Be THE Pro Daikin Comfort Pro

Transcription

2021Be THE ProDaikin Comfort Pro

The Daikin DifferenceDaikin is recognized as one of the worldleaders in the manufacture of HVACequipment and refrigerants. For over95 years, Daikin has grown consistentlyand successfully due to the loyalty andsuccess of our customers, as well as atrack record of innovation and quality,with units sold in over 150 countries.Daikin is redefining home comfort inNorth America with some of the mosttechnolo gic allyandaesthetic allyadvanced solutions. These energyintelligent systems provide an unprecedented level of individual comfortand control. Beyond our products andsolutions offering, our commitment topersonal service and manufacturing in NorthAmerica is what makes us stand out from thepack, leading with AIR INTELLIGENCE. 21100BILLIONFrom our earliest models over 90 yearsago to today, user friendly designs andour passion for innovation is the hallmarkof Daikin. A leader in our industry, ourproducts provide high-efficiency solutionsthrough zoning capability, advanced designs,and easy, reliable service.Today, the air is perfect.Perfect temperature. Perfect humidity. Perfectly clean and fresh, like just after a rainstorm.And the only thing more perfect than all of this, is that it's all happening inside.Because that's where we work. Where we create. Where we grow. Where we truly live.And that's why at Daikin, we focus on making the air inside as refreshing as the outside.Better quality. Better comfort. Better control and efficiency.So your experience goes beyond conventional HVAC.And every day is perfect. Inside and out.2www.daikincomfort.com

Daikin Comfort Pro ContractorsA Return to SelectivityDaikin believes that the best way to ensure a one of a kind, premium customer experience is by working with a selectgroup of professional, highly trained and motivated contractors. Daikin Comfort Pro contractors are chosen based on theirreputation, growth potential, commitment to technology, and differentiation in their local marketplace. Our goal is to helpgrow these dedicated contractors through training and business development, sales and marketing support, and advancedproducts and services that separate them from the competition.Pro and ask them to honor the Daikin Comfort Promise. TheDaikin Comfort Pro will return to your house to resolve anyissues you have with your installation at no cost to you. As partof formally maintaining the Daikin Comfort Pro distinction, theAll Daikin Comfort Pro contractors must be ableto stand behind our Daikin Comfort PromiseDaikin Comfort Pro will make all reasonable efforts to resolve anyconcerns you have within one year of your equipment installation.If a Daikin Comfort Professional does not meet yourUltimately, the commitment to provide you withexpectations, they risk losing the ability to sell Daikin products.comfort for life is represented and reinforced inWith the Daikin Comfort Promise, you can have peace ofthe Daikin Comfort Promise. If, for any reason,mind that your Daikin Comfort Professional will continuethe Daikin Comfort Professional has not met yourto earn your business well after the sale. If not, they cannot beexpectations within one year of your equipment ora Daikin Certified Professional. Period.system installation, please contact the installing Daikin ComfortAll Daikin Comfort Pro contractors seek toachieve the highest level of customer service,this requires integrity, and technical competency.This means maintaining an excellent rating withtheir local Better Business Bureau (BBB) and takingcontinuing education classes on how best to installand service Daikin brand products. To retain thisstatus, Daikin Comfort Pros must deliver their bestabilities to each and every customer, year after year.A commitment to comfortDaikin Comfort Pros believe that a well-informedhomeowner is the best possible customer.All Daikin Comfort Pros will take the time to helpunderstand their unique comfort needs, assess theperformance of their current indoor comfort system,and thoroughly discuss all options available to suittheir lifestyle.A commitment to provide you the right serviceand productsDaikin Comfort Pros have access to one of the most completelines of indoor comfort products and systems available.As a leading manufacturer of indoor comfort systems andrefrigerants, Daikin offers a full line of comfort solutionsthat ensures a Daikin Comfort Pro can provide the perfectsolution to end users.As such, Daikin Comfort Pros have access to excellenttechnologies, products, and training no other Daikin customercan have.A commitment to serve you andyour customersDaikin Comfort Pros have a long term vision to establishmeaningful relationship with their customers. To help withthis commitment, the Daikin Comfort Pros have access tosome of the best limited warranties* in the indoor comfortindustry.*Complete warranty details available from your local distributoror manufacturer's representative or at www.daikincomfort.com.Be THE Pro – Daikin Comfort Pro3

