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2020AIB US SoutheastAnnual ConferenceBeyond 2020:Developing IB Research &Education for a New DecadeOctober 22-23, 2020 Virtual ConferenceConference Co-Chairs: Daekwan Kim, Ph.D. & Jun Wu, Ph.D.Program Co-Chairs: Carri Reisdorf, Ph.D. & David Baker, Ph.D.Email: aibse-us@aib.msu.edu AIB-SE has a NEW website: https://us-se.aib.world/
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ContentsWelcome 4Keynote Speaker 5Pedagogy Workshop 6Research Workshop 7Case Method Teaching Workshop 82020 Conference Consortia Chairs 92020 Conference Track Chairs 92020 AIB US Southeast Program Award Nominations 112020 Conference Reviewers 122020 AIB-SE Program Overview 142020 Conference Schedule of Sessions 16Participant Index 24Additional Thanks and Recognition: 292021 Conference 303
Daekwan Kim, Ph.D.2020 Conference Co-ChairProfessor of Marketing andInternational BusinessFlorida State Universitydkim@business.fsu.eduJun Wu, Ph.D.2020 Conference Co-ChairAssistant Professor ofManagementGeorgia Gwinnett Collegejwu1@ggc.eduCarri Reisdorf, Ph.D.2020 Conference ProgramCo-ChairAssociate Professor ofInternational BusinessElon Universitycreisdorf@elon.eduDavid Baker, DBA2020 Conference ProgramCo-ChairAssociate Professor ofMarketingUniversity of Louisiana atLafayettedbaker@louisiana.eduAIB-SE 2020 Organizing CommitteeImmediate Past ChairStanford Westjohn, University of AlabamaChapter ChairStewart Miller, University of Texas atSan AntonioConference Co-chairDaekwan Kim, Florida State UniversityConference Co-chairJun WuGeorgia Gwinnett CollegeProgram Co-chairCarri Tolmie, Elon UniversityProgram Co-chairDavid Baker, University of Louisianaat LafayetteCommunications ChairAmanda Phalin, University of FloridaX-Culture LiaisonAlexander A. Assouad, Belmont UniversityTreasurerMohamad Sepehri, University of theDistrict of ColumbiaWelcome to the 2020 Annual AIB-SE Conference!On behalf of the AIB-SE Board, we welcome you to the 2020 Annual Meeting ofthe AIB US Southeast Chapter!This year’s meeting is unique in that it is held in a virtual format for the firsttime in chapter history during a challenging global pandemic. The conferenceorganizing committee and the board members have worked tirelessly for anentire year despite these challenges. We deeply appreciate their thoughtfulnessand dedication. We also have additional dedicated scholars and educators whomade it possible for this year’s meeting to offer a variety of consortia, workshops,paper sessions, and interdisciplinary panels. Without the dedication andcontributions from so many individuals, developing an engaging program duringa global pandemic would not have been possible. We hope you find the entireprogram thought provoking, leading to new milestones in your professionaldevelopment.We are very grateful to our virtual host, Florida State University’s College ofBusiness, especially Dean Michael Hartline, for their unwavering supportthroughout the year. We also appreciate sponsorships from The University ofFlorida, The University of the District of Columbia, Georgia Gwinnett College,Georgia Tech, Georgia State University and Indiana University. Their generousfinancial support has helped to reduce the total cost of the conference for allattendees and provided stipends for students and low-income faculty. Thissupport ensures that the AIB-SE Chapter is home to many scholars from notonly the Southeast US but also all over the world.We thank the track chairs and reviewers for their time dedicated to recruitingand reviewing papers. AIB Fellows, and consortia and workshop leaders alsovolunteered to share valuable time and resources for professional developmentopportunities. We also wish to recognize the AIB office for their support withinfrastructure and guidance. In addition, we are grateful to the X-Cultureorganization for their participation