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Online Global entertainment and media outlook2013–2017: A guided tourThe online Outlook provides 5 year historic and 5 year forecast consumer andadvertising spend data for 13 industry segments across 50 countries. It combinescomprehensive spending data with intuitive online functionality, allowing data to beeasily manipulated and presented to support business decisions. And the enhancedsearch and charting functionality makes it easy to compare and contrast spend dataand growth rates across all countries and segments.For a snapshot of the data and commentary available online and how they can besearched, manipulated and presented, take the tour!www.pwc.com/outlookExplore and compare industry dataBrowse consumer andadvertising spend datafor 13 segments.Online Outlook allows subscribers to access comprehensiveadvertising and consumer data for 13 industry segments:TV subscriptions and licence fees, TV advertising, Internetaccess, Radio, Out-of-home advertising, Video games,Filmed entertainment, Newspaper publishing, Consumermagazine publishing, Business-to-business, Internetadvertising, Consumer and educational book publishingand Music.and filter data by individualsubcomponents for eachsegmentFor each of the 13 segments it is also possible to breakdown the spend data into revenue and nonrevenuesubcomponents. Consumer magazine publishing, forexample, can be broken down by print advertisingspend, digital advertising spend, print circulation anddigital circulation.1Outlook insights: An analysis of the online Global entertainment and media outlook: 2013–2017
Browse consumer andadvertising spend data for50 countriesAdvertising and consumer spend data is available for everysegment at an individual country level. There is data for 50countries including many emerging and developed marketsin the entertainment and media industry.Filter spend data by digitaland nondigitalConsumer and advertising data can be broken downby digital and nondigital spend for all 13 segments(where applicable) in order to understand to whatextent spend is shifting from one to the other.Calculate year-on-year growthfor all 13 segments across50 countries.Alongside the consumer and advertising spend data,annual year-on-year growth rates and compound annualgrowth rates (CAGR) are also calculated for all segmentsacross all countries.A guided tour2
.with 5 year historic and5 year forecast spend dataAll historic and forecast data is presented covering a10 year period from 2008 to 2017; 5 year historic and5 year forecast.Customise data by using the enhanced functionalityCreate bespoke searchescomparing spending databy segment.The intuitive search functionality means it is easyto compare and contrast consumer and advertisingspending across countries and segments and drilldown into the detail, searching by individual revenueand nonrevenue .and by region or countryCompare spend by geography—at a regional and countrylevel—for each of the segments and individual-segmentsubcomponents, thereby creating simple or complexsearches and data sets by using the create-your-own-dataset tool.3Outlook insights: An analysis of the online Global entertainment and media outlook: 2013–2017
Create bespoke bar charts,line graphs and pie chartsinstantly.As well as creating bespoke data sets, subscriberscan create professional-looking charts and graphson-screen at the click of a button.and export to include inpresentations and reportsAll data tables, bar graphs, line graphs and pie charts canbe exported to PDF or Excel, making it simple to createtailored charts and graphs to drop into presentations.Convert spending data intolocal currencyTo ensure relevance at the local level, data can beviewed in 37 different local currencies.A guided tour4
Save bespoke searches anddata sets for future referenceThe my-saved-data tool saves all bespoke data sets forfuture use so the data is not lost.Read and download more industry, segmentand country commentary that ever beforeRead commentary for everysegment at global, regionaland country levelsAs well as spend data for every segment there is alsocommentary, which talks to the numbers. For everysegment there is commentary on global and regionaldrivers of growth and forecast growth andindividual-country commentary for 50 countries.Read segment commentaryfor 50 countries, not availablein Outlook insightsFor 50 countries there is individual commentary on eachof the 13 segments. For the US, for example, there are2,000 words of of commentary for every segment. The onlyplace to find country commentary for every segment across50 countries is the online Outlook.5Outlook insights: An analysis of the online Global entertainment and media outlook: 2013–2017
