A S A E L Broadcasting Ii Aug 25 - World Radio History

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The Fifth EstateRADITOELEVSIIONCABLESATELL IT EBroadcasting ii Aug 25AIn this keep -up-with-the - other-guysworld of TV news, we here at Conus thinkit's important to remember who theother guys are trying to keep up with.We've got some important new ideas to show you that'll keep theother guys trying. Let's talk about them at the RTNDA, Booth 857or Outdoor Exhibit L. If the RTNDA's not in your schedule, call usat 612- 642 -4645 today.KPRC, Houston W BRZ, Baton Rouge WJLA. Washington, D.C. W ESH, Orlando KRON, SanFranciscoWOWT, Omaha WCSC, Charleston KMBC, Kansas City WBTV, Charlotte WJTV, Jackson WTAE,KUTV, Salt Lake City KWTV, Oklahoma City WISN, Milwaukee W BAL, BaltimoreWTVT, Tampa KSTP Minneapolis/St. Paul WCVB, Boston WTVF, Nashville WDTN, DaytonW RAL, Raleigh KOB, Albuquerque W VUE, New Orleans KCNC, Denver W RTV,IndianapolisKTXL, Sacramento WTVJ, Miami KSNW, Wichita KSNT, Topeka KSNF, Joplin KYTV,Springfield,MO KHJ, Los Angeles KOMO, Seattle KELO, Sioux Falls KTVK, Phoenix WXII,Greensboro, NCWYFF Greenville WSAV Savannah KSAT, San Antonio WJKS, Jacksonville WUFT, GainesvillePittsburghTION'IÚ#Conus CommunicationsYY2119 99/AON1VS)IlIh 713415 University Avenue1-13MXtlM1 1C10Chzss,ótl2719 Minneapolis, MN 55414

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Vol. 111 No. 8Broadcasting Aug 25 3Bearing down on RTNDA '86The Bass -Taft family storySifting through the tax billSIFTING DATA D Taxbill represents differentbenefits and costs to different factions of FifthOLYMPIC EFFORT D ABC's coverage of the summerOlympics helps it win lion's share of SportsEmmys. PAGE 82.Estate. PAGE 43.LATE FINISHER O GTESpacenet is on the verge ofsecuring lucrative satellite contracts for networksatellite newsgathering operations. PAGE 44.TAKING AN INTEREST OBass family purchases ofDAYTIME DRAMA Dtakes his place.1987. PAGE 84.Meredith Corp. takes its fairnessdoctrine appeal to the Court of Appeals inPRESSING ON DTaft stock leads to question of what is in store forCincinnati -based broadcaster.FOR FALL D De Laurentiis Group producing 100episodes of new first -run syndicated sitcom for fallWashington.PAGE 46.Lilley resigns from CBS; FuchsPAGE 50.RTNDA 86 D Radio -Television NewsDirectorsAssociation set to kick off 41st conference, in SaltLake City this week. Brokaw, Osgood and Sherramong speakers. PAGE 58. Network-affiliatemeetings expected to be news-packed, with newscooperatives and satellite newsgathering plansleading discussion. PAGE 64.PAGE 88.Broadcasters tell FCC what toinclude in fee collection. PAGE 92.FREE ADVICE DABC News moves to new location inNew York. PAGE 97.NEW HAUNT nChanging technology and ways toimprove AM hot topics on Radio '86 Conventionagenda. PAGE 100.AM INPUT DCBS BREAKTHROUGH D CBS accepts W.R.Co. commercial on defict. PAGE 105.FALL SCHEDULEPBS's new programing lineupincludes eight new series, 26 specials plus 10returning series. PAGE 80.Grace &SPOT TALK D RABPresident Bill Stakelin expectsslow growth for spot category in next 10 years.PAGE 106.National Commission on WorkingWomen say portrayal of older women ontelevision has improved over last 10 years. PAGEVIEWING STUDY D82.MUSIC MAN DRobert Henley has led thebroadcasters' fight for equitable rates in licensingmusic.PAGE 127.INDEX TO DEPARTMENTSAdvertising & Marketing. 105Business Briefly18Cablecastings10Changing Hands102Closed Circuit7Datebook30EditorialsFates & FortunesFifth EstaterFor the RecordIn BriefJournalism13012312710912897Law & RegulationThe MediaMonday MemoOpen MikePrograming88100263880Riding GainSatellite FootprintsStock indexSyndication SSN 0007 -2028) is published 52 Mondays a year byBroadcasting Publications Inc. 1735 DeSales Street. N W Washington.at Washington. D.C. and additional offices. Single issueD.C. 20036 Second -class postage 2 except special issues 3.50 (50th Anniversary issue 10).Subscriptions. U.S. and possessions: one year 65. twoyears 125. three years 175. Canadian and other internationalsubscribers add 20 per year U.S. and possessions 170 yearly forspecial delivery. 