and operational support for this virtualmeeting and many previous others.Finally, we thank all of you -- the conference participants -- for your time andeffort in submitting quality papers and panel proposals, and in encouraging yourcolleagues and students to engage with the chapter. We hope the time investedin this conference provides you with valuable feedback and new ideas for yourown scholarship, teaching, and professional activities. Please consider AIBUS Southeast a home where you can return each year to interact with friendlycolleagues from around the world.Again, welcome and enjoy the two-day meeting!Best regards,Daekwan Kim, Ph.D., 2020 Conference Co-Chair, Florida State UniversityJun Wu, Ph.D., 2020 Conference Co-Chair, Georgia Gwinnett CollegeCarri Reisdorf, Ph.D., 2020 Program Co-Chair, Elon UniversityDavid Baker, Ph.D., 2020 Program Co-Chair, University of Louisiana4
Keynote SpeakerAhmet C. Bozeracbozer@growthcolony.comFriday, October 2311:00-12:15Ahmet served as an Executive Vice President of The Coca-Cola Company untilhis retirement in March 2016, serving as the President of Coca-ColaInternational since January 1, 2013. In that position, he was responsible for allunits outside North America.Ahmet began his career in 1983 as an Assistant Professor at the DeVry Instituteof Technology. He joined the audit firm Coopers & Lybrand in Atlanta in 1985,serving in a variety of audit, consultancy & management roles.He joined The Coca-Cola Company in 1990 as a Financial Control Manager inAtlanta, and then moved to his native Turkey in 1992 as Region FinanceManager. In 1994, he joined the Coca- Cola Bottlers of Turkey as FinanceDirector and was named Managing Director of the bottler in 1998. He rejoinedThe Coca-Cola Company in 2000 as President of Eurasia Division.During 2000 to 2012, Ahmet’s responsibilities increased from a geographic scopeof 9 countries to 90 as the President of the Eurasia and Africa Group including,Africa, India, Russia, Middle East and Eurasia.A founding member of The Coca-Cola Turkey Life Plus Foundation, Ahmet alsopreviously served as head of various business councils including Brazil - US, USPakistan and US - Turkey business councils. In 2013, Ahmet was named Chairof the Business Council for International Understanding (BCIU), and servedin that capacity until 2016. He is a Board Member at the Turkish PhilanthropyFoundation in New York and holds various advisory Board membershippositions at the Robinson College of Business at Georgia State University.Following his retirement, Ahmet assumed various non-executive business rolesaround the globe. He is an advisory board member of Swire Coca-Cola, Boardmember at Hepsi Burada and Advisor to the Board in ESAS Holding in Turkey,a member of the Board of Directors to The Whole Coffee Company in Miami.Youth development is Ahmet’s top priority, and to that end, he is committed to avariety of initiatives in this area.Ahmet has a Master of Science in Business Info Systems from Georgia StateUniversity, US, and a Bachelor of Science in Business Admin from Middle EastTechnical University in Ankara, Turkey. He is married to Fatos and has twochildren, Kerem and Esra.5
Pedagogy WorkshopAn Interactive Workshop on Teaching International BusinessThursday, October 221:00-3:00 pmS. Tamer CavusgilGeorgia State UniversityIlke KardesValdosta State UniversityS. Tamer Cavusgil, Georgia State UniversityIlke Kardes, Valdosta State UniversityGary Knight, Willamette UniversityJohn Riesenberger, Consilium PartnersThe practice of international business continues to evolve in the currentenvironment mega disruptions and much uncertainty. For international businesseducators, the changing environment of cross-border business implies new andnovel approaches to educating tomorrow’s managers. Among other things,business educators need to reflect new realities including: risk management,trade conflicts, increased polarization, and another phase of prolonged recession.Yet, our teaching has to be relevant, engaging, and innovative. The newgeneration of students, both undergraduate and graduate, provides newchallenges for the instructor. How can we share the excitement of internationalmarkets with our students? How can we best connect and communicate withthem via such pedagogical approaches as: experiential exercises and projects;web-based learning; videos; and cases and exercises?This interactive session will focus on: (a) “what” -- content; (b) “how” -pedagogy; and (c) “resources” – for teaching international business. Thepresenters will share experience and teaching tools that have been especiallydeveloped for IB educators. The intent is also to engage participants in aninteractive discussion designed to search for excellence in the teaching ofinternational business.Gary KnightWillamette UniversityJohn RiesenbergerConsilium Partners6
Research WorkshopEvent StudiesThursday, October 2215:30 -17:30Stewart MillerStewart Miller Professor of Management, UTSA President, AIB Research Methods SIG Editorial Review Boards: JIBS, GSJ, JMS, and MIRSarfraz Kahn Associate Professor of Accounting E.J. Chatelain/BORSF Endowed Professorship in Business Administrationand John W. & Bonnie B. Sarver & Julie Sarver Boucher/BORSF EndowedProfessorship in AccountingSarfraz KahnStewart Miller and Sarfraz Khan will provide an introduction to the event study,which is an analytical technique that provides a means to capture the financialimpact (i.e., the valuation effect) of a firm-specific event such as forming aninternational joint venture (Brown & Warner, 1980). Despite the extensive use ofevent studies in the finance, economics, and accounting literatures, and increaseduse in the strategic management literature, there has been considerably less useof the technique in IB articles.Using a “virtual” platform, Stewart and Sarfraz will explain how to identifyevents; gather stock return data; compute “abnormal returns”; and choose teststatistics. They will use Eventus and Event Study by WRDS as well as provideSTATA coding to complete an event study.Thank you to our sponsor!7
Case Method Teaching WorkshopFriday, October 233:30pm-4:45pm ETDr. George YipGeorge YipJoin Emeritus Professor of Marketing and Strategy (and former Associate Deanfor Executive MBA) from the Imperial College Business School for an interactiveworkshop outlining the basics of case teaching in the field of InternationalBusiness.Of his teaching technique, Dr. Yip explains, “The assigned reading [for theworkshop] describes the classic Harvard Business School approach to caseteaching—highly inductive. I will deconstruct what often seems to be amysterious process—a mystery that HBS has itself propagated. Based on myown experience of the case method as an MBA and doctoral student and juniorfaculty member at HBS, and teaching cases at many other schools with verydifferent teaching cultures, I will describe many specific tools that an instructorcan use in teaching the case method, and how to adapt the tools to the particularinstitution.”Distinguished Visiting Professor, D’Amore-McKim School of Business,Northeastern University. Fellow of the Academy of International Business.Over 100 publications and 11,000 citations, including in Strategic ManagementJournal, Harvard Business Review, MIT Sloan Management Review andCalifornia Management Review. Given best teaching awards by both studentsand faculty at the Anderson Graduate School of Management, UCLA. His MBAelective on International Business at Imperial College Business School was ratedby the class of 2016 highly enough that Imperial was ranked 7th in the worldfor MBA international business by the Financial Times. Previous academicpositions include Professor of Strategy and Co-Director of the