WIXLIB

Best printed report: InternationalGold - Swiss Re and SuperunionSilver - Coca-Cola European Partners and SalterbaxterSilver - Qatar National Bank and FleishmanHillard FishburnBronze - Polymetal International plc and Instinctif PartnersBronze - The Adecco Group and Black SunBest printed report: UnlistedGold - UK Power Networks and Instinctif PartnersSilver - Czarnikow with Frances Herrod Design andCooperNixon Corporate CommunicationsSilver - EuroChem and Black SunBronze - SUEK and Zebra Corporate CommunicationsBest online report: FTSE 100Gold - Legal & General and SuperunionSilver - Burberry and Black SunBronze - Schroders and Black SunHighly Commended – Coca-Cola HBC and Black SunHighly Commended - United Utilities Group plc andJones and PalmerBest online report: FTSE 250Gold - Coats and EmperorSilver - Balfour Beatty and Design PortfolioBronze - Direct Line Group and Black SunBronze - G4S plc and Black SunHighly Commended - Playtech plc and Design PortfolioBest online report: AIM/Small capGold - Halfords Group plc and Jones and PalmerSilver - Henry Boot plc and Jones and PalmerBronze - Trifast plc and Jones and PalmerBest online report: InternationalGold - Nornickel and Zebra Corporate CommunicationsBronze - VTB and Zebra Corporate CommunicationsHighly Commended - Gazprom Neft andZebra Corporate CommunicationsBest online report: UnlistedGold - Megafon and Zebra Corporate CommunicationsSilver - UK Power Networks and Instinctif PartnersBronze - LeasePlan and Investis DigitalHighly Commended - Digital Catapult andJones and PalmerHighly Commended - SUEK andZebra Corporate CommunicationsBest CSR/ESG reportGold - Molson Coors Beverage Company andFlag CommunicationsSilver - Mondelez and MerchantCantosSilver - Mondi Group and Radley YeldarBronze - bpBronze - Rentokil Initial plc and Carr Kamasa DesignHighly Commended Howdens Joinery Group plcand EmperorBest M&A communicationsGold - FIS and CognitoHighly commended - Lighthouse Advisory PartnersMost effective crisis communicationsGold - Avast plcGold - Ventilator Challenge UK and PowerscourtSilver - Taylor Wimpey plcBronze - UniCredit with Bladonmore and FinElkBest use of digital mediaGold - RELXSilver - TelecomingBronze - UniCredit with Bladonmore and FinElkHighly Commended - TinkoffBest management of corporate & financial mediarelationsGold - Ventilator Challenge UK and PowerscourtSilver - Irish Banking Culture Board and EdelmanBronze - Bovill and Luther PendragonBronze - Independent Growth Finance (IGF) andMilk & Honey PRHighly Commended - five degrees and WPCommunicationsHighly Commended - Worldpay from FIS and CognitoBest communication with overseas investorsand/or mediaGold - Invesco Global Sovereign AssetManagement Study and LansonsBest evaluation of a communications campaignGold - Open Data Institute and AllegoryBest IR agency or PR consultancy - smallEMBest IR agency or PR consultancy – largeGraylingAnnual Report of the YearBurberry and Black Sun7

Best corporate website: FTSE 100Gold - Anglo American and Investis DigitalMining company Anglo American’s industry posesreputational challenges. It worked with Investis Digital todevelop a new corporate website that would help it shiftperceptions about its operations and business practices.The new site had to merge 12 individually managedwebsites overseen by a number of local stakeholdersaround the world. To successfully unite them, InvestisDigital focused on building a more consistent messagingstrategy, improving risk communications and reducing thetime and resource required to manage the site.Similarly, the site had to cater to the needs and expectationsof a global audience that included sustainability investors,potential employees and the press – most of whom mighthave preexisting conceptions of the mining industry thatAnglo American sought to bust. The result impressedjudges because of its systematic approach to simplifyinglocal content, delivering a streamlined CMS and improvingcommunications across all audience groups.Silver - EVRAZ and Zebra Corporate CommunicationsFor global steel and mining company Evraz, extensiveconsultations with users and a thorough analysis of sitetraffic led to the development of a new logical structureand site navigation. The Zebra-developed website playeda crucial role as a source of reliable information forstakeholders, particularly during the Covid-19 crisis.8

