THE LEAN STARTUP - Ryan Battles

Transcription

THE LEANS TA R T U PHOW TODAY’S ENTREPRENEURS USEC O N T I N U O U S I N N O VA T I O N T OC R E A T E R A D I C A L LYSUCCESSFUL BUSINESSESBOOK BY ERIC RIESS L I D E S B Y R YA N B A T T L E SR I E S , E R I C . T H E L E A N S TA R T U P : H O W T O D AY ' SE N T R E P R E N E U R S U S E C O N T I N U O U S I N N O V AT I O N T OC R E AT E R A D I C A L LY S U C C E S S F U L B U S I N E S S E S . N E WYORK: CROWN BUSINESS, 2011.

This book summary is part of theFREEBusiness Book CollectionGrab the rest here:DOWNLOADTHE BUSINESS BOOK COLLECTIONor visit ryanbattles.com/business-books

“ S TA R T U P S U C C E S S C A N B EENGINEERED BY FOLLOWING THEPROCESS, WHICH MEANS IT CAN BELEARNED, WHICH MEANS IT CAN BETA U G H T. ”!- ERIC RIES

#1!ENTREPRENEURS AREEVERYWHERE

Y O U D O N ’ T H AV E T OWORK IN A GARAGE TOB E I N A S TA R T U P

“ T H I N K B I G . S TA R T S M A L L .S C A L E F A S T. ”!-VIVEK KUNDRA

THERE’S NEVER BEEN ABETTER TIME TOI N N O V AT E

#2!ENTREPRENEURSHIP ISMANAGEMENT

“ANTI-MBA BIAS HARMS THEENTREPRENEURSHIP ECOSYSTEMAND LIMITS OPPORTUNITIES EVENF O R S TA R T U P S T H AT D O N ’ T E M P L O YA SINGLE MBA. “

A S TA R T U P R E Q U I R E S A N E W K I N DO F M A N A G E M E N T S P E C I F I C A L LYGEARED TO ITS CONTEXT OFE X T R E M E U N C E R TA I N T Y.

“ENTREPRENEUR” SHOULD BECONSIDERED A JOB TITLE IN ALLM O D E R N C O M PA N I E S T H AT D E P E N DO N I N N O V AT I O N F O R T H E I R F U T U R EGROWTH.

#3!V A L I D AT E D L E A R N I N G

S TA R T U P S E X I S T T OLEARN HOW TO BUILD AS U S TA I N A B L E B U S I N E S S

THIS LEARNING CAN BEV A L I D AT E D S C I E N T I F I C A L LYBY RUNNING FREQUENTEXPERIMENTS

G O O N A N A G I L E D I E T Q U I C K LY.WITH A PRODUCT DEVELOPMENTT E A M T H AT I S N O T S H I P P I N G , A N YA G I L E M E T H O D O L O G Y W I L L S U R FA C EM A J O R P R O B L E M S Q U I C K LY.

GET PRODUCT INTOCUSTOMERS’ HANDS.

BUILD TOOLS FOR THES A L E S T E A M T H AT R E D U C ETHE TIME INVESTMENTREQUIRED FOR EACH SALE.

#4!BUILD-MEASURE-LEARN

T H E F U N D A M E N TA L A C T I V I T Y O F AS TA R T U P I S T O T U R N I D E A S I N T OPRODUCTS, MEASURE HOW CUSTOMERSRESPOND, AND THEN LEARN WHETHERTO PIVOT OR PERSEVERE.

A L L S U C C E S S F U L S TA R T U PPROCESSES SHOULD BEG E A R E D T O A C C E L E R AT ET H AT F E E D B A C K L O O P.

#5!I N N O V AT I O N A C C O U N T I N G

TO IMPROVE ENTREPRENEURIALOUTCOMES, AND TO HOLDE N T R E P R E N E U R S A C C O U N TA B L E , W E N E E DTO FOCUS ON THE BORING STUFF: HOWTO MEASURE PROGRESS, HOW TO SETUPMILESTONES, HOW TO PRIORITIZE WORK.

THIS REQUIRES A NEWKIND OF ACCOUNTING,S P E C I F I C T O S TA R T U P S .

THIS HAS BEEN A BRIEF OVERVIEW OFT H E M A I N I D E A S O F T H E L E A N S TA R T U P *- BUY THE BOOK FOR THE FULL EXPERIENCE! -* R I E S , E R I C . T H E L E A N S TA R T U P : H O W T O D AY ' S E N T R E P R E N E U R S U S E C O N T I N U O U S I N N O V AT I O NT O C R E AT E R A D I C A L LY S U C C E S S F U L B U S I N E S S E S . N E W Y O R K : C R O W N B U S I N E S S , 2 0 1 1 .!A L L P R O D U C T A N D C O M PA N Y N A M E S A R E T R A D E M A R K S O R R E G I S T E R E D T R A D E M A R K S O F T H E I RR E S P E C T I V E H O L D E R S . U S E O F T H E M D O E S N O T I M P LY A N Y A F F I L I AT I O N W I T H O R E N D O R S E M E N TBY THEM.

This book summary is part of theFREEBusiness Book CollectionGrab the rest here:DOWNLOADTHE BUSINESS BOOK COLLECTIONor visit ryanbattles.com/business-books

the lean startup how today’s entrepreneurs use continuous innovation to create radically successful businesses book by eric ries slides by ryan battles ries, eric. the lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses. new york: crown business, 2011.File Size: 520KBPage Count: 25