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THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADEBY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S.GOVERNMENT POLICYVoluntary-PublicDate: 7/13/2016GAIN Report Number:PhilippinesPost: ManilaShowcase of US Fine Foods and Beverages Attract Top FoodFranchisesReport Categories:CSSF Activity ReportFood Service - Hotel Restaurant InstitutionalApproved By:Ralph BeanPrepared By:Maria Ramona C. SingianReport Highlights:In a first-time cooperative marketing effort with the U.S. Commercial Service–Manila, the ForeignAgricultural Service in Manila organized a combination trade show/reception with key decisionmakers from major food franchises and foodservice players across the Philippines, and . The eventshowcased the availability, quality and applications of U.S. fine foods and beverages, and wassupported by the Philippine Franchise Association and the Hotel and Restaurant PurchasingManagers Association of the Philippines. The CSSF allocation for Trade Promotional Programswas used to support this outreach activity.
About U.S. F&B Exports to the PhilippinesThe Philippines is the largest U.S. food & beverage (F&B) export market in Southeast Asia and oneof the fastest growing markets in the world. Despite significant price declines in many agriculturalcommodities and a strong U.S. dollar, export sales of U.S. F&B products to the Philippines stillreached 900 million in 2015, just below the 2014 record of 1.1 billion. F&B remains the premiergrowth sector for U.S. agriculture in the Philippines due to the country’s robust economy, steadyexpansion of the food industry, and consumer familiarity with American brands.Philippine Food Franchise SectorFood Franchises are a major part of daily life in the Philippines. U.S. and international chainsranging from Starbucks and McDonalds to Teddy’s Bigger Burger are widespread. Chains such asKenny Rogers Roasters and Shakey’s Pizza are experiencing remarkable success in the Philippines,and the Philippines’ own world class franchises such as Jollibee, combine to create a franchisesector that has few equivalents.The Philippine food franchise sector continues to grow driven by the robust economy, growingdisposable income among the upper and middle class, proliferation of retail shopping centers, steadyinflux of tourists, rapid growth of the business process outsourcing (BPO) sector, and increase innumber of women joining the workforce. Dining out continues to be an important aspect of Filipinofamily bonding and celebration.
Food franchises require high-quality F&B products such as meats, poultry, seafood, dairy products,processed fruits & vegetables, fruit juices, dried fruits, nuts, wines and craft beers. Operators arekeen on introducing new and exciting menu offerings.Fellowship with Food Franchises Trade Show & ReceptionJune 28, 2016, Fairmont Hotel ManilaThe U.S. Commercial Service–Manila andthe Foreign Agricultural Service in Manilaorganized a combination tradeshow/reception with key decision makersfrom major food franchises andfoodservice players across the Philippinesto: a) Showcase the availability, qualityand applications of U.S. fine foods andbeverages, b) Link importers with foodfranchises, and c) Identify market accessissues, trends and new trade opportunities.
The event was supported by the Philippine Franchise Association and the Hotel and RestaurantPurchasing Managers Association of the Philippines, and attended by 180 key decision makers ofU.S. and Philippine -grown food franchises including Burger King, Chowking, Dencio’s, Dunkin’Donuts, Greenwich, Jamba Juice, Jollibee, KFC, Krispy Kreme, Le Couer de France, McDonald’s,Mang Inasal, Max’s, Mister Donut, Pancake House, Red Ribbon, Shakey’s, Tokyo Tokyo, YellowCab and Wendy’s, and other foodservice players. Fifteen importers highlighted a wide variety offine foods and beverages.Philippine ImportersBenby EnterprisesBugle Boy DistributorsDane International CommoditiesEquilibrium Intertrade Corp.Emperador DistillersGEMCO - Welch’s PhilippinesGlobal Beer ExchangeGlobal Noble International Corp.Global Strategic Partners andDistribution, Inc.Link Import Export EnterpriseMetro Wine CenterMida Food Corp.My Own Meat ShopPTC Commercial Corp./ESVInternationalSnapsnacks Foods/Candy CornerBrands/ProductsSwiss Miss Dark Choco MochaFrito Lay Honey BBQ ChipsCheetos Crunchy CheddarRoar Performance DrinksRaisins, Almonds, Walnuts, Trail MixesTorani Flavoring SyrupsMocafe PowderDavid Rio PowderBarefoot WinesWelch’s Grape Juice ProductsCraft Beers (various brands)Clos Du Bois WinesSimi WinesMilbrandt Traditions WinesMichigan Pie FillingSnapple Juice and Tea DrinksJollytime PopcornAloe Vera JuiceSunmaid raisinsOceanspray cranberry juice/syrupOld Fashion CheesesFalcon’s Valley MaraschinoCherriesComstock Pie FillingsEstancia California WinesScallop MeatAlaskan Black CodWhole Cooked Maine LobsterStrip SteaksIBP Brisket FingersJohnsonville SausagesMission Tortilla WrapJelly Belly CandiesBrown & Haley CandiesNestle Wonka Candies
12.07.2016 · Philippine Food Franchise Sector Food Franchises are a major part of daily life in the Philippines. U.S. and international chains ranging from Starbucks and McDonalds to Teddy’s Bigger Burger are widespread. Chains such as Kenny Rogers Roasters and Shakey’s Pizza are experiencing remarkable success in the Philippines,
