AD NETWORK GUIDE TO ZEDO AD TAGS

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This guide is intended to be used by Ad Networks and Advertisers using ZEDO for ad serving. Thisdocument outlines the functionality of ZEDO Ad Tags (HTML code snippets). If you are a publisherusing ZEDO for ad serving, please contact Support for the Publisher Guide to ZEDO Ad Tags.Ad Tag OptionsZEDO has several tags to choose from, including standard in-page ad tags, and other ad tags withspecialized or more custom needs.Tag TypeIFRAMEJAVASCRIPTNOSCRIPTUsed ForSimple, straightforward tag used forall in-page banner ad servingRich MediaLimited ad serving in environmentsthat do not support scriptAdditional NotesDoesn’t currently support RichMedia adsThe page waits while the adloads, this may slow down thepage loading (iframe doesnot)No frequency cap, impressionlimits or ad rotationCOMBINEDTHIRD PARTY CLICKTRACKINGMSN / AOL / YAHOOAd Tag GeneratorPage 1 of 6ZEDO, Inc. CONFIDENTIALHOW IT WORKS: ZEDO AD TAGSAD NETWORK GUIDE TO ZEDO AD TAGS

Sample IFRAME Tagcommentad codeclosingcomment !--Iframe Tag -- !-- begin ZEDO for channel: 04 NY Post , publisher: GA Publisher , Ad Dimension:Full Banner - 468 x 60 -- iframe src "http://c1.zedo.com/jsc/c1/ff2.html?n 128;c 9433;s 436;w 468;h 60"frameborder 0 marginheight 0 marginwidth 0 scrolling "no" allowTransparency "true"width 468 height 60 /iframe !-- end ZEDO for channel: 04 NY Post , publisher: GA Publisher , Ad Dimension: FullBanner - 468 x 60 -- Variablen c s w h framebordermarginheightscrolling noallowTransparency ”true”MeaningNetwork ID – your ZEDO account numberChannel IDSite ID (publisher)Width (in pixels)Height (in pixels)Size of the border (0 indicates none)Space between the frame height and beginning of framecontentSets scrolling behaviour to ‘off’ even if content is taller thanframe dimensionsSets background of frame to match page behind itSample JAVASCRIPT Tagcommentad codeclosingcomment !-- Javascript tag -- !-- begin ZEDO for channel: Run of Network , publisher: , Ad Dimension: Full Banner- 468 x 60 -- script language "JavaScript" var zflag nid "128"; var zflag cid "0"; var zflag sid "428"; var zflag width "468";var zflag height "60"; var zflag sz "0"; /script script language "JavaScript" src "http://c1.zedo.com/jsc/c1/fo.js" /script !-- end ZEDO for channel: Run of Network , publisher: , Ad Dimension: Full Banner 468 x 60 -- Variablen c s w h framebordermarginheightscrolling noallowTransparency ”true”Page 2 of 6MeaningNetwork ID – your ZEDO account numberChannel IDSite ID (publisher)Width (in pixels)Height (in pixels)Size of the border (0 indicates none)Space between the frame height and beginning of frame contentSets scrolling behaviour to ‘off’ even if content is taller than framedimensionsSets background of frame to match page behind itZEDO, Inc. CONFIDENTIALHOW IT WORKS: ZEDO AD TAGSSample Standard Ad Tags

If your publisher wants to track clicks in their publisher ad server, you can use this tag. See importantwarning below.commentad codeclosingcomment !-- 3rd Party Click Tracking-- !-Contents of following tag change over time.Do NOT edit following content.-- !-- begin ZEDO for channel: Run of Network , publisher: , Ad Dimension: Full Banner- 468 x 60 -- script language "JavaScript"src "http://c7.zedo.com/jsc/fl.js?n 128&s 428&w 468;h 60&l [INSERT CLICK TRACKER URL]&z [timestamp]" /script noscript a href "http://xads.zedo.com/ads2/r?n 128;s 428;u j;z [timestamp]"target " blank" img border "0" width "468" height "60"src "http://xads.zedo.com/ads2/x?n 128;s 428;u j;z [timestamp]" alt "Click here" /a /noscript !-- end ZEDOfor channel: Run of Network , publisher: , Ad Dimension: Full Banner 468 x 60 -- WARNING Click Tracking in the Publisher’s Ad Server is possible, but problematic. Due to theclick flow, this setup is more likely to result in a mismatch on click counts, andquestions about CTR. Customer service calls and questions will increase. You’ll alsoneed to work with each individual publisher to ensure proper tag implementationand testing.Your ad will always count impressions and clicks in the ZEDO Ad Server. If yourpublisher needs access to click and impression information, they should log intoyour ad network via the ZEDO interface.If your publisher requests click tracking in their ad server as well: The click tracking URL / code should replace the l variable, as shown in theexample below[INSERT CLICK TRACKER URL] replaced with ‘http://www.foo.com’ The Cachebuster code should replace the word “timestamp” in the z variable, asshown in the example below[timestamp] replaced with ‘ math.random() ’ZEDO will not investigate discrepancies if cache busting has not been properlyimplemented on publisher’s page.1Will be renamed Third Party Ad Server TagPage 3 of 6ZEDO, Inc. CONFIDENTIALHOW IT WORKS: ZEDO AD TAGSSample Third Party Click Tracking Tag 1

