Brand identity ideals - WordPress
Brand identity ideals Three years after the car was born (1896), Bibendum, the name of the Michelin Man, became the company’s unique symbol. Redrawn numerous times, the “tire man” is immediately recognizable around the world. Trademarks, by definition, must last well beyond the fashion of the moment. Chermayeff + Geismar Brands are messengers of trust. We are all moving at blinding …