Transcription
2021 MEDIA KIT STRATEGIC BRANDING OPPORTUNITIES / PRINT & DIGITAL
OUR BRANDSEPTEMBER/OCTOBER 2020featuring our annualREADER-VOTEDguide to theBEST ofSAVANNAHDon’t missthe frameableart insertin every issuethis year!Originalpainting byBellamy MurphyYour city.Your magazine.SIX BIMONTHLY ISSUES: There’s no place likeSavannah — and no one brings the city to life likeSavannah magazine. Our mission is to celebratethe new and enduring voices of our city’s culture,commerce and creative community. Elegant andrelevant. Authentic and fun. That’s your Savannah,and this is your magazine.FALL/WI NTER 2020–21Keep WarmCOZY OUTDOORFIRE PITS FOR FALLplus5 MUST-HAVES FOR THEMULTIFUNCTIONAL HOMETHREE SAVANNAH HOMES ISSUESSPRING, SUMMER AND FALL/WINTER: Each one of our three dedicated Homes publications featuresA LocalBrandwith GlobalReachPrint: With 10 issues ayear under three differentmagazine titles, Savannahmagazine, Savannah Homesand Southern Coastal Weddings offer countless waysto tailor your advertising.Email: Our free weeklynewsletter reaches 10,000opt-in subscribers.Web: Our websitereceives 20,000 page viewsper month with its sharedcontent, searchable eventcalendar, resource guidesand more.31 YEARSSUPPORTING THELOCAL ECONOMY81 AWARDSFOR INNOVATIONAND EXCELLENCEEvents: Interact withtargeted demographics asa sponsor of our brandedevents, including Best ofSavannah and issue launchrelease parties.Social Media: AcrossInstagram, Facebook andTwitter, our audienceexceeds 63,000 people.multiple home tours, as well as departments devoted to collections, gardens, antiques, makers, tablesettings and commercial design. Our readers also vote annually on the Best of Savannah Homes,naming the top home professionals in more than 70 categories.2
2021 CALENDAR JAN/FEB T H E FA M I L Y I S S U E MAR/APR THE STYLE ISSUEJANUARY/FEBRUARY 2020THE SHOP LOCAL ISSUEFamily-friendly food, style,art and fun; community and clubliving; school choiceDon’t missthe frameableart insertin every issuethis year!HEY,FAM!Easy eats, cute clothesand furry friends to keepyour whole crew happy plus, ways to get fit for the new yearSpace close: 11/30/20Materials due: 12/7/20Fashion, personal style and creativeexpression of all kinds; local boutiques Best of Savannah and Best of Doctor ballotsHealth: Cosmetic surgeryHealth: Sports medicine/orthopedicsAdvertising:School profiles*Veterinarian/pet care profiles*Community livingAdvertising:Lawyer profiles*THE FOOD ISSUEfeaturing the comforts of HomeSavannah rallies for local businessRestaurants and recipes to try,whether dining in or grilling out.Plus, the enduring appeal of awell-appointed homeDon’t missthe frameableart insertin every issuethis year!THE JOY OFTHE LIFE ON THEWATER ISSUEEverything water and outdoorliving; back to school. Plus ourannual Wellness Guide.and mental health7 recipesto try at homefeaturing our annualREADER-VOTEDguide to theBEST ofSAVANNAHTHE GOOD ISSUEfeaturing The New GuardTHE BEST ISSUEfeaturing the Best of Savannah our city’s up and coming leaders,selected by Savannah magazineFall fashion, shopping, personalstyle. Plus Best of Savannah readersurvey results.Originalpainting byBellamy MurphySpace close: 7/16/21Materials due: 7/23/21 SPRING HOMES Holiday traditions, great giftsand ways to give back,plus our New Guard partyHealth: Best of DoctorsAdvertising:Best of SavannahBest of DoctorsHealth: VisionSpace close: 9/17/21Materials due: 9/24/21 SUMMER HOMES Reader’s choice ballot resultsAdvertising:Ask the home experts*Advertising:Best of HomesAdvertising:Lookbook Gift guidePhilanthropic giving profiles*Retirement living profiles* FA L L / W I N T E R H O M E S INSPIRED OUTDOOR LIVINGBEST OF HOMESAdvertising:Women in business*Chef/caterer profiles* NOV/DEC reader’s choice ballot resultsDon’t missthe frameableart insertin every issuethis year!Health: Cosmetic dentistryOUR ANNUAL WOMEN IN BUSINESS