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Chartered Institute ofMarketing QualificationCourse Guidequalifications@mmclearning.com 44 (0) 161 826 4644
Contents CIM Qualifications - Facts and Figures4 About MMC Learning5 3 Ways MMC are Helping Marketers6 Teaching & Coaching Team7 About Chartered Institute of Marketing (CIM)8 CIM Qualifications Road Map9 CIM Marketing Framework11 Entry Requirements12 Recommended Pathways13 Certificate in Professional Marketing14 Certificate in Professional Digital Marketing19 Diploma in Professional Marketing25 Diploma in Professional Digital Marketing31 Marketing Leadership Programme37 Masters in Digital Marketing Pathway422
Marketing has Changed.Rethink your career journeyWhich path will YOU take?3 T 44 (0) 161 826 4644 E qualifications@mmclearning.com Find us at mmclearning.com
CIM Qualifications - Facts and FiguresChartered Institute of Marketing Qualifications - Real-world impact for Marketers atdifferent stages of their career.1After university degrees, CIM qualifications are the most soughtafter by employers.2Over 75% of CIM graduates would strongly recommend a CIMqualification to another Marketer.335% of marketing leaders have a CIM qualification – the mostcommon after a university degree (46%).460% of CIM graduates are more respected at work or givenmore responsibility.5Over a third of CIM graduates get promoted or receive a payrise within 12 months of graduating.4 Brand Recruitment, Marketing Recruitment Review & Salary Survey 2019/2020CIM Alumni SurveyHays, DNA of a Marketing Leader Report 2019CIM Alumni SurveyCIM Alumni Survey
About MMC LearningEstablished position & partnersMMC has been educating Marketers at every stage of their career for 24 years.MMC is a joint venture company based at Manchester Metropolitan UniversityBusiness School and is a leading online Accredited Study Centre for the CharteredInstitute of Marketing (CIM) and the Chartered Management Institute (CMI).Groundbreaking learning at the coreMMC makes the development of groundbreaking learning the core of its business.Working with the CIM, it developed the first online marketing qualification back in2000, and more recently, it has undertaken management of the UK’s first MSc inDigital Marketing, entirely redeveloping the syllabus to meet current industry needs.Serving professional learner needsAs a leading Accredited Study Centre for CIM, MMC is highly sensitive to the needsof busy marketing and management professionals who have chosen to undertake aqualification while they work.With a dedicated team, MMC offers a personal, rapid and accessible supportservice to help with any queries about your course and has developed excellentrelationships with the various awarding bodies to ensure any issues can beefficiently resolved.World class technology onlineMMC’s products and services are built with a passion for delivering innovative,flexible learning and that extends beyond content itself. MMC works with a numberof trainers and organisations to create e-learning, webinars and a library of recordedcontent, all of which is available across a range of devices, supporting your learningat any time, any where.Long term successMMC learners go on to secure promotions, new positions, win new contracts or starttheir own businesses as a result of the programmes they undertake.Our Accreditation Partners5 T 44 (0) 161 826 4644 E qualifications@mmclearning.com Find us at mmclearning.com
3 Ways MMC are Helping MarketersPathway ONEPower up your Digital & Marketing knowledgePIVOTAL Marketer ACADEMY - Comprehensive onlinelearning video library to help individuals/teams deliverMarketing tasks with confidencePathway TWOPathway THREEGet qualified in MarketingCoaching and MastermindsOfficial qualifications, structuredlearning designed to strengthenboth knowlege and CVDiscover micro-breakthroughsthat can lead to step changes inachieving greater goals20k Marketers trained globally6 750 Online learning videos60 Topics covered
Teaching & Coaching ouneebShahidRamiEl-BoghdadlyJamesPybus7 T 44 (0) 161 826 4644 E qualifications@mmclearning.com Find us at mmclearning.com
About Chartered Institute of Marketing (CIM)CIM are the world’s leading professionalmarketing body with over 28,000 membersworldwide, including more than 3,000Chartered Marketers. For over 100 years, CIMhas supported, represented and developedMarketers, teams, leaders and the profession.CIM is an Ofqual regulated provider and CIMqualifications are also accredited by theEuropean Marketing Confederation. Wecurrently have over 12,500 studying membersin 118 countries and 18,000 assessments aretaken by our students every year.CIM qualifications are delivered through aninternational network of Accredited StudyCentres, enabling you to learn in a way thatsuits your lifestyle – from flexible awards tofull qualifications.Each module is based on CIM uniqueProfessional Marketing Competenciesdesigned to help Marketers meet theincreasing demands that are expected ofthem at every stage in their career.8
