WELCOME TO YOUR PARTNER PLAYBOOK

Transcription

STARTWELCOME TOYOUR PARTNERPLAYBOOKFORCEPOINT Global Partner ProgramEMPOWER INNOVATE GROWPartner Program Playbook / V.1 / June 2016

FORCEPOINT SEE WHAT THE INDUSTRYIS SAYING ABOUT US THERE HAS NEVER BEEN A BETTERTIME TO BE A FORCEPOINT PARTNER2015 Secure Web GatewayMQ Leaders Quadrant2016 Enterprise DLP MQ:Leaders Quadrant2016 DLP CriticalCapabilities Report 2016 Corporate WebSecurity MQ: Top Player 2016 Advanced PersistentThreat (APT) ProtectionMQ: Top Player2016 IDC MarketScapeWorldwide Web Security:Leader Forrester Wave SaaSWeb Content Security,Q2 2015: Leader 2015 Raytheon’s SureView Memory Integrity(now Threat Protection forLinux) – Best MalwareAnalysis Solution of the Year 2015 Best Web ContentManagement Solution2014 Best AdvancedPersistent Threat (APT)Protection WelcomePartner Program Portal Navigation2016 NSS Labs NextGeneration Firewall(NGFW) Test2015 Miercom WebSecurity EffectivenessTestDeal RegistrationTrainingGlobal Partner ProgramForcepoint safeguards users, data and networksagainst the most determined adversaries,from insider threats to outside attackers, acrossthe threat life cycle. Forcepoint protects dataeverywhere—in the cloud, on the road, in theoffice—allowing users to simplify compliance,enable better decision-making, streamlinesecurity and to empower organizations to focuson what’s most important to them.Based in Austin, Texas with worldwide sales,service, security laboratories and productdevelopment, Forcepoint is a joint venturebringing together industry-leading solutionsfrom Websense , Raytheon Cyber Products andStonesoft next generation network security.Marketing ToolsResourcesContact Us

FORCEPOINT Global Partner ProgramEMPOWER INNOVATE GROWNo other company brings together decades of experience and thefinancial commitment necessary to build and deliver sophisticated,integrated systems the way we do.As you progress through each tier, your profit opportunities increase,particularly with deal registration and incumbency protection.PARTNER PROGRAM BENEFITSTIER STRUCTUREWelcomePartner ProgramPortal NavigationDeal RegistrationTrainingMarketing ToolsResourcesContact Us

FORCEPOINT Global Partner ProgramPARTNER BENEFITSAs a channel partner, I believe wehave three fundamental responsibilities.First, deliver cutting edge products andsolutions that solve the security problemsour mutual customers face every day.Second, provide the training that enableseach of you to represent our solutionseffectively. Last but not least, communicateopenly and consistently so we can supportand grow our relationship together.John StarrVP of Global Channels andProfessional Services, ForcepointTIER STRUCTUREWelcomePartner ProgramSALES SUPPORTAND INCENTIVESMARKETINGTECHNICAL ANDSALES TRAININGTiered pricing structurePromotional use of the partner logoIncumbency protectionPriority allocation of sales leadsComplimentary sales training atForcepoint UniversityNet new customer deal registrationInvitation to partner conferenceParticipation in incentive programsAccess to marketing development fundsNotification of promotions orspecial offersAccess to marketing campaignresource centerNot for resale (NFR) licensesAccess to partner portalNFR appliancesAccess to monthly channel communicationChannel account manager accessAccess to competitive informationParticipate in promotional rebatesAccess to web syndication toolBusiness planningCase study collaborationDiscounted technical training atForcepoint UniversityEligible for MDF-funded training atForcepoint UniversityPriority training reservationsEnd user satisfaction survey feedbackPartner benefits depend on tier level.Portal NavigationDeal RegistrationTrainingMarketing ToolsResourcesContact Us

FORCEPOINT Global Partner ProgramTIER STRUCTURERewarded with the largest tier-baseddiscount off list price, access to dealregistration, participation in incentiveprograms, access to Market DevelopmentFunds (MDF), and invitations toexclusive partner events.WelcomePartner ProgramRewarded with the second largest tier-baseddiscount off list price, access to dealregistration, incentive programs, trainingand access to marketing tools.Portal NavigationDeal RegistrationRewarded with the third-largest discount,deal registration, access to evaluation units,marketing programs and materials.TrainingMarketing ToolsResourcesReceives discount off list price, access to dealregistration for new customer deals, accessto certification and training. Associate partnerstatus is contingent on Forcepoint’s approval.Contact Us

