelof objectives because this is where assumptions about uncontrollableevents have the most influence. Based on your discussions aboutcritical assumptions, you may need to revisit column one to add otheractivities to lessen the risk to the project.3. Fill in columns two and three. Start from the top and work downbecause, in the process of selecting performance indicators andmeasurement methods, you may find objectives that cannot bemeasured as stated and therefore need revision. This, in turn, mayrequire revision of others farther down the matrix. Include a balanceof both quantitative and qualitative data. It can take time to decideon all of the indicators and measurement methods and then ensurethey match the objective statement. Take sufficient time to completethese columns, because they are the driving force for your project’sM&E system. Note that the heading for Column 3 in the ExampleLogical Planning Framework indicates that all the indicator data will bedescribed in the M&E Operating Manual (see Step 10.2.1.) Note toothat there can be more than one indicator for a single objective.4. Finalize the logical planning framework. Once you have finished theframework, reconcile any change in objective statements with those inthe draft of the results framework.15

Holly Inuretta/CRSS tep 1 0 . 1 . 3 – W r i te the M & E Narrat i veStep NameWrite the M&E NarrativeStep Number10.1.3InputsResults frameworkLogical planning frameworkVolunteers of CaritasConcepción packclothing kits that havebeen prepared toassist people displacedin the aftermath ofthe earthquake andensuing tsunami thathit Chile in 2010.OutputsM&E narrativeRolesProject design team – configuration of technical andmanagement staff and other stakeholders who cancontribute to the design of the project and may beinvolved in project implementation. An M&E specialistcan facilitate this step.Integration PointsN/AStep SummaryUse the outputs of Step 10.1.1 and Step 10.1.2 todevelop an M&E narrative. The narrative will adddetail to the monitoring and evaluation outlined inthese previous steps. Topics are proposed for theM&E narrative but donor guidance should be used ifprovided.In the narrative, you will describe the project monitoring system and plannedevaluations. Readers of the M&E narrative should be able to judge theappropriateness of your plans, and to have confidence in your ability toundertake the proposed M&E activities. It is likely that donors will have theirown specific requirements for the content of the M&E narrative, so donorguidance should be followed where applicable.Broadly speaking, the M&E narrative should describe your plans for thefollowing: Project monitoring Baseline, mid-term and final evaluationsProject MonitoringThe narrative will be based on the completed results framework and logicalplanning framework. It describes the proposed system that will ensureperformance indicator data are collected, analyzed, and reported. The M&Enarrative is an opportunity to describe in more detail the methods that youare intending to use to collect and analyze data, and report ongoing projectprogress and achievement of the strategic objectives. The narrative shoulddescribe the participation of beneficiaries in the M&E system so that theircontributions can inform internal decision-making and project reporting.16

The narrative will include a description of how the data generated will beused by project staff to assess the need for modifications to planned projectoperations. It is important to briefly describe your plans for internal projectmeetings and other reflective events that will utilize information generated bythe project monitoring system.Depending on the scale and complexity of the project, it may be useful toinclude other M&E tools that further define the M&E system, including the twolisted below:4 Indicator Performance Tracking Table – to provide details of the baselinevalues (where available) and performance targets that have been set foreach year of the project for large-scale projects. For smaller projects, itmay be simpler to integrate the target information with the performanceindicator statement in the second column of the logical planningframework. M&E Calendar – to provide a detailed schedule for the M&E activitiesand events you are planning, including the establishment of the M&Esystem itself (see Step 10.2.1).Baseline, Mid-term and Final EvaluationsThe project’s size and complexity will to a large extent determine how thebaseline and final evaluations are best conducted. Usually, external M&Eservice providers conduct the final evaluation. The narrative will indicate whenyou expect to undertake both the baseline and final evaluations and an outlineof the evaluation method you will use.You may decide that the project duration merits a mid-term review. Use thenarrative to describe its purpose, the kind of information that you would expectit to generate, and how that information will be used to guide subsequentproject operations.You have now completed the process for developing the framework for yourM&E system. In the next section, you will learn how to establish the M&Esystem once the award has been made.4 Both tools are described in Chapter IV of Stetson et al. (2004.)17

M&E Business Process 10.2 Establishing the M&E SystemP rocess D escr i pt i o nIn Business Process 10.1, you laid the foundation for the establishment ofthe M&E system. You defined project objectives, their indicators, and howthose indicators would be measured. In Process 10.2, you will learn aboutthe essential steps to establish an M&E system that connects the definedindicators with the forms required to collect and report on data. This M&Esystem incorporates features for learning and decision-making based onrobust and reliable evidence.Project M&E systems are best when they balance the needs of project staffand donors in generating timely field-level information on progress andsuccess with those of community members to influence project learning,direction, and ultimately learning. These are critical elements of a highperforming, dynamic learning organization.P rocess F lowProcess 10.2Establishing the M&E SystemM&E TeamStart ProcessDevelop anM&E OperatingManual10.2.1Set Up theCommunity M&ESystem10.2.2Pre-Test Forms,Train Staff, andCommunicate theM&E System10.2.3End Process18

S tep 1 0 . 2 . 1 – D evelop a n M & E O perat i n g M

iCT Information and Communication Technology iR Intermediate Results LADs Learning to Action Discussions M&E Monitoring and Evaluation SO Strategic Objective SPSS Statistical Package for the Social Sciences VSAT Very Small Aperture Term