CIM Qualifications Road MapQualificationCertificate inProfessional MarketingCertificate inProfessional DigitalMarketingDiploma in ProfessionalMarketingWho is it for?Marketing Executives or equivelant, who havehad experience in the industry and are looking toadvance their career. You can choose betweentwo qualifications to suit your individual careerpath.Marketing Managers and Marketers working inoperational and supervisory roles, who are lookingto progress their strategic and management skills.You can choose between two qualifications to suityour individual career path.Diploma in ProfessionalDigital MarketingExperienced Marketers working at a strategicMarketing Leadershipmarketing or management level, looking p skills to turn businessProgrammeand Partnersdisruption into opportunities.Our challengesAccreditation9 T 44 (0) 161 826 4644 E qualifications@mmclearning.com Find us at mmclearning.com
CIM Qualifications Road Map (Cont)StructureTo gain this qualification, you will need toacheive a pass in the following modules:Applied Marketing, Planning Campaigns,Customer InsightsTo gain this qualification, you will need toacheive a pass in the following modules:Applied Marketing, Planning Campaigns,Digital Marketing TechniquesLevelLevel 4(Intermediate)To gain this qualification, you will need to acheivea pass in the following modules: Marketing &Digital Strategy, Innovation in MarketingYou’ll also have the choice of one of thefollowing elective modules, in which you’llneed to achieve a pass: The Digital CustomerExperience, Managing BrandsLevel 6Equivelant level to anundergraguate degree(Intermediate)To gain this qualification, you’ll need toacheive a pass in the following modules:Marketing & Digital Strategy, DigitalOptimisation, The Digital Customer ExperienceTo gain this qualification, you will need toacheive a pass in the following modules:Contemporary Challenges , Leading Change,Managing Business Growth10 Level 7Equivelant level toa Masters Degree(Advanced)
CIM Marketing FrameworkOur Accreditation PartnersOur Accreditation Partners11 T 44 (0) 161 826 4644 E qualifications@mmclearning.com Find us at mmclearning.com
Entry RequirementsCourse NameCertificate inProfessional Marketingor Certificate inProfessional DigitalMarketing(Level 4)Entry RequirementsOne or more of the following is required to gain entry onto the qualification CIM Level 3 Introductory Certificate in MarketingCIM Foundation Certificate in MarketingAny relevant Level 3 qualificationAny UK degree or international equivalentInternational Baccalaureate (equivalent to NQFLevel 3 and above)Suggested one year in a marketing role) plusdiagnostic assessment onto Level 4 CIM Professional Certificate in Marketing or CIMCertificate in Professional Marketing Any relevant Level 4 qualification Foundation Degree in Business with MarketingDiploma in Professional Bachelor’s or Master’s degree from a recognisedMarketinguniversity with at least one third of credits coming(Level 6)from marketing content (i.e. 120 credits in Bachelor’sdegrees or 60 credits in Master’s degrees) Suggested two years marketing in an operationalrole, plus diagnostic assessment onto Level 6 CIM Professional Certificate in Marketing or CIMCertificate in Professional Marketing Any relevant Level 4 qualification Foundation Degree in Business with MarketingDiploma in ProfessionalBachelor’s or Master’s degree from a recogniseduniversity with at least one third of credits comingDigital Marketingfrom marketing content (i.e. 120 credits in Bachelor’s(Level 6)degrees or 60 credits in Master’s degrees) Professional practice (suggested two years marketingin an operational role) plus diagnostic assessmentonto Level 6Marketing LeadershipProgramme(Level 7)12 Level 6 qualification held or a Bachelor’s or Master’sdegree Career progression evident – past, present andOurAccreditation Partnersfuture Experienceworkingat marketing management levelOurAccreditationPartners Scope of current role is sufficient to allowengagement with assessment tasks
Recommended PathwaysNew to marketing and looking to growyour knowledgeWant a job in marketing but noqualifications?No Digital experience?Looking to understand the basics ofDigital?Background in marketing and looking todevelop your Digital skills?Not been keeping up with the Digitaltrends?Certificate in ProfessionalMarketingCertificate in ProfessionalDigital MarketingDiploma in ProfessionalDigital MarketingLooking to take on a more senior role?Experience in the marketing industry andlooking to take the next step?Diploma in ProfessionalMarketingLooking to progress in your career?Experienced Marketer working at astrategic or management level?Owner of small to medium businesslooking to grow?Marketing LeadershipProgrammeExperienced Marketer but want a refreshon modern marketing knowledge?Not sure which qualification is right for you?Take our diagnostics test , this will recommend which level of qualification is right foryou based on your current knowledge. See below for access details:Name: Your full nameGroup: MMC LearningWhen you have completed this, please take a screenshot of the results and email toqualifications@mmclearning.com.13 T 44 (0) 161 826 4644 E qualifications@mmclearning.com Find us at mmclearning.com
