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How YOU Make Money on Facebook – Part 1In this blog series, I am going to show you, not only how I make money on Facebook, but how YOU can aswell!Why I Am Writing This Series About How to Make Money OnFacebookI decided to write this blog series for several reasons. First, there are a lot of “experts” who constantly giveadvice on how to sell on Facebook when in reality, they aren’t selling on Facebook. Personally, I want to learnfrom those doing the work, don’t you?Second, over the past couple of years Facebook has systematically reduced their organic reach levels (theamount of traffic that Facebook shows to your Fans for free) from 16% to very low single digits (reportedly aslow as 1% now). My organic reach levels have never been higher and I want to share with you how I do it.My DAILY Organic (a.k.a. – Free!) Facebook Post ReachFebruary 14 – May 10, 2015Finally, over 2 MILLION people now use Facebook advertising, most of them very poorly, wasting billions ofdollars in the process and not selling very much in the process. I do Facebook advertising very well and Iknow I can help you save money and get better results all at the same time.

I Sold 64,287 on a Facebook Ad Spend of 3,971!A couple of notes of caution before we begin. This blog series is NOT for those looking to set-up a FacebookStore. There are hundreds of blog posts, reviews and tutorials out there and some darn good Facebook ecommerce apps such as Shopify, Ecwid and BigCommerce.Who Should NOT Read This Blog SeriesThis series is also NOT for those looking to make a “quick hit” and move on. I see it all of the time. These aremarketers who throw up a lousy Facebook Fan Page, make no effort to build an audience or engage with theirfans (if they even bother taking the time to get any Fans), build an ad to push a product, throw a bunch ofmoney at it, fail and conclude that you cannot sell on Facebook.For the rest of you let’s do this! Here is how I sell on Facebook!Selling on Facebook: People Buy from PeopletheyKnow, Like and Trust.

I have a value based relationship with 143,782 people on Facebook. That is the number of Facebook Fans Ihave that “Like” my Facebook Fan Page.I Get 10,000 New Facebook Fans for FREE Every Month!I am also courting 17,056,041 new future customers at the same time! That is the number of people who sawa post I wrote on Facebook last week.A whopping 2,069 said “Very cool! We should get to know each othera little!”That is the number of people who “Liked” my page after seeing apost of mine they enjoyed.THESE are my future customers!You see, I realize that before anybody is going to buy something from me, they have to know, like and trustme! That is not any “genius-level” revelation. That is Sales and Marketing 101. It applies in the social worldjust as it does in the real world.Think about the stuff you buy and why you buy it. Want to take the family to dinner? Where you go is not arandom decision. It is based on the impressions placed in your mind created by the ads you have seen for the

restaurant combined with reviews you may have read online, reinforced by word of mouth from your friendsand people whose opinion you trust and perhaps several other factors.The goal of my Facebook Fan Page is to provide a safe place where people can get to know me a little.Hopefully after knowing me a little they will like me (and not just the Facebook kinda’ like). Sure, occasionally Iam going to sell them something, but only after they trust that I am only going to sell them high-qualityproducts that they need and want.So do you see how it all fits together? I use my Facebook Fan Page as a place where people can getto know, like and trust me so I can sell them products that actually want and need.The power of Facebook, and social media in general, is that I can prospect to MILLIONS of people at onetime.Facebook Selling Epiphany #1:To sell on Facebook you need to stop treating fans like a commodity and start treating them like your friends.My Facebook Community-Building ProcessIf you look at my Fan Page you are much more likely to see a motivational quote or a business tip than a posttrying to sell you something.Why is that?Because people do not want to be beat over the head with non-stop sales pitches. Again, let us use a real-lifeexample. Let’s say you met a new friend who invited you to lunch. At that lunch date she talked about what afabulous business (multi-level marketing think Amway) opportunity she found and that you should join too.You go on second lunch date, same thing. A third, same thing! Now, don’t get me wrong, I am not againstnetwork marketing but the scenario is what I want you to picture.How long do you think you guys will stay friends if you simply aren’t interested in constantly being sold?What if instead you got together for lunch and talked about things that interested both of you? Maybe you bothhave children, or love dogs, or are fitness fanatics. Or best yet, you love to shop and you talk about all yourlatest shopping “finds”! Would you not enjoy your lunch dates more and be more likely to go on another?

