Omni-Channel For A Seamless Customer Journey - GK Software

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Case StudyOmni-Channelfor a Seamless Customer JourneySAP Omnichannel POS by GK for Smyths Toys

Case StudyQUICK FACTSOVERVIEWSOLUTIONQuick factsThe challengeThe solutionAbout GK Software SE❯❯ Implementation of centralized omnichannel❯❯ Implementation of SAP Omnichannel POS by❯❯ A leading international developer and vendorPOS system in more than 100 storesGK❯❯ Deliver a fast and easy to use solution with❯❯ Seamlessly connected to the central SAPunder three seconds from PIN entry tosystemreceipt❯❯ Comprehensive suite of solutions for all storeprocesses from a single supplier❯❯ Over 262,000 installations globally, in more❯❯ Centralized management and monitoring ofthe entire POS system landscape in all stores❯❯ International project in two countries02 / 08of standard software for the retail sectorStartthan 50 countries❯❯ In productive operation within leadingnational and international retail chainsDisclaimer

Case StudyQUICK FACTS“GK Software delivered a fantastic, truly omnichannel POSsolution. We’ve had a greatstart to a long-term relationship with a valuable partner.”Rob WilsonCTO at Smyths ToysStartSOLUTIONOmnichannel for a SeamlessCustomer JourneySmyths Toys runs its 100-plus stores in the UK and Ireland with SAPOmnichannel POS by GK. After a record-breaking roll-out, the toy retailer benefits from the fast, flexible and easy-to-use omnichannel solution throughout its different sales channels.Smyths Toys is one of the largest and fastest-action figures to baby products, video gamesgrowing toy retailers throughout the UK andand bikes. Smyths Toys is a highly successful andIreland with more than a hundred stores and adynamic organization with significant growthsuccessful online presence. The company em-plans for the coming years, based on several dis-ploys more than 3,000 people and offers thetribution channels to create a customer-centricmost competitive prices on a wide selection ofbuying experience.products. It stocks everything from dolls and03 / 08OVERVIEWDisclaimer

Case StudyQUICK FACTSThe SolutionSAP Omnichannel POS by GKFuture-readyCentral SolutionDue to its expansion strategy, Smyths Toys wan-Smyths wanted a seamless IT infrastructureted to replace its old POS system which didn’taround the SAP ERP. The fully Java-based soft-meet its future needs in terms of growth, custo-ware runs on SAP NetWeaver and all POSmization and modification. The toy retailer wassystems are directly connected to one centrallooking for a new and innovative POS solutionserver and operate in one database. The onlineto increase efficiency across all sales channels,system handles the complete data exchange towith features such as ‘Click and Collect’ or stockthe stores in real time. All omnichannel proces-availability as well as new options like electronicses can be performed in any location and on anysoftware downloads. SAP Omnichannel POS bydevice.GK perfectly met Smyths’ requirements and wastherefore the preferred software solution. Thesingle stock view is one of the biggest benefitsto the Smyths Toys business. It enables them toshow the real-time stock position on their website. In the future, customers will have to choice toget a Home Delivery from any given till as well.04 / 08StartDisclaimerOVERVIEWSOLUTION

Case StudyQUICK FACTSOVERVIEWSOLUTIONLive in 10 MonthsFast RolloutFlexible POScustomer wishes. The multi-client-capable solu-The project started in October 2015 with severalSAP Omnichannel POS by GK allows the integra-tion enables different areas of the company orworkshops involving the store managers. Thetion of other solutions like the external, Smythssales lines to be operated in parallel in a databa-first two stores, one in St. Helens, UK, and one inToys-owned software vault for electronic soft-se installation, which also means that the soluti-Galway, Ireland, were launched only 10 monthsware downloads (pay at the POS – download aton can be deployed as Software as a Service orlater and 460 receipts were processed on thehome). In the future, Smyths Toys will benefitin the cloud.very first day. This was followed by an extremelyfrom the innovative app enablement conceptaggressive rollout with 100 stores in the UK andwhich allows a much faster implementation ofIreland. By November 2016, in time for BlackFriday, all stores were live with SAP OmnichannelPOS by GK. The online shop will be fully integrated in 2017.05 / 08StartDisclaimer

Case StudyQUICK FACTSOVERVIEWSOLUTIONIntuitive HandlingEasy TrainingThe user interface of SAP Omnichannel POS byGK is intuitive and self-explanatory. The storemanagers who attended the kick-off workshopstrained the other store managers how to usethe software. The staff in the stores immediatelyliked the new solution and gave great feedback.The employees were pleased to find that thePOS software is simple to use right from thestart and makes their jobs easier so they havemore time to focus on serving customers.Future PlansSmyths Toys will continue its expansion withfurther super store openings planned throughout the UK and Ireland in 2017. Thanks to SAPOmnichannel POS by GK, the toy retailer can relyon expandable, future-proof architectures, standardized data streams across the whole company and entirely device-independent processes.06 / 08StartDisclaimer“We are very happy with SAPOmnichannel POS by GK. Ithas resulted in increased storeoperational efficiency with lessqueue time, less administrationtime and greater customer satisfaction.”Rob WilsonCTO at Smyths Toys

GK SOFTWARE SEOffice SwitzerlandOffice RussiaGK SOFTWARE USA, Inc.GK Software Africa (PTY) Ltd.Waldstraße 7Überlandstraße 105ul. Marshala Rybalko9121 Anson WayBuilding 1308261 Schöneck8600 DübendorfBuilding 2, 6th floor, room 1Suite 150Woodlands Office ParkGermanySwitzerlandMoscow 123060Raleigh, NC 2761520 Woodlands DriveP 49 37464 84 - 0RussiaUSAWoodmead, Gauteng 2196F 49 37464 84 - 15P 7 495 640 39 94P 1 984-255-7995South AfricaP 27 (0)11 - 568 46006info@gk-software.comwww.gk-software.com

Case Study 2018 GK Software SE or a GK Software affiliate company. All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any purpose withoutthe express permission of GK Software SE. The information contained herein may be changed withoutprior notice.Some software products marketed by GK Software SE and its distributors contain proprietary softwarecomponents of other software vendors. National product specifi cations may vary.These materials are provided by GK Software SE and its affiliated companies (“GK Software Group”) forinformational purposes only, without representation or warranty of any kind, and GK Software Groupshall not be liable for errors or omissions with respect to the materials. The only warranties for GK Software Group products and services are those that are set forth in the express warranty statementsaccompanying such products and services, if any. Nothing herein should be construed as constitutingan additional warranty.GK Software and other GK Software products and services mentioned herein as well as their respectivelogos are trademarks or registered trademarks of GK Software SE in Germany and other countries.08 / 08Start

GK SOFTWARE SE Waldstraße 7 08261 Schöneck Germany P 49 37464 84 - 0 F 49 37464 84 - 15 info@gk-software.com www.gk-software.com GK SOFTWARE USA, Inc. 9121 Anson Way Suite 150 Raleigh, NC 27615 USA P 1 984-255-7995 GK Software Africa (PTY) Ltd. Building 13 Woodlands Office Park 20 Woodlands Drive Woodmead, Gauteng 2196 South Africa