Level 4Certificate in ProfessionalMarketing14 “The whole purpose of education is to turn mirrors into windows.”- Sydney J. Harris
Certificate in Professional MarketingQualification overviewThe aim of the CIM Level 4 Certificate in Professional Marketing is to provide thepractising Marketer with relevant, contemporary marketing content to equip themfor the current global landscape. Learning is brought to life through meaningful andactive assessment methods which embrace the modern marketing industry.Successful completion of a CIM Level 4 Certificate will establish the knowledge, skillsand understanding to be able to perform at an operational level and to perform anessential and successful professional marketing role within the workplace.Those who successfully achieve this qualification are able to understand thewider role of marketing and how their practical skills can be applied to their careerprogression within the marketing profession.Key information pointsDuration: 9 to 12 monthsDelivery: 100% online learningModulesCustomerInsightsElective moduleAppliedMarketingMandatory moduleAssessmentby examMandatory moduleAssessment byassignmentCertificate inProfessionalMarketing Certificate inProfessionalDigitalMarketingAssessment byassignmentPlanningCampaigns Digital MarketingTechniquesElective moduleAssessment byportfolio/assignmentComplete one module and receive an award. Complete two mandatory modules andone elective module to achieve the full qualification.If you elect to choose the Digital Marketing Techniques module, you will receive theCertificate in Professional Digital Marketing.15 T 44 (0) 161 826 4644 E qualifications@mmclearning.com Find us at mmclearning.com
Certificate in Professional Marketing (Modules)1. Applied marketingIn this module, you will learn about the role of marketing in the organisation and thekey concepts that underpin the activities of the Marketer.You will explore the marketing environment customer behaviour in the digital age,market research and the marketing planning process. This will include the marketingmix and a tactical planning framework to aid marketing effectiveness.The examination will comprise multiple-choice questions to be completed in acontrolled assessment.2. Planning campaignsThis module gives you the knowledge and skills to plan and implement successfulcampaigns that deliver real results for an organisation. You will learn the campaignplanning process including how to analyse an organisations current position. You willalso learn how to set campaign objectives, implement a campaign then measure andevaluate its success to aid continuous improvement in the fast-changing world ofmarketing.The assessment will require submission of an assignment based on a scenario and anorganisation of choice.3. Customer insightsCustomer loyalty, the customer/user experience and customer insight are the core ofachieving optimum satisfaction and retention. This module gives you an understandingof the contemporary customers complex needs and wants, their behaviour asconsumers and how this sets their expectations. You will learn how to gain the insightrequired to understand those needs and map the journey to ultimately improve theirexperience.The assessment will require submission of an assignment based on a scenario and anorganisation of choice.16
Certificate in Professional Marketing (Package)What do you get?We have put together a comprehensive package to help you to succeed in bothgaining a qualification and accessing knowledge/templates that will help you in yourMarketing job.»»»»»»»Access to all course materials (videos, audio, PDF downloads)Course books and relevant supporting texts to downloadAccess to live webinars with tutors providing assessment guidanceOne to one support from experienced tutors giving you feedback on draft assignmentsFast response support from our course team to cover your queries throughout the courseAccess to chat groups to post public questions and network with fellow studentsCIM membership - registration to the Chartered Institute of Marketing for one year, giving accessto lots of membership benefits as part of an official leading professional body in Marketing17 T 44 (0) 161 826 4644 E qualifications@mmclearning.com Find us at mmclearning.com
