Transcription
Verizon Media
Introducing Verizonnetwork#1 wirelessoperator in the US#16Fortune 500company150K140 employeesaround the worldcountries withVerizon nsformingmediaTrustInnovation
Introducing VerizonVerizon Media combinesthe power of data, contentand scale to create smartermarketing solutions
Comscore Global ranking1,205M329M613MSource: Comscore, Total Unique Visitors (July 2020)715M
The marketrealityWhat clients need1.Increasingly complex mediaoperating environment1.Simplified omnichannel experiencesand interface2.2.Declining trustIncreased transparency3.Unsafe brand environments3.Brand safe environmentsSource: 1) Internal data: 2) Comscore, Jan 2019
The VerizonadvantageTrust Premium brands creatingquality brand safeenvironments Solid partnerships withpremium publishers 1st party data for bothtargeting and insights Data privacyInnovation State of the art ad platform Unique diverse data set 3 studios producing TVquality content with livestreaming Leader in creating 5Gexperiences Independent / transparentreporting metricsVerizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited.
Trust & TransparencyBrand safety & fraud protectionVerizon Media is one of the first twenty companies to be awarded theIAB UK Gold Standard for our advertising solutions. We are a keysupporter of industry standards which provide robust protection to ourclients to minimize fraud while maintaining high quality and safe supply.With both internal and external controls, supported by partnerships withleading brand-safety vendors including IAS, DV, Peer39, andGrapeshot, our clients have the transparency and control they need toensure ads appear how and where they want.Brand safety & fraud protectionSupply VerificationProprietary technologyHuman review safeguardsthrough a rigorous auditingprocessExclusive traffic protectionsolution blocks fraud both prebid & post-serve3rd party partnershipsAnti-fraud GuaranteeNo charge for identifiedfraudulent impressions andrefunds/credits offered for MRCmeasured discrepancies 5%Integrate your preferred anti-fraudvendor to choose the solution thatmeets your needs
UnlockingbetterbusinessoutcomesDiverse dataPremium ContentUnified ad solutionsVerizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited.
Our Brands
Verizon Media tools &technologies in Greece
Verizon Mediatechnologies in GreeceVM cVM NativeMarketplaceVMPremiumDisplay
Verizon MediaDSPVerizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited.
Global Awards 202090,000 votes were cast by Adweek’s readers,across leading brands and agencies aroundthe world, to select their favorite Ad Tech andMar Tech solutions.Verizon Media has been named the winnerin the following categories: Best Demand Side PlatformBest Supply Side PlatformBest Ad Network (Video)Best Ad Network (Mobile)
VM DSP Reach in Greece7.5MUnique Users90%Reach of GRinternetPopulationBig DataTransparent Whitelistingin GR InventoryLocal Results
Audience Verification3rd party integrationsAudience verificationthrough Nielsen andcomScoreBrand safety targetingthrough Grapeshot15
Viewability & Brand Safety3rd party integrationsViewabilitymeasurement throughIAS & MoatBrand safety targetingthroughDoubleVerify,IAS,Grapeshot, Peer39
Advanced Contextual TargetingContextual CategoriesincludingConsumer SentimentCustom ContextualUse listed or your ownkeywords to boost up,avoid or exact match yourtargetingContextual Categories
Build your own Audience# 1 Global Data owner and publisherVerizon MediaData60 PartnersHIGH PERFORMING SEGMETS(85% accuracy based on NielsenDAR)3rd PartyDataAdvertiser CRM Data(100% GDPRcompliant)
