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The Code ofMarketing ofBreastmilkSubstitutesViolations inIndonesiaNIA UMARCHAIRWOMAN OF INDONESIAN BREASTFEEDINGMOTHERS ASSOCIATION - MAY 2020
Indonesia only adapts parts of the Code of Marketingof Breastmilk Substitutes. We only regulate themarketing of infant formula 0-12 months & growing upformula from 12 months & beyond unfortunatelly aremarketed freely.
According to Indonesian HealthDemographic Survey 2017, thebreastfeeding exclusive rates is 52%
Giving birth in the pandemicsituation makes it even worseMother S gave birth to her baby 15 daysago. Baby N was born healthy & weighed 3kg. It was an emergency ceaseran procedurebecause the obgyn said mother S has a lowhemoglobin count even though she wasdialeted for 7 cm. She did the rapid & swabtest in the OR (after she's in the hospital for12 hours) & she didn't show any sign orsymptomps of COVID-19. After the babywas born, mother S & baby N wasseparated for 4 days even though the rapidtest shown negative. While in hospital, thebaby was formula fed. Mother S called metoday (May 19, 2020) for 1 hour & criedbecause she couldn't latch her baby & shefeels like she's failing as a mother.
The formula companies also give out GUM free samplesin this pandemic situation0102They use social media likeinstagram/twitter/FB/whatsappto promote the free sampling byusing influencers.They also give out GUM fordonation & using localgovernment access todistribute it.
Free Sampling by Wyethwww.wyethnutrition.co.id/free-samples
Free Sampling by Arla Indofoodwww.arlaindofood.co.id/sampling-form/
Free Formula 'Care for Corona' via TwitterThis account was owned by a former aid of Social AffairsMinistry of Indonesia whose now become the East JavaProvince Governor where the area of distribution of freeGUM. He tagged some of Key Opinion Leaders (KOL) ontwitter asked them to retweet the info & unfortunately someKOL did retweet it. After we gave comments on this, the nextday, the profile ID changed & deleted the part stating "expertof staff to the Minister of Social Affairs".
Danone donations for West Java ProvinceThis donation was accepted by the West Java Governorconsists of:2 ventilators2500 boxes of 600ml bottled water equals 60.000bottled waters.30.320 boxes of formula.
Infant formula donation'Ramadan Series'This is a campaign done by 'milenials' wherethey collect fund and distribute the money ina form of food to give out to parents whoneed formula. We are still trying to find outwhere they got the formula & to whom theyare giving it to. They are using hashtag 100can formula if you post the pic with the frameon your instagram & people donate 1 can offormula.
Sari Husada Mombassador010203SGM is one of the biggestformula brand in Indonesiaown by Sari Husada whichis part of Danone.They created theMombassador programwhere they recruitedmothers who are active insocial media to be their GUMambassador.They invited them to seetheir factory, held classes onnutrition & how to writecontent for social media.They also have bonus pointsas rewards.
#dancowinspiringMom by Dancow NestleDancow from Nestle using mothersto hold gatherings in theircommunity to promote their GUMproduct. They trained mothers astheir 'cadres'.They provided tools for the activityand & it was promoted heavily insocial media platform likeInstagram/FB with the hashtag:#dancowinspiringmom.
Their 0-6 & 6-12 monthsinfant formulapackagingThe cross promotions of the products arealso heavily promoted such as milkspecially designed for pregnant & lactatingmothers.
Thank You!Terima Kasih!Nia UmarEmail: nia@aimi-asi.orgTwitter/IG/FB: @housniatiwww.aimi-asi.org @aimi asi (Twitter & IG)
need formula. We are still trying to find out where they got the formula & to whom they are giving it to. They are using hashtag 100 can formula if you post the pic with the frame on your instagram & people donate 1 can of formula.
