Transcription
Real-Time CDPTech Partner SolutionsAdobe Exchange Webinar, August 2022
Agenda Exchange Program Update New Real-Time CDP Branding & Packaging Available Real-Time CDP Tech Partner Products Sources SDK Destinations SDK Event Forwarding extensions (same tools as Tags) Tech Partner Highlights Real-Time CDP opportunity for Tech Partners 2022 Adobe. All Rights Reserved. Adobe Confidential.
Today’s PresentersAdobeAdobe Exchange Technology PartnersStephen MoultonSr. Partner Program Manager, Adobe ExchangeEric CunninghamGroup Product Manager, OneTrustLory MishraSr. Product Marketing Manager, Adobe Real-Time CDPMuqing ZhouSolution Architect, MedalliaGabriel JaquierSr. Product Marketing Manager, Adobe Real-Time CDP ConnectionsArjen van der BroekPrincipal Product Manager, PegaChris KayesPrincipal Product Manager, Partner Ecosystem 2022 Adobe. All Rights Reserved. Adobe Confidential.
Exchange Program Updates
App Assurance 2022 Adobe. All Rights Reserved. Adobe Confidential.
Lead Collection 2022 Adobe. All Rights Reserved. Adobe Confidential.
Real-Time CDPBranding & Packaging
Real-Time CDP Packaging UpdateFY21FY22Disparate OfferingsReal-Time CDP PortfolioAdobe Experience PlatformActivationAdobeReal-Time CDPUltimate(B2C, B2B, B2P Editions)Tier(B2C, B2B, B2P Editions)AdobeReal-Time CDPAdobeReal-Time CDPPrime(B2C, B2B, B2P Editions)TierAdobe Experience PlatformCollection EnterpriseAdobeReal-Time CDPConnections(B2C, B2B, B2P Editions)Sub-Brand 2022 Adobe. All Rights Reserved. Adobe Confidential.
No matter what stage a customer is in their journey, the Adobe Real-Time CDP portfolio has the rightapplication to take them to the next level of maturity in their customer data management evolutionReal-Time CDP Ultimate(B2C, B2B, B2P Editions)Establish single view of customer across all enterprisesystems and channels, with advanced personalization,API connections, and governance requirementsReal-Time CDP Prime(B2C, B2B, B2P Editions)Assemble known and unknown data intounified profiles, create audiences, andpersonalize experiencesAligning offerings into tiers of Real-TimeCDP to allow for clearer, cohesivenarrative and maturity pathReal-Time CDP Connections is includednatively within both Prime and UltimatepackagesReal-Time CDP Connections can also besold stand-alone and serve as beachheadand maturity path to Real-Time CDPPrime or UltimateReal-Time CDP ConnectionsStreamline how data is collected anddistributed to other systems while improvingsite performance and minimizing updates10 2022 Adobe. All Rights Reserved. Adobe Confidential.
Real-Time CDPSources, Destinations, & Event Forwarding
Three Ways to Integrate with the Adobe Experience PlatformIngestion with SourcesActivation with DestinationsCustomer Need:Customer Need:Customer Need:Variety of data sources to createrich, unified real-time profiles forimpactful customer experiencesCatalog of destinations acrossmartech and adtech, to activateunified profilesAbility to deploy Adobe SDKsand send data to multiplepartner destinationsPartner Opportunity:Partner Opportunity:Partner Opportunity:Creating additional opportunitiesfor customers to leverage yourdata and increase your stickinessCreating additional opportunitiesfor customers to send and activatedata and increase your stickinessCollection with EventForwardingProviding ability for customers tosend data to partners as browserand cookie policies change rapidly 2022 Adobe. All Rights Reserved. Adobe Confidential.
Sources – A Catalog of Connected PartnersEasily configurable integrations allowing customers to ingest data from a range of applicationsincluding cloud storage, marketing automation, customer success, and CRM.Sources CatalogCustomers can centralize data ingestion from disparatesources with prebuilt connectors.SOURCES CATALOGListing alongside dozens of sources connectors including advertising, cloudstorage, CRM, databases, and marketing automation tools.SOURCES SDKDevelop your own source connector via easy-to-configure connectionspecs. Build, Test, Document, and Productize.CUSTOMER ADOPTIONDefine specifications for your source, including supported authenticationtypes and how data is retrieved, in user-facing Adobe documentation.Out of the BoxConnectionsCatalogViewCustomerStickiness 2022 Adobe. All Rights Reserved. Adobe Confidential.
Destinations – Open and Extensible ActivationPrebuilt integrations that allow for the seamless activation of dataacross channels in real time.Destinations WorkspaceCustomers can personalize experiences consistentlyin all channels and environmentsDESTINATIONS CATALOGCustomers can choose from a large catalog of destinations includingadvertising,, analytics, email, personalization, and voice of the customerDESTINATIONS SDKUse a suite of configuration APIs to connect to the Adobe ExperiencePlatform and allow customers to deliver audience and profile data toyour end point. Test, release, and productize.CUSTOMER ADOPTIONDefine specifications for your destination, including supported authenticationtypes and how data is retrieved, in user-facing Adobe documentation.Out of the BoxConnectionsCatalogViewCustomerStickiness 2022 Adobe. All Rights Reserved. Adobe Confidential.