Download to PDF all global,regional and countrycommentary and data forevery segmentWhen browsing by segment, the ‘Print this segment’function, found on the left hand navigation, willcollate all global, regional and individual country datatables and commentary (for 50 countries) into onePDF for the selected segment. The inclusion ofcommentary for every country is new this year.Download to PDF all dataand commentary for anindividual countryWhen browsing by country, the ‘Print country data andcommentary’ function, found on the left hand navigation,will collate all segment data tables and commentary (forall 13 segments) into one PDF for the selected country.Country PDFs are new this year.Understand how shifts in consumer andadvertising spend are shaping the industryThis year read more industrycommentary than everbefore in Outlook insightsThis year the ‘Outlook insights’ section replaces theold ‘Industry overview’, providing more industrycommentary than ever before. It includes analysis ofhow shifts in consumer and advertising spending areshaping industry trends, how key stakeholders areresponding to these trends and key macro andsegment data insights.A guided tour6
Understand the key themesdrawn from this year’sOutlook dataUnderstand how entertainment and media businessesare raising their game in agility and customer insight.Read PwC’s interpretation of the key industry themesarising from the analysis of the Outlook data in‘This year’s themes’.Gain insight into theconsumerUnderstand how connected consumers are drivingcompanies to apply innovation and agility tounderstand their needs. Insight into the consumercan be found in ‘View from the consumer’, which isnew this year.Understand how advertisersare responding to industrytrendsUnderstand how advertisers need data driven insights intoconnected consumers’ behaviour, expectations and buyingbehaviour. Insight into how advertisers are responding toindustry trends can be found in ‘View from the advertiser’,which is new this year.7Outlook insights: An analysis of the online Global entertainment and media outlook: 2013–2017
Understand how contentcreators are responding toindustry trendsUnderstand how content creator, to stay relevant,will have to innovate both in their products and theway they deliver them. Insight into how contentcreators are responding to industry trends can befound in ‘View from the content creator’, which isnew this year.Understand how digitaldistributors are responding toindustry trendsUnderstand how digital distributors need to apply agilityand insight to deliver the right content, at the right time,on the right platform and at the right price.View the key macro datainsights at a glanceAnalysis of the consumer and advertising spend datain this year’s Outlook highlights a number of keyindustry trends and data insights at a macro level.These highlights can be found in ‘Macro data insights’.A guided tour8
View key segment datainsights for every segmentat a glanceAnalysis of the consumer and advertising spend datafor each of the 13 segments, in this year’s Outlook,highlights key segment trends and data insights.These highlights can be found in ‘Segment datainsights’, which is new this year.PwC’s annual forecast of advertising and consumer spending across 50 countries and 13 industry segments covered inthe online Global entertainment and media outlook 2013–2017:TV subscriptions and licence fees / TV advertisingb/ Internet access / Radio / Out-of-home advertising /Video gamesb/ Filmedentertainment / Newspaper publishing / Consumer magazine publishing / Business-to-business / Internet advertising /Consumer and educational book publishing / MusicDownload industrycommentary to PDFOutlook insightsat a glanceDownload all Outlook insights industry commentary anddata insights into one PDF ‘Outlook insights at a glance’.A snapshot of keythemes and datainsights taken fromthe Outlook insightsthought leadershippublicationwww.pwc.com/outlookAccess data and commentaryvia smart devices with touchenabled interfaceOnline Outlook is touch-screen enabled, meaningall data, commentary and functionality can beaccessed using smart devices such as tablets andsmartphones.9Outlook insights: An analysis of the online Global entertainment and media outlook: 2013–2017
Individual and corporate level access to the onlineGlobal entertainment and media outlook 2013–2017Whether you are looking to access the full data and commentary for 13 industry segments or preferto subscribe to individual segments and need access across either your organisation or for a singleuser only, there are tailored subscription options available. Single-user licence with full access to all data and commentary for 13 industry segmentsand 50 countries Single-user licence with access to all data and commentary for 50 countries for individuallyselected industry segments Multi-user licence company wide access to all data and commentary for 13 segments and50 countriesSubscribe to the online Outlook at www.pwc.com/outlookA guided tour10
1 Outlook insights: An analysis of the online Global entertainment and media outlook: 2013-2017 Online Global entertainment and media outlook 2013-2017: A guided tour The online Outlook provides 5 year historic and 5 year forecast consumer and advertising spend data for 13 industry segments across 50 countries. It combines comprehensive spending data with intuitive online functionality .
