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Jeffrey R. ParkerSeptember 2020ContactUniversity of Illinois at ChicagoDepartment of Managerial Studies601 S. Morgan Street2209 University Hall, MC 243Chicago, IL 60607Phone: 312.996.6233Email: jeff@uic.eduEducationPh.D., Marketing, May 2011Columbia University, New York, NYM. Phil., Marketing, October 2008Columbia University, New York, NYB.S., Business Administration, December 2002University of Colorado, Boulder, COAcademic PositionsAssociate Professor of Marketing, 2018 - presentUniversity of Illinois at ChicagoAssociate Professor, 2018; Assistant Professor of Marketing, 2011 – 2018Georgia State UniversityAssociate Professor of Marketing (Visiting), 2017Curtin UniversityPublicationsParker, Jeffrey R. and Rom Y. Schrift (2011), “Rejectable Choice Sets: How Seemingly Irrelevant NoChoice Options Affect Consumer Decision Processes,” Journal of Marketing Research, 48 (5), 840854. Best Student Paper Award Winner (SCP 2010)Parker, Jeffrey R. and Donald R. Lehmann (2011), “When Shelf-Based Scarcity Impacts ConsumerPreferences,” Journal of Retailing, 87 (2), 142-155. On the Journal of Retailing’s Most Cited Articlessince 2011 List ling/most-cited-articles;accessed 11/3/2016)Parker, Jeffrey R. and Donald R. Lehmann (2014), “How and When Grouping Low-Calorie OptionsReduces the Benefits of Providing Dish-Specific Calorie Information,” Journal of ConsumerResearch, 41 (1), 213-235. Press: The Wall Street Journal, yahoo.com, medicalresearch.com,huffingtonpost.com, U.S. News & World Report, Women’s Health, prevention.com, Daily HealthNews, New York Daily News, Georgia Public Broadcasting, examiner.com, ndtv.comSchrift, Rom Y. and Jeffrey R. Parker (2014), “Staying the Course: The Option of Doing Nothing and ItsImpact on Postchoice Persistence,” Psychological Science, 25 (3), 772-780. Press: Time.com,huffingtonpost.com, Knowledge@Wharton, inc.com, psychologytoday.com, druckerinstitute.comJeffrey R. Parker - Page 1 of 7
Reinholtz, Nicholas, Daniel M. Bartels, and Jeffrey R. Parker (2015), “On the Mental Accounting ofRestricted-Use Funds: How Gift Cards Change What People Purchase,” Journal of ConsumerResearch, 42 (4), 596-614. Press: Chicago Booth ReviewUmashankar, Nita, Raji Srinivasan, and Jeffrey R. Parker (2016), “Cross-buying After Product FailureRecovery? Depends on How You Feel About It,” Journal of Marketing Theory and Practice, 24 (1),1-22.Parker, Jeffrey R., Donald R. Lehmann, and Yi Xie (2016), “Decision Comfort,” Journal of ConsumerResearch, 43 (1), 113-133. Included in MSI’s Journal Selections, October can-improve-customer-experience; accessed11/3/2016)Lehmann, Donald R. and Jeffrey R. Parker (2017), “Disadoption,” AMS Review, 7 (1), 36-51.Parker, Jeffrey R., Donald R. Lehmann, Kevin Lane Keller, and Martin G. Schleicher (2018), “Building aMulti-Category Brand: When Should Distant Brand Extensions Be Introduced?” Journal of theAcademy of Marketing Science, 46 (2), 300-316.Schrift, Rom Y., Jeffrey R. Parker, Gal Zauberman, and Shalena Srna (2018), “Multi-Stage DecisionProcesses: The Impact of Attribute-Order on How Consumers Mentally Represent Their Choice,”Journal of Consumer Research, 44 (6), 1307-1324.Parker, Jeffrey R. and Anthony R. Koschmann (2018), “Shelf Layout and Consumer Preferences,” inHandbook of Research on Retailing, ed. Katrijn Gielens and Els Gijsbrechts, Cheltenham, UK:Edward Elgar, 251-272.Parker, Jeffrey R., Nita Umashankar, and Martin G. Schleicher (2019), “How and Why theCollaborative Consumption of Food Leads to Overpurchasing, Overconsumption, and