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Communication Research- Techniques, methods and applicationsGM du PlooyZARSOFT COVER 9780702177101 9780702195976 r 485.002e 2009 460 pagesCommunication Research deals with qualitative and quantitative approachesto research methodology; the steps followed in the research process; datacollection (sampling, measuring, questioning and observing); and theprocedures followed when applying a research design and interpretingresearch data. Various research techniques and methods are applied toconducting research for advertising, mass-media audiences and mass-mediaefficiency, and for conducting research in organisational and developmentcontexts. A framework of scientific criteria and guidelines is included.Contents Quantitative and Qualitativeapproaches to communicationresearchSteps in the research processData Collection: sampling,measuring, questioning andobservingProcedures followed whenapplying a research design andinterpreting research data Research of advertising, massmedia audiences and massmedia efficiencyOrganisational and developmentcommunication researchThe research reportSUITABLE FOR Students who conductcommunication researchas part of an academicprogramme.Key features Learning aids, such as executive summaries, self-evaluationand portfolio tasks, plus criteria that students, lecturers andexaminers can use to assess the achievement of learningoutcomes and evidences of performanceA very useful framework of scientific criteria and guidelinesto be used when planning, writing, analysing and evaluatingresearch reports.JUTA COMMUNICATION CATALOGUE 2016/20179

Effective Business Communication inOrganisations- Messages that CommunicateM Fielding & F du Plooy-Cilliers (Editors)ZARSOFT COVER 9780702197826 9781485104179SUITABLE FOR Undergraduate students atuniversity and university oftechnology who wish to gaina grounded understanding ofthe communication processin the workplace.4e 2014624 pages r432.00Modern-day organisations are more dependent on communication toachieve success than ever before. Rapid development and greater complexityof communication technologies, and the growing importance and popularityof social media, mean that organisations can no longer rely on traditionalmethods alone to engage in effective business communication. Each of thesecommunication forms come with their own challenges and pitfalls. This bookbuilds on traditional communication forms, discusses new communicationtrends and the changing nature of communication in businesses.Contents Business Communication inOrganisationsThe Communication ProcessInterpersonal CommunicationSmall Group CommunicationCommunication in OrganisationsIntercultural CommunicationThe InterviewFormal MeetingsGrammar, Style and Tone in theOrganisationalWriting Summaries and EssaysHow to Approach a Case StudyReferencing The Elements of ReadabilityPlanning, Organising andConstructing Messages forOrganisationsCorporate Image and CorporateIdentityGood Customer Relations andTelephone EtiquetteMass Communication in theOrganisationalBusiness Proposals, BusinessPlans and Academic ProposalsReportsInstructional GraphicsOral MessagesKey features An interactive student workbook available online that can beused for both formative and summative assessment purposes.It includes multiple choice questions, short and essay-typequestions as well as case studies and activities.ABOUT THE editorsMichael Fielding was the founding director of the ProfessionalCommunication Unit at the University of Cape Town. He has alsoworked as a consultant in business communication for the pastthirty years.Franzél du Plooy-Cilliers is the Head of the Faculty of AppliedHumanities at the Independent Institute of Education (the IIE). Sheholds a doctorate in Interpersonal Communication and a master’sdegree in Organisational Communication. She is a referee forseveral accredited journals and is a programme evaluator for theCouncil on Higher Education (CHE).10JUTA COMMUNICATION CATALOGUE 2016/2017

Integrated Organisational CommunicationG Angelopulo & R Barker (Editors)ZARSOFT COVER 9780702189845 97807021970009780702196737r 645.002e 2013512 pagesCommunication is often described as the glue that binds an organisation,enabling interaction with its customers, agents and the broader public. It iscentral to their activities and functions: Communication, public relations, management communication,corporate communication, etc. in determining and implementing strategy, operations and processes in all interaction as the foundation of corporate culture.This edition covers these aspects and addresses the growing need amongstudents and practitioners for a book that takes a broad look at organisations’communication.Contents Section A: Introduction toorganisational communicationand communication integrationCommunication and theorganisationCommunication integrationSection B: Communication of theorganisation: Focus areasDynamics of organisationalcommunicationThe role of communication andmanagement approaches in theorganisational change processThe marketing contextIntegrated marketingcommunication Public relationsContextualisation of traditionaladvertisingAdvertising managementIntegrated online communicationSection C: Introduction toorganisational communicationand communication integrationAssessing organisationalcommunicationIntegrated communicationmeasurementSection D: Practical applicationIntegrated communicationcampaignsSUITABLE FOR All communication studentsand practitioners.Key features Places emphasis on corporate branding, the communicationfoundations of the brand and alignment of all communicationprocesses with the brandAdopts the perspective of the practising communicationprofessional in an organisationRelates theory to practice in areas such as research,implementation and campaign planning.ABOUT THE editorsGeorge Angelopulo holds a DLitt et Phil degree in CommunicationScience. He is involved in teaching and research at the Universityof South Africa and CENTRUM Católica in Peru, and has years ofexperience in the private sector.Rachel Barker holds a DLitt et Phil in Communication Science and aPostgraduate Certificate in Marketing Management. She has morethan 20 years’ experience in the private sector. At Unisa she isactively involved in research and she teaches both undergraduateand postgraduate students in the Department of CommunicationScience.JUTA COMMUNICATION CATALOGUE 2016/201711