After a few of these dates maybe you mention to your friend that you would really like to find a way to make alittle additional cash from home with flexible hours. NOW she tells you about her business. Are you now notMUCH more likely to be receptive to taking a peek at her business opportunity?How This All Fits Together and The Three Social Media Books You MUST ReadMy friend Gary Vaynerchuk wrote a fabulous, #1 best-selling book on the above relationship-building strategycalled Jab Jab Jab Right Hook. If you are only going to buy and read 3 social media books ever, this shouldbe one of them.The second book you should also read is called YOUtility: Why Smart Marketing is About help Not Hype.It is by my good friend Jay Baer. Jay’s premise, and he is totally right, is that before people will buy from you,you must first be useful to them. Please do not miss the main point here. Most of the time they will determine ifyou can be useful PRIOR to spending any money with you. In short, be consistently useful for free and theymay actually buy your products if they think that product will be especially useful.Finally, you might want to read my book Will the Real You Please Stand up: Show up, Be Authentic andProsper in Social Media. In my book, I share how to consistently be yourself on social media and you willgrow a huge targeted community that you can sell your products and services to.So how does it all fit together?I believe (and the results have proven this out) that I have developed a formula for selling on Facebook that isa combination of all three philosophies.Kim Garst’s Facebook Selling Formula:Be Useful Be Authentic Sell Occasionally Big Facebook SalesMy Facebook Posting Strategy Appears to Be Perfectly Random .but it is NOT! In fact, it is the farthest thing from random you can get. I have defined, developed, tested andre-defined it dozens of times over years of trial and error (lots of errors!) and it flat out works!Want to know what it is?Keep Reading!

How YOU Make Money on Facebook – Part 2Welcome to part 2 of my 3-part Facebook blog series. The goal of this series is simple. I am making moneyon Facebook and I want to show YOU how to make money on Facebook too.In Part 1 of the series I told you about the importance of building a large, targeted and highly engagedFacebook community, introduced my Facebook success formula and promised to tell you exactly how I made 64,287 on a Facebook advertising spend of just 3,971.Let’s get into the nuts and bolts of exactly how you you make money on Facebook, starting with How YOU get 109,500/year worth of Facebook Fan Page Likes for FREE!At the end of the last post in this series I introduced my Facebook Selling Formula. Here it is again:Be Useful Be Authentic Sell Occasionally Big Facebook SalesYes, I am going to tell you EXACTLY what the selling part is, I promise. I am also promising you that if youskip parts 1 and 2 (“be useful” and “be authentic”) that you will either fail altogether or have, at best, marginalresults.Being useful and authentic helps me average 300 FREE Facebook Fan Page Likes every day!300 New Fans Per Day x 365 Days Per Year x 1.00 109,500

I NEVER pay a penny to advertise for Facebook Fan Page “Likes” any longer. When I used to, I got prettygood at it and could get highly targeted “LIKES” for between .30-.60 each. Most people pay around 1.00 – 1.50 per “Like” in advertising fees to Facebook. At 1.00 per “Like” the math looks like this:300 New Fans Per Day x 365 Days Per Year x 1.00 109,500In Facebook advertising costs saved!Let us assume that you are going to be on Facebook anyway. The Return on Investment (ROI) looks like this:(ROI) 109,500/0 INFINITY!My Content “Buckets” and Posting StrategyI post on my Facebook Fan Page 8 -10 times per day between 6:00 AM – 10:00 PM seven days a week (yes,I use a scheduler!). I typically have posts in 6-8 different categories that I call content “buckets”. That meanseach category gets 1-2 posts per day and I rotate content buckets to keep things fresh.Why categories/buckets?First, it helps me stay organized and well-rounded. I do not want to exhaust my community with too much ofthe same type of content. Also, the different buckets allow me to show my personality consistently. Finally, thebuckets help me make sure that I am promoting my business on a regular basis.The categories change based on what I have going on in my personal life as well as my business. If I am onvacation you will likely see more personal posts. If I am at an event, you will most likely see event relatedphotos. If I am working on a new product launch I may have a slightly higher percentage of business-relatedposts.Here are my some of my current Facebook content “buckets” Business – Product based Blogs (my own as well as my Huffington Post and Entrepreneur.com posts) Humor/Questions/Puzzles Mindset/Motivational

Business/Social Media Tips Community Value/Cause Personal Business – Non-SalesI have 8 categories of Facebook posts and only 1 of them is business-related.Remember Jab, Jab, Jab RIGHT HOOK! (thanks Gary Vee!) from Part 1 of this series?I have found out that if I sell on my Facebook page about 20% of the time my conversions are higher, mycommunity stays engaged and I make more money than if I try selling to my community all day every day.8-10 post and 8 categories may seem like a lot to you, but it is perfect for me for a lot of reasons. Three are: I have A LOT of content I create other places (like on my blog) and I want to get it seen. I want people to see my personality and my business from all angles. Finally, unlike Twitter, Facebook only shows my posts to a small amount of my fans organically so Ineed to create more posts to reach a greater number of them.I can usually find all of the content I am going to use, build the graphics and post a day’s worth of contentin under 1 hour!Note: Be sure to check back in a couple of days for Part 3 of this series where I tell you what is inside myFacebook tool chest and how I find content and create high-quality graphics at such an amazing speed.My “Jab” Facebook PostsThese posts are designed to show my personality, make you laugh, get you to think, provide you guidance orgive you a business or social media tips. I am not trying to sell you anything!These typically get the most free traffic on my page and build my Facebook community faster than anythingelse I do.

Question or Puzzle Post(Yep that is a FREE reach of 54 MILLION with 3.6 MILLION Likes, Comments and Shares!)Personal Post(Look at the engagement this post got in the first hour after posting!)

Personal Post(I try to say good morning or goodnight a few times a week to 163,584 people!)