SECTION SEPT/OCT SEPTEMBER/OCTOBER 2020Health: Wellness supplementAdvertising:Doctor profiles*Health Professionals profiles*Dentist profiles*Back to schoolCOOKINGSpace close: 3/12/21Materials due: 3/19/21Space close: 1/8/21Materials due: 1/15/21 J U LY / A U G Space close: 5/14/21Materials due: 5/21/21#912TOGETHERM AY / J U N E 2 0 2 0MARCH/APRIL 2020THE FAMILY ISSUE M AY / J U N E THE FOOD ISSUEFAL L / W I N TE R 2020–21REAL ESTATE MARKET FEATURE Best of Homes ballotKeep WarmAdvertising:Real estate profiles*COZY OUTDOORFIRE PITS FOR FALLplus5 MUST-HAVES FOR THEMULTIFUNCTIONAL HOMESpace close: 2/5/21Materials due: 2/12/21* Indicates special advertorial sectionsSpace close: 4/9/21Materials due: 4/16/21Space close: 8/13/21Materials due: 8/20/213
OUR CIRCULATIONTarget the right consumersand let us bring your message home.SUBSCRIBERS REQUESTED 7,100 PAID SUBSCRIBERS 3,200 HOTEL AND RESORT DISTRIBUTION 1,700 Reaches the lucrative tourist market through in-room distribution at resortand boutique hotels and many other upscale inns and B&Bs.BUSINESS LEADERS 2,200Reaches CEOs, business owners, Realtors, entrepreneurs and keydecision-makers in the Savannah business arena.ADDITIONAL HIGH-INCOME HOMEOWNERS 1,500Reaches affluent homeowners with disposable income.EVENT PARTICIPATIONAND SPONSORSHIPS 600Savannah magazine sponsors and/orsupports many local events, including: America’s Second Harvest Jewelsand Jeans American Traditions Competition Critz Tybee Run Fest Downtown Design DistrictHoliday Walk Georgia Historical Society eventsPROFESSIONAL OFFICES AND WAITING ROOMS 800 Historic Savannah Foundation eventsPlaced at lawyers’, doctors’ and dentists’ offices, spas, salons and more throughout the city. Leukemia and Lymphoma Society’sMan and Woman of the YearNEWSSTAND 3,000Sold at more than 200 outlets, including boutiques, book stores, grocers, department stores, airportnewsstands, pharmacies and other retail locations around Savannah, Pooler, Tybee Island, RichmondHill, Bluffton, Hilton Head Island and beyond. Savannah Jazz Festival Savannah Music FestivalVALUE-ADDED OPPORTUNITIES Sponsorships, print partnerships and onlineopportunities Sponsor a Savannah magazine event Advertise on SavannahMagazine.com Partner with us on a promotional giveaway Sponsor our special distribution efforts Publix Savannah Women’sHalf Marathon Advertise in our Savannah magazinenewsletter Join us in charitable giving Ask us about custom inserts, tip-ins, gatefolds,response cards, stickers and more Savannah Tour of Homes & Gardens Susan G. Komen Race for the Cure Telfair Museums events Urban Hope events Voice Festival Ronald McDonald House Charities’Wine, Women & Shoes and Beer,Guys & CigarsPRINT WITH USLet us price out your next program or brochure. In addition to professional print services,we have access to expert writers, designers and an expanded circulation force. Other events associated with areanonprofits such as Safe Shelter, RapeCrisis, Senior Citizens Inc., March ofDimes and American Heart AssociationAVERAGE READERSHIPPER ISSUE »56,000PASS ALONGREADERSHIP »4.4 READERSPER COPY(National average is 3.25)AVERAGE PRINT RUNPER ISSUE »13,0004
OUR READERSSavannah magazine targets affluent, intelligent decision-makerswho share a passion for the good life in the Coastal Empire.HOW MANY READERS?56,00056%of each issue of Savannah magazine (4.4 readers per copy)keep magazine more than one monthWHO ARE THE READERS OF SAVANNAH MAGAZINE?68%32%42%95%femalemaleages 35-54attended collegeOUR READERS HAVE MONEY AND SPEND MONEY!79%75%57%30%95%frequently purchase products or services from ads seenin Savannah magazinehousehold income more than 75,000household income more than 100,000household income more than 150,000own their own home (subscriber survey by Georgia Southern University)*From Circulation Verification Council Audit, 2016ANNUAL INCOME57% 100k 7k%18 1005k20% 50k - 75k73%College1%less than 25k5% 25k - 50kGENDERAGEEDUCATION22%GraduateSchool42%35 - 54 yrs.42%55 yrs.5%HighSchoolOF OUR READERS FREQUENTLYPURCHASE PRODUCTS ORSERVICES FROM ADS SEEN INSAVANNAH MAGAZINE32%Male68%Female16%18 - 34 yrs.79%57%OF OUR READERS HAVE AHOUSEHOLD INCOME OFMORE THAN 100,000.5