Best corporate website: FTSE 250Gold - Centrica and ComprendCentrica is moving away from oil and gas productionand embracing a future focused on carbon reduction.However, as an energy business with a 200-year heritage,misconceptions about Centrica persist. It needed tobuild a new corporate website to communicate itsrepositioning to its many audiences. In 2018, it startedworking with Comprend to develop relevant and topicalcontent demonstrating its positioning as an innovative,responsible and customer-focused business. It undertookextensive research to determine the strategic routeforward, developing a content hub to present its positionon issues that matter to its audiences, and it refreshed itscorporate content to better meet audience requirements.Since launch, the website has become a critical tool inrepositioning the business and meeting the requirementsof its corporate audiences. The mobile-first approachto design helps stakeholders and shareholders alike toquickly and easily find the content most relevant to them.Silver - Pantheon International Plc and Instinctif PartnersWorking with corporate communications agency InstinctifPartners, Pantheon International plc (PIP) undertooka comprehensive refresh of its corporate narrative andworked with Instinctif Partners to redesign its website.The narrative is clear and compelling, it uses plain Englishto articulate PIP’s investment case and approach andpresents private equity to those less familiar with it.9

Best corporate website: AIM or Small CapGold - McBride plc and Instinctif PartnersFor cleaning and hygiene manufacturer McBride,an increased focus from consumers, customers andprospective employees meant it was time to refresh itsdigital brand. McBride worked with Instinctif Partners tolaunch a new website that boasts a refreshed narrativeand a bold new design.The website works seamlessly across desktop, tablet,and mobile devices, and is fully supported by an intuitiveCMS that allows the team to upload and amend contentquickly and easily. The judges agreed there had beenevidence of sustained improvement, year after year. “Clearimprovement over the previous, text-heavy, website,” saidone judge. “The ‘bubbles’ idea is nice and it looks lovelyand appears extremely professional.” Another judgeadded, “Very clear and accessible Covid-19 section. Goodoverviews on the face of the site with option to read more.Clear and engaging decision-making.”Silver - Futura Medical and Jones and PalmerFutura Medical provides key products that supportsexual health and relieve pain. It worked with Jonesand Palmer on a new website that ensured the marketunderstood its entire portfolio, rather than focusingon one single product. The new website displaysthe company’s clear, creative brand design andcommunicates its purpose throughout.Bronze - Mitie and 93digitalFor facilities manager Mitie, 93digital took a more creativeapproach to improving the functionality of its website.First, it created a highly configurable content hub. Second,it built the website with reusable blocks rather thantemplates, allowing the Mitie marketing team to spin upcontent fast in reaction to current affairs.Highly Commended - Inland Homes plc andJones and Palmer10

Best corporate website: InternationalGold - Coca-Cola European Partners andConran Design GroupCoca-Cola European Partners (CCEP) commissionedConran Design Group to refresh its public website andcreate a world-class corporate website that would engageCCEP’s diverse stakeholders and set a new benchmarkfor the industry. As a hub of CCEP communications, thenew site needed to be built around clear and intuitive userjourneys, which would direct users to the right content inthe most compelling way.The new website takes a more story-driven approachto communication. It delivers a visually impressive andcompelling reason for diverse stakeholder groups toengage with CCEP. This is the first step towards a unifiedtechnology portfolio across CCEP’s global operations andestablishes a flexible, scalable solution for the future. Thenew design system that has been rolled out across theCCEP website provides a coherent identity for CCEP.Silver - Magnit and Zebra Corporate CommunicationsMagnit is one of Russia’s leading food retail chains. Itworked with Zebra Corporate Communications on anew website that displays an investor-oriented structurecovering. The investor section contains interactive analysistools, an investment calculator and an IR calendar, while anew sustainability section has been created with contenttailored specifically for ESG investors.Bronze - Gazprom Neft and Zebra CorporateCommunicationsIn 2019, oil and gas company Gazprom Neft’s and ZebraCorporate Communication’s working group starteddeveloping a new version of the petroleum giant’s IRwebsite with several technical improvements and greaterusability. It applied solutions from the developer’s library ofbest practice, including the results of the analysis of 600 ofthe world’s best corporate and IR websites.11

