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Media Buying ServicesStatewide Contract Webinar – December 7, 2011Revised 02/10/11SPD-CP031Georgia State Purchasing Divisionhttp://statepurchasing.doas.georgia.gov
Your PresenterState Purchasing Division – Statewide ContractsDebra WhiteCategory ManagerExperience18 Years of state government contractmanagement .EducationMA Business AdministrationCPPO, CPPB, GCPAContract gia Department of Administrative Services2
Purpose of this WebinarState Purchasing Division – Statewide Contracts7.DESCRIBEhow toget info1.EXPLAINthe purpose2. REVIEWthe benefits6. FINDon thewebsite3. LISTspecificdetails5. Meet ourvendors4. LISTthe benefitsGeorgia Department of Administrative Services3
Purpose of this WebinarState Purchasing Division – Statewide ContractsPurpose:The purpose is to . Introduce the Media BuyingServices SWCReview Services CoveredIntroduce our Vendor PartnersHow to access the MediaBuying Services SWCGeorgia Department of Administrative Services4
Statewide Contract DetailsState Purchasing Division – Statewide ContractsWhat is the Contract Number?Contract # 99999-001-SPD0000037Is it a Renewal?NoDoes it Replace an Existing Contract?YesWhat is the Contract Term?2 Years, 4 (1) year options for renewalWhat is the Expiration Date?06-30-2013Does it Allow the Use of the P-Card?Yes or NoWho is the Person to Contact withQuestions:Debra WhiteDebra.White@doas.ga.gov404.463.0232Georgia Department of Administrative Services5
Key BenefitsState Purchasing Division – Statewide ContractsKey Benefits: Commission rates generally between 5-7%Approximately 5-10% added value on each media buyMore than one vendor to choose fromSingle source for multi media servicesAbility to accept standard industry file formatsStatewide, regional and national presenceP-Card AcceptanceGeorgia Department of Administrative Services6
Key Services TelevisionRadioPrintOutdoor advertising (i.e. billboards, etc.)Internet (as well as social media: Facebook,Twitter, My Space) In store (i.e. point of purchase)Georgia Department of Administrative Services7
Meet Our Vendor Partners TG Madison The Interconnect GroupGeorgia Department of Administrative Services8
TG Madison Founded in 1986, TG Madison has spent the last two-and-a-halfdecades growing into one of the most successful independent, fullservice ad agencies in the Southeast. Their diverse staff of 30professionals offers clients a wealth of experience across a broadrange of media campaigns and industries. By planning and buyingmedia for local, regional, and national accounts, they’ve developedloyal relationships, established a coveted reputation, and growninto an agency with annual billings of more than 20 million. TG Madison’s media department thoroughly analyzes, plans andpurchases media of all kinds. Their experienced staff is equippedwith the latest tools and data resources to implement allcomponents of the media buying process — including print, out-ofhome and interactive media. TG Madison has already begun to putthese tools to work for a number of state agencies including theDepartment of Public Health and the Department of CommunityHealth.Georgia Department of Administrative Services9
TG Madison – In Summary 25 plus years of experience buying and planning media throughout thestate of Georgia, TG Madison has built lasting relationships with virtuallyevery media outlet in the state. These relationships ensure TG Madisonreceives the best rates, and added value that any advertiser could enjoy. TG Madison’s media buying philosophy is based on getting the rightmessage in front of the right people at the right time in the right place.There is no power in simply buying the cheapest spots in order to get themost units. It is much more important to maximize exposure to the target. TG Madison is an experienced social marketer. They know how toexecute media buys designed to create desired behavior changes. Formore than a decade, TGM worked with the American Cancer Society toget people to quit smoking, to get a mammogram or a colonoscopy. Theyworked with Piedmont Healthcare to encourage healthy heart screening.The strategies and tactics that produce results for these clients willproduce similar results for the State of Georgia’s campaigns.Georgia Department of Administrative Services10
TG Madison – Commission RatesService DescriptionCommission RateTelevision (cable, satellite, network)5%Radio (AM, FM, local regional, satellite)5%Print (newspaper, magazines, direct mail)5%Outdoor (billboards, vehicle wraps, digital)5%Online (websites, social sites, streaming)6.5%In-store (point of purchase/sale)5%Third-party (stadium digital crawls, etc)5%Out of Home (gas station pump toppers)5%Georgia Department of Administrative Services11
The Interconnect Group The InterConnect Group Inc, was founded in 2001 by Mr. Narayan Swamy whoworked with Microsoft, Georgia Pacific, Coca-Cola and Turner Broadcastingin the areas of sales, marketing, media and advertising. TICG was formed tohelp small to medium advertisers get the same level of service and quality ofmedia as larger advertisers, to maximize exposure and response to their adcampaigns. TICG developed a web based media procurement (customizedportal) solution to simplify access to TV, Radio, Cable, Print, OOH, POP andOnline media across the state. TICG has contracted with GOHS in 2003 andhas worked on the "CLICK IT OR TICKET" campaign and other HighwaySafety Campaigns. The seat belt usage increased by 15% and fatalities havebeen reduced to record levels (despite increased population). TICG hasengaged in variety of other campaigns that include DDS, USG, DPS and otheragencies. They have access and relationships with most media companies inthe state as well as across the country. With its expertise in media planningand buying services along with an advanced media procurement platform andtransparent processes, TICG can work collaboratively with state agencies toobtain extended exposure, lower costs and better impact for publicity needsand public service announcements.Georgia Department of Administrative Services12