Waste,”Journal of Public Policy & Marketing, 38 (2), 154-171.Parker, Jeffrey R., Iman Paul, and Nicholas Reinholtz (2020), “Perceived Momentum InfluencesResponsibility Judgments,” Journal of Experimental Psychology: General, 149 (3), 482-489.Paul, Iman, Jeffrey R. Parker, and Sara Loughran Dommer (2020), “The Influence of IncidentalTokenism on Private Evaluations of Stereotype-Typifying Products,” Social Psychology Quarterly,83 (1), 49-69.Malter, Maayan S., Morris B. Holbrook, Barbara E. Kahn, Jeffrey R. Parker, and Donald R. Lehmann(2020), “The Past, Present, and Future of Consumer Research.” Marketing Letters, 31 (2-3), 137149.Wertenbroch, Klaus, Rom Y. Schrift, Joseph W. Alba, Alixandra Barasch, Amit Bhattacharjee, MarkusGiesler, Joshua Knobe, Donald R. Lehmann, Sandra Matz, Gideon Nave, Jeffrey R. Parker, StefanoPuntoni, Yanmei Zheng, and Yonat Zwebner, “Autonomy in Consumer Choice.” (forthcoming atMarketing Letters).Jeffrey R. Parker - Page 2 of 7
Larson, Jeff, Ryan Hamilton, and Jeffrey R. Parker, “Where You Shop Affects How You Choose:Retailer Price Image and the Importance of Enriched Versus Comparable Attributes.” (forthcomingat Journal of the Association for Consumer Research).Parker, Jeffrey R., Iman Paul, Ryan Hamilton, Omar Rodriguez-Vila, and Sundar Bharadwaj, “HowProduct Type and Organic Label Structure Combine to Influence Consumers’ Evaluations ofOrganic Foods” (forthcoming at Journal of Public Policy & Marketing).Work Presented at Conferences“Inferred Informational Cascades and Their Effects on Choice: The Relative Stocking Level Effect,”with Donald R. Lehmann: Association for Consumer Research, San Francisco, CA, October 2008“The Uncompromising Heart: How the Reliance on Feelings in Decisions Reduces the Preference forCompromise Options,” with Michel Tuan Pham: Association for Consumer Research, Pittsburgh,PA, October 2009“The Rejectable Choice Set: How Seemingly Irrelevant No-choice Options Affect Decisions,” with RomY. Schrift: Society for Judgment and Decision Making Conference, Boston, MA, November 2009“The Rejectable Choice Set: How Seemingly Irrelevant No-choice Options Affect Decisions,” with RomY. Schrift: Society for Consumer Psychology Winter Conference, St. Pete Beach, FL, February 2010(Winner of the Best Student Paper Award)“Moderating Shelf-Based Scarcity,” with Donald R. Lehmann: Association for Consumer Research, St.Louis, MO, October 2011“Rejectable Choice Sets: How Seemingly Irrelevant No-choice Options Affect Decisions,” with Rom Y.Schrift: Emory-GSU-GT-UGA Research Day, Atlanta, GA, April 2012“Disadoption,” with Donald R. Lehmann: Association for Consumer Research, Vancouver, BC, October2012“Redemption Through Success: When Good Things Happen to Bad People,” with Eric Hamerman:Association for Consumer Research, Vancouver, BC, October 2012“Staying the Course: The Impact of No-Choice Options on Post-Choice Persistence,” with Rom Y.Schrift: Association for Consumer Research, Chicago, IL, October 2013“Staying the Course: The Impact of No-Choice Options on Post-Choice Persistence,” with Rom Y.Schrift: Society for Judgment and Decision Making Conference, Toronto, ON, November 2013“Staying the Course: The Impact of No-Choice Options on Post-Choice Persistence,” with Rom Y.Schrift: Society for Consumer Psychology Annual Conference, Miami, FL, February 2014“Mentally Accounting for Restricted Funds: How Gift Cards Change Consumer Preferences,” withNicholas Reinholtz and Daniel M. Bartels: Society for Consumer Psychology Annual Conference,Miami, FL, February 2014Jeffrey R. Parker - Page 3 of 7