Best corporate website: UnlistedGold - UK Power Networks Services and Instinctif PartnersEnergy infrastructure provider UK Power NetworksServices launched a new website in Autumn 2019. Itfeatures a refreshed narrative and bold new design focusedon outcomes, and rich content designed to reflect abusiness that is at the forefront of the energy revolution.Instinctif Partners designed the new interface to driveengagement with the organisation’s key stakeholders.The responsive design works seamlessly across desktop,tablet and mobile devices and a CMS allows the team toupload and update content quickly and easily. It’s now acentral element of UK Power Networks’ communicationsand marketing strategy, articulating its compelling story tostakeholders across the UK. “It’s easy to find content anda clear improvement from its previous website,” said oneof the judges. “It is obviously designed for user experienceand it is consistent with its annual report.” Another judgeadded, “Nicely laid-out results and the ESG agenda is alsovery clear on the homepage.”Silver - Plus X and GatherPlus X is a newly launched business that provides flexibleworking hubs across the UK. Plus X came to Gatherwith a brief to design and build a sector-leading websitethat would place it firmly on the map. The final websiteintegrated with its membership platform and marketingtool – which ultimately increased bookings.Bronze - Riverstone and MerchantCantosUnderstanding energy and power-focused private equityfirm Riverstone’s business and its role in the energysector was critical to MerchantCantos evolving its externalidentity and messaging. Riverstone’s website, along withthe creation of its first ESG report, evokes a modern,energetic and sophisticated digital presence that clearlyarticulates what it does.12

Best printed report: FTSE 100Gold - Burberry and Black SunFashion brand Burberry’s report, developed by Black Sun,strikes the balance between luxury and the challengingtopics around Covid-19. The Covid-19 stand-alone sectionin the report has already been recognised as leading inits approach, forming a key reference point in reportingresearch on best practice across corporate reporting. Thereport features 13 short case studies of how Burberry’spurpose is embedded across the business.“A very distinctive and high-impact report,” said one judge.“The Covid-19 implications are well handled given the teamdesigning the report would have all been remote workingduring its production, and the case studies are used reallycleverly to bring the business to life.” Another added,“Beautiful report. I really like the pivot challenge as a resultof Covid-19, which brings out the challenge the companyfaced. In my opinion, this sets the standard for FTSEannual reports. It is heading the pack in a strong field.”Silver - Rentokil Initial plc and Friend StudioPest control and hygiene services company RentokilInitial wanted its report to explain the pivotal contributioninnovation plays in its business. It worked with FriendStudio to design an impactful cover, a CEO Q&A andcase study section that communicated Rentokil Initial’sstories effectively.Bronze - bpThe 2019 annual report needed to set out bp’stransformation agenda and respond to the Climate Action100 shareholder resolution tabled at bp’s 2019 AGM.It’s a document that provides a wealth of information tostakeholders in an accessible way, with a clear corporatenarrative, expanded disclosures and strong message tothe world: bp is changing.Bronze - Croda and Black SunChemical manufacturer Croda worked with Black Sunon a 2019 report that uses thematic spreads designed togive an overview to Croda and set the tone for the report;what it does and why it matters. Creatively, the reportalso features bold photography and several innovativestorytelling devices.Highly Commended - AstraZeneca and SuperunionHighly Commended – Coca-Cola HBC and Black Sun13