Introduction to Communication Studies, AN- for southern African StudentsS Steinberg & G Angelopulo (Editors)ZARSOFT COVER 9781485102717 9781485104766 9781485115304SUITABLE FOR First-year students inCommunication Studies.r 479.002e 2014364 pagesAn Introduction to Communication Studies for southern African Students2e consists of the contributions a group of highly experienced academicsin the field of communication from a wide variety of South African tertiaryinstitutions. They have drawn on the work of Sheila Steinberg as well astheir own research and academic experience to write the new edition.While the Communication Theory is based on research done at internationaluniversities, the authors have followed in Steinberg’s footsteps in illustratingthe text with a wide variety of southern African comments and examples.New to this edition The authors have included the newest and most up-to date theoreticalapproaches in Communication Studies today and have updated the textto be accessible and relevant to South African and southern Africanstudents alike.In addition to the text, an interactive student workbook is availableonline that can be used for both formative and summative assessmentpurposes. This is supplemented by online lecturer support material anda list of online resources.Contents A brief introduction to humancommunicationConceptualising communication:theory and methodConceptualising communication:theory in practiceSensing and sense makingNonverbal communication Language and communicationIntrapersonal communicationInterpersonal communicationSmall group communicationMass communicationDigital communicationSome specialisation areas incommunication studiesKey features ‘Test yourself’ questions at the end of every chapterDefinitions highlighted in the text assist students in theirnavigation of the terminologyExamples of how the theory can be applied in practiceOnline content that enhances the learning experienceby providing students with access to enlightening andinformative information relevant to the specific text passagesComments and icons used in the text to draw students’attention to important informationLearner-friendly and accessible text for students andprofessionals alike.ABOUT THE editorsSheila Steinberg was an associate professor in the Department ofCommunication Science at the University of South Africa, whereshe lectured for 14 years. She specialised in communication theory,the teaching and learning of communication, and communicationskills, and was one of the pioneering local authors in the field.George Angelopulo holds a DLitt et Phil degree in CommunicationScience. He is involved in teaching and research at the University ofSouth Africa and CENTRUM Católica in Peru, and has many years ofexperience in the private sector.12JUTA COMMUNICATION CATALOGUE 2016/2017

Key Concepts in OrganisationalCommunicationL van Dyk, W Greeff & R BarkerZAR97814851047802015546 pages r 411.00Key Concepts in Organisational Communication is a ground-breakingpublication which aims to assist researchers in the field of organisationalcommunication by providing an overview of 200 frequently usedcommunication concepts, such as stakeholder relationship management, asa starting-point for reading and further research. This e-book facilitates crossreferencing and access to further reading material.Contents & KEY FEATURESOrganisational communication is a multidisciplinary fieldwhich has bearing on the private sector, public service and civilsociety. It draws on ideas from management sciences and thehumanities, resulting in an extensive terminology and range ofconcepts, some unique to organisational communication andothers borrowed or adapted from its foundational disciplines. SUITABLE FOR Oganisational communicationscholars who are confrontedwith a wide range of academicconcepts.Each of the 200 concepts taken from these fields areaccompanied by:cross-references to related conceptsan international reading lista list of South African authors and other publications on theconcept, where applicable.ABOUT THE authorsLouise van Dyk is involved in research and teaching in the Departmentof Communication Science at Unisa. Her fields of specialisationinclude stakeholder relationships, corporate social investment,development communications and others.WJ (Elnerine) Greeff is involved in research and teaching in theDepartment of Communication Science at Unisa. Her areas ofinterest include internal communication, communication withdiversities, stakeholder relationship-building and others.Rachel Barker has more than 20 years’ industry experience and18 years in teaching and research. She is a National ResearchFoundation (NRF) C2-rated researcher in Communication andspecialises in organisational communication.JUTA COMMUNICATION CATALOGUE 2016/201713

TOPCOMMUNICATIONTITLESFROM JUTA ACADEMIC14

Persuasive Communication Skills- Public SpeakingS SteinbergZARSOFT COVER 97807021521082000312 pages r 302.00This book provides an introduction to the theory and practice of persuasionand then applies this to the public speaking context. The student is carefullyguided through the steps in the speech-making process and then taughtspecifically about persuasive speeches. Students are motivated to learnabout persuasion and public speaking and to become actively involved indeveloping their own speeches. Persuasive Communication Skills relates realexamples drawn from actual of public speaking situations.Key features Each unit in the book contains a statement of learningoutcomesThe most important key words are listed in the left-handmargin of the textEach unit ends with a test-yourself section so that the studentcan test whether the outcomes have been achieved, and abrief summary of the unit’s contentsThe informal style of writing encourages active studentinvolvementThe examples are based on public speaking situations that fallwithin the experiences of South African students.JUTA COMMUNICATION CATALOGUE 2016/201715