“Mentally Accounting for Restricted Funds: How Gift Cards Change Preferences,” with NicholasReinholtz and Daniel M. Bartels: 36th Annual Meeting of the Cognitive Science Society, QuebecCity, QC, July 2014“How Sharing Contexts Influence Purchase Amounts: The Case of Food Choices” with NitaUmashankar and Martin G. Schleicher: 37th Annual Meeting of the Cognitive Science Society,Pasadena, CA, July 2015“Decision-Tree Structures and Their Impact on Similarity Judgment and Replacement Choices,” withRom Schrift, Gal Zauberman, and Shalena Srna: Association for Consumer Research, New Orleans,LA, October 2015“Momentum-Based Causal Attributions,” with Iman Paul and Nicholas Reinholtz: Society forJudgment and Decision Making Conference, Chicago, Il, November 2015“Decision-Tree Structures and Their Impact on Similarity Judgment and Replacement Choices,” withRom Schrift, Gal Zauberman, and Shalena Srna: Society for Consumer Psychology AnnualConference, St. Petersburg, FL, February 2016“The Influence of Contextual Minority Status on Privately-Held Evaluations,” with Iman Paul and SaraDommer: Society for Consumer Psychology Annual Conference, St. Petersburg, FL, February 2016“Decision-Tree Structures and Their Impact on Similarity Judgment and Replacement Choices,” withRom Schrift, Gal Zauberman, and Shalena Srna: Behavioral Decision Research in ManagementConference, Toronto, ON, June 2016“What is an ‘Organic Burrito’”? How Label Structure Influences Preferences for Organic Foods,” withOmar Rodriguez-Vila, Ryan Hamilton, Iman Paul, and Sundar Bharadwaj: Summer AMAConference, Atlanta, GA, August 2016“Perceived Momentum Influences Responsibility Judgments,” with Iman Paul and Nicholas Reinholtz:38th Annual Meeting of the Cognitive Science Society, Philadelphia, PA, August 2016“Numerical Minority Membership Diminishes the Appeal of Identity-Linked Products,” with Iman Pauland Sara Dommer: Society for Consumer Psychology Annual Conference, San Francisco, CA,February 2017“Label Structure, Processing Disfluency, and Consumers’ Responses to Credence-Labeled Foods,”with Omar Rodriguez-Vila, Ryan Hamilton, Iman Paul, and Sundar Bharadwaj: Association forConsumer Research, San Diego, CA, October 2017“The Influence of Perceived Tokenism on Attitudes Toward Stereotype-Typifying Products,” withIman Paul and Sara Dommer: Association for Consumer Research, San Diego, CA, October 2017“Don’t Forget the Accountant: Role-Integration Increases the Fungibility of Mentally AccountedResources,” with Iman Paul and Sara Dommer: Association for Consumer Research, Dallas, TX,October 2018Jeffrey R. Parker - Page 4 of 7
“The Influence of Incidental Tokenism on Private Evaluations of Stereotype-Typifying Products,” withIman Paul and Sara Dommer: Winter AMA Conference, Austin, TX, February 2019“Don’t Forget the Accountant: Role-Integration Increases the Fungibility of Mentally AccountedResources,” with Iman Paul and Sara Dommer: Winter AMA Conference, Austin, TX, February2019“How and Why the Collaborative Consumption of Food Leads to Overpurchasing, Overconsumption,and Waste,” with Nita Umashankar and Martin Schleicher: Winter AMA Conference, Austin, TX,February 2019“Encouraging Less Bad Food Choices: How Label Structure Drives Preferences for Organic ViceFoods,” Iman Paul, Ryan Hamilton, Omar Rodriguez-Vila, and Sundar Bharadwaj: Society forConsumer Psychology Annual Conference, Savannah, GA, February 2019“Risk is Preferred at Lower Causal Depth,” with Rumela Sengupta: 41st Annual Meeting of theCognitive Science Society, Montreal, QB, July 2019Invited TalksBaruch