PURCHASE LOCATIONSYou can find Savannah magazine titles at more than 200 outlets, including boutiques, bookstores, grocers, department stores, airport newsstands, pharmacies and other retail locationsaround Savannah, Pooler, Tybee Island, Richmond Hill, Bluffton, Hilton Head Island and beyond.LOCAL STORESAND BOUTIQUESAbercorn BPBay Camera CompanyC.Blue (inside TruValue Hardware)Candler Hospital Gift ShopChu’s Store(2 locations)Brown Bag Café at Cohen’s RetreatDavis ProduceE. Shaver, BooksellerEnmarket(12 locations)The Fresh MarketFriendship Coffee CompanyThe Gate StoreLatitude 32 MAJOR RETAILLOCATIONSMerry Times in SandflyMrs. Wilkes Dining RoomThe Paris Market and BrocanteParker’s Market on Drayton StreetJones Red & White FoodsRT’s MarketThe Salt TableSavannah Bee Company(3 locations)Savannah MarketSecret GardensSt. Joseph’s Hospital Gift ShopTapley’s Mercantile and AntiquesVillage Walk PharmacyWhole FoodsBiLoBooks A MillionCity News and IndependentCVSFood LionHarveysHarris TeeterHomeland StoresKrogerParadiesPiggly WigglyPublix Super MarketsTargetWinn DixieWalgreensCITIESGEORGIA: Albany, Alpharetta,Athens, Atlanta, Augusta,Bonaire, Brunswick, Buford,Canton, Columbus, Cumming,Dalton, Douglasville, Dublin,Duluth, Fairburn, Gainesville,Hinesville, Jesup, Kingsland,Lawrenceville, Macon, Marietta,McDonough, Metter, Newnan,Norcross, Peachtree City,Pooler, Port Wentworth,Richmond Hill, Rincon, Rome,Saint Simons Island, Savannah,Snellville, Statesboro, Valdosta,Warner RobinsSOUTH CAROLINA:Beaufort, Bluffton, Charleston,Columbia, Florence, Greenville,Hardeeville, Hilton Head Island,Mount Pleasant, Murrells Inlet,Myrtle Beach, Okatie, PawleysIsland, SpartanburgFLORIDA: Fort Lauderdale,Ocala, Orlando, St. AugustineNORTH CAROLINA:Asheville, Dobson, Fairmont,Southport, WilmingtonALABAMA: DothanILLINOIS: Chicago, EvanstonMICHIGAN: Rochester6
OUR RATES 2021FOUR-COLOR (perissue)AD SIZE1xDouble SpreadFull Page1/2 Page1/4 Page3,6992,3951,495875ADDITIONAL 050675PREMIUM POSITIONS (perInside FrontInside BackOutside BackPage 1Page 2Page 3Page 4Page 5Page 6Page 752,375 COMMISSIONS: 15% commission paid to recognizedadvertising agencies for electronic files or film that arecompletely production-ready. 10% discount for production- ready materials. MULTIPLE INSERTIONS: The first, largest or most expensive ad is at retailrate. Each additional ad is priced at 25% off the rate card. INSERTS: Rates available upon request for insertingbrochures and other printed material into Savannah ,1952,195 ADDITIONAL PHOTO SHOOTS: will be billed at 75/hour. GUARANTEED POSITION: 10% additional charge. PREFERRED POSITION: on a space-available basis.Please check with your account executive. ADVERTISEMENTS CREATED: by Savannah magazine art department mustbe used in our publication before appearing in others. There will be a 25minimum charge to supply advertisements to other publications. Largersizes, multiple scans and other services will incur additional fees.PRODUCTION SCHEDULEISSUES PA C E C L O S EM AT E R I A L C L O S EMar/Apr1/8/211/15/21Jan/FebSpring HomesMay/JuneSummer HomesJuly/AugSept/OctFall/Winter 21PROVIDED AT NO ADDITIONAL CHARGE Layout and design of advertisement based on information provided bythe client at time of ad agreement. After the second revision, additionalcharges will be billed at 50 per hour (1/2 hour minimum). A photo shoot by a Savannah magazine photographer for 1/2 pageadvertisements or larger.7/23/218/20/219/24/217