FORCEPOINT SALESBattle cards availableOPPORTUNITIESView current salesopportunities with ForcepointCONTENTWhitepapers, datasheets andother downloadsCASESLEADSInput and view sales leadsMARKETINGPartner alerts, websyndication, brochuresMDF ACTIVITIESView Marketing DevelopmentFunds for partner events andincentivesGlobal Partner ProgramPARTNER PORTALNAVIGATIONSubmit cases for tech supportARTICLESTechnical articles on productsthat partner holdsEMAIL SUBSCRIPTIONSCan subscribe andunsubscribe from emailsREGISTRATIONApply for Deal RegistrationsCERTIFICATION TRAININGCertification training availableWelcomePartner ProgramPortal NavigationDeal RegistrationTrainingMarketing ToolsResourcesContact Us

FORCEPOINT DEAL REGISTRATIONGlobal Partner ProgramPARTNER ELIGIBILITYDEAL REGISTRATION PROCESSHave an active membership with theForcepoint Global Partner Programat Silver, Gold or Platinum tier levelSTEP 1.STEP 2.STEP 3.STEP 4.Go to Forcepoint PartnerPortal atforcepoint.com/partnerLog in with your username.Your username is yourcorporate email addresswith .wbsn at the end.Need a Login?Once logged in, select theDeal Registration buttonon right-hand side, underQuick Links panel onhomepage of PartnerPortal.Once on DealRegistration form, youmay register for morethan one product familyif there is no incumbencyon that product family.STEP 5.STEP 6.STEP 7.STEP 8.Complete all the requiredfields and save for approval.You will receive an emailshortly after submissionconfirming that Forcepointhas received your lead.You will then be notifiedwithin 48 hours with aConditional Qualificationor a Denial.Await confirmationfrom Forcepoint salesteam for approval ordenial of submission.Be in good standing - definedas having no past due invoicespayable to ForcepointAccepted the partner agreement viathe Forcepoint Partner PortalMeet the relevant certifications fortheir program tierSatisfy relevant qualifying criteriaConditional Qualification:Reach out to your SalesRepresentative withinseven days to confirm aFirst Action* has beencompleted.* First Actions include but not limited to Partner arranging a customermeeting that include Forcepoint personnel, conducting a securityDEAL REGISTRATION PRODUCT FAMILYneeds assessment and/or Installing a Forcepoint evaluation.WelcomePartner ProgramPortal NavigationDeal RegistrationTrainingMarketing ToolsResourcesContact Us

LEGACY WEBLEGACY DATALEGACY EMAILSUREVIEW INSIDER THREATTHREATPROTECTIONRISKVISIONHARDWARESIDEWINDER FIREWALLSTONESOFT NEXTGENERATION FIREWALLForcepoint Client Policy ManagerForcepoint Content Portal AuthorityForcepoint Remote FilteringForcepoint Security FilteringForcepoint Web Filter Anti VirusForcepoint Websense Web FilterForcepoint Websense Web SecurityForcepoint Websense Web Filter & SecurityForcepoint Web Filter & Security Cloud ModuleForcepoint Remote Filter ModuleForcepoint Websense Content GatewayTRITON WEBForcepoint Websense Email SecuritySureView Insider Threat CoreSureView Insider Threat EndpointForcepoint Threat Protection Appliance - EmailForcepoint Threat Protection Appliance - EndpointForcepoint Threat Protection Appliance - WebForcepoint Threat Protection for LinuxForcepoint TRITON RiskVision Base System V10000Forcepoint TRITON RiskVision V10000 SubscriptionForcepoint i Series ApplianceForcepoint M Series ApplianceForcepoint V Series ApplianceForcepoint X10G ApplianceSureView Insider Threat Z Series ApplianceSidewinder ApplianceSidewinder Virtual ApplianceSidewinder Appliance ModuleSidewinder Appliance AccessoryStonesoft NGFW ApplianceStonesoft NGFW Appliance AccessoryStonesoft NGFW Appliance ModuleStonesoft NGFW Appliance Software SubscriptionStonesoft NGFW Appliance Spare UnitPartner ProgramPortal NavigationTRITON EMAILTRITON ENDPOINTTRITON MOBILEDEAL REGISTRATIONPRODUCT FAMILYWelcomeTRITON DATATRITON BUNDLESDeal RegistrationTrainingMarketing ToolsForcepoint Cloud Web SecurityForcepoint Threat Protection Cloud - WebForcepoint TRITON Cloud Web Security GatewayForcepoint TRITON ThreatScopeForcepoint TRITON Web Security GatewayForcepoint TRITON Web Security Gateway AnywhereForcepoint TRITON AP-WEBForcepoint TRITON AP-MOBILEForcepoint Web Cloud ModuleForcepoint Web DLP ModuleForcepoint Web Hybrid ModuleForcepoint TRITON Data DiscoverForcepoint TRITON Data EndpointForcepoint TRITON Data MonitorForcepoint TRITON Data Security GatewayForcepoint TRITON Data Security SuiteForcepoint TRITON AP-DATA DiscoverForcepoint TRITON AP-DATA GatewayForcepoint Advanced Email EncryptionForcepoint Antivirus AgentForcepoint Cloud AntispamForcepoint Cloud Email SecurityForcepoint Email Virtual ApplianceForcepoint Image AnalysisForcepoint Threat Protection Cloud - EmailForcepoint Virtual Image AgentForcepoint TRITON Cloud Email Security & Content ControlForcepoint TRITON Email Security GatewayForcepoint TRITON Email Security Gateway AnywhereForcepoint TRITON AP-EMAILForcepoint Email Cloud ModuleForcepoint Email DLP ModuleForcepoint Email Encryption ModuleForcepoint Email Hybrid ModuleForcepoint Image Analysis ModuleForcepoint TRITON AP-ENDPOINT DLPForcepoint Triton Mobile SecurityForcepoint TRITON Security GatewayForcepoint TRITON Security Gateway AnywhereForcepoint TRITON EnterpriseForcepoint TRITON APX Enterprise CoreResourcesContact Us