100 fbr first -class.Subscribers occupation required. Annually. Broadcasting 0Cablecasting Yearbook 90. Across Ute That 6.95. Microfilm of Broadcasting isMicrofilms. 300 North Zeeb Road. Ann Arbor, Mich 48106available from University(35mm. full year 55) Microfiche of Broadcasting is available from Bell &Howell. Micro Photo Division. Old MansfieldRoad, Wboster. Ohio 44691 ( 37 yr) Postmaster pleasesend address corrections to Broadcasting. 1735 DeSalesSr. N.W Washington. D.C. 20036.padINDEX TO ADVERTISERS: Aerospaziale Helicopter Corp77 o Allied Broadcast Equipment 22 0 American Desserts99Ampex Corp. 55 Archer Daniels Midland 18 0Associated Press Third Cover o Association of American Railroads 24 -25 0 AudioBroadcast Group, Inc. 109 0 Auger Associates, Inc. 85 a BAFCommunications Corp. 14BASYS, Inc. 73 o Blackburn & Company, Inc. 102 0 Broadcast Electronics 38 oBroadcast Investment Analysts 125 o Sherlee Barish & Associates/BroadcastPersonnel, Inc.78 0 Broadcast Systems. Inc. 111 0 Centro Corp. 91 0 ChapmanAssociates 107 0 Classified Ads 114 -122 0 Columbia Pictures Television8 -9 0 Comsat General Corp. 62 -63 0Continental Electronics 94 o Conus Communications Front Cover 0 Crowley FinancialServices. Inc. 4 0 Custom Business Systems, Inc. 97 o Daniels & Associates 106 oDowChemical Co. 68 0 Dynatech Broadcast Group 3 o Ebony/Jet Showcase 79 0Embassy Communications 35, 36 -37 o Environmental Satellite Data. Inc. 74 0EthereumScientific 6 o First Boston Corp. 81 0 Fox/Lorber 30 0 Group W Productions 32-33 o Group W Television 60, 61 0 GTE Spacenet 42 0 HomeShopping Network 11, 15 0Hubbard Communications, Inc. 39 0 ITC Entertainment 56-57 0 Kaufman &Company 34 0 KDTV 71 0 KTVU 87 o H.B. LaRue, Media Brokers 105 o Lionheart Television31 0Lorimar- Telepictures Corp. 23 0 Lorimar-Telepictures Perennial 51.52 -53.66 -67 0 Television 28 -29 o Mipcom89 o Mutual of Omaha 75 0 National Black Media Coalition 83 0 NBC News 59 0Orbis Communications. Inc. 190 Panasonic Broadcast Systems 20 -21 0 Polaroid Corp. 40-41o Professional Cards 113 0 Stan Raymond & Associates 108 0 Cecil L.Richards, Inc. 103 0 Robert W Rounsaville & Associates 104 0 Satellite MusicNetwork 27 0 ServicesDirectory 112 o South Star Communications, Inc. 76 0 Transtar 95 0 TribuneEntertainment Company Second Cover 0 UPI 16 -17 o Ward -Beck Systems Ltd. FourthCover 0Warner Bros. Television Distribution 12-13 0 Western Union 123 0 WNEW 98 0 WPIX69

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C1osedCircit)Dirty workFCC Office of General Counsel isreportedly reexamining commission'sapproach toward indecency andobscenity. Well- placed source saidChairman Mark Fowler directed office tostudy issues and to provide him with"comprehensive report andrecommendations." Attorney general'scommission on pornographyrecommended that FCC crack down onindecent and obscene programing(BROADCASTING, June 2). Antismutcrusaders, alleging Fowler has not doneenough to police obscenity, are opposinghis reconfirmation.Missing mediumRadio news tell through cracks in majorsurvey commissioned by Radio-TelevisionNews Directors Association andTelevision Information Office and expectedto be centerpiece of this week's RINDAconference in Salt Lake City. When formerT1O head Roy Danish approachedRTNDA on survey months ago, newsassociation agreed to participate if itcovered both TV and radio news. Roperwas brought in to carry out study of bothmedia. and as recently as May RINDAofficials understood radio was in. Whenlapse was discovered, association had tojuggle sessions to minimizeembarrassment over radio void in program.New 110 head Robert Mulholland had noexplanation for radio's absence from studyand neither did RTNDA executives.BirdlandGroup W's Newsfeed Network, newsexchange serving 70 stations in U.S. andCanada, is planning to establish Ku -bandsatellite newsgathering cooperative forclient stations with satellitenewsgathering vehicles. To that end, it hasbeen negotiating with satellite vendors,including GTE Spacenet (see story, page44), for satellite time and traffic- controland voice- communications services.Newsfeed hopes to have operation, whichit's