Professional Communication- Deliver effective written, spoken and visual messagesJ English (Editor)ZARSOFT COVER 97807021779273e 2012336 pages r 490.004th edition forthcoming in January 2017Developed by the University of Cape Town, Professional Communication:Deliver effective written, spoken and visual messages 3e offers sound advice,clear guidelines and numerous practical examples.SUITABLE FOR All professionals andstudents in business,industry and highereducation institutions.This edition reflects how communication techniques have responded to theelectronic age. It contains formats for all forms of academic and professionalcommunication.Contents NOTE:An interactive learning coursepackage, based on the text ofProfessional Communication:Deliver effective written,spoken and visual messagesthird edition, is available inthe VirtualBook format forfacilitators and students. Itcontains additional features suchas weblinks to supplementaryinformation, comprehensivesearch engine facilities, audio andvideo clips, numerous interactiveexercises, a variety of assessmentmethods and student tracking. Requirements for EffectiveWritingMail @ WorkManagerial Skills andRequirementsBusiness Proposals and BusinessPlansReport WritingPresentation Skills Graphics, Visual Aids, PowerPointand PostersResearch Methods: Libraries andthe InternetCitation, Referencing andAvoiding PlagiarismThe Research Journey: AnIntroduction to ResearchMethodologyAcademic Proposals andDissertations or ThesesKey features Basic theory integrated with varied and applied skillsAccessible content on research techniques (sourcing data,referencing and the Internet) and methodology (qualitativeand quantitative) through to final delivery (of theses, reports,proposals, business plans, presentations, visuals, CVs andother documents)Focus on the needs of managers (team building, negotiationskills, ethics, managing meetings, agendas and minutes)User-friendly styleStand-alone chapters with thorough cross-referencingComprehensive index and reference list.ABOUT THE editorDr Jane English is associate professor and head of ProfessionalCommunication Studies, University of Cape Town. She is anestablished communication consultant to tertiary establishments,industry and commerce.16JUTA COMMUNICATION CATALOGUE 2016/2017

MEDIABigger Picture, a- A Manual of Photojournalism in southern AfricaM WallerZARSOFT COVER 97807021520852000350 pages r 405.00This manual has been developed for the majority of practising photographersand photojournalists in southern Africa. Most of the leading journalists fromsouthern Africa do not go through formal training, but gain their knowledgeand expertise from books and experience. It is hoped that this manual willaddress their needs. The handbook is well illustrated with diagrams andstriking photography.Key features Its southern African feel is apparent in the more than 200photographs that are analysedIt includes some of the most controversial photographs andphotographic issues from the regionThe photographs in the section on ethics may be disturbingand are strategically placed at the end of the book, whenthe reader may be better prepared to engage with thesephotographs.SUITABLE FOR Practising photojournalistsStudents of photojournalismand visual literacy at furthereducation and tertiary levelIn-service trainees.Citizen in Communication, the- Re-Visiting Traditional, New and Community Media Practices inSouth AfricaN Hyde-Clarke (Editor)ZARSOFT COVER 9780702177781 9780702196485r 436.002010256 pagesThe Citizen in Communication is a compilation of contemporary, accessiblematerial from reputable academics with an interest in the South Africanmedia, and the changes that are currently impacting on the public’s ability toengage with it. The book addresses two vital sections of the communicationlandscape in South Africa. Firstly, it introduces notions and practices ofcitizen journalism, a growing trend in which civilians provide media footage,blogging and sms commentary. Secondly, it looks at the prevalence andeffectiveness of community media, as well as the challenges such media faceon a day-to-day basis. The text explores the scope and effectiveness of twoalternative forms of communication that in theory are designed to allow forthe ‘voiceless’ citizenry to express their opinions and experiences.Key features To enhance active learning practices, each chapter starts withkey terms and concepts.South African examples are provided to show relevance andthe applicability of theoretical frameworks.To assist with the consolidation process, each chapter endswith topics/questions for discussion and suggested furtherreading.JUTA COMMUNICATION CATALOGUE 2016/2017SUITABLE FOR Third- and fourthyear students studyingCommunication, MediaStudies and Journalism.Essential reading for anyonewith an interest in therelationship between themembers of a society andthe media that reports on it.17

Communication and Media Ethics inSouth AfricaN Hyde-Clarke (Editor)ZARSOFT COVER 9780702178092 9780702196492SUITABLE FOR For all future and currentpractitioners and researchersin the field of ethics.Senior undergraduate andpostgraduate students atuniversities and universitiesof technology studyingCommunication, Media orJournalism.97814851153351e 2011300 pages r 451.00Ethics in the media is a topic of some heated discussion right now inSouth Africa and is clearly a challenge to practitioners as well as studentsof communication and media studies. Communication and Media Ethics inSouth Africa introduces and grapples with notions of ethical principles andpractices, and how these may be applied in a diverse and challenging localcontext that is still undergoing

Communication - A Hands-on Approach s cleary (editor) The second edition of Communication: A Hands-on Approach focuses on different forms of communication, emphasising writing as a communication tool, particularly within the business environment. The evolution of technology and its use in the