WIXLIB

Table of Contents (continued)Six. Energy, Strength, Performance, Endurance and More: 12 Ways AstaxanthinCan Help Athletes and Active People. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157“The Athletes’ Dozen” 12 Clinical Trials Showing Benefits for Athletesand Active People. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159Protecting the Cell’s Powerhouse. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 170For the Scientists. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 172Seven. Keeping the Heart Ticking and the Blood Pumping: The CardiovascularBenefits of Astaxanthin. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175Combatting Cholesterol with Astaxanthin. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176Other Ways Astaxanthin Can Help our Hearts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 180For the Scientists. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 181Eight. No Colds or Flu for 17 Years! Astaxanthin, The Immune System Modulator. . . 184Where it All Began: The Pioneering Work of Dr. Harumi Jyonouchi . . . . . . . . . . . 185The Preliminary Research of Drs. Chew & Park. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187Landmark Human Clinical Trial Shows Immune Response Benefit . . . . . . . . . . . . . 189Additional Human Clinical Research. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 190For the Scientists. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193Nine. Helping Sperm Reach the Egg: Astaxanthin’s Enhancement of MaleFertility. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 194Human Clinical Trials Show a Possible Natural Treatment for MaleInfertility. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195Early Research in Pigs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 198For the Scientists. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199Ten. The Ultimate Anti-Aging Nutrient. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202What is Your Own Biggest Health Concern About Aging?. . . . . . . . . . . . . . . . . . . . . . 203Top 10 Health Concerns for Baby Boomers and CorrespondingAstaxanthin Research. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 204We’ve Learned from Salmon. Now Let’s Learn from Worms: AstaxanthinMay Help You Live Longer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 206IV. “The Unproven Five: Emerging Research on Astaxanthin”. . . . . . . . . . . . . . . . . . . 208Cancer Prevention and Tumor Reduction: 46 Pre-Clinical Studies. . . . . . . . . . . . . . . . 209Support for Diabetes: 25 Pre-Clinical Studies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 211Liver and Kidney Health: 23 Pre-Clinical Studies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212Ulcers and Gastrointestinal Health: 13 Pre-Clinical Studies. . . . . . . . . . . . . . . . . . . . . . . 214Respiratory Health: 4 Pre-Clinical Studies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 216V. Dogs & Horses, Chickens & Fish: As Good for Animals as it is forHumans. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 218Nestle Purina’s Top Animal Researcher Loves Astaxanthin for Dogs. . . . . . . . . . . . . . . 218Remedy for a Life-Threatening Disease in Horses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 220v

Table of Contents (continued)Pioneering Study: Astaxanthin Increases Salmon Survival from 17% to 98% . . . . . 221Summary: Potential Health Benefits of Astaxanthin for Animals. . . . . . . . . . . . . . . . . 224VI. Important Stuff: Safety, Bioavailability, Dosage and Delivery Methods. . . . . . . 226Safety. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 226Bioavailability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 229Dosage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 230Delivery Methods. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 233VII. The Differences Chapter. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 239One. The Vast Differences Between Astaxanthin and Other Supplements. . . . . . . 240Top Ten Reasons Natural Astaxanthin is the Ultimate Anti-AgingSupplement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 242Outstanding for People Under 40 As Well. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 245Two. The Vast Differences Between Sources of Astaxanthin . . . . . . . . . . . . . . . . . . . . . 246Know the Source!. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 247Natural Astaxanthin from Algae is 20X to 90X Stronger as an Antioxidantthan Synthetic Astaxanthin. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 249Animal Research Shows Huge Differences in Efficacy Between Algae-BasedAstaxanthin and Phaffia-Derived and Synthetic Astaxanthin. . . . . . . . . . . . . . . . . . 250Safety of Phaffia-Derived and Synthetic Astaxanthin is a TroublingQuestion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 256Summary of Differences Between the Three Sources of Astaxanthin. . . . . . . . . . . . . 259Shape Matters!. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 262Three. The Vast Differences Between Astaxanthin Producers. . . . . . . . . . . . . . . . . . . . 263Research and Development. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 263Technology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 264Production Facilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 265Raw Materials. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 268Four. The Vast Differences Between Astaxanthin Consumer Products. . . . . . . . . . . 276Author’s Recommendation: Go with the ONLY Independent Agency thatAnalyzes Astaxanthin. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 278Which Delivery Method?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 279The Supplement Funnel Says it All. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 280My Final Recommendation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 281References. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 282Acknowledgments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 318Order Form. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 320About the Authors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 321vi