Your Custom AudiencesMAIL COMPETITORSINTEREST DATATell us your main competitors and wewill target the users, who receiveemails / newsletters from themFamily & Parenting, Auto, Travel,Entertainment, Sports, Finance,Insurance, Technology, News etcPURCHASE RECEIPTSCategories: Food & Beverage, CPG, Entertainment etcMentioned products: CPG products, On line tickets,House hold Appliances etcSEARCHRETARGETINGFLURRY MOBILE DATAUsing Flurry app data to target users who:Give us your keyword lists to find theusers who raised their hand for yourbrand, and extend your reach in scale CRM DATAAdvertiser’s 1st partydata Have food apps installedHave at least 5 sessions in relevant search apps in the last60 days
Take the Targeting Powerin your handsFindMore20
Display AdsPerformanceBrandingYahoo O&O 3rd PartySitesKPIs: CTR, CPA, ROI,PricingTransparencyFormatShared white list of brand-safeenvironmentsCPM, CPCKPIs: viewability, CTR,traffic generationPremiumwhite listCPMImpression by domain, performance by segment300x250, 300x600, 970x250, 728x90, 160x600, 320x5021
Video AdsKPIAwarenessCompleted viewsFormat advisedKPIs: CTR, CPA,ROI, Pre-RollStandardOut Stream ( In read)Metric of successDuration advisedBilling modelKPIs: viewability,20”CTR,traffic generationUnique reach, Viewabilityto 30”CPM & CPCVCompletion rate30”CPCV (cost percompleted view)22
Outstream Video
Brand Stories DisplayBrand Stories are self contained brand experiences thatimmerse audiences into a dynamic environment.They can be used as destination pages, embedded incontent or served into expandable display units.The format allows brands to combine visual elements withvideo, bite-size text, polls, quizzes, shoppableelements and many more.The user can interact with the Brand Story through themost popular or specific, whitelisted GR websitesAverage Interaction Rate (2020 GRbenchmark): 2.5%FindMore
AR 2.0 DisplayPremium, full-screen display AR format that drivesconsumer relevance and engagement throughcommerce, utility and content.Create a lasting impression on mobile-first audiences withinteractive AR experiences including new multi-object & frontfacing cameraIntegrate into intention through AR experiences through adformats, editorial and branded content across the most popularor specific, whitelisted GR websitesEncourage meaningful brand engagement with averageinteraction times over 60 seconds
Case StudyThe Home Depot:Lighting up the holidayswith AR2.4minutesEngagementtime“We were really excited to partner withOath. The Augmented Reality unitwasn't something we had seen fromanybody else, and it was the perfectsolution for our business goal: togenerate excitement around ourholiday décor.”Erin EverhartSenior ManagerMedia Strategy & MobileThe Home Depot
Verizon MediaExchangesVerizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited.
Verizon Media Exchanges todayInventoryPremium O&O partners inventoryPremium O&O partners inventoryBrands“Verizon Media Exchange”“Verizon Media Video Exchange”
Works dependingon your KPIsPerformanceViewabilityBrandingVerizon confidential and proprietary.Verizon confidentialUnauthorizedand isclosure,other use prohibited.reproduction or other use prohibited.
Pixalate - Seller Trust Index (Q219)
How can you buy ourinventory?
Open Auction and DealsOpen auction Find VMX* on yourDSP by the correct name Start biddingPrivate marketplace (Deals) Confirm which deals fit betterwith your strategy Existing dealsDeal permissioningDeal mapping on both sides
Deals availability by platformDeal typeVerizon MediaExchangeVerizon MediaVideo ExchangeStandardxxPriorityxxFixed PricexGuaranteed / VIPxAudiencexKPIsxx
EMEA DealsDeal nameFloorPriceAd SizesEMEA – VM O&O EMEA RON 0.40300x250,160x600, 300x600, 728x90, 320x50EMEA - Y EMEA RON 970x250 3.00970x250EMEA – VMO&O EMEA Property Mail 0.40300x250, 160x600, 120x600, 120x60, 180x150EMEA – VM O&O EMEA HighViewability 1.10300x250,160x600, 300x600, 728x90, 320x50EMEA - Y EMEA DEMO MALE 1.60300x250,160x600, 300x600, 728x90, 320x50EMEA - Y EMEA DEMO FEMALE 1.60300x250,160x600, 300x600, 728x90, 320x50 1.10300x250,160x600, 300x600, 728x90, 320x50EMEA - Y EMEA Demo 18