Best printed report: FTSE 250Gold - Balfour Beatty and Design PortfolioFor infrastructure group Balfour Beatty’s report, it wasimportant to celebrate its 110th anniversary by showcasingphotography submitted by employees from around thebusiness. To help improve readability and storytelling,content was supported with engaging case studies.Design Portfolio delivered a report that marked a hugestep change in design and structure. Innovative reportingelements included a detailed ‘culture in action’ section,case studies demonstrating board activities in the yearand engagement with stakeholders.Judges were impressed by the impact this report had onthe company’s stakeholders. They also highlighted the waythe visuals communicated the company’s brand and itskey messages effectively. One added, “I particularly likedthe innovation of including photography from employeesto show what they do.”Gold - Derwent London and MerchantCantosReal-estate investment trust Derwent London wanted afresh approach to its report that would explain how thecompany’s purpose, culture, values and strategy createvalue for all through the business model. They also wantedto show how the company balances ESG responsibilitieswith its aim to provide long-term returns for shareholders.They worked with MerchantCantos to demonstrate theinvestment case more clearly, shine a light on governanceto help readers understand its importance and, to reflectthe qualities of design that Derwent brings to its buildings,create a report that would be both beautiful and effective.One of the judges said, “Stunning use of photographyas well as graphic elements to simply explain thebusiness model. One of my favourites in this competitivecategory.” Another added, “Very clearly outlines the fivechallenges and how they have been tackled. I enjoyed the‘Dinstinctively Derwent’ theme and the focus on valuecreation for all came across.”Silver - Howdens Joinery Group plc and EmperorFitted kitchen supplier Howdens Joinery worked withEmperor to provide a more comprehensive ‘at a glance’information to its report. This was particularly importantfor detail regarding purpose, culture and strategy. It alsoimproved the clarity and detail on the links between ESG,long-term value and governance.Bronze - Virgin Money and FleishmanHillard FishburnIn 2019, Virgin Money UK launched after the acquisitionof Virgin Money by CYBG. Compared to CYBG’s oldreport, the FleishmanHillard Fishburn-developed a reportfeatures content that is 20% shorter, supported by graphicdesign, imagery and case studies, while the visual identityconverges corporate and consumer branding to reveal thecommon ground in a broad ecosystem of stakeholders.Highly Commended - Drax and Conran Design GroupHighly Commended – The Go-Ahead Group plc andDesign Portfolio14

Best printed report: AIM or Small CapGold - SThree plc and GatherOur role in the Fourth Industrial RevolutioncontinuedStrategic ReportWith its 2019 report, specialist recruiter SThree wantedto demonstrate how it has achieved its purpose of‘bringing skilled people together to build the future’while strengthening the narrative around its businessproposition. From the initial meetings to understand boththe reporting and wider ambitions of the team for thereport, to supporting SThree on its Capital Markets Daypresentation, collaboration with Gather throughout theprocess was essential.Corporate GovernanceFinancial StatementsSupplementary Information“Nice introduction to the CEO and how the strategy wasset up, with a good balance of financial and operationaldiscussion,” said one judge. “Good discussion of markettrends, too, and the focus on the business model and howit makes money was more insightful than most.” Anotheradded that the report had a “bold use of photographyand typeface that visually differentiated this report. Thereference to succinct messaging is a welcome, if onlybecause it is a difficult-to-achieve goal for reporting.”12SThree plcAnnual Report and Accounts 201913SThree plcAnnual Report and Accounts 2019Silver - Urban&Civic Plc and Design PortfolioUrban&Civic develops large-scale strategic sites. Its 2019Design Portfolio-developed report needed to addressa wide range of stakeholders and articulate its focussustainable, community-focused places. It included a bestpractice example of risk and governance reporting, as wellas a new capitals-led sustainability section.Bronze - Halfords Group plc and Jones and PalmerFor retailer Halfords, the imagery used by Jones andPalmer in its 2019 report is a key addition to the content,supporting the messaging around its service-led proposalto consumers. Meanwhile, the technology and projectprocesses used to create the document enabled multipleauthors to generate content in a concise way.Bronze - intu properties and Conran Design GroupCentral to the shopping centre group intu’s 2019 report,developed by Conran Design Group, was a Q&A with thecentre performance director, who explained how intu’sdata and insight-driven approach was being used to helpbrands maximise their performance and to attract andkeep visitors in centres for longer.Highly Commended - RDI REIT plc and lyonsbennett15

Best printed report: InternationalGold - Swiss Re and SuperunionThe work of global reinsurance company Swiss Re offerspeople protection from the world’s growing set of risks,such as climate change and pandemics. The 2019 reporttells the story of three individuals from across the worldwhose lives have been positively impacted by Swiss Re’swork. It is supported by a clear approach to content,which helps to explain Swiss Re’s positioning.The judges agreed that the content in the report wasaccessible and easy to understand. One judge said, “Thistold a great story in a very effective way. Wonderful useof graphics that included a dive

Carta built awareness via new business meetings, combined with research-led news stories. George Theohari, Head of Content, Speak Media Carta built broader awareness of our video editing platform in the PR industry. Chris Bo Shields, Co-founder, Binumi Pro Right from the outset, Carta gained coverage in the national news and trade press. Alastair Pickering, Co-founder and Chief Strategy Of cer .