IntroductionBy Suzy Cohen, RPh,“America’s Most Trusted Pharmacist,” best-selling author,syndicated columnist and media personalityWhat a funny, hard-to-pronounce word — “Astaxanthin.” Yet, regardless of howhard it is to say, I suggest you learn how to say it and go to your local health foodor vitamin store and buy a bottle [as-ta-zán-thin]. This is certainly one of the mostexciting supplements to hit the nutrition industry ever, and as you’ll find out in thisbook, researchers are discovering more promising qualities of Natural Astaxanthinevery year.Natural Astaxanthin is a powerful anti-inflammatory and can neutralize freeradicals which are tied to cancer, infection, diabetes, heart disease and Alzheimer’s.I think it’s one of the simplest, most affordable antioxidants you can take for betterhealth. It’s hundreds of times more powerful than CoQ10, Vitamin C and VitaminE. I take it myself every day.Part of the wonder of life is seeing your loved ones and enjoying the starlight,beautiful sunsets and incredible landscapes! So protecting your precious eyesightranks high up on my recommendations for people. Clinical studies done on NaturalAstaxanthin show that it improves blood flow to eye muscles, helping to improveaccommodation and relieve eye strain. You have to think of Astaxanthin like you dobeta-carotene, since every one’s heard of that. I think Astaxanthin dwarfs beta-carotene in terms of its ability to nourish the delicate tissue of the eye and protecteyesight. Medical research trials support the role of Natural Astaxanthin in preventing macular degeneration, the number one cause for blindness. It is one of myfavorite dietary supplements because it is a natural energizer and there’s no jolt! It’salso a powerful immune enhancer, it helps lower blood pressure, reduce arthriticaches and pain, and it goes a long way in protecting the cardiovascular system. Plus,you can’t find a better supplement to work from the inside out to help protect andactually beautify your skin.I’ve known Bob Capelli for over ten years now. I knew him before he wrotethe world’s first book on Astaxanthin back in 2006. Bob has dedicated the lastsixteen years of his career to studying, educating, writing about and promotingNatural Astaxanthin because he really believes in this miracle extract from algae.vii

Introduction (continued)He’s passionate about Astaxanthin, and he has a knack for taking difficult scientificconcepts in this book and making them so everyone can understand. I think you’llenjoy reading this book; but more importantly, I’m sure you’ll come away withinformation that can help you live a longer, healthier life.One last, very important point: When considering which brand of Astaxanthinto purchase, make sure you buy a brand that is “Natural” Astaxanthin extractedfrom algae. This is essential now because a large vitamin ingredient manufacturerlaunched a synthetic version of Astaxanthin a few years ago that is nothing at alllike the natural version. They call it “Nature Identical” but that’s far from thetruth — Natural and Synthetic Astaxanthin are two completely different molecules.For example, Natural Astaxanthin has been shown to be at least twenty timesstronger as an antioxidant than Synthetic Astaxanthin. And even more troubling,Synthetic Astaxanthin has never been tested in human clinical trials for healthbenefits or even for safety. Trust me — stay away from Synthetic Astaxanthin andmake sure you’re getting the “real deal.” The best way to do this is to do like I doand make sure the brand you’re buying comes from a member of the Natural AlgaeAstaxanthin Association (NAXA), a trade group that monitors quality and testsdifferent brands to make sure they’re natural. Some brands that use Astaxanthinfrom a NAXA member actually feature the NAXA seal; look for it on the label, orat the very least check with your brand and make sure they’re sourcing their rawmaterial from a NAXA member.-- Suzy Cohen, RPh, “America’s Most Trusted Pharmacist”viii

1“The Supplement You Can Feel”Q:What protects algae cells soincredibly well that they canlive for over 40 years withoutfood or water and in extremeweather conditions?Q:What makes salmon pink andgives them the strength andenergy to swim up ragingrivers for weeks on end?Q:What is the ultimate antiaging nutrient and theathlete’s secret weapon?A: Natural Astaxanthin!In my twenties, I spent four years traveling and working in developing countries.In many of these developing countries in the 1980’s, Western-style medicine wasn’tused much; instead, people looked to herbs and natural healing for both preventive1