Audience DealsAll EMEA countries (excluding UK, FR & DE)Deal NameFloorEMEA - Y EMEA Audience Parents & Family 1.60EMEA - Y EMEA Audience Travel 1.10EMEA - Y EMEA Audience B2B 1.10EMEA - Y EMEA Audience Fashion, BeautyandWellness Shopping Fanatics 1.10EMEA - Y EMEA Audience Finance 1.10EMEA - Y EMEA Audience Automotive 1.60EMEA - Y EMEA Audience Football fans 18 1.60
Seasonal Deals: Black Friday / CyberMondayEMEAContent DescriptionUKLifestyle, ShoppingFeatured SitesPlatformVerizon Media ExchangeVerizon Media ExchangeDeviceDesktop: 90% Tablet: 10%Desktop: 90% Tablet: 10%PricingFloor: 2.00Floor: 3.50EMEA - Y EMEA Audience BlackFriday / Cyber MondayEMEA - Y UK Audience BlackFriday / Cyber Monday98338100917Requires country targeting at DSPlevelUK IPs onlyDeal NameDeal IDIPs
EMEA Deals - VideoDeals available upon request for each buyer:1. All Video Exchange buy:Best option for reach, branding and optimizing against different KPIsIncluding VM sites and partner sitesProfessionally produced and brand safe sites vetted by ourpublisher team and main industry vendors (DV, MOAT, IAS, etc)KPIs: VTR, ViewabilityWe optimize for clients and they dedicate time to other things. Do notduplicate optimization!2. VM O&O sites (Yahoo, MSN, Aol.com and some minor impressionsof the others)3. Specific formats: Outstream/ Instream (PreRoll)
Verizon MediaNative AdvertisingVerizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited.
VM Native Reach in Greece3.8M34M406MUnique Users@ VM GRproperties*Pageviews@ Yahoo.gr*Pageviews@ VM GRproperties**May 2020
Restoring trust in digital advertising4/5Consumers say theyaccept nativeadvertising as a form ofcontent1 32% 23%Increase inbrand trust2Increase inbrand sentiment¹Source: 1) Verizon Media Redefining Native Study 2018 (UK, FR, DE) /WarcVideodesign 2018; 2) compared to traditional display adsVerizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited.40
DeliveringbetterbusinessoutcomesTrusted environments innovative formats 40% 45% 16%increase in brandlove¹more likely torecommend²more likely topurchase²Source: Verizon Media Redefining Native Study 2018 (UK, FR, DE)1 in premium environments, based on Verizon Media Brand Love Index 20182 compared to bottom of the page nativeVerizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited.41
Not all native is equal.Verizon Media native ads are in-feed image and video ads that seamlesslyintegrate into our editorial sites and premium publisher partners.Premium&ExclusiveIn-FeedIn view90%2.5Xexclusiveinventorylonger thanBottom of theEmailpagenative¹Viewable&Human99%Source: 1) Verizon Media Redefining Native Study 2018 (UK, FR, DE); 2)Comscore UK Feb 2020 (unduplicated: Verizon Media, Apple News, MicrosoftNews and Upday)At ScaleOver 4Musers permonth inGreece
Premium environments deliver betterresultsOur native ads are served across leading Verizon Media properties and anetwork of premium publishers.66%of users trust ads on premium sitesvs. 40% on social media¹35%uplift in positive brand associationson premium sites²1) Yahoo Halo Research Phase 1, Ipsos, April 2017;2) Verizon Media Redefining Native Study 2018 (UK, FR,DE)
Native Image1CopyVisuals2KPIs: CTR, CPA, ROI,KPIs: viewability, CTR, traffic generationaTitlebDescriptiona1200x627cBrand Nameb627x627cMP4 Video44
A variety of compelling formats
Native Carousel (Image)A Carousel Adis a Native ad format that allowsadvertisers to use up to 5 native ads(cards) to tell a visual story and makean ad more engaging, with the helpof scrolling.
Native Carousel (Video)A Carousel Adis a Native ad format that allowsadvertisers to use up to 5 native ads(cards) to tell a visual story and make anad more engaging, with the help ofscrolling.