College, 2010Drexel University, 2010Georgia State University, 2010Tulane University, 2010Emory University, 2012IAE Business School, 2013IDC Herzliya, 2014The University of Chicago, 2014Colorado State University, 2015University of British Columbia, 2016ESPM (Brazil), 2016University of Technology Sydney, 2017Curtin University, 2017University of Illinois Chicago, 2017Indiana University, 2017University of Oregon, 2017Portland State University, 2017Columbia University (LehmannFest), 2019MSI’s Marketing Science Accelerator Program, 2019Dissertation/Thesis ServiceAditi Bajaj (Georgia Institute of Technology, Marketing): Dissertation CommitteeCale M. Darling (Georgia Institute of Technology, Psychology): Dissertation CommitteeIman Paul (Georgia Institute of Technology, Marketing): Dissertation Co-chairGregory S. Cohen (Georgia State University, Marketing): Dissertation Co-chairRoberto Felipe Mora Cortez (Georgia State University, Marketing): Dissertation CommitteeLagnajita Chatterjee (University of Illinois at Chicago): Dissertation CommitteeTianyi Li (University of Illinois at Chicago): Dissertation CommitteeJeffrey R. Parker - Page 5 of 7
ServiceEditorial Review BoardsInternational Journal of Research in Marketing (2015-present)Journal of Consumer Research (2016-present)Guest Editor, Australasian Marketing Journal (Luxury Branding Special Issue; 2020)Ad hoc ReviewerJournal of Marketing ResearchJournal of MarketingJournal of Consumer PsychologyJournal of RetailingJournal of Experimental Psychology: GeneralJournal of Experimental Psychology: AppliedJournal of Behavioral Decision MakingJournal of Business ResearchJournal of the Association for Consumer ResearchJournal of Consumer BehaviorAMS ReviewPsychology and MarketingAppetiteManagement ScienceConference LeadershipInvitational IDEA Conference (2015-present; co-chair, co-founder)Theory Practice in Marketing (2015; co-organizer)Association for Consumer Research (2019; associate editor)Conference ReviewerAssociation for Consumer Research (2009, 2011-present)AMA Winter Marketing Educators’ Conference (2013-present)AMA Summer Marketing Educators’ Conference (2013-2018)The Annual Meeting of the Cognitive Science Society (2015-present)Society for Consumer Psychology (2011)Other ServiceAlden G. Clayton Doctoral Dissertation Proposal Competition (2020; reviewer)Departmental and College ServiceMember, UIC Managerial Studies Curriculum Review Committee (2019-2020)Member, UIC Managerial Studies Faculty Advisory Committee (2018-present)Member, UIC Managerial Studies (Marketing) Recruiting Committee (2018-present)Member, UIC Managerial Studies Onboarding Committee (2019)Faculty Fellow, UIC Honors College (2019-present)Organizer, Managerial Studies Idea Club (2018-present)Member, GSU MS Marketing Program Committee (2016)Manager, RCB Marketing Department Subject Pool (2012-2014)Manager, RCB Qualtrics Account (2012-2014)Honors and AwardsWinner, Best Student Paper Award, SCP 2010 Winter ConferenceBerkeley Behavioral Camp Fellow, 2010Finalist Mary Kay Doctoral Dissertation Competition 2010Columbia University Doctoral Fellow, 2006-2011Jeffrey R. Parker - Page 6 of 7
Recipient MSI Research Grant #4-1657, 2010Outstanding Reviewer Award, Journal of Consumer Research, 2017Participant, 11th Triennial Invitational Choice Symposium, 2019Presenter, Lehmannfest, 2019Jeffrey R. Parker - Page 7 of 7
B.S., Business Administration, December 2002 University of Colorado, Boulder, CO Academic Positions Associate Professor of Marketing, 2018 - present University of Illinois at Chicago . Member, UIC Manageria