calling Ku- Co -op, up and running byOctober.Two weeks ago when BROADCASTINGsurveyed 15 CBS affiliates, D'Angelo saidstation had not yet decided whether topreempt program or carry it(BROADCASTING, Aug. 18). D'Angelosaid last week that he was "comfortablewith what [Sauter] is doing and I'msticking there. I'm there all the way."D'Angelo said Sauter discussed someplans for new CBS morning broadcast forJanuary but that he "was not at liberty" todiscuss them.No sweatSome people suggest that unveiling ofnear-final tax legislation will send peoplescurrying to sell broadcasting and cableproperties before more taxing provisions oflegislation become effective (see page43). One source suggestedcommunications attorneys were beingcalled back from vacation to handle hastysubmissions of transfer applications toFCC. But sources at two leading lawfirms, Cohn & Marks and Wiley & Rein,mentioned only one station sale that wasgiven go -ahead only after seeing whatHouse and Senate conferees had decidedon. Most owners, it was said, already feltthat tax on capital gains would beincreased and sensed how limitedpartnerships and corporate liquidationswould be treated. Acting chief of FCC'sMass Media Bureau, Roderick Porter, saidthat there are no plans yet to add staff inanticipation of possible transferapplications flood.In the loopNew research study conducted byNational Association of Broadcasters forupcoming Radio '86 convention (Sept.10 -13 in New Orleans) reveals increasingtrend toward cellular telephone use withnearly 50% of all large- market (top 25)stations now employing technology innews and traffic reporting as well as forbroadcasting from out -of- studio locations.Study, which will be presented by JohnAbel, executive vice president,operations, for NAB, at opening generalsession of convention, will cover gambitof new technologies for radio (see page100).Fire's outPuntingMeeting in New York last week betweenCBS News President Van Gordon Sauterand WBNS -TV Columbus, Ohio's presidentNational Public Radio has received lettersof resignation from four of its 258 memberstations and has heard from "severalothers" who are not yet sure whether theywill drop membership, according tospokeswoman for NPR. Stations wereand general manager, Gene D'Angelo,resulted in station committing tocontinued carriage of CBS Morning News.Broadcasting Aug 25 19867given until Sept. I to decide whether toretain membership under organization'snew business plan, which goes into effectOct. 1. Three of four resigning stations areKLON(FM) Long Beach, Calif. (loss of 200,000 for NPR); KSKO(AM) McGrath,Alaska ( 55,000), and KSTK(FM)Wrangell, Alaska ( 47,000). (Fourth couldnot be identified.) All Alaskan stationshave been hard hit by drop in price of oil,which forced oil-dependent state to cutfunding to Alaska Public BroadcastingCommission by 13%. One stationmember said he expected up to four moreAlaskan stations to drop membership inanother year.DownsideWall Street appraisal of future of TaftBroadcasting is indicated by analysts'estimates of Taft earnings and by shortinterest in stock. Both are currentlybearish. Earnings are put at about twodollars per share for year ending nextMarch, at least dollar below estimates ofsix months ago. Some estimates havebeen reduced within past few weeks. Shortinterest -sale of borrowed shares inhopes that they can in future be replacedby shares bought at lower price-canhave variety of causes, but Taft numbersreleased last Friday by New York StockExchange are worth noting. Exchange saidTaft shorts in August increased 79% overJuly and 225% over June. Still, comparedto daily trading volume, shorting of stockis on small scale, reflecting, according toone investment banker, uncertainty aboutwhat Robert M. Bass Group (see page 46)might do: "People are afraid that if theyshort, they might wake up the nextmorning and read about a takeover bidfor the company."Wanna buy some pictures?TV networks in U.S. and Europe lastFriday were reviewing high -resolutionsatellite pictures of Soviet space shuttlefacility at Baikonur, never believed shownbefore in such detail. Video, taken byFrance's Spot remote -sensing satellite lastMay, was being offered to networks withMonday, Aug. 25, embargo by SpaceMedia Network, Stockholm-based group.Spokesman for company would not saywhether U.S. networks had agreed to airmaterial.Relatively new remote sensing sateliitetechnology, with resolution down to Ilimeters, has scored media hits i t recentpast with airing of pictures fror Sovietnuclear accident at Chernobyl.1

