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Catering For KidsBusiness PlanExampleOctober 24, 2011
Catering for Kids Business PlanTable of ContentsExecutive Summary . 11.2Mission . 21.3Keys to Success . 21.4Objectives . 2Assets and Infrastructure . 32.1Legal Entity . 32.2Start-up Summary . 32.3Locations and Facilities . 52.4Milestones . 5Service Offering (Products) . 73.1Product Description . 73.2Alternative Providers . 73.4Sourcing . 73.5Technology . 83.6Future Products . 8Market and Customer Analysis . 94.1Market Segmentation . 94.2Target Market Segment Strategy . 104.2.1Market Trends . 104.2.2Market Growth . 104.3Value Proposition . 114.4Competitive Edge . 114.5Marketing Strategy . 114.5.1Distribution Strategy . 114.5.2 Marketing Programs . 114.5.3 Pricing Strategy . 114.5.4 Promotion Strategy . 12Partners and Competitors . 135.1Competitors . 135.2Strategic Alliances . 14Governance Summary . 156.1Organizational Structure . 156.2Management Team . 156.3Management Team Gaps . 15Business Plan Examplei
Catering for Kids Business Plan6.4Personnel Plan . 15Financial Structure . 177.1Important Assumptions . 177.2Fundraising Strategy . 177.2.1Fundraising Programs . 177.2.2Funding Forecast. 187.3Break-even Analysis . 197.4Projected Surplus or Deficit . 207.6Projected Cash Flow . 227.7Projected Balance Sheet . 237.8Standard Ratios . 24Appendix . 27Business Plan Exampleii
Catering for Kids Business PlanOverview of Business Plan ExampleThe following business plan example, “Catering For Kids”1, has been edited and adapted from its original to serve as an illustration of afunctional and realistic business plan.This example will: Provide a template for business plan creationDemonstrate how to apply a business model or idea to a business plan frameworkContain general information applicable to a variety of business typesOffer guidance with respect to appropriate business plan content, layout, design, organization, and structure (see “Tips”)This example will not: 1Capture the unique operating characteristics of various business typesBe directly transferrable to all business modelsSource: http://www.bplans.comBusiness Plan Exampleiii
Catering for Kids Business PlanEXECUTIVE SUMMARYBright Future Youth and Family Services is a private nonprofit organization thatserves more than 7,000 children, youth and families each year in Lane County,Oregon. We provide a continuum of services ranging from prevention totreatment for clients ranging in age from two to 24. Our agency also worksclosely with, and helps shape, the major systems that impact the young peopleand families in our community and state. You will find us involved in suchdiverse areas as mental health, juvenile justice, positive youth development,education, and work readiness.The Chambers School and Career Center is one of ten tax-exempt nonprofitprograms of Bright Future Youth and Family Services. Our mission is to assistat-risk youth in the Eugene/Springfield area in becoming productive citizens byproviding a learning and work environment where they feel challenged,respected, and accountable as they strive to meet the demands of adulthood.We have a staff of approximately 250 employees and also utilize severalvolunteers each year who play a vital role in the organization.After a successful first year of operating the culinary arts program, we arelooking to expand the program further. By developing the program into a full dayprogram of academics and culinary arts training, we can develop anentrepreneurial curriculum that will allow our students to gain an insight into theoperation of a small business. Specifically, by launching a lunch box cateringbusiness (called the Catering For Kids), we could offer our students theopportunity to gain valuable work experience for which they can earn bothschool credit and a stipend, acquire entrepreneurial business skills and achievea real sense of accomplishment.Executive SummarySection TipsThis section should encompassthe most important points of theentire business plan in no morethan two (2) pages. The followinginformation should be included: Description of theorganization, its mission,objectives, and keys tosuccess.Brief introduction of executivemanagement structure.Definition of the industry inwhich the business operates.Outlook on the potential andfuture of the business.This should be the last section ofthe plan written.However, major challenges face Catering For Kids in the future. These includethe need to:1.2.3.Fund the program, including possible expansion of the existing commercial kitchen or lease of a larger kitchen off-campus.Employ additional staff to teach the afternoon curriculum.Purchase the additional food inventory required to launch the catering business.The Board of Directors, staff, and volunteers of Bright Future continue to work toward providing a quality experience in the most effectiveand efficient manner possible with optimism for the future of this program.Business Plan Example1
Catering for Kids Business Plan1.2 MissionCatering For Kids is dedicated to providing at-risk youth with an opportunity to gain work experience and transferable skills by providing ourcustomers with healthy, homemade foods and excellent service at reasonable prices. Employees of Catering For Kids will be students whoare enrolled in the culinary arts program at the Chambers School and Career Center and are interested in gaining work experience in therestaurant and food services industry. The experiences the students have while participating in this program will assist them in making thetransition from school to work, and will allow them to develop entrepreneurial skills that will be transferable to any job in the future.1.3 Keys to Success Cultivate an identity (brand) for the Catering For Kids business in the Eugene/Springfield community.Expand our customer base into new areas within Eugene/Springfield.Hire a year-round business manager for the catering business, thereby providing student employment twelve months of the year.Expand the donor/corporate partner base and corporate contributions that add to the financial resources of Chambers School'sprograms.Provide students with entrepreneurial job skills that can open doors to future employment opportunities.Acquire additional equipment to support future growth and offer greater flexibility, leading to expanded services offered by Catering ForKids that will further the goal of providing valuable work opportunities for homeless and at-risk youth.1.4 Objectives Enroll approximately 25 Chambers School students for stipend and school credit based positions in the next school year.Serve a sufficien
24.10.2011 · Catering for Kids Business Plan Business Plan Example 1 Executive Summary Section Tips This section should encompass the most important points of the entire