The Interconnect Group – in Summary The Interconnect Group has extensive experience in identifyingtargeted audiences and developing compelling messages thatchange behavior. Through research and other means they areable to identify and construct the media convention suitable tothe habits of the targeted audience. TICG is able to obtain the lowest possible price by creatingcompetition among vendors. They are able to reach morevendors and select those who are able to provide value to themedia campaign. TICG will disperse your campaign message by utilizing variousmedia streams. In designing your media campaign they takeadvantage of unique messaging opportunities and select thosepartners who are most favorable to pricing and quality.Georgia Department of Administrative Services13
The Interconnect Group Commission RatesService DescriptionCommission RatesTelevision (cable, satellite, network)6%Radio (AM, FM, local regional, satellite)6%Print (newspaper, magazines, direct mail)6%Outdoor (billboards, vehicle wraps, digital)6%Online (websites, social sites, streaming)7%In-store (point of purchase/sale)7%Third-party (stadium digital crawls, etc)7%Out of Home (gas station pump toppers)7%Georgia Department of Administrative Services14
Where to Find this Statewide ContractState Purchasing Division – Statewide Contracts1. Visit the DOAS website at www.doas.ga.gov.Georgia Department of Administrative Services15
Where to Find this Statewide ContractState Purchasing Division – Statewide ContractsHover overthe State andLocal sectionof the screen2. Hover over the State and Local section of the screen.3. Click on State Purchasing.Georgia Department of Administrative Services16
Where to Find this Statewide ContractState Purchasing Division – Statewide ContractsClick onStatewideContracts4. In the Direct Links section,click on StatewideContracts.Georgia Department of Administrative Services17
SWC Index for PublicUse tgmguestas the User Name andthe PasswordGeorgia Department of Administrative Services5. To access contractinformation, click onthe Team GeorgiaMarketplace iconto access the Loginscreen. This UserName and Passwordis generic and onlyprovides access tocontractinformation.18
Statewide Contracts Index6. When the Login screen displays, use tgmguest as the User Nameand the Password. This generic ID and Password allows accessto contract information only.Use tgmguestas the UserName and thePasswordGeorgia Department of Administrative Services19
SWC Index for Window ShoppersYou can also click onthe Team GeorgiaMarketplace icon toaccess the sameLogin screen, butenter your personalWindow Shopper UserName and Password.This allows you toaccess the StatewideContract Index as wellas to shop for itemsavailable from theStatewide Contracts.Georgia Department of Administrative Services20
SWC for Window ShoppersIf you are a Window Shopper user, you can access the StatewideContract Index by entering your personal User Name and the Passwordonce the Login screen displays. Then, click on the Contracts tab.Use yourWindowShopper UserName andPasswordGeorgia Department of Administrative Services21
Team Georgia Marketplace ContractsClick on theContracts tabGeorgia Department of Administrative ServicesOnce youaccess thesystem usingthe generic oryour personalUser Name andPassword, clickon theContracts tab toaccess theStatewideContracts.22
How to use this contractState Purchasing Division – Statewide Contracts Contact Supplier Provide supplier with a written media request (includelength of media communication, targeted audience ,geographic reach, frequency of communication, etc.) Supplier will provide customer with a proposed mediaplan and pricing If customer agrees, supplier receives customer approvalto proceed Supplier provides customer with documentation thatmedia segments have been completed Supplier invoices customer Customer pays supplier within 30 daysGeorgia Department of Administrative Services23
For more informationState Purchasing Division – Statewide ContractsSubmit Questions To:Debra.White@doas.ga.govPerson to Contact: Debra WhitePhone Number: 404-463-0232TG MadisonThe Interconnect GroupEmail Address:bhackett@tgmadison.comEmail Address:narayan@ticg.us web: www.ticg.usPerson to Contact:Brendan HackettPerson to Contact:Narayan SwamyPhone Number:404-267-4417Phone Number:404-663-8183Georgia Department of Administrative Services24
Questions A copy of this webinar will be posted on the State Purchasing Division website.Georgia Department of Administrative Services25
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10.02.2011 · Shopper User Name and Password If you are a Window Shopper user, you can access the Statewide Contract Index by entering your personal User Name and the Password once the Login screen displays. Then, click on the Contracts tab. Georgia Department of Administrative Services 22 Team Georgia Marketplace Contracts Once you access the system using the generic or your personal