Natural Astaxanthin – The Supplement You Can Feeland therapeutic benefits. I developed a huge admiration for preventive medicineat that time, and used herbal remedies when I had health issues during my travels.In fact, this natural healing concept (which was pretty new to me at the time) hadsuch an impact on me that, upon returning to the USA, I sought out a job in thenatural supplement industry.I was working in the natural supplement industry for over ten years beforeI heard about Astaxanthin. I heard about this “super-carotenoid” (whose name Icouldn’t even pronounce) that was supposed to be the world’s strongest antioxidant.(Carotenoids are a family of molecules that give many vegetables and animals theircolor.) I had been using nutritional supplements for about fifteen years at that point,since before I started working in the supplement industry.Having read quite a bit about the importance of antioxidants, I decided that itmade sense to try the world’s strongest when I heard about Astaxanthin. I wanted togive myself the extra antioxidant protection I knew was so important to be healthyin our modern world. For my first decade in the supplement industry, I was takinga variety of herbs, vitamins and minerals, and I was a relatively healthy person. Ina normal year, I would get two or three colds, and once every few years I wouldget a bad case of the flu. I had no major illnesses, but I did have some muscle andjoint issues that were starting to affect my ability to play sports.The first thing I noticed after about a month of use was Astaxanthin’s muscleand joint pain benefits. This was the year before the first clinical study had beendone showing that Astaxanthin reduces pain and works as an anti-inflammatory. Ilove to play basketball, and have been playing about two times a week for decades.Before trying Astaxanthin, when I was in my late thirties and early forties, I wasstarting to get very sore and stiff in the mornings after basketball. I would wake upthe day after basketball and I would be so stiff when I got out of bed that my wifeused to make fun of me — she said that I walked like the Frankenstein monster! Itwas a combination of joint issues in my knees and overall muscle soreness. I was nothappy at all about this common consequence of aging, and could see the writingon the wall that I probably only had a couple years left playing basketball.SURPRISE! I was amazed that, after about a month using Natural Astaxanthin,I had no more soreness or achy joints after playing basketball. It’s now sixteen yearslater, I’m 57 years old, and I still jump out of bed the morning after basketball like a2

“The Supplement You Can Feel”20 year old. (If only it could helpmy jump shot but sadly, thereare some things even Astaxanthincan’t improve.)The second benefit I foundfrom using Astaxanthin tookmuch longer to recognize. Afew months after I started usingNatural Astaxanthin, I began toreduce my use of other supplements. I still take a superfoodcalled Spirulina every day, andI take a few other nutraceuticalsspecifically for their cardiovascular benefits. But after my earlydays working in the supplementindustry when I was experimenting with many supplements, Iultimately narrowed it down toAstaxanthin can help stretch your active yearsa few clinically validated products that I consider my personalstaples. What I realized after a few years of my new supplement regimen is that Ihadn’t gotten a cold or flu since I started using Astaxanthin. It is now 2017 and I stillhaven’t come down with a cold or flu or missed a day of work since the year 2000!There is no doubt in my mind that Astaxanthin is boosting my immunity — howelse could you explain going from two or three colds a year down to zero?You may think, “He’s not impartial — he works for a company that producesAstaxanthin.” This is true, and I can’t fault anyone who thinks that way. But whenyou read what prominent doctors, professors and pharmacists say about NaturalAstaxanthin, see the results from consumer surveys and review the huge quantityof medical research studies, you also may want to take Astaxanthin every day tokeep yourself healthy.3

Natural Astaxanthin – The Supplement You Can FeelThe Most Protective Molecule in NatureIt’s hard to believe that any substance is so protective that it can keep an organismalive for 40 years without food or water, and under conditions of freezing cold,blistering heat and intense ultraviolet light exposure. But believe it: This is the levelof protection that Natural Astaxanthin brings to Haematococcus pluvialis (anothertongue-twisting word like “Astaxanthin”) microalgae cells. When Haematococcuscells are healthy, well-fed, have plenty of water and are in favorable climactic conditions, they are green and they use flagella to swim around. To put it simply, they’rehealthy and happy. But stop feeding them, take them out of their normal aqueousenvironment, put them in intense ultraviolet light and extreme temperatures (or doall three of these things at once), and the algae cells stop swimming and go dormantto save energy. But this “hibernation” isn’t enough to keep them alive under theseconditions. Any living organism, be it plant or animal, needs food and water tosurvive. When you take away these essential needs, it’s only a matter of time beforean organism will die.But these algae are different because they have the ability to generate Astaxanthin. They do this as a survival mechanism to withstand this extreme environmentalstress. They hyper-accumulate huge amounts of Astaxanthin and turn red in aperiod of just about one week under highly stressful conditions. The Astaxanthinworks like a protective force fieldto f

Dr. Joseph Mercola, Mike Adams "The Health Ranger," Suzy Cohen RPh, Susan Smith Jones, PhD, and more NATURAL ASTAXANTHIN THE SUPPLEMENT YOU CAN FEEL BOB CAPELLI TECHNICALLY REVIEWED BY LIXIN DING, PHD. Natural Astaxanthin