Centre on ChinaInnovation at China Europe International Business School; Dean of RotterdamSchool of Management, Erasmus University; and Harvard (MBA section head),Georgetown (visiting), UCLA, Stanford (visiting), Oxford (visiting), CambridgeJudge (Beckwith Professor of Marketing and Strategy), London Business School(Professor and Associate Dean, MBA). Previous business positions includeVP and Director of Research & Innovation at Capgemini Consulting, seniormanager at Price Waterhouse (USA), manager at Unilever, and various boards.BA and MA in economics from Cambridge University, joint MBA CranfieldSchool of Management and Harvard Business School, DBA Harvard BusinessSchool.8
2020 Conference Consortia ChairsKelly Hewett, Ph.D.Reagan Professor of Marketing &Haslam Family Faculty Research FellowThe University of Tennesseekhewett@utk.eduJohn R. McIntyre, Ph.D.Professor of Management & ExecutiveDirector of the Georgia Tech CIBERGeorgia Techjohn.mcintyre@scheller.gatech.eduPeter Magnusson, Ph.D.Professor of International Marketing &Bennett Fellow of International BusinessThe University of Alabamapmagnusson@cba.ua.eduLen J. Treviño, Ph.D.SBA Communications DistinguishedProfessor of International Business &Director of International Business ProgramsFlorida Atlantic Universitytrevinol@fau.edu2020 Conference Track ChairsIB Theory, FDI, Trade and Entry Mode StrategiesVlamir XavierBiola Universitywlamir.xavier@enmu.eduRu-Shiun LiouUniversity of Tamparliou@ut.eduEntrepreneurship, SMEs, and Born GlobalsKaveh MoghaddamUniversity of Houston-Victoriamoghaddamk@uhv.eduMalika RichardsPennsylvania State Universitymur12@psu.eduGlobal Strategy, Value chains andCompetitiveness of the MNEsAmit AroraUniversity of the District of Columbiaamit.arora@udc.eduGovernments, Institutions, Social Enterprises andNon-Profits, their roles in the New EconomyJohan VögelUniversity of Pretoriajohan.vogel@up.ac.zaMaria Alejandra Gonzalez-PerezUniversidad EAFIT, Colombiamgonza40@eafit.edu.coInternational Accounting, Economics, and FinanceWendy RitzFlorida State University Panama Citywritz@pc.fsu.eduWesley RoutonGeorgia Gwinnett Collegeprouton@ggc.eduLuis TorresGeorgia Gwinnett Collegeltorres1@ggc.eduChun ZhangThe University of Vermontchun.zhang@uvm.edu9
2020 Conference Track Chairs (continued)International MarketingUndergraduate/Graduate Students ResearchSusan Forquer GuptaMonmouth Universitysgupta@monmouth.eduAnne Marie Zwerg-VillegasUniversidad de La Sabanaanne.zwerg@unisabana.edu.coBrittney BauerLoyola University New Orleansbcbauer@loyno.eduAnshu AroraUniversity of the District of Columbiaanshu.arora@udc.eduCulture, Organizations and Human Resourcesof the MNEsEmerging Markets and Emerging Market MNEsEdward AkotoHenderson State Universityakotoe@hsu.eduDaniel RottigFlorida Gulf Coast Universitydrottig@fgcu.eduJun YangFort Hays State Universityj yang54@fhsu.eduLuis CamachoSUNY Empire State Collegeluis.camacho@esc.eduThe World of International Business EducationDavid BakerUniversity of Louisiana at Lafayettedbaker@louisiana.eduElizabeth Amanda NapierUniversity of ToledoElizabeth.Napier@utoledo.eduThank you to our sponsor!10
2020 AIB US Southeast Program Award NominationsBest Conference Paper#6 Intercultural Negotiations: Examining Change inProcessing, Attitudes, and Intentions by EvaluatingCompeting TheoriesClark Johnson, Pepperdine UniversityCarl P Maertz, University of LouisvilleMark Arnold, Saint Louis UniversityBrittney Bauer, Loyola University New Orleans#9 The Gender Gap Paradox in Entrepreneurship: ACross-Country InvestigationVeselina Vracheva, Chapman UniversityIrina Stoyneva, Thomas Jefferson University#33 Back to the Individual: Using Support Curves toMeasure Cultural DifferencesWolfgang Messner, University of South Carolina#40 Trust Propensity across Cultures: The Role ofCollectivismStanford Westjohn, University of AlabamaPeter Magnusson, University