Native VideoCustomizable features for any needsMobile & DesktopFlexible Pricing (CPC, CPCV, CPM)Autoplay & Extended ViewUnlimited Video LengthClickable to Advertiser Site
Native Login AdWhat is it? An ad placement on theYahoo Mail login page(desktop only). Reserved ads have priority,followed by Native AdsWho’s eligible? Single image, feed ads andCarousel (all single image) Open to CPC or CPM
Native BillboardWhat’s the latest?This placement is currently enabled on the BR, CA, IN, UK and USHomepages, where Native Image, Video and Carousel campaignsthat meet the CPM floors and tiering criteria are eligible to serve.A bucket test is currently underway to serve Native Billboard on UKmodal article pagesOther international Homepages are also in scope for Q1!Why should I care?Prominent, viewable ad position where you can run either yourexisting Native assets, or run bespoke creatives targeted to thatplacement. Video view rates and completion rates are 27% higher onHomepage billboard vs. in-stream (US, CA, UK) Carousel CTR is 50% higher (UK) Clients with CPA targets should pay attention to theirperformance by section to determine whether to block it
Native Mail Ads put yourmessage at the top of the inboxThis truly native format can be read, saved, orforwarded, just like an email.1
Native SponsoredMail ads2Post-Clickopened view
Yahoo Mail App - GraphicalPlacementsWhat’s the latest?These newer, more visual ‘graphical’ ad layouts are nowrunning on 80% of Mail app supply globally, with the ramps dueto be completed by end-of-Jan. In most cases these replace thelegacy ‘pencil’ placement.Why should I care?These new ad layouts can support: Native Image & video Carousel Countdown Ads & Deal Extensions (EN only) Advanced MomentsThe ‘peek’ window for Moments is larger, whilst the ad positionis higher up in the inbox, meaning more impressionsCompared to the ‘pencil’ placement, the graphical section has a5% better conversion rate on Android, and 19% on iOS
Native Countdown adsWhat is it?Increase CTR on the native Adunit by overlaying a countdowntimer and urging user to take animpulse action.Reach150M Monthly Impressionsacross the Native Marketplace inGreeceResults250% AVG CTR raise54
Native App-InstalladsFor clients wanting to capture shareof time, mind and wallet on mobile,App-Install Ads drive useracquisition and retention bytargeting those likely to use yourapp.
App-Install featuresCPC price typeBid strategies include: Focus on installs (input a CPI target) Focus on in-app events Focus on clicksAd formats include native image, native video,carousel and mobile momentsWifi or mobile data connection targetingDevice type and OS targetingApp re-engagement campaign type availableInstall attribution with third-party MMPs viaserver-to-server tracking (i.e no click-trackersrequired)
Easily measure your resultsLeverage the partner ofyour choice forattributionProtect your data andthe data of yourconsumersSee which publishersdrive the most installs andpost-install ROI asvalidated by third-partyMMPManage media with realtime analytics and allocatebudget towards thehighest performing assets
Native Feed Ads3 in 4 shoppers abandon their cart, which makesretargeting more important than ever. Native Feed Adsis our feed-based retargeting solution personalized to ausers’ unique shopping history.With Native Feed Ads, advertisers have the abilityto serve ads that are: Relevant: Show products from your website toshoppers that have visited your website andviewed your products Dynamic: Use your catalog feed to automaticallycreate native ads and save time Scalable: Rely on Yahoo’s massive reach toconnect you to your target audience throughout thepath to purchase
Native Feed AdsDesktop Static Image Mail Pencil Ad59
Native Feed Ad Partners
Mobile TilesVideoTiles allow you to tell beautiful andimmersive stories.This versatile mobile ad format allows youto showcase your products and tell yourbrand stories, your way!
Mobile TilesCarouselTiles allow you to tell beautiful andimmersive stories.This versatile mobile ad format allows youto showcase your products and tell yourbrand stories, your way!