Certificate in Professional MarketingAssessmentYou are required to pass 3 modules to gain the Certificate in Professional Marketing.Modules are assessed by one exam and two written assignments.We have a team of experienced tutors who will provide the essential support andguidance you need through live/recorded webinars, draft feedback and one-to-onesupport.Your investment and funding optionsThere are two parts to the cost of the Certificate in Professional Marketing:» MMC course fees – Course/tuition fees payable to MMC Learning which providesyou with a comprehensive package of study materials and support.» CIM membership/assessment fees – Registration/membership and assessmentfees payable to the Chartered Institute of Marketing.Course TuitionCIM MembershipCIM Assessment FeesTotal 1,787.00 65.00 495.00 2,347.00FundingWill you be personally funding the qualification?MMC want you to be successful in gaining your Marketing/Digital qualification. Part ofour service is to offer funding & support options so cost is no longer a barrier to yoursuccess.We understand that this could be a big investment for you, so we have developedways to make it more affordable.» Payment plans» Learning credit vouchers» Scholarships18
Level 4Certificate in ProfessionalDigital Marketing“The whole purpose of education is to turn mirrors into windows.”- Sydney J. Harris19 T 44 (0) 161 826 4644 E qualifications@mmclearning.com Find us at mmclearning.com
Certificate in Professional Digital MarketingQualification overviewThe aim of the CIM Level 4 Certificate in Professional Digital Marketing is to providethe practising marketer with relevant, contemporary marketing content to equip themfor the current global landscape. Learning is brought to life through meaningful andactive assessment methods which embrace the modern marketing industry.Successful completion of a CIM Level 4 Certificate will establish the knowledge, skillsand understanding to be able to perform at an operational level and to perform anessential and successful professional marketing role within the workplace.Those who successfully achieve this qualification are able to understand thewider role of marketing and how their practical skills can be applied to their careerprogression within the marketing profession.Key information pointsDuration: 9 to 12 monthsDelivery: 100% online learningModulesCustomerInsightsElective moduleAppliedMarketingMandatory moduleAssessmentby examMandatory moduleAssessment byassignmentCertificate inProfessionalMarketing Certificate inProfessionalDigitalMarketingAssessment byassignmentPlanningCampaigns Digital MarketingTechniquesElective moduleAssessment byportfolio/assignmentComplete one module and receive an award. Complete two mandatory modules andone elective module to achieve the full qualification.If you elect to choose the Customer Insights module, you will receive theCertificate in Professional Marketing.20
Certificate in Professional Digital Marketing(Modules)1. Applied marketingIn this module, you will learn about the role of marketing in the organisation and thekey concepts that underpin the activities of the Marketer.You will explore the marketing environment customer behaviour in the digital age,market research and the marketing planning process. This will include the marketingmix and a tactical planning framework to aid marketing effectiveness.The examination will comprise multiple-choice questions to be completed in acontrolled assessment.2. Planning campaignsThis module gives you the knowledge and skills to plan and implement successfulcampaigns that deliver real results for an organisation. You will learn the campaignplanning process including how to analyse an organisations current position. You willalso learn how to set campaign objectives, implement a campaign then measure andevaluate its success to aid continuous improvement in the fast-changing world ofmarketing.The assessment will require submission of an assignment based on a scenario and anorganisation of choice.3. Digital marketing techniquesThis module focuses on the importance of the ever-evolving, dynamic digitallandscape. You will develop skills to improve digital marketing performance andexplore the challenges and opportunities within the digital environment. You will alsouse a range of tools to plan how to enhance an organization’s effectiveness in thedigital age.The assignment will require submission of a portfolio/assignment based on a scenarioand an organisation of choice.21 T 44 (0) 161 826 4644 E qualifications@mmclearning.com Find us at mmclearning.com
Certificate in Professional Digital Marketing(Package)What do you get?We have put together a comprehensive package to help you to succeed in bothgaining a qualification and accessing knowledge/templates that will help you in yourMarketing job.»»»»»»»Access to all course materials (videos, audio, PDF downloads)Course books and relevant supporting texts to downloadAccess to live webinars with tutors providing assessment guidanceOne to one support from experienced tutors giving you feedback on draft assignmentsFast response support from our course team to cover your queries throughout the courseAccess to chat groups to post public questions and network with fellow studentsCIM membership - registration to the Chartered Institute of Marketing for one year, giving accessto lots of membership benefits as part of an official leading professional body in Marketing22