OUR SPECS 2021Full PageADVERTISEMENTWIDTH DEPTHtwo page spread (full bleed)*18.25”11.125”full page bleed*9.25”11.125”full page7.75”9.625”one-half page horizontal7.75”4.6875”one-half page vertical3.75”9.625”one-fourth page3.75”4.6875”AD SUBMISSIONSPreferred format for camera-ready ad submission is a PDF.Files must be CMYK, have a resolution of 300 dpi or higher, and must have all fonts embedded. PDF documentscreated using the “PDF/X-1a” is strongly recommended.For bleed ads, please do not include any crop marks.Although we do our best to ensure color accuracy,Savannah magazine is not responsible for incorrect outputof color or the color correcting of ads if a color-matchproof is not provided.Full PageBleedFILE TRANSFERTRIM/BLEED SIZEMagazine trim size is 9” x 10.875”. Full-page bleed size is 9.25” x11.125”. When creating full-page bleed ads, please do not use anycrop or registration marks. Ads submitted without sufficient bleed areawill be reduced to fit live area.Live area is 8.5” x 10.375.” We highly recommend that all importantinformation (i.e. text) is kept within the live area. If text or other important information is outside the live area, we are not responsible if it isleft out.CREATIVE SERVICESSavannah magazine’s art department will provide professional andcreative ad design to display advertisers at no cost. Photo images mustbe at least 300 dpi. We accept the following formats: .tif, .eps and .jpg.Images from the Web or embedded in a Word document will not beaccepted.EMAIL: Ads can be submitted via e-mail to thefollowing address: ads@savannahmagazine.com.Double Page SpreadBleedPlease use the client name in the subject line and alertyour account executive when the file has been emailed.FILE TRANSFER WEBSITES: When using a filetransfer website (such as Dropbox or Hightail) to submitads, a low-res pdf proof will be provided to the client toensure that the correct file is placed in the magazine.Send DropBox files to editor@savannahmagazine.com.Please make the file public so that if shared amongst ourteam, access will be automatically granted.1/2 V1/2 V1/41/4For additional questions, please call 912.652.0292.1/2 H8
ONLINE CONTENT1PREMIER DISPLAY ADDesktop sizeLeaderboard on SavannahMagazine.com970 x 250Tablet sizeWebsite views per monthSIZE: 970 x 250, 728 x 90, 300 x 50; 72 dpi 300 / MONTH2728 x 90SECONDARY DISPLAY ADS 150 / MONTH20k 57%Mobile visitorsPosition 2, 3, 4: same size as above, lowersequentially on SavannahMagazine.comSIZE: 970 x 250, 728 x 90, 300 x 50; 72 dpi240,000 Total page views annually35%Desktop visitorsPhone size300 x 508%Tablet visitors3SPONSORED POSTSubmit:- 150-300 words- 1 slider image (1900 x 625, 150 dpi)- 2-3 additional images (150 dpi) Will be edited for grammar, clarity andcompliance with standard AP Style. Option to update images if scheduledfor three months or more. Content writing available for 150.Sponsored posts can be upgraded to includesocial media posts. For packaging discounts,consult with your account executive.DEADLINE: All materials must be submittedseven business days prior to publish date. 995 / MONTH9
NEWSLETTER CONTENT10k NewsletterRecipients6NEWSLETTERBANNER ADSavannah magazine deliversa weekly editorial-focusednewsletter introducingcontent, events and more.With up to three ad spaceopportunities, our advertisers can deliver their message directly to the reader’sinbox.SIZE: 640 x 166, 72dpi4DEADLINE: All materialsmust be submitted sevenbusiness days prior topublish date.BASIC SPONSOREDCALENDAR LISTINGYour calendar event will belabled “sponsored” with a clickthrough to your event page. 200 4007SPONSOREDNEWSLETTERDeliver your uniqueadvertising message in oursponsored newsletter withcustom imagery and text.5ENHANCEDSPONSOREDCALENDAR LISTINGFor instructions onsending production-readyfiles, contact your accountexecutive.Your calendar event will include600 px image plus text.SIZE: 600 x 1,000, 72 dpi 650DEADLINE: All materials mustbe submitted seven businessdays prior to publish date. 99510