Mobile MomentsEngage users with a full screen mobilecanvas, placed in-line with your favoritecontent across Yahoo HP, Yahoo Mail &rest Yahoo O&O Mobile Properties
GR Mobile Moments
Brand Stories NativeBrand Stories are self contained brand experiences thatimmerse audiences into a dynamic environment.They can be used as destination pages, embedded incontent or served into expandable display units.The format allows brands to combine visual elements withvideo, bite-size text, polls, quizzes, shoppable elementsand many more.The user can interact with the Brand Story through VerizonMedia Native MarketplaceAverage Interaction Rate (2020 GR benchmark):19.5%FindMore
AR 2.0 NativePremium, full-screen native AR format that drivesconsumer relevance and engagement throughcommerce, utility and content.Create a lasting impression on mobile-first audiences withinteractive AR experiences including new multi-object & frontfacing cameraIntegrate into intention through AR experiences through adformats, editorial and branded content across the new YahooMail 6.0 App and O&O properties*Encourage meaningful brand engagement with averageinteraction times over 60 secondsFocus on userFocus on object*News, Finance, Sports, and Weather
VM Native GR: A Success Story
Verizon MediaPremium Display
Yahoo Homepage: GreeceA place to stayA personalized experienceHighly engaging formatsReach 1M UUs every month inGreece
Homepage StageThe Homepage Stage unit offers clients atruly premium canvas to connect with ourusers.This formats breaks the box and puts thevideo on the full width of the page. It isresponsive in size and wraps the content,to blend beautifully with our premiumcontent and to offer users an immersiveexperience.
XL BillboardThe Billboard is Yahoo’s biggest adunit on the Homepage andpositioned high above the fold.A premium ad position surroundedby highly relevant and personalizedcontent, it is the perfect canvas forhigh impact creative solutions.
Yahoo Full Page Video Login:GreeceThe login page is the doorwayinto Verizon Media.It is the entry point into our usersemail, communication tools andpersonalized online content.The Premium Login ad consistsof a full screen backgroundimage, interactive content andvideo that can be full page.
Yahoo Full Page Video Login:GreeceThe login page is the doorway into VerizonMedia.It is the entry point into our users email,communication tools and personalizedonline content.The Premium Login ad consists of a fullscreen background image, interactivecontent and video that can be full page.
Our Partners
Advertisers
Agency Partnerships
Ευχαριστώ
Appendix
GDPR @Verizon Media
Consumers lovebrands whorespect theirprivacy80
IAB Transparency &Consent Framework v2.0
What is the IABTransparency ConsentFramework (IAB TCF)?Compliance1The TCF was developed to enable the digital advertising to complywith certain obligations under the GDPR and ePrivacy Directive. Itis the only compliance solution that was built by the industry, for theindustry.Consensus2The TCF addresses the needs of each part of the advertising valuechain, from publishers and technology companies through toagencies, advertisers, and consumers.Standard3The TCF is the framework which underpins both ConsentManagement Platforms (CMPs) and standardises the method oftransmitting consent to partners across the digital ecosystem.82
Key differences between v1.1 and v2.0For usersFor publishers Expansion of original 5 purposes for processing data to 10 granular purposes and 2 special purposes New way of presenting these purposes to users to make them more transparent Gives users the “right to object” to a vendor processing their data on the basis of legitimate interest More controls over whether and how vendors may use certain features of data processing such as precise geolocation For ad tech vendorsGreater control and flexibility to how they integrate their technology partners into their CMPPublisher’s CMP can restrict the purposes for which vendors process personal data on a per-vendor basis Vendors can more easily select the legal basis for their data processing activities and have more flexibility inhow they process user data lawfully Facilitates more seamless lawful and transparent processing on the basis of legitimate interests New purposes better align with the types of processing commonly performed by vendors and providetransparency for users.83
What is Verizon Media doing?As a publisher Verizon Media has already begun testing our updated consentmanagement platform with a small number of users.From August 15th all visitors will be presented with the new versionaligned to TCF 2.0.To ensure interoperability with our partners we are timing this re-consentprocess to align with other members of the ecosystemAs an ad-tech vendor Verizon Media’s ad tech platforms (SSP, DSP and Native Marketplace) canalready support TCF 2.0.As soon as publishers begin to use the new consent signal from August 15th (orsooner) our systems will be able to use the signal as intended.Verizon Media will continue to respect both TCF 1.1 and TCF 2.0 consent signalsuntil 30th September, when TCF 1.1 will no longer be supported by IAB Europe.
IAS & Moat Viewability & Brand Safety 3rd party integrations Brand safety targeting through DoubleVerify,IAS, Grapeshot, Peer39. Contextual Categories including Consumer Sentiment Advanced Contextual Targeting Contextual Categories Custom Contextual Use listed or your own keywords to boost up,