Program ExpectationsDaikin Comfort Pros canexpect from Daikin:1. Brand Association And Partnership2. Selectivity3. Loyalty And Growth Programs4. Business And Technical Training5. Marketing And Lead Generation6. Sales Support7. Innovation And Forward Thinking8. Commitment To LocalManufacturing And SupportIn return, we will ask of our contractors:Brand focusedValue training and continuous learning» Affinity for the Daikin Brand and appreciationof global heritage» Understand the importance of a strong andcommitted premium brand that partners withthem to support and grow their business» Willingness to learn about new products,services, and methods to grow» Invest in employee training and developmentCreate a unique customer experience» Go beyond selling and installing to create aone of a kind experience that homeownerswill remember and happily tell others about» Has training and systems in place to measurecustomer experience and satisfactionTechnology oriented» Early adopters and innovators that are notafraid of change» A vision to change the market through anew type of products and servicesDeliver whole home solutionsProvide comfort, efficiency, and value» Focus on the overall value of a systemversus price alone» Teach homeowners the importance of a systemto overall comfort, efficiency and savings» Offer solutions for whole homes includingsingle and multi-zone options» Differentiate through controls, smart home,and indoor environment quality solutionsValuesGoalsAbility and desire to grow» Commitment to expand and grow business atabove market rates» Willingness to train, develop, and apprenticenew employeesDedicated to marketing and promotion» Dedicate resources and funds to branding,marketing and lead generating initiativesin the markets they serve4www.daikincomfort.comCompanyCultureClear company culture» Has distinct values, goals, and companyculture that separate them from the averageHVAC contractorFull service offering» Go beyond installs or repairs to providecomprehensive customer service and solutions» Provide consultation, sales, installation,service contracts and repair for residential(and often light commercial) applications

Leading Loyalty and Growth ProgramsThe Daikin Comfort Pro contractor program is designedto provide select residential replacement contractor witha powerful suite of marketing and business tools to drivesales growth and profits, setting Daikin Comfort Procontractors apart from the competition.2021 Accrual Rates†Annual Loyalty and Incentive Trips» Daikin Comfort Pro contractors willenjoy opportunities to qualify for excitingtrips and join Daikin leaders and fellowcontractors from across North America» Visit www.daikincomfort.com/go/tripsfor more informationYear-Round Consumer Instant Rebates» As as example, 2020 seasonal instantrebates up to 1,200 on select systems» Rebate opportunities listed viaour online rebate center Consumer Financing Buy-Downs» Daikin Comfort Pros will have access to competitive andinnovative Consumer Financing programs that allow ourcontractors the potential to enjoy higher average tickets,and increased gross margin dollars on those jobsExtended Service Plan» ASURESM Extended Service Plans will give homeownersthat additional peace of mind associated with aworry-free system. Multiple service plan offeringsare available to meet every need. Selling Daikin brandHVAC products with extended service plans can helpyou make additional gross margin dollars. These plansare currently administered by the manufacturer andnot by third party insurance providers. *Contractormust register to participate. *Subject to change†VRV LIFE10%Daikin Fit Variable-Speed AC & Heat Pump Condensing Units,20 SEER Variable-Speed AC & Heat Pump Condensing Units& Modulating Gas Furnaces8%18 SEER Variable-Speed AC & Heat Pump Condensing Units7%18 SEER 2-Stage AC & Heat Pump Condensing Units6%16 SEER 2-Stage AC & Heat Pump Condensing Units& Variable-Speed Gas Furnaces5%16 SEER/15 SEER 1-Stage Equipment including Packaged Units,14 SEER Dual Fuel Packaged Units, & 95% AFUE Gas Furnaces4%Variable-Speed Air Handlers3%Daikin One Smart Thermostat, Daikin Single and Multi-Zone(Ductless) Equipment, and 14 SEER Equipment, Clean ComfortProducts, Daikin One ecosystem Products (Daikin One HomeAir Monitor, Daikin Premium Air Cleaner & Daikin OnePowered Ventilator)2%80% AFUE Std. & Multi-Speed Gas Furnaces,13 SEER Equipment & Goodman Equipment (except GMC)1% Standard Accrual Rates. Rates may vary depending upon participationin other programs such as volume rebate programs. Promotionalpriced equipment, GMC Brand, and PS&A do not qualify for accruals. Accrual Program Guidelines:» A Daikin Comfort Pro contractor must have signed the Daikincontractor agreement to become eligible for accrual funds.» Daikin Comfort Pro contractors must be registered in theLoyalty Program by their distributor.» A Daikin Comfort Pro contractor must purchase a minimumComfort Advisor Incentivesof 50,000 in Daikin brand serialized equipment andDaikin Single and Multi-Zone serialized equipment,less discounts, taxes and freight charges, to become eligiblefor accrual funds.» Year round incentives for selling select Daikinhigh-efficiency comfort solutions» Incentives on all products: AC, Heat Pumps,Gas Furnaces, Ductless Systems, and more» Accruals for Daikin Comfort Pro contractors registeredIndustry Leading Marketing Accrual Ratesby March 31, 2021 will begin on January 1, 2021. Accruals forDaikin Comfort Pro contractors registeredfrom April 1, 2021 through August 31, 2021 will beginthe first day of the month in which they were registered. Thedeadline for registration is August 31, 2021.» Provides contractors with the opportunity to invest in leadgeneration and growing the contractor/Daikin name withintheir local marketsBonus Programs (Seasonal)» Seasonal opportunities to earn higher instant rebates,» Accruals will be calculated through December 31, 2021. FundsComfort Advisor incentives, and marketing accrual fundsaccrued during the 2021 Daikin Comfort Pro Program maybe used from January 1, 2021 through March 31, 2022. Thedeadline for utilization of 2021 accrual funds is March 31, 2022.Brand Conversion Assistance» Daikin Comfort Pro’s that meet minimum first yearcommitment amount can qualify to receive reimbursementfor the cost of eligible re-branding and conversion costsCustomized Contractor Growth ProgramsACCRUALRATEPRODUCT DESCRIPTION We reserve the right to exclude special quoted projects, residential/new construction projects and to change the program as necessary.Full DAIKIN COMFORT PRO Program terms and conditions availablefrom your Daikin Sales Representative. BeBeTHETHEProPro – Daikin Comfort Pro5