SOCIAL MEDIAAs one of the fastest growing industries in the world, social media is an opportunityyou can’t afford to miss. Now, you have the ability to partner with Savannah magazineand our flood of digital readership.You have the14.4Kopportunity toinclude a custommessage, photo or aunique link to drivetraffic to youronline content.23.9k »InstagramFollowers1,7296BOOSTED SPONSOREDFACEBOOK POST20.7k FacebookFollowersFacebook recommends the textto be 125 characters or less. 4007BOOSTED SPONSOREDINSTAGRAM POSTLearn MoreCurrently, Instagram captions can beup to 2,200 characters long and cancontain up to 30 hashtags. 40011
DIGITAL SOLUTIONSSOLUTIONSUnderstand the benefits and featuresUnderstandbenefits and featuresofour digital theproductsofourdigitalproductsUnderstand the benefits and featuresofour digital theproductsUnderstandbenefits and featuresofour digital theproductsUnderstandbenefits and featuresofourdigitalproductsUnderstand theDISPLAYbenefits and features of our digital productsCAMPAIGNS RUN BY A TEAM OF EXPERTSCAMPAIGNS RUN BY A TEAM OF EXPERTSQUALITY DATA INVENTORYQUALITY DATA INVENTORYDeliver a t argeted m essageDISPLAYDelivera vet argetedm essagebra nd awa reness, these ba nner a ds a ppea r onAn effectiway to promoteDISPLAYTRANSPARENT REPORTINGAneffectivewaytopromotebra ndawareness,thesennerdstha ppea r onwebsitesacrossmobie, desktopa ndl a ptopdevices. baCoupleda wiDeliver a t argeted mlessageTRANSPARENT aneffectivewaytodeliveryourmessagetoaAn effecti ve way to promote bra nd awa reness, these ba nner a ds a ppea r onDeliver a t argeted m essagepreci sea udience.programmatic targetil ngthey a reaan effectiwayto Coupldel i verDISPLAYwebsitesa crossmobie, desktopndl a ptopvedevices.edyourwi thmessa ge to aAn effecti ve way to promote bra nd awa reness, these ba nner a ds a ppear onDISPLAYCAMPAIGNSRUN BY A TEAM OF EXPERTSprecisemmaaaudience.Delivert argetedm essageprogratic ta rgeting they a re a n effecti ve way to del i ver your message to awebsia tesa crossmobi l e, desktop a nd l a ptop devi ces. Coupl ed wi thDelivertargetedmessageAn effective wayto promote bra nd awa reness, these ba nner a ds a ppea r onpreciseaudience.Anprograeffectivemmaway totipromotebrandthesebannerve way to del i ver your messa ge to a SEOc ta rgeting awareness,they a re an effectiDEVICEIDwebsitesa cross mobi l e, desktop a nd l a ptop devi ces. Coupl ed wi thShowup inINVENTORYrelevant opandlaptopQUALITYSEODATAse IDa udi ence.DEVICEup in relevant searchesTargetc ustoers o n ngt heirspecicprogrammatimc targetitheya reif an ting,theyare an ve way to del i ver your messa ge to a ShowSEO i s the process of getti ng your busi ness to show up i n sea rch ca tegSEO i s the process of getti ng your busi ness to show up i n sea rch ca tegMonilence.ocatisontia onssocia ted wi th prospect devi cesTargetustom eromessageni nformat heir todeliveryourpreciseaudience.DEVICEtha t a re most rel eva nt to your busi ness. We del i ver a uni que SEO prodtha t a re mostrel eva nt to your busi ness. We del i ver a uni que SEO proda nd ltoreveragel ocathadataby taspecrgeticonsumersorprospectthei r devidevices cesba sedonMonithetitsoni nformati onifngaicssocia ted wi thTRANSPARENTREPORTINGi mpl ementing stra tegi es throughout the yea r tha t focus on a l l ra nki nTargetcustomerontheirdevicesDEVICE IDimplementingstra tegi es throughout the yea r tha t focus on a l l ra nki nwheretheyhaveabynd tawheretheyl iave.and l toreveragethatibeent onda targeticonsumersorprospectthei r devicescesba sed onwi th l oca l a nd orga ni c SEO a l gori thms.Monithel ocai nformati on ngassocited wi thdeviTargetcIDustom er s o n t heir spec if ic devicesDEVICEIDwithlocalandorgani c SEO a l
THE FAMILY ISSUE Easy eats, cute clothes THE JOY OF and furry friends to keep Advertising: your whole crew happy plus, ways to get fit for the new year Don’t miss the frameable art insert the frameable in every
