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FOUNDATIONIDENTITYHERMAN MILLER ESv 1.5 November 2015ZGlobal Brand StandardsPage 1hermanmiller.com/brandstandards 2015 Herman Miller, Inc.

FOUNDATIONIDENTITYHERMAN MILLER ESTable of DIGITALMission StatementLogomark EvolutionStructureCorporate TypefacesPresentationSmartphone Applications PhotographyDefinitionSocial MediaIllustrationMetaphorDigital BannersPatternExamplesVideoIconographyStyleDigital PDFInformation GraphicsResourcesDesign TenetsLogomark UsageWordmark UsageLogo Clear ZoneLogo ProportionsHerman MillerVertical MarketsEmail SignatureStationeryEducation, Thrive, SMBPrintBusiness UnitsPackagingHerman Miller Collection,Logo ColorHerman Miller HealthcareCo-BrandingOwned BrandsLogo in DesignTrademark SymbolsTemplatesGeiger, Nemschoff,EnvironmentalGraphicsTrade ShowsCBS, PoshEviteAlliance latureNamingTrademark and CopyrightMagis, Mattiazzi, HOWECo-BrandingSponsorshipsGroup IdentificationPage 2hermanmiller.com/brandstandards 2015 Herman Miller, Inc.

FOUNDATIONIDENTITYHERMAN MILLER BRANDINGTYPOGRAPHYLAYOUTDIGITALVISUALSVOICEMission StatementRESOURCESDesign TenetsFoundationThe Herman Miller brand is one of our most valuableassets. We want you to become advocates for ourbrand and to help us use it consistently. Our brand isexpressed in many ways—our behavior, our products,our communications. We are asking you to payspecial attention to all the ways we express our brand.Page 3hermanmiller.com/brandstandards 2015 Herman Miller, Inc.

FOUNDATIONIDENTITYHERMAN MILLER BRANDINGTYPOGRAPHYLAYOUTDIGITALVISUALSVOICEMission StatementRESOURCESDesign TenetsFoundationMission StatementINSPIRING DESIGNSTO HELP PEOPLE DOGREAT THINGSOur mission:Makes clear our reason for existing.Gives purpose to our actions.Guides the organization forward.Demonstrates our values.Inspires everyone.Page 4hermanmiller.com/brandstandards 2015 Herman Miller, Inc.

FOUNDATIONIDENTITYHERMAN MILLER BRANDINGTYPOGRAPHYLAYOUTDIGITALVISUALSVOICEMission StatementRESOURCESDesign TenetsFoundationDesign TenetsOur design tenets guide everything we do. Theyhelp us remain focused on the things that matter,distinguish us among our peers, and result in designsthat help people do great things.Page 5hermanmiller.com/brandstandards 2015 Herman Miller, Inc.

FOUNDATIONIDENTITYHERMAN MILLER BRANDINGTYPOGRAPHYLAYOUTDIGITALVISUALSVOICEMission StatementRESOURCESDesign TenetsFoundationDesign Tenets1. Human CenteredWe design for people2. PurposefulDesign solves a problem3. IntegrityEverything relates tothe problem4. OriginalWe don’t copy5. Evident QualityThe quality of our workis apparentPage 66. SustainableAlways protect theenvironment7. Beautiful & UsefulDo people want to ownwhat we make?8. SpiritedDoes it say “Herman Miller”?9. Beyond ExpectationsProduce surprise and delight10. InevitableThis is the way it has to behermanmiller.com/brandstandards 2015 Herman Miller, Inc.

FOUNDATIONIDENTITYLogomark EvolutionHERMAN MILLER BRANDINGLogomark UsageWordmark UsageTYPOGRAPHYLogo Clear ZoneLAYOUTDIGITALLogo ProportionsVISUALSLogo ColorVOICERESOURCESCo-BrandingLogo in DesignIdentityColor, design, words, and symbols—used creatively,these elements combine to make everything frombusiness cards to buildings recognizable, memorable,and a powerful presentation of our brand.Page 7hermanmiller.com/brandstandards 2015 Herman Miller, Inc.