of AlabamaGeorge Franke, University of AlabamaYi Peng, Tennessee Tech UniversityWilliam J. Ziegler Best Ph.D. Student AwardAll papers accepted for competitive sessions with a Ph.D.student as the lead author are eligible for this award. The awardis named after the late William J. Ziegler for his invaluablecontributions to AIB-SE. Track chairs nominated the followingpapers:#10 Diversity, Innovation, and Internationalization:Complementary or Competing activities in LatinAmerica?Anne Marie Zwerg-Villegas, Universidad de LaSabanaCesar A. Bernal-Torres, Universidad de LaSabanaUlf Thoene, Universidad de La SabanaFernando Camacho, independentLuz H. Guzmán, Universidad Autónoma deChihuahuaEfrain Torralba-Chavez, Universidad Autónomade Chihuahua#29 The Effects of Corporate Social ResponsibilityContents on Consumers’ Purchase and ReferralIntentions: The Role of Brand ConspicuousnessXixi Li, Saint Louis UniversityChuandi Jiang, Emporia State University#54 FOMO “Fear of Missing Out”; Association withCultural Dimensions and Media UsageFaren Karimkhan, Florida State UniversitySindy Chapa, Florida State University#64 Exploring the role of governance on urbansustainability and city livability in European citiesRaquel Antolin-Lopez, University of AlmeriaMaria del Mar Martinez-Bravo, University ofAlmeriaJavier Martinez-del-rio, University of AlmeriaBest Undergraduate/Master’s Student Research AwardThis award recognizes the best paper with an undergraduate/graduate student as the lead author. The nominees are:#44 How Social Robotics Impact Humans? ExploringArtificial Intelligence and Social RoboticsJada Foy, University of the District of ColumbiaLizeth Castro, University of the District ofColumbiaDustin Scott, University of the District ofColumbiaAnshu Arora, University of the District ofColumbia#70 The Antecedents of Economic ComplexityOlympia Maria Nakos, University of Georgia#83 Managing Public Attitudes through CSR MarketingTrish Kalis, University of Florida#68 When Do Firms With A New CEO Engage In MoreM&As? Do The Stock Market Reactions Around HerAppointment Matter?Mahmood Aidli, HEC MontréalCaterina Moschieri, IE Business SchoolMarie-Ann Betschinger, HEC MontréalOlivier Bertrand, Fundação Getúlio Vargas – FGV/EBAPE11
Best Reviewer AwardBest Student Reviewer AwardThis award recognizes the best reviewers who helped the AIBSE conference authors receive quality and timely feedback. Thenominees are:This award recognizes the best student reviewers who helpedthe 2020 AIB-SE conference authors receive quality and timelyfeedback. The nominees are:Philip Boutin, Eastern Kentucky UniversityMichael Frechette, Sacred Heart UniversityClark Johnson, Pepperdine UniversityKaren Lynden, UNC GreensboroValerie Lynn McGehee, University of Louisiana at LafayetteWolfgagng Viet, TH KoelnTyler Batiste, University of Louisiana at LafayetteKyuyeong Choi, Florida State UniversityTrish Kalis, University of FloridaSarah Ku, Georgia State UniversityAmy Sophia Villegas-Zwerg, Bryant University2020 Conference ReviewersWe would like to thank the reviewers that helped make theconference possible. AIB US Southeast prides itself on beingfocused on scholarship development. It is only possible thanksto the hard work of all contributing reviewers, listed below inalphabetic order.Abdelzaher, Dina; University of Houston Clear LakeAkoto, Edward O.; Henderson State UniversityAmewokunu, Yao Aleawogbe; Paine CollegeArora, Dr. Anshu; University of the District of ColumbiaArora, Amit; University of the District of ColumbiaAsarpota, Jaishree; Higher Colleges of TechnologyBaker, David; University of Louisiana at LafayetteBasar, Berna; Marketing Evoluti
for Executive MBA) from the Imperial College Business School for an interactive workshop outlining the basics of case teaching in the field of International Business Of his teaching technique, Dr Yip explains,
