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THE COMPLETE GUIDE TOAFFILIATE MARKETINGON THE W E BHow TO USE AND PROFITFROM AFFILIATE MARKETINGPROGRAMSBY BRUCE C. BROWN
Table of ContentsChapter 1: Introduction12Affiliate Marketing Options18Who Is This Book For?19HowThis Book Is Organized20Affiliate 101: The Basics You Need toKnow About Affiliate Marketing20Market Research21How Do I Get Started?21Becoming an Affiliate of Others21Hosting and Implementing an Affiliate Program22Optimizing Your Web Site and Affiliate Program22Affiliate Program Software & Networks22Marketing and Promoting Your Web Site,I, and Affiliate Program23Other Revenue-Generating Techniques toUse With Affiliate Programs23Chapter 2: Affiliate 101 -The Basics You Need to Know27Our Affiliate Marketing Case Study28History of Affiliate Marketing32Crash Course in Affiliate Marketing32
Affiliate Marketing Networks33Affiliate Marketing Principles34Picking the Right Product41Effective Product Web Copy or Sales Material41The Sales Letter Style of Web Copy41Advantages of the Sales Letter Web Copy Approach:42Midwest Book Review46Affiliate Links and How to Deal With Them46Promoting Your Affiliate Program48Affiliate Program Payment Methods49The Challenges of Managing Affiliate Marketing50Tiered Affiliate Marketing52Cross-Selling and Up-Selling52How to Attract Affiliates53Hiring an Affiliate Manager53Promoting Your Affiliate Program on Your Own54How to Make Your Affiliates More Effective56Growing Your Affiliate Numbers56Cookies and Affiliates57Multi-Tier Marketing and Commissions59Chapter 3: Market Research61Performing a Market Analysis and Market Research62Establishing Marketing Strategies66Chapter 4: How Do I Get Started?69Affiliate Networks69Affiliate Networks72
Become an Affiliate of Others73Establishing Your Own Affiliate Program7AJoined a Great Affiliate Program — But No Commissions?79Soggy Cookies79Multiple Payment Methods81Monitor Your Affiliate Arrangements84Chapter 5: Becoming an Affiliate of Others87Signing Up as an Affiliate90Logging Into Your Affiliate Account96Integrating Affiliate Links Into Your Web Site103Monitoring Affiliate Performance and Tracking Sales106Chapter 6: Hosting and Implementing an Affiliate Program111How to Get Started With an Affiliate ProgramIllAffiliate Network Service Agreement112Managing Your Affiliate Program119Data Feeds124Customer Returns125Communicate With Your Merchants128Dealing With Merchants129Demonstrate Your Web Marketing Prowess130Be Professional in Your Communications130Chapter 7: Optimizing Your Web Site. Blog & Affiliate Program 133Organic Search Engine Optimization (SEO)134Organically Optimizing Your Web Site and Blog134Google Webmaster Guidelines135
Google Webmaster Central135Site Status Wizard136Google Webmaster Tools137Adding Your Web Site or Blog to Google140Other Google Search Engine Optimization Resources140Search Engine Optimization Techniques141Successful Search Engine Optimization142MetaTag Definition and Implementation143The Title Tag146The Description Tag146The Keywords Tag148The Robots Tag149Other Meta Tags149ALTTags150How to Use the Correct Keywords152Optimization of Web Page Content153Optimize Your Web Site154Web Site Optimization Tips, Hints, and Secrets155Web Design & Optimization Suggestions159How Do Search Engines Work?163Using a Search Engine Optimization Company164Search Engine Registration167Search Engine Optimization Checklist170Free Web Site Search Engine Submission Sites171Things NOT to Do on a Web Site or Blog174Chapter 8: Affiliate Program Software175Types of Affiliate Marketing Software176
Key features include:182Chapter 9: Marketing Your Web Site and Affiliate Program191Affiliate Directories191Promoting Your Affiliate Program192Affiliate Content Pages197Marketing Your Program198Affiliate Program Directories and Forums198Affiliate Networks199Personal Approaches200Buying Lists201Screening Affiliates201Combating Affiliate Fraud203Communicating With Your Affiliates204Going the Extra Mile204About the Author:208Chapter 10: Other Revenue-GeneratingTechniques to Use With Affiliate Marketing209Google AdSense209Google AdSense Program Policies212Setting Up Google AdSense on Your Web Site212How to Set Up Your Google Referrals216Hints and Tips for Maximizing GoogleAdSense on Your Web Site217Introduction to Pay-Per-Click Advertising219Pay-Per-Click Advertising Walkthrough221Google AdWords Pay-Per-Click Benefits222Cost of Google AdWords Pay-Per-Click Advertising223
Tips, Tricks, and Secrets for GoogleAdWords Pay-Per-Click Advertising224Chapter 11: Affiliate Mistakes235Spam and Phishing241Chapter 12: Ideas to Grow & Stimulate Your Affiliate Program 250Promoting Your Business in the Media250Gaining the Trust of Customers and Clients252Increasing Your Public Profile252Ideas to Improve Your Web Site and Affiliate Program253Chapter 13: Summary255Apopendix I: Affiliate Marketing Case Studies257Appendix II: Interviews with Affiliate Marketing Experts271Appendix III: Expert Affiliate Advice. Tips and Hints333Appendix IV: Glossary349Appendix V: Recommended Reference Library355How to Use the Internet to Advertise, Promoteand Market Your Business or Web site—With Little or No Money339The Complete Guide to Google Advertising—Including Tips, Tricks, & Strategies to Create aWinning Advertising Plan340Online Marketing Success Stories: InsiderSecrets from the Experts Who Are MakingMillions on the Internet Today341
The Ultimate Guide to Search Engine Marketing:Pay-Per-Click Advertising Secrets RevealedThe Complete Guide to E-mail Marketing:How to Create Successful, Spam-Free Campaignsto Reach Your Target Audience and Increase SalesHow to Open and Operate a Financially SuccessfulWeb-Based Business (With Companion CD-ROM)346The Secret Power of Blogging: How to Promote and Market YourBusiness, Organization, or Cause with Free Blogs349Word Of Mouth Advertising Online & Off:How to Spark Buzz, Excitement, and Free Publicity forYour Business or Organization-With Little or No Money351How to Open & Operate a Financially SuccessfulWeb site Design Business: With Companion CD-ROM353The Complete Guide to Writing Web-BasedAdvertising Copy to Get the Sale: What YouNeed to Know Explained Simply354342344Internet Marketing Revealed: The Complete Guide to Becoming anInternet Marketing Expert355Author Biography372Index375
Affiliate Program Payment Methods 49 The Challenges of Managing Affiliate Marketing 50 . Monitoring Affiliate Performance and Tracking Sales 106 Chapter 6: Hosting and Implementing an Affiliate Program 111 . Interviews with Affiliate Marketing Experts 271 Appendix III: Expert Affiliate Advice. Tips and Hints 333