FOUNDATIONIDENTITYLogomark EvolutionHERMAN MILLER BRANDINGLogomark UsageWordmark UsageTYPOGRAPHYLogo Clear ZoneLAYOUTDIGITALLogo ProportionsVISUALSLogo ColorVOICERESOURCESCo-BrandingLogo in DesignIdentityLogomark EvolutionLogomarks often evolve.The most recent evolution forours has separated, or unlocked,the stylized M in the circle fromthe HermanMiller wordmark.Our intent is to emphasize the stylized M asthe most important visual asset of the brandand give our customers a single, simple, andmemorable symbol for our company. Comparethis to Nike’s swoosh or Apple’s apple.Page 8hermanmiller.com/brandstandards 2015 Herman Miller, Inc.

FOUNDATIONIDENTITYLogomark EvolutionHERMAN MILLER BRANDINGLogomark UsageWordmark UsageTYPOGRAPHYLAYOUTLogo Clear ZoneDIGITALLogo ProportionsVISUALSLogo ColorVOICERESOURCESCo-BrandingLogo in DesignIdentityLogomark UsageWhen selecting a logo file, it’simportant to use the file formatbest suited for the specificproject to ensure the tips ofthe stylized M remain crisp andclean. We have created specificfile types for print, digital, and3D applications.Special substrates such as fabric, embroidery,silk-screened plastics, or embossed steelrequire additional testing and consideration.Contact brand help@hermanmiller.com for arecommendation.There are two ways to keep the logomark crisp:1. Use an image file (.eps, .tif, or .gif) that is close tothe actual size you need to prevent scaling thefile size up or down by more than 10%. Thesefiles include both the logomark and wordmark.2. Use one of the proprietary Herman Miller fontfiles: Herman Miller Normal has small flat tipsthat keep the mark open when viewed in themost common sizes (16pt to 72pt); HermanMiller Display features tips that come to acomplete point for large sizes (above 72pt).Herman Miller NormalHerman Miller DisplayUse for print and digitalUse for large-formatapplication when theprint, digital, and 3Dlogo is between 16pt andapplication when the72 pt. Logo should neverlogo is 72pt or largerbe smaller than 16pt.Page 9hermanmiller.com/brandstandards 2015 Herman Miller, Inc.

FOUNDATIONIDENTITYLogomark EvolutionHERMAN MILLER BRANDINGLogomark UsageWordmark UsageTYPOGRAPHYLogo Clear ZoneLAYOUTDIGITALLogo ProportionsVISUALSLogo ColorVOICERESOURCESCo-BrandingLogo in DesignIdentityExamples of Incorrect Logomark and Wordmark UsageDo not apply effects like drop shadows,bevels, or stretched proportions.Do not miscolor or outline the logomarkor wordmark.Do not combine the logomark andwordmark.Do not fill the logomark or wordmarkwith imagery or patterns.Do not use the logomark or wordmarkto create a pattern or border and donot use them as a background.Page 10hermanmiller.com/brandstandards 2015 Herman Miller, Inc.