FORCEPOINT Global Partner ProgramTRAINING FORPARTNERSHOW TO ACCESS TRAININGEnabling our partners tobuild strong businessesaround the sale and serviceof Forcepoint solutions is coreto the Forcepoint Global PartnerProgram. To support this effort,and to help partners attainannual program requirements,we are happy to offer thefollowing certifications throughForcepoint University.STEP 1.STEP 2.STEP 3.Log into yourForcepoint PartnerPortal Account.Login?Click on “LaunchForcepoint University”from your Partner Portalhomepage, left margin.Click on one of thePre-sales Competencytrainings. Review descriptionand enroll.STEP 4.STEP 5.STEP 6.You will receive an emailfrom the learning systemwith your enrolmentconfirmation.The training can beaccessed in the MySelf-Enrolled Learningsection, on your ForcepointUniversity homepage.Once you have completedall course modules andpassed all exams, the lastcourse of the learning planwill provide an option toprint your certificate.AVAILABLE COURSESWelcomePartner ProgramPortal NavigationDeal RegistrationTrainingMarketing ToolsResourcesContact Us

FORCEPOINT Global Partner ProgramPRE-SALECERTIFICATIONSINSIDE SALES REPRESENTATIVE1 Credit 2 HoursSelling Forcepoint via phone & email.FIELD SALES REPRESENTATIVE3 Credits 4 HoursSeasoned field sales professionals.PRE-SALES ENGINEER5 Credits 9.5 HoursTechnical sales professional.POST-SALECERTIFICATIONSADMINISTRATOR TRAININGAP-EMAIL7 Credits 2 DaysLearn to administer policies, handleincidents, upgrade and manage AP-EMAIL.ADMINISTRATOR TRAININGCLOUD (WEB)7 Credits 8 HoursLearn to configure and administerAP-WEB Cloud solution.ADMINISTRATOR TRAININGAP-DATA7 Credits 3 DaysLearn to administer policies, handleincidents, upgrade and manage AP-DATA.ADMINISTRATOR TRAININGCLOUD (EMAIL)7 Credits 4 hoursLearn to configure and administerCloud Email solution.ADMINISTRATOR TRAININGAP-WEB7 Credits 3 DaysLearn to administer policies, handleincidents, upgrade and manage AP-WEB.Enroll TodayWelcomePartner ProgramPOST-SALES ENGINEER7 CreditsEnabling the individual to implementForcepoint products.Enroll TodayPortal NavigationDeal RegistrationTrainingMarketing ToolsResourcesContact Us

FORCEPOINT Global Partner ProgramMARKETING TOOLSForcepoint provides marketing tools and resources to promote Forcepointsolutions and increase customer demand. From marketing campaignkits to localized activities, our partners can take advantage of a varietyof marketing programs to drive more sales opportunities.Marketing support is offered to all Global Partner Program partnersaccording to the tiers. Forcepoint offers several marketing resourcesto help you with your sales and marketing activities.MARKET DEVELOPMENT FUNDSPARTNER COMMUNICATIONSWEB SYNDICATION PROGRAMCAMPAIGN KIT ASSETSWelcomePartner ProgramPortal NavigationDeal RegistrationTrainingMarketing ToolsResourcesContact Us