Certificate in Professional Digital MarketingAssessmentYou are required to pass 3 modules to gain the Certificate in Professional DigitalMarketing. Modules are assessed by one exam and two written assignments.We have a team of experienced tutors who will provide the essential support andguidance you need through live/recorded webinars, draft feedback and one-to-onesupport.Your investment and funding optionsThere are two parts to the cost of the Certificate in Professional Digital Marketing:» MMC course fees – Course/tuition fees payable to MMC Learning which providesyou with a comprehensive package of study materials and support.» CIM membership/assessment fees – Registration/membership and assessmentfees payable to the Chartered Institute of Marketing.Course TuitionCIM MembershipCIM Assessment FeesTotal 1,787.00 65.00 495.00 2,347.00FundingWill you be personally funding the qualification?MMC want you to be successful in gaining your Marketing/Digital qualification. Part ofour service is to offer funding & support options so cost is no longer a barrier to yoursuccess.We understand that this could be a big investment for you, so we have developedways to make it more affordable.» Payment plans» Learning credit vouchers» Scholarships23 T 44 (0) 161 826 4644 E qualifications@mmclearning.com Find us at mmclearning.com
Certificate in Professional Digital Marketing24
Level 6Diploma in ProfessionalMarketing“The whole purpose of education is to turn mirrors into windows.”- Sydney J. Harris25 T 44 (0) 161 826 4644 E qualifications@mmclearning.com Find us at mmclearning.com
Diploma in Professional MarketingQualification overviewThe aim of the CIM Level 6 Diploma in Professional Marketing is to provide thepractising Marketer with relevant, contemporary marketing content to equip themfor the current global landscape. Learning is brought to life through meaningful andactive assessment methods which embrace the modern marketing industry.Successful completion of the CIM Level 6 Diploma in Professional Marketingwill establish the knowledge, skills and understanding to be able to perform ata management level and to carry out an essential and successful professionalmarketing role within the workplace.Key information pointsDuration: 9 to 12 monthsDelivery: 100% online learningModulesInnovation inMarketingMandatory moduleMarketing &Digital StrategyMandatory moduleAssessmentby assignment The DigitalCustomerExperienceElective moduleAssessmentby assignmentAssessmentby assignmentDigitalOptimisationThe DigitalCustomerExperienceManagingBrandsorElective moduleAssessmentby assignment Diploma inProfessionalMarketing Mandatory moduleAssessmentby assignment Mandatory moduleAssessmentby assignment Diploma inProfessionalDigitalMarketingComplete one module and receive an award. Complete two mandatory modules andone elective module to achieve the full qualification.26
Diploma in Professional Marketing (Modules)Two mandatory modules:1. Marketing & digital strategyThis module will enable you to take both a traditional and digital strategic approach tomarketing planning, integrating digital strategy, models, frameworks and techniquesthroughout to achieve competitive advantage.You will be able to recognise the significance of situation analysis and use techniquesto assess the external and internal environments that enable effective decisionmaking. You will also be able to apply all stages within the marketing planning process- from the audit, through strategic decision making, to implementation of plans acrossboth traditional and digital channels. Finally you will learn how to manage resourcesand employee monitoring and measurement techniques that enable the achievementof strategic marketing objectives.This module will require submission of an assignment based on a scenario and anorganisation of choice.2. Innovation in marketingThis module enables you to take a visionary approach and embed innovation to helpyour organisation deal with the challenges of a fast-moving marketplace. You will beable to understand the relationship between marketing and innovation and recognisethe key factors in building and nurturing innovation within the marketing function.You will also be able to use internal and external marketing in supporting a specificinnovation.The assessment will require submission on an assignment based on a scenario andan organisation of your choice.3. ELECTIVE: The digital customer experienceCustomer behaviour has dramatically changed with the digital revolution. This moduleprovides you with insights into the digital customer experience and highlights ways toadapt to this changing market, allowing you to fulfil customers’ strategic needs. It willprovide the knowledge and skills to select appropriate channels to market to meetobjectives. It will also help to ensure you provide the desired customer experience,by understanding the customer’s journey while complying with relevant legislationand regulation.27 T 44 (0) 161 826 4644 E qualifications@mmclearning.com Find us at mmclearning.com