Event Forwarding – Send Data Anywhere in Real-timeCapture digital interactions as they happen on any device and send data where it needs to go, tonon-Adobe platforms, simply and with flexibility, in real time.Event Forwarding Rule CreatorStreamline how data is collected and distributed toother systems while improving site performance andminimizing updatesFUTURE-PROOF FRAMEWORKSuccessfully navigate the deprecation of 3rd party cookies for client-sidetagging and enable durable 1st party Identifiers to enhance adpersonalization, optimization and measurement.FASTER PERFORMANCEEnjoy faster websites that lead to higher conversion rates by movingwork (tag or JavaScript execution) once done in a browser or mobiledevice to our server.SIMPLE AND FLEXIBLE DATA COLLECTION SYSTEMIncrease your control over data security and privacy with greater visibilityover where your data comes and goes. Create custom rules and run customJavaScript to solve customized use cases.1st Party DataAPI Server to ServerIntegrationBetter CustomerExperience 2022 Adobe. All Rights Reserved. Adobe Confidential.
Benefits for Tech PartnersAnswer customer demandfor server-to-serverintegrationsIncrease yourdiscoverability via AdobeExperience Platform catalogs16Increase stickiness andcreate interoperability withyour technology andAdobe’s 2022 Adobe. All Rights Reserved. Adobe Confidential.
Tech Partner Highlights
Sources SDK Create a live, inbound connection to your OneTrustConsent & Preference Management PlatformIngest both historical and scheduled data intoExperience PlatformUse Policy Enforcement to honor customer consent andpreference data in real-time profiles and segmentation. Turnkey adoption experience for customers Quick time to value for product team“The Sources SDK enabled my team to seamlessly send consent and preference data fromthe OneTrust Consent & Preferences Platform to Adobe Experience Platform –all whileproviding a simple method to create a user experience directly inside the Adobe ExperiencePlatform UI that gave our customers a turnkey, server-to-server connection.”- Eric Cunningham, Group Product Manager, OneTrust 2022 Adobe. All Rights Reserved. Adobe Confidential.
Destinations SDK Medallia is an experience management platform thatleverages broad feedback collection methods to provideinsight into and enable action on driving great customerexperiencesAdobe’s Real-Time CDP customers can now sendaudiences and attributes to Medallia for in-the-momentfeedback collectionVia the Destinations connector, profiles can be easilyactivated for targeted, real-time Medallia surveys tobetter understand and power proactive engagement onevery customer interaction“The Destination SDK was easy to work with and enabled us to provide customers with aquick, OOTB solution to push Adobe Experience Platform data to Medallia to enable realtime insights on customer experience.”- Muqing Zhou, Solution Architect, Medallia 2022 Adobe. All Rights Reserved. Adobe Confidential.
Event Forwarding The Event Forwarding connector built for the PegaCustomer Decision Hub (CDH) captures and forwardsstreaming AEP Web SDK data to Pega CDH.The streaming data provided by the connector iscombined with the customer’s current contextextending the data known for the customer andadding behavior-based insights.This data is aggregated and then used to deliver nextbest-action recommendations during their momentof need.“Pega leverages Adobe Experience Platform Tags extensions data (Web SDK) to enrich thecustomer profile within Pega Customer Decision Hub (CDH). With a focus on this behavioraldata, the Pega CDH solution can generate even more individualized Next Best Actions(NBA) and use the data for Machine Learning purposes. Pega’s customers use the outcomeof the modeling and NBA approach for true omni channel customer engagement.”- Arjen van der Broek, Principal Product Manager, Pega 2022 Adobe. All Rights Reserved. Adobe Confidential.
The Opportunity for Tech Partners
Adobe Experience Platformis Central to Ecosystem Growth StrategyThe Opportunity is Now94%of brands say a central real-timecustomer record is very important60%of personalization use cases will beimpacted by 3P cookie deprecationYet only 40% of brands havethis customer record today40%But only 33% of brands arecurrently prepared for this33%Adobe has been preparing for this, and we’ve been ahead of our competition on vision and execution.Our time is now.Source: Adobe & Advanis Research StudyThe Opportunity is MassiveAdobe Experience Platform offers seamless integration to facilitate and accelerate cross-selland up-sell opportunities to over 3,500 existing DX clientsAdobe Experience Platform shared services have allowed for our pace of innovationto greatly accelerateAdobe Experience Platform is targeting key markets with high growth rates 2022 Adobe. All Rights Reserved. Adobe Confidential.
What to Ask Customers When Evaluating OpportunitiesWhat are your use cases?Do you have a need toforward events and/or enrichand activate customerprofiles?23Are you leveraging the B2B,B2C or B2P Edition of RealTime CDP? 2022 Adobe. All Rights Reserved. Adobe Confidential.
What Tech Partners Need to Succeed Gather Requirements and Resources Customer Use Case(s) Adobe Experience Platform Sandbox (Access and Support Details) Development and UX resources, with support for potential maintenance and future enhancementsReview Adobe Product Documentation Destination SDK Sources SDK Event Forwarding Extension Documentation (plus Slack Developer Channel )Attend the upcoming technical sessions (Read the Adobe Exchange Email Newsletter)24 2022 Adobe. All Rights Reserved. Adobe Confidential.
Thank you!For more information, visit the Adobe Exchange Partner Support Center for Experience Cloud View our FAQs & Support articles related to products and services for the Exchange Partner Program. Can’t find what you’re looking for? Contact Adobe Exchange Support 2022 Adobe. All Rights Reserved. Adobe Confidential.
application to take them to the next level of maturity in their customer data management evolution 10 Real-Time CDP Connections Real-Time CDP Prime Real-Time CDP Ultimate Establish single view of customer across all enterprise systems and channels, with advanced personalization, API connections, and governance requirements