FORCEPOINT Global Partner ProgramMARKETINGDEVELOPMENT FUNDSAs a company driven by channel sales, Forcepointunderstands how important it is to support partners intheir quest for greater sales success. That is why we haveput together a Market Development Funds (MDF) programthat offers resources to help you achieve your goals.The following are examples of eligibleactivities for MDF funding:Advertising / OnlinebannersEvents / SeminarsWebinars / Road showsDirect mailTelemarketingeMarketingSales growth incentivesTHE MDF PROCESS IS VERY SIMPLE AT FORCEPOINTSTEP 1.STEP 2.STEP 3.Discuss marketing planswith your ForcepointAccount Manager andRegional MarketingManager.Get approval of the Planfrom Forcepoint.Execute Activity.STEP 4.STEP 5.Claim activity through thePartner Portal.Track payment throughthe Partner Portal.PARTNER COMMUNICATIONSWEB SYNDICATION PROGRAMCAMPAIGN KIT ASSETSWelcomePartner ProgramPortal NavigationDeal RegistrationTrainingMarketing ToolsResourcesContact Us

FORCEPOINT Global Partner ProgramPARTNERCOMMUNICATIONSWHAT WE COMMUNICATESIGN UPPromotion and incentive announcementsOnce you become a partner you are automatically subscribed.Industry newsRE-SUBSCRIBEAccess the Forcepoint Partner Portal and click on the “Email Subscription” Tab.Training updatesOn the right side of the chart, you will see a box marked “Opt-out”.Product updatesUncheck the box to begin receiving communications.Channel and industry eventsIf the Partner Portal password has expired or partners are having trouble accessing theForcepoint Partner Portal, please email partner@forcepoint.com for assistance.WEB SYNDICATION PROGRAMCAMPAIGN KIT ASSETSMARKET DEVELOPMENT FUNDSWelcomePartner ProgramPortal NavigationDeal RegistrationTrainingMarketing ToolsResourcesContact Us

FORCEPOINT Global Partner ProgramWEB SYNDICATIONPROGRAMTHE BENEFITSEMBEDDING PAGESLOOK & FEELQuickly and easily add Forcepoint pages to yoursite by embedding the HTML code we provide.Allows you to retain the look and feel of your ownwebsite while promoting Forcepoint solutions.UP-TO-DATE INFORMATIONUPDATESRequires minimum maintenance on your partand ensures the Forcepoint information youare providing is up-to-date.Information is automatically updated by Forcepoint,so you won’t have to monitor pages or manuallyadd new information.PARTNER COMMUNICATIONSWelcomePartner ProgramPortal NavigationCAMPAIGN KIT ASSETSDeal RegistrationTrainingMarketing ToolsResourcesContact Us

FORCEPOINT Global Partner ProgramDOWNLOAD PARTNERCAMPAIGN KIT ASSETSThe Forcepoint Partner Resource Center offers partners customizablemarketing materials that are aligned with our corporate marketingmessaging that help drive revenue, expand customer reach, and savetime. You are eligible to access to Partner Resource Center at noadditional cost. In the center you will find:Customizable email templateContent and industry reportsCampaign kits by verticalTurnkey campaign kitsCo-branded bannersUse the same credentials (user ID and password) as the PartnerPortal to access - partnerkit.forcepoint.comWEB SYNDICATION PROGRAMWelcomePartner ProgramPortal NavigationDeal RegistrationTrainingMarketing ToolsResourcesContact Us

FORCEPOINT Global Partner ProgramRESOURCESRECENT AWARDSPROGRAM BENEFITS 2016 Gartner Magic Quadrant Report - DLP Global Partner Program Brochure Radicati Group Report onForcepoint Leadership Channel Partner Program Agreement Training – Sales Engineer Datasheet Training – Field SalesRepresentative Datasheet Training – Inside Sales TrainingRepresentative Datasheet Data Theft Prevention for Healthcare 2015 Industry Drill-Down Report:Financial Services Forrester Report on ROI Enterprisesby Deploying SureView Insider Threat NGFW Receives NSS Labs 2016 Rating Forcepoint Receives CRN’s 5-Star RatingTHOUGHT LEADERSHIPWelcomePartner ProgramPortal Navigation 2016 Global Threat Report 2016 Cybersecurity Predictions Report Deal RegistrationTrainingMarketing ToolsResourcesContact Us

FORCEPOINT Global Partner ProgramCONTACT USCONNECT WITH DISTRIBUTIONCONNECT WITH FORCEPOINTApply for Associate-level Deal RegistrationFor Partner Program, Portal and Deal Registrationpartner@forcepoint.comFinancing and LeasingQuotes and Orders Sales EnablementPartner Rewards Programs (if available)Channel Account MappingFor Marketing and MDFpartnermarketing@forcepoint.comFor Partner Trainingsalestraining@forcepoint.comFIND A DISTRIBUTORWelcomePartner ProgramPortal NavigationDeal RegistrationTrainingMarketing ToolsResourcesContact Us

Worldwide Web Security: Leader 2015 Best Web Content Management Solution 2014 Best Advanced Persistent Threat (APT) Protection 2015 Secure Web Gateway MQ Leaders Quadrant 2016 Enterprise DLP MQ: Leaders Quadrant 2016 DLP Critical Capabilities Report Forrester Wave SaaS Web Content Secu