Growth Oriented Training and DevelopmentDaikin offers ongoing training anddevelopment opportunities through avariety of online, local, regional, and nationalprograms and events.Daikin University» Local and regional product training opportunities» Online technical training and developmentLocal / Regional Technical Training» Whole home ducted solutions» Single and multi-zone solutionsElite Development Program» The Daikin Elite Development Program is a serviceof EGIA for certified Daikin Pro contractors thatis designed to create the next generation of elitecontractors to change the HVAC industry» Unlimited Access to the Contracting BestPractices Platform & HVAC Sales Academy» Daikin Specific Online Training» Free Attendance at ContractorLeadership LIVE Conferences» 2021 Daikin Elite Summit» Daikin Regional Training Workshops» Elite Development Training Classes» Daikin Elite Operating Guide» Full Access to a Special EGIA PremiumMember Financing Offer» Contractor Marketplace Discounts & Rebates6www.daikincomfort.com

National Advertising and Lead GenerationTo help increase your exposure, Daikin ComfortPros have access to professional advertising toolsthat highlight the contractors’ professionalism.Choose from a full assortment of print campaigns,broad- cast, radio, TV, and SEO and SEM internetoptions. Contractors can utilize these choices ofadvertising mediums as well as their choice ofad agencies to help retain and grow their existingcustomer base.Advertising Template LibraryDigital AdsRadio SpotsBillboardsTV CommercialsTruck WrapsYard SignsDaikin is committed to providing the DaikinComfort Pro contractor with industry leadingweb-based lead generation programs designed to“make the phones ring” for our Daikin partners.Daikin has teamed with cutting-edge technologycompanies to provide the Daikin Comfort Prowith search engine marketed lead results that candramatically increase lead traffic for our contractorsin their local geographies. In addition to leadgeneration, we are committed to helping our DaikinComfort Pro contractors with marketing assets to helpyou promote your business and your partnership withDaikin through various channels including but not limitedto the following:» Radio Ads» TV Commercial Contractor Tagging» BillboardsMail to Customers4x - 6xDisplay Advertising and Social ghborhood Radius10 %Mail to Modeled Prospects2x - 4x» Digital Ads» Direct Mailers and Other Promotional Collateral» Vehicle Wraps and SignageDaikin offers integrated campaign opportunitiesat a fraction of the usual cost via select vendors.This provides a consistent, effective multi-platformslead generation strategy to maximize business growthin your territory.Be THE Pro – Daikin Comfort Pro7

Next StepsBe THE ProJoin Us for a Daikin “Be THE Pro” Meeting» Visit the Daikin Texas Technology Park (DTTP)and learn about Daikin’s commitment to growingand developing a select network of premiumcontractors in North America.– Meet with business leaders and peers to learnmore about the Daikin vision and value.– Tour the 4.23 million sq. feet of innovationsitting on 500 acres of land.– Home to over 5,800 employeesLearn more about the Daikin brand, Comfort Pro contractors,and our innovate products and services.Products and Pricing» Your Daikin representative will provide you witha Competitive Pricing Profile for equipment.– Daikin one and a half (1.5) to five (5) tonunitary ducted residential air conditioningand heating products––Daikin single and multi-port ductless residentialproducts (single and multi-zone systems)Daikin Light Commercial products (rooftop andpackaged equipment)Program Enrollment»»»»»»»Daikin Comfort Pro Loyalty ProgramDaikin Comfort Pro - Contractor Landing PageDaikin consumer rebates and contractor incentiveWarranty ExpressASURESM Extended Labor ProgramDaikin UniversityDaikin Elite Development ProgramEvaluation of Credit Line and TermsComplete Credit Application to determine a propercredit line based on sales expectation, businessprofile and credit history.Contact your Daikin Territory Manager for next stepsDB-BTDDK 04-21

HVAC contractor Full service offering » Go beyond installs or repairs to provide comprehensive customer service and solutions » Provide consultation, sales, installation, service contracts and repair for residential (and often light commercial) applications Daikin Comfort Pros can expec