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(Cob1ecostiriqsreceipt of the letter, but neither was prepared to comment on it. Both said they wereHouse Telecommunications Subcommittee considering their response.As Wirth pointed out in his letter, the reChairman Timothy Wirth (D- Colo.) hasasked Home Box Office and Showtime /The bates have come under sharp attack in conMovie Channel to reevaluate their practice gressional hearings. During Senate Comof sharing subscription revenues from back- merce Committee hearings last month,yard dish owners within cable franchises Senator Al Gore (D- Tenn.) called HBO's rewith their local cable operators through re- bates "kickbacks of dish owners' programfees to cable operators who provide absobate programs."It is my view that the cable industry has lutely no services to dish owners."At the hearing, Fuchs defended the rethe burden of demonstrating that the marketplace can be relied upon to provide dish bate, which amounts to 5 per TVRO subowners with access to cable programing at scriber per month, as being a "marketingreasonable rates," said Wirth in letters to subsidy" intended to compensate the localNeil Austrian, Showtime/TMC chairman operators for promoting the HBO brand inand chief executive officer, and Michael their markets.Stephan Shulte, senior vice president, diFuchs, HBO chairman and chief executiveofficer. "I am not convinced, however, that rect broadcast development, Showtimethis burden has been met. While the rebate /TMC, said the pay programer's rebates areprogram may well be a lawful practice that intended to reward local operators for keepis used in other industries, from a public ing the names of Showtime /TMC servicespolicy perspective I have major reservations before the public. But, unlike HBO, he said,about whether the program is consistent Showtime /TMC does not send out the rewith the goal of developing a marketplace bates to cable operators, regardless ofthat provides programing to dish owners at whether they actually promote its service.To earn a rebate for the sale of a Showtimefully competitive prices."Therefore, I would respectfully request subscription in a given market, he said, thethat you carefully reevaluate . [the rebate[ cable operator has to offer and promoteShowtime.program," he said.Shulte declined to reveal the amount ofHBO and Showtime/TMC acknowledgedWirth dish requestComing September 22TV PROGRAMING:The World ofPrograming is the lifeblood of television, and the search formore and different material to fill all those electronic daysand nights keeps an army of network, syndication andcable programers busy. From Moonlighting to M *A *S *H toMarlowe, BROADCASTING will report in depth on network,syndicated and cable programing in this long, hard look attrends of the present and predictions for the future.Advertising closing date September 12.Broadcasting.,New York630 Third Ave., 10017(212) 599-2830Washington HeadquartersDeSales St., N.W. 20036(202) 638-10221735Hollywood1680 N. Vine St., 90028(213) 463-3148Broadcasting Aug 25 198610the rebates, saying only that they variedfrom one cable operator to another and weretied to what the operator paid for the Show time/TMC services.Nearing 50%The number of homes with cable rose 5% to41.2 million over the past year, boosting thenational cable penetration (cable homes tototal television homes) to 47.8 %, accordingto the July cable figures from A.C. Nielsen.In July 1985, Nielsen reported penetration of45.7 %.According to the latest report, cab

Aug 25, 1986 · Directory 112 o South Star Communications, Inc. 76 0 Transtar 95 0 Tribune Entertainment Company Second 27 0 Services Warner Bros. Television Distribution 12 -13 0 Western Union Cover 0 UPI 16 -17 o Ward