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CUT AWAY THE UNKNOWNWealthManagementHow the unknown can harm you,and what we can do to help
WEALTH MANAGEMENTBartlett andthe unknownIn the world of wealth management, the unknownis dangerous.It encourages investors to take needless risks with theirmoney. It makes for poor advice and poor performance.Before they came to us, our clients were facing more unknownsthan they imagined – from how their advisers selected funds, tothe tax implications of the products they recommended.At Bartlett we believe that the best way to protect our clients is tocut away the unknowns that could hurt them. We do this the only waypossible – through rigorous analysis and attention to detail.CUT AWAY THE UNKNOWN \ 01
CUT AWAY THE UNKNOWN \ 02WEALTH MANAGEMENTIntroducing theBartlett GroupWe are not one of the wealth management giants.In fact, much of our business lies in corporatepensions and insurance. So you might expect us tobe at a disadvantage.But more than 50 years ago, our business clientsexpected the exact opposite.That’s when some of them began asking whetherwe could manage their private portfolios with thesame rigour and independence we brought to theircorporate accounts. It turned out that we could.Today, our advice covers private assets in excessof 200m. Our clients include business owners,company directors and families we have workedwith for generations. And over the years our returnshave consistently outperformed the market average.Our secret weapon? We know where the privatewealth management industry breaks down. And weknow what to do about it.‘‘Unpredictability is part and parcelof wealth management. But Bartlett’srigorous approach and objectivityminimises volatility and assures peaceof mind.”PAUL TALBOT, PRIVATE CLIENT
WEALTH MANAGEMENTWealthmanagement:wrestling withthe unknownNobody can guarantee what the market will do tomorrow,let alone next week or next year. It’s the big unknown thathangs over everybody’s investments.To counter it, advisers need to have, and use, concreteinformation. But it’s surprising how often even investmentprofessionals believe that the markets can be tamed byinstinct. And how often their investment decisions rely on littlemore than superficial analysis and gut feel.That’s why so many funds are recommended becausethey are run by investment star names. Why clients’ assetallocation is frequently outsourced. Why glamorous esotericinvestments are popular, and why knee jerk reactions are socommon in the market.Bartlett has a more rigorous approach. Our InvestmentCommittee has an eye on the long term and filters fundsdispassionately according to pre-determined criteria.Our risk ratings are carried out in-house to ensurecomplete objectivity. In short, we know exactly what we’rerecommending, and why.The results? Our clients’ portfolios are diversified, mainstreamand built for the long term. They minimise volatility. And theyconsistently outperform the market.CUT AWAY THE UNKNOWN \ 04
CUT AWAY THE UNKNOWN \ 03WEALTH MANAGEMENTIt’s all about thenumbersIt’s allabout youFirst things first: past performance cannotguarantee future returns. Nothing can. So thevalue of your investment can go up or down,and may be worth less than you paid in.Before we can start working for you, we need toknow what you want to achieve. In a way, this isthe most important information we work with.Having said which, unlocking future performanceis at the heart of wealth management. And thebest clues to future performance come fromstatistics, not subjectivity.Our investment committee continually analysesthousands of funds to identify those with thepotential to deliver into the future. We will notrecommend complicated financial instruments– in our experience they multiply the unknownsour clients have to deal with.While we monitor real-time performance closely,we believe that investment strategies should bedesigned for the long-term. So all our portfoliosare diversified, without overexposure to anyone stock, asset class or sector. And we avoidhastily dropping stock in response to temporaryvolatility or the opinions of panicked pundits, asthis can damage portfolio value.Your dedicated adviser will sit down with you,wherever you are, for as long as you want.We start with your financial circumstances butgo much further – we want to understand howyou feel about risk and reward, your preferencesand values, and your ultimate plans foryour funds.We will also advise you on specialistrequirements, such as pensions, life insuranceand tax planning. (Experience shows thatminimising your tax liabilities can be as importantas monitoring performance.) Whatever yourneeds, we can offer suitable products and craftour management approach to fit.
CUT AWAY THE UNKNOWN \ 05WEALTH MANAGEMENTOur wealthmanagement processSTEP 1:STEP 2:Getting toknow youA personalisedrecommendationIn a detailed, (ideally) face-to-facediscussion, we will ask about your financialsituation, your plans, your attitude to risk andyour expectations on fees.We will create a fully personalised investmentsolution, along with the financial planningadvice you require. We have different servicepackages, depending on the level of adviceyou require – which can be further tailored tosuit your needs perfectly. But every solutionincludes:There’s no obligation to continue,but if you decide to go further . . . An investment proposition selected by ourinvestment committee Asset allocation modelling and regularrebalancing Competitive fees Dedicated advice from a professionallyqualified adviser‘‘Bartlett understood from thebeginning what we wanted andhelped us create a bespokesolution that was exactly what weneeded.”DAVID HOUSE, PRIVATE CLIENT
CUT AWAY THE UNKNOWN \ 06WEALTH MANAGEMENTHow we work:getting down to detailsWe begin every new relationship with a face-to-face meeting to find outwhat you want to achieve, and how.We will then make a personal recommendation for you, based on our structuredfund selection approach. We’ll use what you’ve told us to match your risk toleranceto your investments. And we’ll tell you as much, or as little, as you want to knowabout the details behind our decisions.Our investment committee meets every quarter to review and rebalance ourportfolios. This is to ensure that risk levels haven’t drifted over time as assetperformance changes. The committee delivers a detailed investment review eachtime, which you can see whenever you like.Finally, our professionally qualified advisers and specialists work together to tuneand support your portfolio over time. And your adviser will always be available togive advice or answer questions.‘‘In wealth management, theunknown is a very nervous place.But with Bartlett we know we’vealways got first class attentionto detail and expertise, whatevercomes around the corner.”ROB EDDEN, PRIVATE CLIENT
CUT AWAY THE UNKNOWN \ 07WEALTH MANAGEMENTHead OfficeBartlett Wealth Management LtdBroadway HallHorsforthLeedsLS18 4RSLondon OfficeBartlett Wealth Management Ltd6 Bevis MarksLondonEC3A 7BAWe hope we’ve given you food for thought. If you’re interested in a furtherconversation, please get in touch – our details are on the back cover.0113 259 207 680 6310David BatesHead of Wealth Management DivisionBartlett is a trading style of Bartlett Wealth Management Limited which is authorised and regulated by the Financial Conduct Authority.
Bartlett Wealth Management Ltd Broadway Hall Horsforth Leeds LS18 4RS 0113 259 3604 dbates@bartlettgroup.com www.bartlettgroup.com 6 Bevis Marks London EC3A 7BA 0207 680 6310 Bartlett is a trading style of Bartlett Wealth Management Limited which is authorised and regulated by the Financial Conduct Authority. WEALTH MANAGEMENT CUT AWAY THE .