Diploma in Professional Marketing (Modules)4. ELECTIVE: Managing brandsThis module enables you to take a strategic approach to branding at a product/servicelevel so that it is consistent with the corporate brand and impacts reputation positively.You will gain the skills to establish and position brand strategy, and also manage thebrand so it continues to deliver the brand promise. You will also be able to ensurethe success of the brand through adequate resourcing and monitor and maintain thebrand in the long term.The assessment will require submission of an assignment based on a scenario and anorganisation of choice.28
Diploma in Professional Marketing (Package)What do you get?We have put together a comprehensive package to help you to succeed in bothgaining a qualification and accessing knowledge/templates that will help you in yourMarketing job:»»»»»»Access to all course materials (videos, audio, PDF downloads)Course books and relevant supporting texts to download Access to live webinars with tutorsproviding assessment guidanceOne to one support from experienced tutors giving you feedback on draft assignmentsFast response support from our course team to cover your queries throughout the courseAccess to chat groups to post public questions and network with fellow studentsCIM membership - registration to the Chartered Institute of Marketing for one year, giving accessto lots of membership benefits as part of an official leading professional body in Marketing29 T 44 (0) 161 826 4644 E qualifications@mmclearning.com Find us at mmclearning.com
Diploma in Professional MarketingAssessmentYou are required to pass 3 modules to gain the Diploma in Professional Marketing.Modules are assessed by one exam and two written assignments.We have a team of experienced tutors who will provide the essential support andguidance you need through live/recorded webinars, draft feedback and one-to-onesupport.Your investment and funding optionsThere are two parts to the cost of the Diploma in Professional Marketing:» MMC course fees – Course/tuition fees payable to MMC Learning which providesyou with a comprehensive package of study materials and support.» CIM membership/assessment fees – Registration/membership and assessmentfees payable to the Chartered Institute of Marketing.Course TuitionCIM MembershipCIM Assessment FeesTotal 1,862.00 65.00 570.00 2,497.00FundingWill you be personally funding the qualification?MMC want you to be successful in gaining your Marketing/Digital qualification. Part ofour service is to offer funding & support options so cost is no longer a barrier to yoursuccess.We understand that this could be a big investment for you, so we have developedways to make it more affordable.» Payment plans» Learning credit vouchers» Scholarships30
Level 6Diploma in ProfessionalDigital Marketing“The whole purpose of education is to turn mirrors into windows.”- Sydney J. Harris31 T 44 (0) 161 826 4644 E qualifications@mmclearning.com Find us at mmclearning.com
Diploma in Professional Digital MarketingQualification overviewThe Diploma in Professional Digital Marketing gives the knowledge, skills andunderstanding needed at management level to take a strategic approach on digitalmarketing. By understanding how to improve the entire digital experience andoptimise all channels, you will be able to gain enough insight to be able to makeinformed strategic decisions.Key information pointsDuration: 9 to 12 monthsDelivery: 100% online learningModulesInnovation inMarketingMandatory moduleMarketing &Digital StrategyMandatory moduleAssessmentby assignment The DigitalCustomerExperienceElective moduleAssessmentby assignmentAssessmentby assignmentDigitalOptimisationThe DigitalCustomerExperienceManagingBrandsorElective moduleAssessmentby assignment Diploma inProfessionalMarketing Mandatory moduleAssessmentby assignment Mandatory moduleAssessmentby assignment Diploma inProfessionalDigitalMarketingComplete one module and receive an award. Complete the three modules to achievethe full qualification.32
Diploma in Professional Digital Marketing(Modules)Two mandatory modules:1. Marketing & digital strategyThis module will enable you to take both a traditional and digital strategic approach tomarketing planning, integrating digital strategy, models, frameworks and techniquesthroughout to achieve competitive advantage.You will be able
Brand Recruitment, Marketing Recruitment Review & Salary Survey 2019/2020. Over 75% of CIM graduates would strongly recommend a CIM . qualification to another Marketer. CIM Alumni Survey. 35% of marketing leaders have a CIM qualification - the most . common after a university degree (46%). Hays, DNA of a Marketing Leader Report 2019
