College Of Business Administration California State .

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College of Business AdministrationCalifornia State University, StanislausJanuary 15, 2008AACSB Accreditation Interim ReportExecutive SummaryThis interim report is submitted in response to instructions in the Maintenance ofAccreditation Committee’s letter of May 15, 2006. The College of Business Administration(CBA) at CSU Stanislaus was asked to provide an update on the progress of our studentservices one-stop shop, the Student Success Center, and how we use the BusinessAssessment Test to change curriculum and learning objectives.The College established a Student Success Center to enhance the delivery of studentservices. The Student Success Center (SSC) has made great strides toward achieving itsinitial goal of a one-stop shop student services office. The Center is currently providing thisservice on a full time basis. This academic year, the University and the College havecommitted more than 80,000 to support the Center operations. More Business studentsare seeking and receiving the Center services every day. The SSC is now playing a vital rolein representing the College and advising new and transferring Business students during theUniversity’s New Student Orientations. The Center has been successful in providing all dayaccess to academic and career advising as well as scholarship and internship information toBusiness students. The Center also plays an important role in planning and participating inmany University and College student activities and events. It has also developed andproduced many useful and informative publications for Business students.The California State University Business Assessment Test (CSU-BAT) is now animportant component of the College’s direct assessment of student learning. Assessment ofstudent learning is an integral and key element in our process of continuous improvement.The assessment activities of the College since our January 2006 interim report haveresulted in a number of curricular improvements. Two courses in Business Ethics and SocialResponsibility have been developed; one of these will be required as a pre-requisite to thebusiness major. After analysis of the CSU-BAT results, the faculty agreed to increasefinancial statement analysis coverage as appropriate throughout the curriculum. Thecoordinator of the Financial Accounting courses will take a sabbatical leave in 2008-09during which she will update and revise a Financial Accounting textbook to includesignificant financial analysis and ethical coverage as well as traditional accounting financialcycle techniques. The College faculty have initiated conversations with the MathematicsDepartment to better align the required mathematics courses with the skills our graduatesrequire. We are also developing a course in quantitative analysis to assist our students inacquiring the skills necessary for success in a business career.i

AACSB Accreditation Interim ReportJanuary 15, 2008Table of ContentsExecutive Summary . iIntroduction . 1Section I:I.A.I.B.I.C.I.D.I.E.I.F.Progress of the one-stop student service center concept .Introduction .Center Goals .Center Activities in 2006-07 and 2007-08 Academic Years .University Commitment and Resources .Continuous Improvement .Summary .2223666Section II:II.A.II.B.II.C.II.D.TableII.E.II.F.How the new California State University Business Assessment Test(CSU-BAT) is used to change curricula and learning objectives . 7Introduction . 7Undergraduate Curriculum Learning Objectives . 8CSU-BAT . 9Assessment Activities . 10II.1 Assessment Actions Table 2005-2008 . 13Continuous Improvement . 14Summary . 14Appendix I:Student Services . 15I.A. Business News . 16I.B. New Student Guidebook (excerpt) . 20I.D. Concentration Brochures . 26I.D. Planning Sheets .27I.E. Planning Guides .29I.F. Budget and Operating Costs. 30Appendix II: Assessment . 32II.A. Undergraduate Curriculum Assessment Plan . 33II.B. Undergraduate curriculum Assessment Policy . 37II.C. California State University Business Assessment Text (CSU-BAT) . 40ii

California State University, Stanislaus College of Business AdministrationAACSB Accreditation Interim Report - January 15, 2008IntroductionThe College was granted initial business accreditation on April 24, 2003. At that time, wewere asked to report on four issues. In our January 15, 2006 interim report, we presentedour achievements and progress regarding these four issues: (1) Development of a strategicplan with measurable goals to be achieved within specified time requirements; (2) enhancedstudent services in a one-stop shop concept, including internships, full time post graduationemployment, and coordinated, centralized services; (3) allocation of appropriate resourcesand personnel to work with the faculty to develop web applications for technology-enhancedinstruction; (4) assessing learning outcomes – as opposed to student satisfaction – throughfurther efforts with the business schools in the CSU system on the development of objectivemeasures of outcomes.This accreditation interim report is submitted in response to the request made in the May15, 2006 acceptance letter of our January 15, 2006 interim report from the Maintenance ofAccreditation Committee Chair, John Kraft. The report addresses the following issues:Section I:Progress of the one-stop student service center concept.Section II:How the new Business Assessment Text (CSU-BAT) is used tochange curricula and learning objectives.Page 1