The following tags have been constructed for use on certain major publisher properties. Each one isdesigned to meet the specific needs of that publisher, and should only be used for that publisher.MSN Sample TagThe MSN tag requires: The addition of MSN-supported click tracking and cache busting code !-- MSN Tag -- !-- begin ZEDO for channel: Run of Network , publisher: default , Ad Dimension: FullBanner - 468 x 60 -- script language "JavaScript"src "http://d7.zedo.com/jsc/fl.js?n 809&w 468&h 60&l [INSERT CLICK TRACKER URL]&z [timestamp]" /script noscript a href "http://yads.zedo.com/ads2/r?n 809;u j;z [timestamp]"target " blank" img border "0" width "468" height "60"src "http://yads.zedo.com/ads2/x?n 809;u j;z [timestamp]" alt "Click here" /a /noscript !-- end ZEDO for channel: Run of Network , publisher: default , Ad Dimension: FullBanner - 468 x 60 -- Yahoo Sample TagThe Yahoo! Tag includes: Yahoo click tracker implemented as: %rd%/%space%/*Yahoo cache buster implemented as: %time2% !-- Yahoo Tag-- !-- begin ZEDO for channel: Run of Network , publisher: default , Ad Dimension: FullBanner - 468 x 60 -- !--Standard Tags:-- a href "%rd%/%space%/*http://yads.zedo.com/ads2/r?n 809;u j;z %time2%"target " blank" img border "0" width "468" height "60"src "http://yads.zedo.com/ads2/x?n 809;u j;z %time2%" alt "Click here" /a !--Advanced Tags:-- iframesrc "http://d7.zedo.com/jsc/fm.html?n 809&w 468&h 60&l %rd%/%space%/*&z %time2%"frameborder 0 marginheight 0 marginwidth 0 scrolling "no" allowTransparency "true"width 468 height 60 /iframe !-- end ZEDO for channel: Run of Network , publisher: default , Ad Dimension: FullBanner - 468 x 60 -- Page 4 of 6ZEDO, Inc. CONFIDENTIALHOW IT WORKS: ZEDO AD TAGSSample Publisher-Specific Ad Tags

The AOL tag includes: The addition of MSN-supported click tracking and cache busting code !-- AOL Tag -- !-- begin ZEDO for channel: Run of Network , publisher: default , Ad Dimension: FullBanner - 468 x 60 -- script language "JavaScript"src "http://d7.zedo.com/jsc/fl.js?n 809&w 468&h 60&r 29&l [INSERT CLICK TRACKER URL]&z [timestamp]" /script noscript a href "http://yads.zedo.com/ads2/r?n 809;u j;z [timestamp]"target " blank" img border "0" width "468" height "60"src "http://yads.zedo.com/ads2/x?n 809;u j;z [timestamp]" alt "Click here" /a /noscript !-- end ZEDO for channel: Run of Network , publisher: default , Ad Dimension: FullBanner - 468 x 60 -- Page 5 of 6ZEDO, Inc. CONFIDENTIALHOW IT WORKS: ZEDO AD TAGSAOL Sample Tag

In most cases, send your publishers both ZEDO Standard Tags (iframe and javascript) for siteimplementation.Always send tags through the ZEDO interface, or as a .txt file attachment in email. It is never a goodpractice to copy tags from the body of an email.When testing tags, check for: Page 6 of 6Displayo Does the right ad display, is the ad and slot the right dimension?Speedo Does the ad tag render an ad quickly?o If the ad appears to delay the loading of a page, this may be caused by Javascript adtags.o If you or your publisher witness other page and performance problems, contact ZEDOSupport. We will analyze tag calls to see the point at which a delay is caused.Discrepancieso If there is a discrepancy between ZEDO and your publishers ad server, using the ThirdParty Click Tracking Tag, please first check that the publisher has correctly implementeda cachebuster in their ad server.Click througho Confirm that the ads click through to the correct and expected location.ZEDO, Inc. CONFIDENTIALHOW IT WORKS: ZEDO AD TAGSSending Tags to Publishers

document outlines the functionality of ZEDO Ad Tags (HTML code snippets). If you are a publisher using ZEDO for ad serving, please contact Support for the Publisher Guide to ZEDO Ad Tags. Ad Tag Options ZEDO has several tags to choose from, including standard in-page ad tags,