FOUNDATIONIDENTITYLogomark EvolutionHERMAN MILLER BRANDINGLogomark UsageWordmark UsageTYPOGRAPHYLogo Clear ZoneLAYOUTDIGITALLogo ProportionsVISUALSLogo ColorVOICERESOURCESCo-BrandingLogo in DesignIdentityWordmark UsageThe Herman Miller wordmarkcan be used to supplementthe stylized M logomark. Whenused, in combination with thelogomark as part of a design,the wordmark is a one-wordunit that requires an art file(.tif, .eps, .jpg, or .gif).2012 Better World Report SummaryWho We Are Our Legacy of Leadership, Corporate Values, and CommunityOur Legacy ofLeadership, CorporateValues, and CommunityHerman Miller is well-known for its philosophy ofleadership and employee engagement. Our formerchairman and CEO Max De Pree wrote about it all inhis books Leadership Is an Art and Leadership Jazz.We call our corporate values “Things that Matter.”In other instances, such asin copy or in a headline,Herman Miller is always twowords and should appear onthe same line.Our goal of inspiring designs to help people do great things obliges us to serveour employees, our customers, our shareholders, and all the many people andorganizations that make up the Herman Miller community. This past year we grewour business and made progress on our Better World goals. Our aspirations anddrive are a large part of why we were included in the Dow Jones Sustainability Indexfor the ninth year and awarded a perfect score on the Corporate Equality Index bythe Human Rights Campaign for the fifth consecutive year.Of course we enjoy and celebrate achievement, but we try not to forget the long-termgoals we have set for ourselves.We put together this Better World Report every year to let you know what we’re doingto reach goals in four areas—community service, inclusiveness and diversity, healthand well-being, and environmental advocacy. Are we perfect and do we alwayssucceed? Of course not. Building a better world is not so much a goal asan everyday way of life.This summary only cracks the surface of what we would like to share with you.Here are some highlights from the past fiscal year:Community Service- Herman Miller employees logged more than 15,992 volunteer hours- Over 300 Herman Miller employees helped renovate Pioneer Trails, a campin Muskegon, Michigan, providing an opportunity for mentally and physicallyOur corporate mission is simply this: “Inspiring designs to helpchallenged children and adults to experience the outdoors and camp life.people do great things.” Our designs and the designers who work with - Herman Miller U.K. employees helped convert an outdoor space at the Riseus solve real problems for people and the organizations they work for. Children’s Centre, Chippenham, Wiltshire, from an overgrown plot of land intoa fully functional sensory garden.We help people work better, serve their communities, and live in a betterand more beautiful world.Inclusiveness & Diversity- We now have 12 Inclusiveness Resource Teams (IRTs), including four in ourHerman Miller’s culture results from the collective attitudes, aspirations,International offices, involving over 200 employees worldwideideals, and experiences of the people who work here. We believe that - 100 percent score on the Corporate Equality Index by the Human Rights Campaigneach person at Herman Miller has potential and multiple talents. We (HRC) for the 5th consecutive yearalso believe that the way we experience Herman Miller as employees - Recorded 16.5 percent of total spend with minority and women-owned suppliers- Launched the Herman Miller Academyis important to our ability to perform at the highest levels—for ourcustomers, our shareholders, and our neighbors.Health & Well-BeingOur leaders, including our board of directors, take our commitment to - HealthAdvocate assistance helps employees in West Michigan navigate thehealthcare system—find a doctor, understand a claim, and save moneybuilding a better world seriously. They review our performance, monitor- Reached 474,997 miles saved by employees carpooling/biking to workcompliance with ethical standards, and measure their own compensation- Michigan Voluntary Protection Program Star safety status for 5 sitesagainst their ability to manage our business according to our values. Occupational Health & Safety Assessment Series (OHSAS) 1801 certificationFiles are available for download athermanmiller.com/brandstandards.at West Michigan and Georgia sitesWe have a strong tradition of employee engagement at Herman Miller.Most of us own stock, and we work together to delight our customers Environmental Advocacy- 91 percent overall footprint reductionwith great design reliably delivered.5 A Better World Report 2012- 3 years of 100 percent renewable electrical energy usage world-wide bypurchasing certified Renewable Energy Credits (RECs) and continuing along-term Power Purchase Agreement (PPA) with our local electric provider- 9th consecutive year on Dow Jones Sustainability Index- Extended Herman Miller’s zero footprint goal to our supply chain 2012 Herman Miller, Inc. Zeeland, MichiganPage 11hermanmiller.com/brandstandards 2015 Herman Miller, Inc.

FOUNDATIONIDENTITYLogomark EvolutionHERMAN MILLER BRANDINGLogomark UsageWordmark UsageTYPOGRAPHYLogo Clear ZoneLAYOUTDIGITALLogo ProportionsVISUALSLogo ColorVOICERESOURCESCo-BrandingLogo in DesignIdentityLogomark and Wordmark Clear ZoneThe logomark should always besurrounded by a clear space atleast 50% of the logomark size.The wordmark should alwaysbe surrounded by a clear spacethe height of the capital H as itappears in the Herman Millerwordmark.Page 12hermanmiller.com/brandstandards 2015 Herman Miller, Inc.