California State University, Stanislaus College of Business AdministrationAACSB Accreditation Interim Report - January 15, 2008Student ServicesSection I.I.A.Progress of the One-Stop Student Service Center ConceptIntroductionIn our January 2006 interim report, Section II addressed student services and theestablishment of the Student Success Center (SSC). This section is an update detailing theprogress which we have made toward expanding the One-Stop Student Service CenterConcept. In order to enhance student services, especially academic and career advising, theconcept of a business student success center was proposed during AY 2002-03. The initialconcept was to establish a one-stop shop undergraduate business advising office thatdelivers and coordinates all aspects of academic advising for business undergraduatestudents. This concept was further developed in the spring of 2003 to include additionalstudent services such as career development services. Subsequent to the recommendationmade in the AACSB accreditation notification letter, the concept was further developedduring the summer of 2003 and further refined during the fall of 2003. In fall 2003, theCenter concept was expanded to add coordination of internships and student scholarshipservices. The University allocated three offices within proximity of the College offices tohouse the Center. The Center began its activities and services during the AY 2003-04. Inparticular, a new process and system for academic advising for new Business students wasinitiated and implemented at New Student Orientation (NSO) advising days.In AY 2004-05, the Center’s activities were expanded to include publication of newslettersand brochures that support student services and inform our students of the availability ofand how to receive these services. The Center began coordination of internshipopportunities and began mass communication of these opportunities to our majors. TheCenter also began coordination of College-based career events and coordination of careerservices with the University Career Development Services (CDS).I.B.Center GoalsThe Student Success Center meets the increased demand for services by the growing CBAstudent body. Business students are very diverse with a strong multi-cultural background.Many of them are first generation college students. They are mostly from the San JoaquinValley, a region that clearly lags behind the rest of California in terms of wealth, familyincome, and college preparation. Their needs include face-to-face and personalizedinteraction with faculty and staff, in addition to written publications that detail availableCollege and University student services and frequent communication about internships andemployment opportunities.After further refinement of the Center concept and its proposed services and activities, thefollowing goals were determined during AY 2004-05 and revised in AY 2007-08.Center Direct Services: Provide in-person academic advising services to all newly declared business majorsincluding incoming freshmen and transfer students. Provide in-person over-the-counter student services, responding to walk-in studentsand directing them to where they may receive requested services.Page 2

California State University, Stanislaus College of Business AdministrationAACSB Accreditation Interim Report - January 15, 2008 Plan and implement New Student Orientations (NSO) for incoming freshmen andtransfer business students. Prepare and disseminate publications and written information about student servicesto all business undergraduate students.Center Support Services: Coordinate and streamline academic advising services to continuing businessundergraduate students. Establish an internship process that facilitates the development and dissemination ofinternship opportunities. Coordinate and disseminate information about scholarships available to businessstudents. Support and enhance the activities of Business student organizations to provideopportunities for student leadership and link student organizations with areabusinesses. Coordinate and improve career fairs sponsored by the College and its academicdepartments.Center Services Coordinated with University Offices:I.C. Coordinate career development services with the University Career DevelopmentServices. Coordinate and expand career opportunities for graduating businessstudents. Plan, implement, and coordinate additional student services that enhance studentacademic and career success such as sponsorship, mentorship, student organizationactivities, tutoring services, service learning, and community service.Center Activities in 2006-07 and 2007-08 Academic YearsI.C.1. New Student Orientation (Freshmen)In the AY 2006-07, the SSC participated in four New Student Orientations. A total of 107freshmen Business students attended these orientations. In the AY 2007-08, the SSCparticipated in six NSO with a total of 131 freshmen Business students attending justsummer and fall 2007. For the freshman orientations, the SSC created a fall courseschedule for each freshman Business Administration student. This schedule included onemathematics course, one English course, and two general education courses. Each studentwas given a New Student Guidebook that outlines the Business Administration major as wellas other pertinent information regarding the College and concentration requirements forgraduation.I.C.2. New Student Orientation (Transfer)In the AY 2006-07, the SSC participated in six NSO with a total of 186 transfer students inattendance. In the AY 2007-08, the SSC participated in six NSO with a total of 258 transferstudents in attendance for summer and fall 2007. For the transfer orientations, the SSCPage 3

California State University, Stanislaus College of Business AdministrationAACSB Accreditation Interim Report - January 15, 2008discussed the Business Administration courses necessary to complete the degree as well astransferable units from other colleges and universities. The SSC covered the coursesaccepted from community colleges and universities which the students previously attended,answering many questions regarding fulfillment of requirements with transferred courses.Each student was given a New Student Guidebook that outlines the business administrationmajor as well other pertinent information regarding the College and concentrationrequirements for graduation.I.C.3. Academic AdvisingIn the AY 2006-07, the SSC advised an average of eight students per day. In the fall 2007semester, the SSC advised an average of 12 students per day. Students who visit the SSCare usually seeking academic advising. The SSC coordinator goes through an academicplanning sheet with the students to make sure they have completed the necessaryrequirements to graduate. The coordinator helps students plan for upcoming semesters andmakes sure they have completed the necessary pre-requisites before registering for futurecourses. If needed, the SSC coordinator may refer students to College faculty for furtheradvising or final signatures.I.C.4. Career AdvisingIn the AY 2006-07, the SSC saw an average of two students a day for career advising. Inthe fall 2007 semester, the SSC saw an average of four students a day for career advising.Students seeking career advising come to the SSC to identify what concentration theyshould take. The Center’s coordinator discusses their options, which helps to narrow downtheir field of interest. Once their field of interest is determined, more information oncareers, internship opportunities, and job placement in that field can be provided.Discussion of the concentrations and their career offerings has been very helpful to studentswho do not initially select a concentration when they start the business administrationprogram.I.C.5. InternshipsThe SSC works with the University Career Development Services office and the CBABusiness Advisory Board (BAB) to develop internship opportunities in the business field forour students. Internship opportunities are posted outside of the Center. Copies are kept inan “Internships Binder,” and information is emailed to interested students as well. Also,instructors announce various internship opportunities in their classes.I.C.6. Events Planning and Participation Family Weekend - During the fall semesters of 2006 and 2007, the SSCparticipated in the University Family Weekend Event. Incoming freshman andtheir families spend a weekend on campus meeting faculty and attendingspecialized events regarding university life, courses, and campus organizationsand clubs. The SSC represented the College at this event and provided materialsand information regarding the College programs. Preview Day - This is a day for prospective students to meet with faculty and todiscuss various majors offered by the University. The SSC represented the CBA atthe fall 2007 Preview Day and distributed CBA program literature. Businessfaculty advisors were available to discuss the business program as well asprofessional opportunities available to CBA graduates.Page 4

California State University, Stanislaus College of Business AdministrationAACSB Accreditation Interim Report - January 15, 2008 Accounting Night – With the assistance of the SSC, the Accounting and FinanceDepartment hosted a “meet and greet” event in the fall semesters of 2006 and2007. Accounting and finance students were able to speak with employers aboutcareer opportunities and internships in accounting firms, financial institutions,and related businesses. In attendance at the fall 2007 event were 118 students,and 88 recruiters from 28 companies. Computer Information Systems (CIS) Night – In the fall semesters of 2006and 2007, with assistance from the SSC, the CIS Department hosted an event foremployers in the technology industry to showcase career opportunities andinternships. At this event, our CIS students were given an opportunity to meetlocal business leaders in the industry and discuss the CIS field and career paths. Meet the Firms Night - During the spring semester of 2007, the SSC hosted theCBA annual Meet the Firms Night. This special event presents a great networkingopportunity for our Business students. Employers have the opportunity toshowcase their company and discuss job opportunities. This event was a greatsuccess with over 25 companies and 250 students in attendance.I.C.7 SSC PublicationsThe Student Success Center has developed and produced the following informativepublications: Business News - The SSC publishes annually four regular Business News issuesfor our Business students. Topics vary, but include news about academicprograms, career opportunities, highlights of faculty achievement, student andalumni achievements, and upcoming College events. In addition, the Center haspublished five special single topic issues of Business News. These are theBusiness Academic Success Guide, Business Career Guide, Business CareerOpportunities, Student Services, and a special issue focusing on Communications.The most recent edition of the Business News is in Appendix I.A. New Student Guidebook - The SSC also created a “New Student Guidebook”outlining all pertinent information regarding the business administration majorand concentrations for our incoming students. This guidebook is used at all NewStudent Orientations. A copy of the guidebook is in Appendix I.B. Concentration Brochures – The concentration brochures are available to helpstudents obtain in-depth information about each of the College’s concentrationsfor the major. In addition to degree requirements, the concentration brochuresoffer information about the specific job field, career opportunities, clubs, andassociations. A sample of the brochures is in Appendix I.C. Planning Sheets - The planning sheets are used to show students what thespecific course requirements are to complete a particular concentration within thebusiness administration degree. A sample of the planning sheet is in AppendixI.D. Planning Guides - The planning guides were created to assist the coordinator ofthe SSC when advising students. The planning guides list all the courserequirements, including general education requirements, to complete thebusiness administration degree. A sample of the planning guide is in AppendixI.E.Page 5

California State University, Stanislaus College of Business AdministrationAACSB Accreditation Interim Report - January 15, 2008I.D.University Commitment and ResourcesThe University and the CBA have demonstrated strong commitment to providing thenecessary resources to make the Student Success Center a success. To adequately staff theCenter, a full time coordinator position was created, funded, and made permanent in fall2007. The College also hired a peer advisor, available twenty hours a week to assist theCenter coordinator.The University and

The College of Business Administration (CBA) at CSU Stanislaus was asked to provide an update on the progress of our student services one-stop shop, the Student Success Center, and how we use the Business Assessment Test to change curriculum and learning objectives. The College established a